This is one of the most asked questions by all businesses, especially small to mid-sized business owners. Often their budgets are tight and spending money on advertising seems to them as wasteful or unprofitable. They don’t see the value in it.
Do You Want to Grow Your Business?
Advertising is necessary if you want to grow your business and increase an opportunity for success. It allows you to target your ideal customer, creates awareness of your product or service, adds credibility to your business and helps with your branding.
How Do I Make My Advertising Count?
Many businesses shy away from advertising because they don’t know how to get results and fail to understand the long-term residual effects of advertising. When you step back and think about how you make your own personal buying decisions, I’m sure you’ll have a flashback of an ad in some shape or form that was influential.
An effective advertising campaign targets the right people at the right time in the right way. That may be the hardest part of advertising; analyzing your ‘buyer personas’ , determining where they are and what will engage them. That is where Advertising is Simple can help. We help to determine all these factors in order to make your advertising most effective.
Advertising vs Marketing
One of the biggest misconceptions is that marketing and advertising is the same thing. Advertising is one of the tools marketers use to reach the right people. It is a part of marketing. Marketing, on the other hand, encompasses a business’ overall selling strategy of branding themselves and getting information to their customers; website design, social media, email, mobile, content creation (ebooks, blog, infographics, videos, whitepapers).
Advertising Will Firm up Your Brand
Many businesses fail because they never really think about what it is that makes them different and better than their competitors. Simply put, maybe they’re not. It certainly makes it hard to stand out if you never really think about what it is that makes you stand out.
Every business has a brand, but often they don’t control it. That is where advertising can fine-tune your marketing efforts and firm up your brand. By analyzing what it is you do so very well and making a commitment to do it consistently and advertising this. A brand is the sum of a variety of characteristics of a business; messages, reputation, feeling, customer service, a promise, price, logo, product line, logo, graphic images.
If you would like help with advertising for your business …