This is one of the most asked questions by all businesses, especially small to mid-sized business owners. Often their advertising budgets are tight. Some businesses don’t see the value in advertising.
Advertising Can to Grow Business
Advertising is necessary for those who want to grow their business and increase its success. Strategic spending of advertising dollars allows business to reach its targeted customer, creates brand awareness, adds credibility and builds trust.
This all translates into building a better reputation within the community and better business branding. A business that is willing to spend money to make consumers aware of its products and services is sending a message that it believes the value of what it is offering.
Make Advertising Count
Businesses often shy away from advertising because they don’t know how to get results. They don’t understand the long-term effects of advertising. Step back and think on how buying decisions occur. In most cases a purchase is influenced by an ad in some shape or form.
An effective advertising campaign targets the right people at the right time in the right way. Identifying a business’ buyer persona will determine how and where they will engage them. That is where Advertising is Simple can help. We help to determine all these factors in order to make your advertising most effective.
Advertising vs Marketing
One of the biggest misconceptions is that marketing and advertising is the same thing. Advertising is one of the tools marketers use to reach the right people.
Traditional advertising includes video, television advertising and radio advertising. These form of advertising are still valuable today. By combining Traditional Advertising with Digital Advertising will increase an ads impact.
It is a part of marketing. Marketing, on the other hand, encompasses a business’ overall selling strategy. It is how the envision their brand and try to relay that brand to buyers.
All of the below is considered Marketing:
- Digital Presence
- Social Media
Advertising Firms up Your Brand
Many businesses fail to highlight what makes them stand out from their competitors. Every business has a brand, but often they don’t control it. That is where Advertising is Simple can help. We can fine-tune your marketing efforts and firm up your brand.
We help analyze what you do so well and make a commitment to do it consistently. A brand is the sum of a variety of characteristics of a business.
It begins with messaging. Then its reputation management, great product and stellar customer service. All things need to tie together to have consistency and a positive digital impression.