Mobile Marketing helps business promote its products and services where its customers spend most of its time … on their mobile device. At Advertising is Simple we provide Mobile Marketing Services for Delaware Business and those within the tristate area.
Mobile search has surpassed desktop and tablet search, That is why it is important for businesses to adjust their digital marketing efforts to include mobile marketing strategies. A mobile friendly experience is now paramount to connecting with consumers.
Google mobile-friendly algorithm provides businesses that have optimized their website for mobile usage higher rankings when users search on mobile devices. Considering that mobile search tops any other form of search, it is imperative to have a mobile marketing strategy.
What is Your Mobile Strategy?
Most small to medium-sized businesses find this question a bit disconcerting even though they realize that mobile devices have become ubiquitous.
Businesses realize their lack of a mobile strategy has become an issue. They know they need one. Ignoring mobile dominance in the marketplace won’t make it go away.
More than fifty percent of emails are now being opened on mobile devices. Mobile optimization is a necessity as a majority of smartphone shoppers use their phones for pre-purchasing activities.
Not to mention that they will use their phone while in a store. Making the most of their mobile marketing strategy can help a business connect more easily with current customers and discover new ones.
Mobile marketing isn’t too complex, time consuming or ineffective when done right. Our marketing team can help you simplify and create an effective mobile marketing strategy.
How Mobile Marketing Works
Mobile marketers use mobile technology, such as location targeting, as a way to create personalized promotions of goods and services through mobile ads, push notification or SMS text messaging.
Mobile marketing targets an audience by its behaviors. Mobile users carry their devices with them wherever they go, making mobile marketing strategy more location-based. Mobile marketing campaigns can be customize depending on a customer’s physical location.
A business can offer discounts, coupons or promotions based on a customers proximity to a store or based on their buying behaviors. This type of geo-targeted mobile marketing allow a business to better target users.
Advertising is Simple offers mobile friendly solutions, such responsive website design to optimize it for all types of screens and devices. Mobile visitors can easy navigate the site with a user interface that make sense.
Clear Calls to Action, such as ‘Call Us’, ‘Order Now’, ‘Find Us’, ‘Contact Us’ will enable customers to easily interact with a business’ product and service offerings.
By upping your mobile marketing tactics you can reach your potential customers at the right time and in the right place. Think about how local and mobile work together. One of the top search terms now-a-days ends with ‘near me’. By using geo-targeted mobile advertising, you can increase foot traffic to your brick-and-mortar store.
Another great mobile marketing strategy is to use geo-targeted text messaging or mobile optimized email to make time-sensitive special offers, on-site enticements, loyalty rewards, and bonuses for sharing.
Offering loyal customers special promotions and coupons through a mobile app, QR Codes, MMS multimedia messaging or SMS text messaging based on location data will reach them in real time.
These mobile marketing strategies offer an engaging way to reach new customers and make them aware of your business. A business may have the best product or service around. If they fail to reach customers on their mobile devices, what difference will it make?
A business that makes an effort to give their mobile audience a unique and optimal experience is will succeed at mobile marketing. Their business will grow and its brand will become more relevant.