Take Charge of Your Company’s Reputation Management Strategy
Your company’s online reputation is of intrinsic value to your business and should be nurtured. It’s what people will see when they search for your business and how they will assess it. Many businesses never even think about their online reputation. This is a costly mistake. One negative review, if not addressed, can have a huge impact on a company’s revenue.
Every brand comes across a disgruntled customer at some point. In the old days before the internet and social media, it was easier to contain bad service or faulty product complaints. The conversations were usually held privately and as long as both parties came to an agreement and felt that the solution was fair, that was the end of it.
Reputation Management Makes a Difference on Your Company’s Bottom Line
Welcome to the present where everything is handled in the public arena. When a customer posts a negative feedback on one of your social media pages or one of the various online directories, it’s up to your business to turn it into a positive and stop it from going viral in a bad way. The important thing to remember is that people who post complaints just want to be heard and often the way a company responds can make all the difference.
In addition to consistently monitoring your company’s online reputation, there are some proactive steps a business can take to increase the odds of having a positive one. For example, ask your loyal customers to give testimonials. Or request that they rate and review your business on a variety of online sites, such as Facebook, Google+, Manta, Yelp, Trip Advisor, Expedia. The more positive reviews your business receives, the less influential that one or two negative review will be.
At Advertising is Simple, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.
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