Video advertising has become a natural part of web browsing and a very advantageous tools for Delaware businesses that want to quickly engage with their audience. Viewers encounter video popups on their laptop, phone or smart tv several times daily.
Advertisers understand how conditioned consumers have become to accept and even expect video advertising wherever they are. According to Youtube, users watch over a billion hours of video on the site every day.
Video advertisements is one of the most effective forms of advertisement. This is due to viewers being more likely to recall moving images and vocal plugs over static images and written content.
Make Every Second Count
Digital video advertising is a marketing method that promotes a product or service in a short engaging video that is placed strategically before, midway or after a main video. Most publishers allow a viewer to skip a video ad after the five seconds. That makes it important for the digital video ad content to grab a viewer’s attention quickly.
Most video ads are between fifteen to thirty seconds in length. But many brands are decreasing their video production to five second video ads to place on social media channels and in banner ads.
Benefits of Video Advertising
Video advertising trends towards more organic engagement than any other forms of media advertising. Video is more likely to impact and create a lasting impression. Video ads are efficiently place to online channels according to DSP (demand-side platform).
For campaigns with the goal of brand awareness, common KPIs (key performance indicator) are impressions, unique views, and ad viewability.
Video Ads have Higher Conversion Rates
Ecommerce sites, such as Amazon or eBay, report that a product with a video ad included in its product description has up to a 35% increased conversion rate. Because creating a video ad will perform as an educational tool, they are especially effective for product demonstration.
Video Ads do Well on Mobile Devices
There has been a steady climb of mobile viewers watching marketing videos on their devices. Many advertisers use video on mobile because viewers are highly more likely to watch a 30 second video to end as opposed to those viewing it on a computer. There are big benefits of mobile video advertising.
Search Engines Put Priority on Video
Search Engines, such as Google and Bing, are adjusting their algorithms to give higher search rankings to sites that use video content. Placing videos ads on social media, blogs and its website will elevate a business standing for its targeted keywords.
Video advertising is an important part of any marketing plan. A creative approach to your video ad content will help to promote a business’ brand and its products. If you are interested in learning more about how our video advertising offerings can help you, get in touch.