Internet Marketing Delaware | Advertising Is Simple Delaware

5 LinkedIn Business Tips to Claim Your Share of the Marketplace

August 20, 2019 by Advertising Leave a Comment

Over the years, LinkedIn has become a resourceful platform not only for individuals looking for work but also for businesses trying to market their brand. Since this specific medium has always been rooted in networking, its marketing potential turns out to be so valuable these days.

Is your company actively present on LinkedIn?

There are many ways you can market your brand online. Here’s how you can use LinkedIn, the largest business networking platform in the world, to increase your share of the marketplace:

5 LinkedIn Business Tips to Claim Your Share of the Marketplace

Complete and Optimize Your LinkedIn Profile – The first impressions are everything. Not to mention they affect your search ranking score. Do yourself a favor now and make sure your work experience is up to date so others can quickly find out about your company, products or services you have to offer. Don’t forget to add you company profile to the page as well!
Connect with Others – While you should link up with those you already know, LinkedIn is a networking platform so don’t shy away from accepting invites from new people! The more you expand your network, the more marketing opportunities you get!
Be Creative – There’s over 500 million active users on LinkedIn. Find a way to stand out! Write a compelling bio, share insightful articles, include videos from your business and don’t forget to include a call to action!
Pay It Forward – Recommending others can be the greatest thing that ever happened to your business. A good old ‘word of mouth’ is still a powerful way to provide testimonials while marketing your business at the same time!
Join Targeted Groups – LinkedIn groups are a great way to focus on your niche. Use them to connect with others, spread your message and brand your business!

There you go! Use these 5 tips and take your LinkedIn profile to another level! If you need help managing your business account, don’t hesitate to contact Advertising Is Simple.

FIND US ON LINKEDIN for more digital marketing tips!

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Everything You Need to Know About Pinterest Advertising

August 7, 2019 by Advertising

If you own a business, you probably already understand how an established online presence can benefit your brand. Social media is not only a free tool for marketers and business owners that can be utilized to bring more brand awareness, but it can also be a vital element of any advertising efforts.

Do you want to bring in more leads and get your products or services in front of the right eyes? Consider investing in Pinterest Advertising! Here’s how.

Everything You Need to Know About Pinterest Advertising

Pinterest for Business – Before you do anything, make sure to switch your account to a business one so you can access specific features like analytics and the Ads Manager.
Goal setting – What do you want people to do after they see your ad? Choosing your goal should be based on what’s most important to your business for this each campaign.
Targeting – Take time narrowing down your ideal target. You should strive to reach the people on Pinterest who are most likely to show an active interest in your ads. Your targeting options can be determined by certain keywords, interests, demographics or placements. You can also use individual targets or combine multiple approaches.
Budgeting – You can select a lifetime option if you want us to use your budget evenly in a chosen timeline. Pinterest will automatically adjust budgets based on how much there is left to deliver. If you select a daily approach, you will only use a specific amount you want to spend each day.
Pin Success – You should promote Pins that are already doing well to reach even more people. Visit your Analytics board to see what’s performing well. Remember to ONLY promote content you own, and make sure every Pin links to a website.

There you go! Use these 5 easy steps and take your Pinterest Advertising strategy to another level! If you need help managing your business account, don’t hesitate to contact Advertising Is Simple.

FOLLOW US ON PINTEREST for more digital marketing tips!

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Here’s Why Your Company Needs a Google My Business Page

July 22, 2019 by Advertising

One of the greatest things about marketing these days is that you can start promoting your business using free tools. You surely already know of the power of Google, but have you reaped the benefits of using Google My Business yet?

If you’re looking to bring more exposure to your local business, one way to do this is by claiming your Google My Business (GMB) page for your company. That’s the first step to local optimization. Here’s what else you can do.

Google My Business

Having a Google My Business page allows you to manage your brand’s online presence across Google’s powerful search engine. Posting through GMB let’s you publish your events, products, services and special deals directly to Google Search and Maps. By creating new posts each week, you can place your timely text, video, or photo content in front of customers when they find your business listing on Google. What’s a better way to build brand awareness?

Besides using your Google My Business listing to bring more exposure to your brand, you also get the access to Google’s Insights.

Did you know businesses with recent photos typically receive more clicks to their websites? Or the fact that posting more photos to your page will help you stay ahead of a competition and rank higher?

Google’s insights let you find out where customers view your business on Google, the most common actions that people take on your listing and whether they used directions to find your business on the map. It’s basically a free guide that ensures your business is set up for success!

As you can see, Google offers a variety of ways to optimize and make the most of your Google My Business profile. If your business needs help managing the online presence, contact Advertising Is Simple today! We are your local Delaware digital marketing experts!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

We’re Hiring! Digital Marketing Assistant Needed in Delaware

June 24, 2019 by Advertising

Do you have a passion for digital media and advertising? Apply now for a Digital Marketing Assistant position at Advertising Is Simple in Wilmington, Delaware!

Who We’re Looking For

The candidate must have a passion for media and advertising while ideally having knowledge of Search Engine Optimization and Pay per Click Marketing. The candidate also must have solid analytic skills and demonstrate proficiency in use of Windows, MS Office and its components (Word, Excel, PowerPoint, Outlook). You will be retrieving data from WebScan, Google Analytics and comScore, creating reports, summarizing trends, and creating presentations. Proven analytical and strategic planning skills preferred.

Digital Marketing Assistant Responsibilities

Provide data from a variety of syndicated research and keyword sources.
Update sales research materials and create reports relevant to client and internal initiatives.
Assist with production of PowerPoint slides for pre- and post sales presentations and provide strategic guidance in Search Engine Optimization recommendations.
Develop sales presentations and materials that address customer needs and highlight the benefits of buying our products or services – focusing on Digital Marketing plans
Help develop customized research slides for client presentations as well as research pieces for AIS sales teams.
Maintain current and accurate files for all research-based information.
Communicate with other Digital Marketing Specialists within AIS and WSI to share best practices and materials.
Keep abreast of media and market trends and assist staff in answering research-related questions.
Constantly improve knowledge of research, advertising, marketing and sales including attending appropriate seminars and conferences.
Perform other related duties as assigned.

Think you’re the right candidate?

Click here to apply!

Search Engine Optimization Tips for a Small Business [Video]

June 5, 2019 by Advertising

There is no denying that SEO (Search Engine Optimization) is one of the most cost-effective methods of advertising. Why? Because it not only allows your small business to target a certain market niche, but it also gives you greater control over the advertising budget.

Let’s be honest, word of mouth advertising can only take your business so far. If you’re serious about marketing your business in order to grow, check out our Search Engine Optimization tips.

Search Engine Optimization Tips for a Small Business

Still need help with Search Engine Optimization?

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of Search Engine Optimization, that’s why we call it ‘Adaptive SEO’. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in depth analytics to get you the highest rate of return on your advertising dollars.

If you have any questions or would like to find out more about how Advertising Is Simple can help you rank your business higher in the search engines, get in touch.

Call 302-407-0431