Marketing Blog Offering Advertising Tips in Delaware

5 Reasons Why a Good Website Design is Important for Business Growth

April 3, 2018 by Advertising

Did you know investing in a good website design early on is one of the smartest things a business can do? Why? Because there’s no better way to quickly inform your customers who you are, what you do and how you do it better than your competition.

Research shows that a user/ potential customer can form an opinion about your online presence in about .05 seconds once the page loads. That means what they see online can either make or break your business! If a well-designed website is not you first and foremost marketing tool at the moment, we’re here to tell you it’s time to change that! Here’s 5 more reasons why a good website design is important for your business growth:

5 Reasons Why a Good Website Design is Important for Business Growth

Better Branding. In simple words, your website should act as an extension of your brand. To leave a lasting impression on your visitors, invest in a professional looking website with clear call-to-actions for potential customers. Also, keep in mind that if your web presence doesn’t transfer to a good experience on mobile devices, about 50% of your visitors will most likely think you don’t care about them.
Higher Google ranking. By creating a responsive and mobile-friendly website, you will have greater success in reaching more potential customers. Implementing SEO and creating quality content tells a search engine like Google that your website is relevant, therefore more people need to see it. Result? Higher rankings!
Data-Driven Results. Use Google Analytics (for free) to learn how your users are interacting with your company’s website and then improve their experience accordingly. Trust us, your website will prove invaluable in providing data about your customers and their buying behaviors!
24/7 Accessibility. With the help of a good website design, business owners are able to create a user-friendly and welcoming online environment where visitors can get useful information any time of the day.
Better Customer Service. One last thing to remember when it comes to a good website design is that it should be all about the user! That means easy navigation, clean layout, visible contact information, up to date links and of course, quality content. Your clientele will NOT be impressed with a dated and poor functioning website! Remember, first impression counts!

As you can see, a good website design has the potential of becoming the most effective marketing and branding material your business can use.

Are you ready to invest in a good website design?

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

How to Take Charge of Your Company’s Online Reputation Management

March 20, 2018 by Advertising

Many businesses never even think about their online reputation management. This is a costly mistake because one negative review, if not addressed, can have a huge impact on a company’s revenue.

Let’s be real, every brand comes across a disgruntled customer at some point. In the old days before the Internet and social media, it was easier to contain bad service or faulty product complaints. The conversations were usually held privately and as long as both parties came to an agreement and felt that the solution was fair, that was the end of it. However, nowadays your company’s online reputation is of intrinsic value to your business and should be nurtured.

Dealing with negative reviews online is just one way to proactively manage your online reputation. Below are all the steps equally important when trying to influence customers feedback:

So how can we make a difference working with your business? Watch this video of one of the WSI’s client success stories to better understand how we can help you!

Online Reputation Management (Client Success Story)

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Best Practices when Using Pinterest For Business

March 13, 2018 by Advertising

If you’re an online creator, we hope you already recognize the big potential and opportunities that Pinterest for Business can bring to your brand. Using this platform as part of your social media strategy is a huge advantage! Why? Because besides the obvious – traffic and website clicks, Pinterest is also a great platform to upsell your products!

Want to know how to get your products or services in front of the right eyes? Keep reading for 6 best practices on using Pinterest for business.

6 Tips for Using Pinterest For Business

Set up a Business Account. This is where the magic happens! Once you convert your regular account to a business one, you will get the access to all the analytics you’ll need.

Include a call to action in your bio. Any time you get the opportunity to share an opt-in or a link to a special deal you’re currently running, take it!

Use Boards to target your audience. If you didn’t know that before, it’s time to cleanup your boards a bit. Your Pinterest page should resemble exactly what your business can do for the people that end up pinning your content.

Design shareable pins. It’s always worth taking a bit of time designing pins that are shareable! What does that mean? Good design elements (not too crowded), catchy titles and most importantly – a vertical shape – the longer the better.

Utilize appropriate keywords and hashtags. You should know that Pinterest is a search engine and should be treated as such. Take time looking up what phrases in your niche people search for to determine which ones will work best for your business.

Keep an eye on your analytics page. Once again, this is where you’ll find out what your dream audience looks like, what content they pin the most and what areas you should focus on!

There you go! 6 easy yet oh so rewarding steps for taking your Pinterest for Business to the next level. If you need help managing your business account, don’t hesitate to contact Advertising Is Simple.

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Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

10 Tips for Using Facebook Live For Your Business

February 27, 2018 by Advertising

In light of all the Facebook algorithm changes that were recently announced, there’s one thing you can do now as a business to better market yourself on this social media platform. Get on Facebook Live.

While we understand doing Facebook Live videos/ chats may be intimidating at first, we cannot stress enough how important it is to use this feature to your advantage. By doing so, not only will your business get ahead of the others, but you will also be able to connect with your audience/ customers in a way you’ve never done before.

So where do you start? We’ve compiled the best 10 tips for using Facebook Live, so you can get on it as soon as possible!

10 Tips for Using Facebook Live

Make people aware of when you’re going live ahead of time. Teasers are proved to bring higher engagement, so make sure your audience knows exactly when you’re going to broadcast. Don’t forget to check your Facebook insights to determine what’s the best time to reach your people or better yet, do a poll and ask them directly!
Promote, promote, promote. Don’t let people forget about the upcoming live session! Make sure you boost some posts or run a Facebook ad about the event. Don’t want to spend money on promotion? Change the Facebook cover on your business page for the one with all the FB Live details and cross promote on other channels/ website/ newsletter.
Write a compelling description before going live. Let people know why you’re going live and what you’ll be covering ahead of time.
Go live with a strong WIFI connection. There’s nothing worse than losing touch during a live session or breaking up and
not getting your point across. ALWAYS make sure you have a great Internet connection before you’re going live.
Ask your viewers to follow you to receive notifications when you go live.
Once you’re live, acknowledge your viewers frequently. Say hello to commenters by name and to respond to their comments.
Be authentic. Going live is a great opportunity to see the face behind the brand, so make sure you live a great impression! The more comfortable you feel in front of the camera, the better your connection will be. That’s why it’s important to practice your talking points before the live session.
Broadcast for longer periods of time to reach more people. The longer you’re live, the more likely people are to discover and share your video with their friends on Facebook. Also, don’t get straight to the point once you’re live because your audience might be tuning in late. The minimum time you should be live is 10 minutes, but you can go up to 4 hours at a time.
Be creative and go live often. That’s the best way to keep your audience engaged.
Optimize Your Live Recording. You’re worried not enough people tuned in to your live stream? Facebook Live videos are immediately archived, so you’ll most likely get more views later on. To keep the interest, add a comment after the live event thanking everyone for watching. Make sure you encourage further comments and follow -up questions to get more news feed activity and engagement. Ask your audience to share the archived copy of the video that will be in the timeline.

The bottom line is, using Facebook Live should be fun for both you and your audience! It’s really the best way to show your audience behind the scenes and to give them a chance to connect with your business on a more personal level. There’s really nothing better you can do to better market your business in this space!

Have you ever used Facebook live before? Tell us about your experience!

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

How Google Brand Accounts Differ from Regular Google Accounts?

February 20, 2018 by Advertising

There’s no denying that Google likes to constantly improve its formula in order to stay relevant and bring its users the best search results possible.

While that kind of commitment to excellence surely is applaudable, it also means we need to keep abreast of every change Google suggests. That is if we want to get the most out of this platform.

So, what’s new with Google lately? If you haven’t heard about the new feature called Google Brand Accounts, we’re here to tell you all about it.

What Is a Google Brand Account?

First of all, a Google Brand Account is NOT to be confused with Google+ pages or Google My Business.

With this new special kind of account for your business or brand, you can publish posts in Google My Business, which appear immediately under your Google Listing in the right-hand corner.

You can use certain Google services (e.g. Google+, Google My Business, YouTube) with your Brand Account to create an online presence. If you ask us, that’s really an excellent tool for building SEO and promoting brand specials!

These services can help your business or brand communicate, connect, and share important information with customers and fans.

How Brand Accounts differ from regular Google Accounts?

A Google Brand Account can have multiple owners and people who manage it. You and others can jointly manage a Brand Account through your own Google Accounts. You don’t need a separate username or password for it.

In addition, to manage who can see and interact with your content, it’s important to make sure you adjust each service’s settings.

Needless to say, if you still haven’t taken advantage of what Google Brand Accounts have to offer, don’t wait any longer! If you need more information regarding the set up and maintenance, please visit this link or call us for help!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

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5 Reasons Why a Good Website Design is Important for Business Growth

5 Reasons Why a Good Website Design is Important for Business Growth

Are you ready to invest in a good website design?

RELATED POST: 7 Steps to Making Your Website a Success

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

How Google Brand Accounts Differ from Regular Google Accounts?

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