Why Use Video Marketing for Your Business?
Video Marketing is a powerful tool for reaching customers. These last few years have seen a huge growth in video marketing due to websites, such as Youtube and Vimeo. Not to mention the increased broadband widths and the proliferation of smartphone users.
Today’s customers are hungry for information, but they want it fast and they want it visually. They prefer to watch a 2 minute video over spending 20 minutes reading an article. In fact, 70% of marketing professionals report that video converts better than any other medium. Internet users spend 88% more time on a website that has video than one that doesn’t.
How Can a Small to Mid-Sized Business Use Video?
Video can be used to Explain a Product or Service: Some industries have a hard time verbally conveying what exactly their product or service is and how it is different from their competitors. Video is an excellent medium for educating your customers on what your business does and sells.
Testimonial Videos can be used to validate your value: A happy customer singing your praises on video is an excellent way to show potential customers that you are a trusted business within your industry. It doesn’t have to be fancy, let your best customers do the selling for you!
Videos can be used to help personalize your business: By sharing videos of your working facilities and/or your employees, you give your customers a peek into your everyday operations. This serves to create a vision that no other form of marketing can possibly do. It makes your business more approachable and helps to brand your business.
Provide Engaging ‘How to’ or ‘Educate’ your viewers on what you do: Creating videos that give your customer valuable insights into your industry or educate and engage them is a valuable marketing tool. It helps to establish you as an authority within your industry.
Check out this ‘How To’ Video we created for one of our clients: