Internet Marketing Delaware

Delaware and Phase 2 of Economic Reopening

June 16, 2020 by Paulina Cruz

As of June 15th, state of Delaware officially entered the Phase 2 of the economic reopening. As the gradual recovery from COVID-19 continues, it doesn’t mean that our job stops right there. While our local businesses can operate now at greater capacity, child care centers can reopen and summer camps can resume, we are still required to wear face coverings in public and should adhere to all responsible social distancing guidelines.

That being said, you’re probably wondering now what can you expect from the Phase 2 of the economic reopening in Delaware? We did our research and we have the answers!

The following is general guidance that applies to all businesses in Delaware and Phase 2 of the Economic Reopening:

Industry Guidance:

Restaurants, most retail establishments and houses of worship can now operate at 60 percent of their fire code occupancy limits. Gyms and personal care services, such as hair salons, barbers and tattoo parlors, are still limited to 30 percent of their fire code occupancy limits and reservations are still required.

Child care facilities they can reopen for all Delaware families, although under certain group-size limits and other restrictions.

Museums, galleries, libraries, historical attractions and arts education institutions may reopen but must follow social distancing guidelines.

Summer camps, summer schools and private instruction also may resume, although group and classroom sizes must be limited and face coverings must be worn.

CLICK HERE to see more details on industry-specific guidance.

Here at Advertising Is Simple, we continue to be of resource and helpful advice for any and all small business owners who are currently struggling with the effects of COVID-19. If you have any questions regarding how we can help you with all of your marketing needs, please don’t hesitate to contact us. We’re all in this together!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Here’s What to Expect from Phase 1 and 2 of Reopening Delaware

June 1, 2020 by Paulina Cruz

As we enter the Phase 1 and 2, the state of Delaware gradually reopens and adjusts to the new ”normal”, we’re sure you have plenty of questions about what to expect when you’re out interacting with the local businesses.

We’ve done our research and wanted to share with you the following state guidance that applies to all businesses during the Phase 1 and 2 of reopening Delaware. Please remember that during this phase, strict social distancing must be observed. Great care must still be paid to limit the spread of the virus in order to prevent outbreaks because infection rates, while slowing, remain high. We hope you join us in respecting the following guidelines:

General Guidance for Businesses for Phase 1 and 2 of Reopening Delaware:

Employers should close COMMON AREAS where personnel are likely to congregate and interact, or enforce strict social distancing protocols.
Employees and customers have a responsibility to self-quarantine if they have a reason to expect that they may be ill or may have come into contact with COVID-19. Employees who are symptomatic must not physically return to work until cleared by DPH or their medical provider.
Employers are encouraged to continue to have staff work from home whenever possible. Employees who have been working from home throughout this crisis should continue working from home unless there is a substantial change to business operations in Phase 1 (e.g. a business was closed, but now it’s open).
All surfaces touched by customers, including doors, restrooms, and point of sale infrastructure must be disinfected using an EPA-approved disinfectant every 15 minutes to 2 hours.
All employees required to go to work should perform a daily health check as prescribed by the Delaware Division of Public Health.
All employees should wash hands regularly with soap and water throughout the work day, and in particular after any time they come into contact with a customer. Hand sanitizer should be used to supplement hand washing throughout the day. Employees must also social distance from each other while working. This can be accomplished through spacing or moving workstations, staggering shifts or other means.
Businesses must make hand sanitizer or handwashing stations readily available for all employees and customers.
Downtime should be given between shifts and after closing for thorough cleanings of an establishment at a minimum after each day.
Employers should post signs on how to stop the spread of COVID-19, hand hygiene, and properly wear a cloth face covering.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

How to Generate Demand for Your Products or Services

April 14, 2020 by Paulina Cruz

Successful marketing is all about three things: the right message, your target audience and good timing. When those essential elements meet, you are in a better position to generate demand for your products and services.

Since there are many digital marketing strategies you can tap into these days, it’s crucial to know your buyer persona first. Why? Because that way you can instantly determine which channel might be the most beneficial to promote your business along with the products and services you offer.

Targeting

What you already know about your potential prospects will determine how you can effectively target them. Knowing your prospects’ intent is a key to turning them into paying customers. One way to achieve this is through Pay-Per-Click (PPC).

Pay-Per-Click

PPC ads are a great way to determine someone’s intent, because they appear on Google search results whenever someone types the keyword or phrase you linked in your ad campaign. This type of digital marketing is excellent for getting your products and services in front of those who are already looking for it.

Another benefit of using PPC ads is the fact you can target ads by location once you specify your campaign to one region. However, the main benefit of targeting your potential audience with PPC is working with a fixed budget and an ability to cost-control your ad campaign according to the demand.

Geolocation & Geotargeting

This tactic is not only great for reaching potential customers in the location that you service, but it’s also effective because it’s based on user’s behavior data and preferences.

Content Marketing

The best way to attract people with the right intent is to create content that answers the questions they’re asking. You can do so by writing articles highlighting not only relevant information potential customers wants to know, but also your products and services.

The idea of investing time in content marketing is to educate your potential customers so they can process the information they need to later make a confident purchasing decision.

Need Help with Generating Demand for Your Business?

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

A Guide to Small Business Loans Available Through The Cares Act

April 8, 2020 by Paulina Cruz

If you’re a business owner who is currently trying to figure out how to survive amid the spread of COVID-19, we’re here for you. As you probably already know, the U.S. Government put together the Cares Act that is offering solutions and small business loans to help navigate these difficult times.

To help you better understand all options available out there, we put together this infographic that explains some small business loans that you might want to consider.

Here at Advertising Is Simple, we’ve been working nonstop to help our clients weather this storm and come out on the other end even stronger than before. As a small business, we understand the value of community support and we know that by coming together, we can overcome anything.

Got more questions about small business loans?

Here are some other helpful resources to check out:

FAQ: CARES Act Relief From Employer Payroll Taxes

Which Loan Program Is Right for My Business?

Small Business Development Center – Disaster Assistance

10 Commonly Asked Coronavirus Small Business Loan Questions

5 Things Small Business Owners Can Do

A Step-by-Step Guide on How to Apply for an SBA Economic Injury Disaster Loan

Emergency Small Business Loan Guide

[Printable] COVID-19 Customizable Flyer: Health First

[Printable] Delaware Emergency Order for Open Shops (Out-of-State Residents)

If you have more questions or would like to find out how Advertising Is Simple can help your business, contact us today!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Here’s Your Must-Have Digital Strategy Checklist

March 9, 2020 by Paulina Cruz

When discussing your digital marketing strategy, we can’t forget about all the other basic business elements that will contribute to your plan of action. Understanding your “why”, having a polished elevator pitch, defining your buyer persona and knowing your competitive advantage are crucial concepts to take into consideration before implementing your digital strategy.

According to The Digital Minds Book by WSI, building your plan of action requires answering important questions first. Here’s what should be on your digital strategy checklist:

Must-Have Digital Strategy Checklist

Building Your List and Your Database – This is where you’re going to nurture your prospect and customer base. Choose a platform that allows you to monitor every stage of your customer’s journey all the way to the sales pipeline.
Building Your Core Message – Think of this as a story your brand needs to tell the customers so they better understand your services or products. The more you focus on one main idea you’re trying to sell the better!
Defining Goals Within Your Strategy – Your marketing message should align with goals you’re trying to accomplish. Whether it’s generating more leads and sales, gaining authority and relevance in your industry or simply nurturing relationships and connections you already have, defining your goals will help you develop a more accurate brand messaging later on.
Defining the Channels – Each channel requires a different format so be selective when trying to find the right platform to carry your message. A question you should ask yourself here is: What are the digital channels that you will use to reach each buyer persona?
Measuring Results – This is the final strategy element that is best utilized when paired with marketing automation tools that provide analytics on a regular basis.

Need help?

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

Call 302-407-0431