Email Marketing is a most effective way to reach customers. Our email marketing services help Delaware businesses and those in the tristate area connect with new customers.
Most people have at least one email address and use their mobile devices to access it. Likewise, their mobile phones are close by at all times.
Email marketing is not dead. Email remains a very viable marketing strategy and sales conversion tool. It is also the most cost effective way to for a business to market its brand and personalize a buyers experience.
Any business without an email marketing plan is missing opportunities to offer product releases, promotions and newsletters to its engaged subscribers. Email marketing combined with an optimized social media presence has the potential of increasing brand awareness and lead generation.
Benefits of Email Marketing Campaigns
B2B Marketers place a big value on email newsletters. Many claim it is a critical part of their content marketing success. Email campaigns enable businesses to send out alerts about the latest blog post, highlight special promotions and to build customer loyalty.
Email campaigns are also helpful in building a business’ brand. Marketing emails influence consumer purchases. It is the leading way that consumers look for discount offers through coupons.
“Over two thirds of Millennials prefer communications from businesses to come from email. Whereas almost three fourths of Baby Boomers think email is the most personal channel to receive communications from brands”
~~ Bluecore
Email helps business grow its revenue stream when they utilize targeted and engaging emails that encourage higher open rates. A business can create a variety of email templates to have a more personal connection with those on its contact list.
Email Marketing Plans and Automated Emails
An email marketing plan and strategy is important if a business wants its efforts to pay off. Using list segmentation and marketing automation has been proven to have higher engagement.
Before creating a email marketing plan, a business should take the time to get to know its audience. Subscribers give a lot of clues about their interests and buying behaviors. A buyer’s journey may differ by age, gender and ethnicity. Do a deep dive into how a buyer’s journey differs for each demographic.
One should use email marketing tools to measure engagement, create intuitive sign up forms and track a buyers journey. This is central to creating a sound marketing plan. In addition, a company should map the course of how consumers discover, and ultimately buys its products or services.
Once a clearer picture of its audience emerges, a business will be able to implement a email marketing plan. This should include marketing automation. It can create email templates to be sent to a specific segment of a contact list. This will hinge upon their behavior or where they are in their buyer journey.
A real effort should be focused on delivering engaging and relevant content. This will promote lead nurturing and higher email open rates.
“87% of B2C marketers leverage automation as part of their email marketing strategy.”
~~ Hupspot
A business can grow revenue with creating engaging email that targets a certain buyer persona. Creating personal content to reflect a consumers buying behavior will enable better open rates. That subscriber will be more likely to open, click and buy if you entice them with the proper product or service.
Advertising is Simple uses Marketing Tools to Develop and Measure its Email Marketing Campaigns for Delaware Business
There are numerous ways we can help your business with its email marketing campaigns.
Our Marketing Team Can Help:
- Determine the frequency of sends: How often does your company put out new products, services or promotions? This will determine how often you should send out emails.
- Integrate email campaigns with social media: Invite social media followers to sign up for newsletters and blog posts.
- Optimize emails for all screen sizes: We ensure emails are mobile friendly.
- Analyze and track results: Monitor open, forward, sent and bounce rates. Analyze click-through and conversion rates, to determine how an email campaign is performing. Run A/B Testing to determine which subject lines and times are more effective.
- Keep subscribers engaged: We design emails to encourage subscribers to interact with an email. Ask questions, conduct polls, offer an interactive game, have a contest … make them become part of the content.
- Feel free to check out some of our other internet marketing services including Pay Per Click/PPC, Search Engine Optimization/SEO, and social marketing, or contact us today to schedule a consultation.
Advertising is Simple can help with an email marketing plan and automation, get in touch.
1. What is email marketing, and why is it important for businesses?
Email marketing is a digital marketing strategy where businesses send promotional or informational messages to a group of subscribers via email. It’s important because it allows you to build strong relationships with your audience, nurture leads, and drive conversions. With a high return on investment (ROI), email marketing is one of the most cost-effective marketing tools.
2. How can email marketing help my business grow?
Email marketing helps businesses grow by:
Keeping your brand top-of-mind for your audience.
Promoting products, services, or events directly to potential customers.
Driving website traffic and increasing sales.
Building loyalty and trust through consistent and valuable content.
Providing actionable insights with metrics like open rates and click-through rates.
3. What types of businesses benefit the most from email marketing?
Email marketing is versatile and benefits all types of businesses, including:
E-commerce: Promote products, send discounts, and recover abandoned carts.
B2B Companies: Nurture leads and share industry insights.
Service Providers: Share updates, offers, and tips with clients.
Nonprofits: Communicate with donors and share impactful stories.
4. What is email automation, and how does it work?
Email automation uses software to send personalized, timely, and relevant emails to subscribers based on triggers or actions. For example, when someone signs up for your newsletter, automation can send a welcome email. Other examples include abandoned cart reminders, birthday offers, or post-purchase follow-ups.
5. What should I include in a successful email marketing campaign?
A successful email marketing campaign should include:
A clear and engaging subject line to grab attention.
Compelling and concise content with a clear call-to-action (CTA).
Eye-catching visuals that align with your brand.
Personalization to address the subscriber’s needs or preferences.
Links to your website or landing pages for further engagement.
6. How do you ensure emails are mobile-friendly?
To ensure emails are mobile-friendly:
Use responsive email templates that adapt to various screen sizes.
Keep subject lines short and preview text concise.
Use a single-column layout with a clear font and large buttons for CTAs.
Test emails on multiple devices before sending.
7. Can you integrate email marketing with my social media campaigns?
Yes, email marketing can complement your social media campaigns by:
Sharing social media content or links in your emails.
Encouraging email subscribers to follow your social media accounts.
Using social media to grow your email list.
Running cross-channel campaigns for consistent messaging.
8. What metrics are used to measure the success of email marketing?
Key metrics for measuring email marketing success include:
Open rate: Percentage of recipients who open the email.
Click-through rate (CTR): Percentage who click a link in the email.
Conversion rate: Percentage who take a desired action, such as making a purchase.
Bounce rate: Percentage of emails that weren’t delivered.
Unsubscribe rate: Percentage of recipients who opt out.
9. How often should I send emails to my subscribers?
The ideal frequency depends on your audience and goals. Typically:
Weekly or bi-weekly emails work well for most businesses.
Monthly newsletters are suitable for less frequent updates. Test different frequencies and monitor engagement metrics to determine what works best for your subscribers.
10. What are the best practices for increasing email open and click-through rates?
To increase open and click-through rates:
Write compelling subject lines and preview text.
Personalize content with the subscriber’s name or preferences.
Segment your email list to send targeted messages.
Optimize email timing based on your audience’s behavior.
Include a clear and enticing call-to-action.