Advertising is Simple can help create a viable digital marketing plan that will effectively direct potential customers to a business’ website. It is important for any business to monitor and adjust its online presence beginning with its website.
Making sure that visitors have a positive user experience with clear call to actions can greatly increase sales. It doesn’t matter how great a website design looks if a business’ target audience can not find it.
Make no mistake, those companies that organically end up on the first page of searches don’t get there arbitrarily. The have arrived there by becoming an authority in their industry. They actively spend money on digital marketing so their content will end up in front of potential customers.
PPC (Pay Per Click) and Display Advertising are Digital Billboards on the Internet Highway
A variety of tools are used by internet marketing companies to grow a business’ online presence. Whether through pay per click or display advertising, the content they promote through their ads must connect and engage with their audience.
In addition, website optimization, keyword research, content creation and social media are all part of the mixture when growing an online presence. Every business’ goal should be to gain the trust and hopefully convert site visitors into loyal customers.
At Advertising is Simple, we understand all the nuances of digital marketing and can help small to mid-sized businesses grow their internet presence through a variety of tried and true methods. Many SEO consultants make big promises that end up bringing empty results.
Content Marketing Increases Traffic to a Website
Content marketing is perhaps one of the tools most business resist because it means creating fresh content consistently. It means providing new ideas and solutions for a business’ industry. The more content a company creates and shares, the more chance it will have of reaching new customers.
Search engines create and update algorithms on a regular basis in order to give users the most qualified and relevant results. AIS consistently monitors and adapts to the current marketing climate and help our clients to maintain and stay on the good side of search engines.
Creating fresh and engaging content on a regular basis helps drive traffic to a website and grows a business’ authority within its industry.
Reputation Management is More Important Than You Might Think
Reputation Management has become an increasingly important factor for businesses concerned about a positive brand appeal. We witness reputation management daily on social media and news channels. Not to mention on the many review sites, such as Google, Yelp or Bing.
Failing to monitor or manage one’s online reputation could be a disaster. A brand could become toxic and provide internet users with a negative view of a company. In fact, bad reputation management can cost a business dearly.
Directory Listings Provide a Business with an Excellent Opportunity to Direct Internet Users to its Website
If a business claims all the relevant directory listings pertaining to its industry, it will give it a leg up on the competition. Google, Youtube, Bing and Yelp are just a few of the online directories that help connect those searching for a certain product or service to a business.
Do businesses want to be found for certain keyword phrases? Of course they do! Claiming and populating directory listings with the right type of content will help a business direct more traffic to its website. The more traffic a business gets to its site, the greater the chances of it growing its business.
There is no shortcut to the top of search engines and it doesn’t happen by chance. It takes planning and hard work. We can partner with you to get your business on the road to growing its internet presence one step at a time with quality content and optimization.
Here are the Digital Marketing Services We Have to Offer:
- Pay Per Click, Display Advertising
- Content Marketing
- Reputation Management
- Listing Management
Digital marketing isn’t just about a website. It is about optimizing and marketing a website. Not to mention continually monitoring and measuring conversion rates to get a greater ROI.
This is not something that happens haphazardly. It requires hard work, science and knowledge. Plus, it takes lots of experience with marketing and promoting products.
If you are looking to grow your online presence and brand, get in touch with the digital marketing experts at Advertising is Simple.
‘Word of mouth’ advertising is not an effective marketing strategy. If your business is failing to use the power of digital marketing to brand and promote products or services, it may lose relevance. It can not compete to become dominant in its industry if it does not have a digital marketing strategy.