If you’re looking to reach a local audience at a more affordable cost, nothing beats radio advertising. It reaches the right people at the right time. It is easy to build a strong presence on the radio. People actually listen to radio ads; they don’t do the channel surfing the same way TV viewers do during program breaks.
Radio Listeners in our nation adds up to hundreds of millions of listeners. Radio reaches over 90% of people in the U.S. weekly and it is estimated that they listen for more than 2 ½ hours every day. Radio provides a friendly environment for advertisers; consumers respond positively to ads they hear on the radio. Believe it or not, Radio is the number one mass reach medium, topping both TV and internet.
“Without any doubt this report proves Radio is America’s number one reach medium,” noted Erica Farber, president and CEO, Radio Advertising Bureau.—Nielsen’s Q2 2015 Total Audience Report
The fact that Radio’s Ad Revenues have been growing by 15-18% over that last few years is a clear indication that it’s an effective form of advertising. Businesses with a local target market really have no need to advertise on the national level. They should consider taking their radio advertising to regional and local stations.
Local radio stations tend to be an important way for the surrounding community to stay informed on events and news. Businesses can more easily connect to the community and their target customers by advertising on these stations. Most local radio station listeners are loyal and engage with their favorite station by calling in for contests, to make comments or music requests. That means that if you advertise regularly, you’ll be better able to brand your business and create brand awareness.
Timing is an important factor when considering radio advertising. Identifying the days and times when you will reach the majority of your target market will make your radio ad more effective. For example, a restaurant advertising Happy Hour Specials may focus radio advertising on a weekday evening when more people are on their way home from work.
Our Marketing Team at Advertising is Simple can help your business develop an effective and optimal Radio Advertising strategy.
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