Did you know lead conversions are marketer’s single most important objective, yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective?
If you want to stay informed and turn your business into a lead generation machine, make sure you optimize each of your sales funnel stages for maximum lead conversions. Don’t know where to start? In today’s post, we’re sharing 5 powerful Ways to start Increasing Your Lead Conversions as soon as possible!
5 Powerful Ways to Increase Your Lead Conversions
- Create Quality Landing Page – A great landing page means high conversion rates and more leads who essentially become customers. Making sure that your web page is designed to engage visually and convey all the information the visitor is looking for is crucial.
- Use Opt-in Forms on your Site – Opt-in forms ask web users for consent acknowledging their interest in a product or service. They’re required by law and can be presented in a number of ways (e.g. pop-up forms, landing pages or widgets).
- Use Opt-in Content Offers – Another great and effective way to convert web visitors. Opt-in offers can be anything your leads could regard as valuable (eBook, webinar, downloadable content).
- Consider Using Customer Reviews – 63% of customers are more likely to make a purchase from a site which has user reviews. Side note – Make sure your site landing pages are optimized for mobile!
- Create Videos for all Channels – Using video on your website and landing pages can increase traffic and boost conversion rates by up to 80%.
Ready to make more sales? Make sure to Download this helpful infographic from WSI for more details on Increasing Lead Conversions.
If you want to learn what makes the best lead-generating content or how to create offers that are impossible to ignore, watch the video below!
Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.