If you’re looking to reach a local audience at a more affordable cost, nothing beats radio advertising for Delaware Business.
Radio Advertising reaches the right people at the right time. It is easy to build a strong presence for a business on the radio. People listen to radio ads. Radio listeners don’t channel surf in the same way TV viewers do during program breaks.
Radio Ads Reach Millions of Listeners
Radio Listeners in our nation adds up to hundreds of millions of listeners. Radio reaches over 90% of people in the U.S. weekly and it is estimated that they listen for more than 2 ½ hours every day.
Radio provides a friendly environment for advertisers; consumers respond positively to ads they hear on the radio. Believe it or not, advertising on radio is the number one mass reach medium. Radio advertising tops both TV and internet when it comes to advertising effectiveness.
“Without any doubt this report proves Radio is America’s number one reach medium,” noted Erica Farber, president and CEO, Radio Advertising Bureau.—Nielsen’s Q2 2015 Total Audience Report
Local Radio Stations Reach Local Customers
Businesses with a local target market really have no need to advertise on the national level. They should consider taking their radio advertising to regional and local stations.
Local radio stations tend to be an important way for the surrounding community to stay informed on events and news. Businesses can more easily connect to the community and their target customers by advertising on these stations.
Create Local Brand Awareness on Local Radio
Most local radio station listeners are loyal and engage with their favorite station by calling in for contests, to make comments or music requests.
A business that implements radio ads regularly will be better able to build brand awareness. This will help it to attract more local customers.
Timing is an important factor when considering radio advertising. Identifying the days and times when a business can reach the majority of its target market is important. Better timing radio ad placement will make a radio ad more effective.
For example, a restaurant advertising Happy Hour Specials may focus radio advertising on a weekday evening when more people are on their way home from work.
Our Marketing Team at Advertising is Simple can help your business develop an effective and optimal Radio Advertising strategy.
Want to find out more?
Some Radio Ad Examples:
Click below to hear our radio ad for Hustler Mowers sold by Suburban Lawn Equipment in Newport, Delaware
Advertising is Simple in Delaware offers small to mid-sized businesses in the Tri-State area radio advertising. Check our this one for Hustler Zero Turn Dash Mowers by Suburban Lawn Equipment in Newport, Delaware.
