Company’s Need to Take Charge of their Reputation Management Strategy
A company’s online reputation is of intrinsic value to its brand awareness efforts and should be nurtured. Positive brand messaging will help reflect well on a business when people search for it online.
Many businesses never even think about their online reputation or branding. This is a costly mistake. One negative review, if not addressed, can have a huge impact on a company’s brand and its revenue.
Every brand comes across a disgruntled customer at some point. In the old days before the internet and social media, it was easier to contain product or service complaints.
The conversations were usually held privately. As long as both parties came to an agreement and felt that the solution was fair, that was the end of it.
Why Reputation Management is Important on Social Media
Welcome to the present where everything is handled in the public arena. When a customer posts a negative feedback on a business’ social media pages or online directories, it’s up to that business to turn it into a positive.
A business should do all it can to stop a bad review from going viral. The important thing to remember is that people who post complaints just want to be heard and often the way a company responds can make all the difference.
Ask for Reviews from Loyal Customers
In addition to consistently monitoring its online reputation, there are some proactive steps a business can take for increased brand awareness.
For example, asking its most loyal customers to give testimonials. Or request that they rate and review its business on a variety of online sites, such as Facebook, Google Business Profile, Yelp or Trip Advisor.
The more positive reviews a business receives, the less influential that one or two negative review will be. Building your brand is hard work, but the rewards are worth it.
Let us Help with Your ORM (Online Reputation Management) Activities
At Advertising is Simple, we look to partner with our customers to help make their advertising dollars go a long way. We help guide you when it comes to branding your business.
By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation and promote brand awareness. We lessen the chances of having to spend countless dollars cleaning up your reputation.
