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Top 7 SEO Tips for Local Business

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Top 7 SEO Tips for Local Business

Have you heard of SEO (Search Engine Optimization), and know that it can be beneficial for your business, but just don’t know where to start? Here is a checklist of our top 7 SEO tips to show you what areas you should focus on, what needs to be optimized, and what you need to do to fix any problems you may encounter to best position yourself for local search traffic and business.

1. Start with a comprehensive audit

When you create a complete snapshot of your current SEO efforts, along with an understanding of your competition, you’re able to curate a plan that is going to be more effective and sustainable. We recommend that you conduct regular SEO audits and maintain an organized worksheet to record and track your progress.

2. Optimize your Website & Landing Page

When it comes to organic and local search, having a properly optimized site is more important than ever before. Organic signals are now tied into the local algorithm and having a properly optimized website will help you outrank your competition. 

3. Correct Basic Location Information

Correct all discrepancies and inconsistencies in your business Name, Address, Phone number (NAP) and other related information. Also, ask questions about previous business names or previous experience with SEO or SEO penalties.

4. Seek Reviews & Reputation Management

Reviews have a direct impact on local search rankings. They can make or break a local business regardless of how well their keywords can rank. So, you’ll want to spend some time acquiring them in a manner consistent with the directory or service, such as Google, Facebook, or Yelp.  For any directory, we strongly discourage paying for reviews.

Consumer Reviews and Reputation Management

5. Analyze and Maintain “Google My Business” Page

Find the proper Google My Business (GMB) URL and record it in your Local SEO Audit Spreadsheet. Follow Google’s guidelines to assure your business NAP, category, and subcategories, and other items are represented properly on your Google My Business listing.

6. Create Organic Link Building & Avoid Penalties

You need to keep the site out of a penalty short term and long term. You need to identify any potential problems and prepare yourself to make effective business decisions. Google penalties can be brutal, and recovery is not a walk in the park.

7. Analyze your Social Profiles

Review your profiles – Facebook, Google My Business, Foursquare, Twitter, Linkedin, Youtube, Instagram, etc.- and verify they have consistent branding, NAP consistency, high-quality photos, a business description, positive reviews, effective geo-targeting, and other elements in accordance with the guidelines of the platform. It’s very important that you post regularly to these platforms for them to be useful in your SEO efforts.

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in-depth analytics to get you the highest rate of return on your advertising dollars.

We believe local SEO plays a big part in the digital marketing arena and we have no doubts it will remain for many marketing light years to come! If you have any questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace while managing your online presence, get in touch!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

8 Social Media Marketing Trends that Are Worth Adapting in 2021

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8 Social Media Marketing Trends that Are Worth Adapting in 2021

Social media is always evolving and shifting. Your challenge as a business owner is to adapt to these changes, so your brand messaging continues to resonate and drive meaningful results.  

In order to make the most of social media marketing, first you need to understand which emerging (or already existing trends) are worth adapting this year.  

While there’s no one-size-fits-all approach to having success across social media, it’s still worth implementing techniques that lead to building stronger relationships with your customers, while improving their impact on your bottom line. 

 

8 Social Media Marketing Trends that Are Worth Adapting in 2021 

 

1. Integrate Social Media Across Your Departments

If you want your brand to solve problems for people, then social media is going to tell you exactly what problems people have. By integrating social media across your departments, it ensures that important messages reach the most relevant people in the company. This will help you to build a business your customers and audience will care about. 

2. Embrace Short- and Long-Form Video 

 Video usually works best for companies when it conveys a personalized message to their target audience with an educational, entertaining, or value-based perspective.  

The ability to produce a video and then adapt it into different versions to promote your messaging across social media channels is one of the most effective ways to earn more viewership. Lengthier video isn’t necessarily better, but certain subjects, especially those with complexity, are more accurately communicated in depth. And after you’ve created longer video resources, think about the ways it can be broken down into shorter videos for sharing elsewhere later.

Embrace Short- and Long-Form Video

3. Invest in Dynamic Ads  

Dynamic social ads feature products personalized to a person based on their shopping behaviors and other data points. They’re often more successful because they’re aligned to each specific shopper’s preferences by showing each individual items and messaging catered to them. Each is an opportunity to upsell and cross-sell customers, as well as reaching potential customers for the very first time.
 

4. Provide Social Shopping Opportunities 

The ability to make a purchase directly from social media is becoming more widely available. If you limit the number of steps a person has to go through to make a purchase, you can increase conversions because the process is simpler and created to match the network’s design.  

Begin by identifying what social shopping options are available (check out Facebook Shops, Instagram Shopping or Pinterest Shop), and understand the associated costs. Once you’ve set up an integration, it’s important to promote that you’re using the feature so your followers know it’s an option. 

Provide Social Shopping Opportunities in 2021

5. Use Stories to Engage with Your Audience  

Businesses that use stories successfully are able to send a highly effective series of messages that are relatively affordable to create, and easy for audiences to view. Plus, they present an opportunity to showcase the people behind their brand, as well as a less produced, more authentic perspective of an organization.  

Before you dive into stories, remember to begin where you’re already active, showcase both produced and impromptu content, and use the unique story features to your advantage.  

 6. Use YouTube to Build Deeper Connections 

YouTube visitors spend over 11 minutes per day on average on the platform, since it’s the second most preferred platform for TV viewers 18 to 34 years old. Plus, YouTube is accessible for brands of all sizes as survey respondents shared that choosing a video based on their interest is more important than video’s production value. 

Start by determining who exactly your audience is, and identify what their interests, challenges, and passions are. The goal here isn’t to convert customers with every video, but instead to build a positive association with your organization that lasts for the long term.  

Youtube in 2021

7. Create Series to Build Audience 

Consider using social media to help your company build an audience for your series that lives on your own properties as well. To make a lasting impression with your social media, commit to a series to regularly reach your audience on an important theme they’ll associate with your organization for the future. 

 8. Feature Your Employees 

People connect most with other people. Therefore, featuring the people behind your brand will help humanize your organization and form deeper connections with customers. Showcasing employees prominently on social media is important as it’s one of the best ways to build trust with consumers and familiarity with the purpose behind your organization.  

Advertising Is Simple team

If you have any questions or would like to find out more about how Advertising Is Simple can help with social media marketing, get in touch!  

  

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

25 Days of Email Marketing Tips for the Holidays

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25 Days of Email Marketing Tips for the Holidays

With the holiday season upon us, now is the time to up your email marketing strategy in order to increase your conversion rates and make your marketing efforts successful.

Not planning on using email in your Holiday Marketing strategy? You might want to reconsider as email marketing was the #1 driver of online sales on Black Friday last year. Fifty-Seven percent of email subscribers spend ten to sixty minutes browsing emails during the week. People are opening email marketing messages on mobile devices and often while they’re shopping.

According to eMarketer, “One of the main drivers is the fact that email is predominantly viewed on mobile. Mobile is getting better, and retailers are beginning to get that.”

Check out our list of 25 ways to make your email marketing efforts more effective.

25 Days of Email Marketing Tips for the Holidays:

  1. Provide Shipping and Order by Dates
  2. Send out Back in Stock notices
  3. Lighten Up – change email template to blue and silver
  4. Automate Holiday Email Campaign
  5. Highlight Best Sellers
  6. Welcome New Subscribers with a Discount Code
  7. Collect Sign ups to Email List on Facebook and Twitter
  8. Announce Upcoming Events
  9. Add Subject Line Emoji’s
  10. Personalize with Merge Tags
  11. Make Mobile-Friendly
  12. Ask Permission if Sending Emails More Frequently
  13. Reward Best Customers with Special Deals
  14. Auto-post to Facebook and Twitter
  15. Create a Great Subject Line
  16. Add a Popup Form to Website
  17. Analyze Reports & Adjust
  18. Do Split Testing
  19. Target by Age or Gender
  20. Segment Your List
  21. Share Holiday Tips
  22. Use Holiday Promotional Videos
  23. Run Tests for at least 4 Hours
  24. Keep it Fresh
  25. Encourage Social Media Interaction

At Advertising Is Simple, we help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your email marketing plan, as well as all types of digital marketing strategies. If you’re looking to up your sales this holiday season, get in touch.

Share with us on facebook what holiday marketing strategies works for your business.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Benefits of CRM and Marketing Automation for Your Business

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Benefits-of-CRM-and-Marketing-Automation-for-Your-Business

Managing databases and nurturing your leads are important components of running a successful business. If you want to save time and money, the best way to do it is to invest in a software that handles both CRM (Customer Relationship Management) and marketing automation.

Want to learn about all of the benefits of CRM and marketing automation? Keep reading!

Benefits of CRM

1. Improves Sales Performance – Collecting accurate data on your leads and customers will give your sales staff a better understanding of where each lead is in the sales process.

2. Improves Customer Satisfaction and Retention – Consumers tend to spend more money with a company of a positive customer experience. Make sure all of your customer data is stored in one place so all of your team members can access it to better serve your clients.

3. Increased Efficiency – Thanks to a CRM platform, you can automate many everyday tasks such as creating forms, tracking every domain and its renewal time, and generating reports.

4. Better Internal Communication – When all of your team members are on the same page while interacting with customer data in one system, employee satisfaction increases. It’s all about clear communication between your departments!

5. Stronger Data Security – Housing your data in one system (instead of your employee’s desktop) means greater security.

marketing-automation

Benefits of Marketing Automation

1. Time Savings – Marketing automation manages many of the repetitive, daily tasks that take up time from your marketing team.

2. Better Data – The right marketing automation platform will help your business with collecting and using data to make good business decisions. Not only will you be able to better understand your stored data, but you could also predict some customer behavior in the future.

3. Enables Segmentation and Personalization – With improved knowledge of your prospective customers, you can create targeted messages and automatically segment your data based on the profile, interests, and demographics.

4. Creates Brand Consistency – It’s important to create consistent, creative and well-branded messages to support strong branding in every touch point of the customer journey.

5. Increases Revenue and Average Deal Size – Improvement to your customer data leads to more targeted and effective marketing. In result, you can expect an increase in average customer lifetime value due to delivering a positive and consistent communication.

Trust us, one of the best decisions you will ever make as a business owner is by implementing a CRM and Marketing Automation system early on. If you want to learn more about lead management, we’re here to help!

Advertising Is Simple helps small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

 

AdvertisingIsSimple.com | 302.407.0431| info@AdvertisingIsSimple.com

Delaware and Phase 2 of Economic Reopening

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Delaware and Phase 2 of Economic Reopening

As of June 15th, state of Delaware officially entered the Phase 2 of the economic reopening. As the gradual recovery from COVID-19 continues, it doesn’t mean that our job stops right there. While our local businesses can operate now at greater capacity, child care centers can reopen and summer camps can resume, we are still required to wear face coverings in public and should adhere to all responsible social distancing guidelines. 

Delaware healthy community phase 2

That being said, you’re probably wondering now what can you expect from the Phase 2 of the economic reopening in Delaware? We did our research and we have the answers! 

 

The following is general guidance that applies to all businesses in Delaware and Phase 2 of the Economic Reopening: 

 

Phase 2 Delaware business guidelines

Industry Guidance: 

 

Restaurants, most retail establishments and houses of worship can now operate at 60 percent of their fire code occupancy limits. Gyms and personal care services, such as hair salons, barbers and tattoo parlors, are still limited to 30 percent of their fire code occupancy limits and reservations are still required. 

Child care facilities they can reopen for all Delaware families, although under certain group-size limits and other restrictions. 

Museums, galleries, libraries, historical attractions and arts education institutions may reopen but must follow social distancing guidelines. 

Summer camps, summer schools and private instruction also may resume, although group and classroom sizes must be limited and face coverings must be worn. 

 

CLICK HERE to see more details on industry-specific guidance.

 

Here at Advertising Is Simple, we continue to be of resource and helpful advice for any and all small business owners who are currently struggling with the effects of COVID-19. If you have any questions regarding how we can help you with all of your marketing needs, please don’t hesitate to contact us. We’re all in this together! 

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

 

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14 Ashley Place
Wilmington, DE 19804
Phone: (302)407-0431

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