Way back before the creation of the internet, businesses listed themselves in the Yellow Pages. And while the yellow pages still exist in paper form and online, it is not the most effective way to get your business found.
Google, Youtube, Yahoo!, Bing, Manta, Yelp, Angie’s List are just a few of the online directories that help connect those searching for a certain product or service to a business. Directory Listings are a great inbound marketing tool for getting traffic to your website.
If you want your business to be found based on these ‘Keyword’ searches, you’ll need to ‘claim’ these directories and ‘populate’ them with the information you want your potential customers to know about your business.
How Can Directory Listings Help My Business?
Directories are an excellent tool to expand your company’s geographic reach and to relay relevant and useful information to potential customers. They allow businesses to easily connect with a consumer looking for their product or service.
The larger search engines, such as Google and Bing play on the international level and use directories as a way to index businesses. However, they rely on geographic location to connect local consumers to local businesses. By verifying and taking charge of your business listings, you have better control over your company’s brand and reputation.
Being properly listed in directories and using adaptive search engine optimization can be a game changer when trying to grow your business. Your business needs to be found!
AIS Helps Business to Harness the Power of Online Directory Listings
AIS simplifies the complicated process of managing and verifying Directory Listings that are pertinent to your industry and location. We optimize the Directory listing with targeted keywords, optimized images and video.
If you would like our help with Directory Listings, get in touch.
