Advertising is Simple is a full-service advertising agency offering expert SEO / Search Engine Optimization. We do this to help businesses grow their visibility on the web. Located in Delaware, we serve small to mid-sized businesses in the Tri-State area; Delaware, Pennsylvania, New Jersey and Maryland.
What Is SEO / Search Engine Optimization?
SEO or Search Engine Optimization is strategically structuring a website to increase visibility on the web. Google and Bing search engines use bots to crawl hundreds of billions of pages. They do this to index these pages so that when a search takes place the most relevant results are delivered.
SEO is a process where the content on a website is optimized for each particular product or service. This is so that it can be indexed properly to come up higher in searches. While there are a variety of factors for SEO, content quality and keyword research are a top priority.
SEO is about directing traffic to a website with content that naturally comes up when users search certain keywords. A business that improves the quality and quantity of its content will grow organically in search engine rankings.
Search Engine Algorithms Change Constantly: Business Need a Professional SEO Company to Help Monitor the Changes
Search algorithms are in constant flux and SEO strategies much change accordingly. These search engine algorithms typically focus on delivering up search results provide users with the most relevant results. There is no way to buy your way to the top of organic search rankings.
That is why having a team of SEO experts can help a business grow its organic ranking. An SEO professional keeps in tune with the fluctuations in the search engine algorithms. This will enable them to develop the most effective SEO strategy.
SEO services center in on delivering content that is optimized for relevancy, crawlability and speed. This is the top most strategy when it comes to search engine optimization. The better the content a website has, the better a search engine will be able to index that content.
Why is SEO Important for Marketing a Business?
We like to say that a website is the foundation to digital marketing. If the foundation is weak, then anything that is built on top of it is not secure. That is why it is important to improve your website before dipping into paid search.
Trillions of google searches are performed each year with the intent of finding a product or service. Driving digital traffic to a website organically is paramount to the beginning of growing a brands visibility on the internet.
It is important to take the time to learn what your users want in search queries when looking for your product and service offerings. Once you do, you’ll be able to implement a search engine optimization strategy that will better engage with potential customers.
Optimizing a website, means concentrating on user interface. Making it easy for users to navigate. If a user can easily find exactly what they are looking for, they will have a positive experience. This will help deliver relevant results and keep them on the site.
Once a website is properly optimized with meta data it is in a better position to grow its online presence. Content such as title tags, description and proper keyword selection will help in its growth.
What are Some of the Techniques Needed to Rank Higher in Search Engines?
Technical Optimization: First and foremost, concentrate on structuring content that will lead to a positive and engaging user experience. Create an XML sitemap, lessen load times to increase page speed and correctly sized images. Connect the site to Google Search Console for invaluable tools to improve the site. Finally, use a hosting environment that will support these changes.
Off-Page Optimization: This is accomplished by posting quality content on social media sites, blog sharing sites, and developing quality backlinks to a website. Social media optimization is also important on your social network channels. Optimize social media platforms by creating social media calendars.
On-Page Optimization: Quality content creation is the most important strategy for on-page optimization. Using the right types of targeted keywords, page titles, URLS structure and meta description is all needed.
We offer the following Marketing Services to Compliment our Search Engine Optimization Services
- Pay Per Click & Display Advertising
- Website Design & Optimization
- Content Marketing, Management & Optimization
- Social Media Marketing
- Video, Television & Radio Advertising
Businesses that Use a Variety of the Above Marketing and SEO Services will:
- Increase its Ranking with Search Engines, such as Google, Bing & Yahoo!
- Brand Itself
- Become an Authority within its Industry
- Develop & Monitor its Reputation
- Increase Customer Engagement
- Grow its Customer Base
- Receive a Greater ROI for its Advertising Dollars
- Develop a Comprehensive Marketing Strategy that is consistently updated and measured by the latest tools
Partner up with the professionals at Advertising is Simple. SEO (Search Engine Optimization) is one of the most cost effective methods of advertising. It not only allows for business to target a certain market niche, it gives them greater control over their advertising budget.
At Advertising is Simple, we stay up-to-date on the most effective methods of SEO. That is why we call it ‘Adaptive SEO’. What works today, may not work a few months down the road.
We monitor advertising results through A/B testing. This allows us to provide in depth analytics. In turn, we achieve the highest rate of return on advertising dollars.
We know how hard it is for small to mid-sized companies to compete with larger competitors in their industry. Limited advertising budgets and smaller, if any, in-house marketing departments can make competing frustrating and difficult. Our Marketing team understands that you need to run a business. You don’t have the time or the ‘know how’ to market and brand your business.
