What is Your Mobile Strategy?
If you’re like most small to medium-sized businesses, this question may make you a bit uncomfortable. Why? Mostly because you probably haven’t identified your mobile strategy, or you’re just beginning to realize you need one.
With mobile search officially surpassing desktop and tablet search, now is the time to get on the mobile bandwagon. Providing a mobile-friendly experience is not only a good marketing move, it is expected. Google implemented a new mobile-friendly algorithm this past April that provides those businesses that have optimized their website for mobile usage higher rankings when users search on mobile devices.
One of the biggest mistakes small to mid-sized businesses make is to ignore mobile marketing. Many cite that mobile marketing is too complex, time consuming and ineffective. Our marketing team can help you simplify and create an effective mobile marketing strategy.
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With more that fifty percent of emails now being opened on mobile devices, we’ve passed the tipping point for mobile marketing. The numbers show that mobile optimization is a necessity; 90% of smartphone shoppers use their phones for pre-purchasing activities and 84% use their phone while in a store. Making the most of your mobile marketing strategy can help your business connect more easily with current customers and uncover new ones!
Advertising is Simple offers simple mobile-friendly solutions, such a designing a unique mobile site that enables your mobile visitors to easily navigate with CTAs(Call to Actions) that make sense, such as ‘Call Us’, ‘Order Now’, ‘Find Us’, ‘Contact Us’.
By upping your mobile marketing tactics you can reach your potential customers at the right time and in the right place. Think about how local and mobile work together. One of the top search terms now-a-days ends with ‘near me’. By using geo-targeted mobile advertising, you can increase foot traffic to your brick-and-mortar store.
Another great mobile marketing strategy is to use geo-targeted text messaging or mobile optimized email to make time-sensitive special offers, on-site enticements, loyalty rewards, and bonuses for sharing.
These all offer an engaging way to reach people and make them aware of your business. After all, you may have the best product or service around, but if no one knows about it, what difference will it make.
Making an effort to give your mobile audience a unique and optimal experience is wise marketing. It can help your business grow and become more relevant.
Want to find out how we can help get your business mobile?