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The Rise of AI in the Workplace: Current Trends and Tools

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The function and popularity of Artificial Intelligence are increasing by the day. Artificial Intelligence is the ability of a system or a program to think and learn from experience. AI applications have significantly evolved over the past few years and have found their applications in almost every business sector.

AI in the workplace has been increasing in recent years. More and more companies adopting artificial intelligence technologies to improve efficiency, productivity, and profitability. Some current trends in AI in the workplace include:

1. Chatbots and virtual assistants

These AI-powered tools can assist employees with tasks like scheduling, answering common questions, and even performing basic data entry.

2. Predictive analytics

By analyzing large amounts of data, AI can help companies make more informed decisions about everything from marketing strategies to hiring practices.

3. Cybersecurity

AI is being used to improve cybersecurity in the workplace by detecting and responding to threats in real-time, as well as predicting and preventing future threats.

4. Machine Learning (ML)

ML algorithms can learn from data and make predictions or recommendations based on that learning, making it useful for tasks like fraud detection and product recommendations.

AI tools to use at work

There are many Artificial Intelligence tools that you can use at work that will help simplify tasks.  Here are a few tools that may be useful to try out:

ChatGPT: I’m sure most people are familiar with ChatGPT, which is OpenAI’s newly introduced chatbot that is taking the internet by storm. This AI tool is a LLM (Large Language Model) that can give you answers to any question asked in a well-curated text. The tool has a good understanding of how humans ask questions and knows how to translate data into answers. 

The tool can be used to compose emails, help with coding, explain concepts and much more. Thus, saving a lot of time.

Grammarly: This is an online writing tool that checks for grammar, spelling, and punctuation errors. It provides a number of features to improve the quality of a written work such as plagiarism checker, vocabulary enhancement suggestions, word choice suggestions, etc. This tool has many benefits to users in saving time on editing and improving their writing skills. 

Copy AI: This AI tool offers a variety of features, including article and blog post generation, ad copywriting, email marketing copywriting, product description writing, and more. Users can input a topic or a brief description of what they want to write about, and the platform will generate multiple versions of the content, allowing users to choose the one they like the best. It’s important to note that while Copy AI can save time and help generate ideas and assists to human creativity and critical thinking. It’s best used as a tool to aid in the writing process rather than a replacement for human writers.

Conclusion

The implications of AI in the workplace are very vast as well as varied. On the one hand, AI can improve productivity and efficiency, allowing employees to focus on higher-level tasks that require creativity and critical thinking. Overall, it is clear that AI will continue to play an increasingly important role in the workplace in the years to come. Companies will need to balance the benefits of AI with its potential drawbacks.

AIS stays up to date on current digital AI trends. Please contact our professional team at Advertising is Simple today for more information on AI.

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A List of Worthwhile Marketing Podcasts

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Podcasts have grown tremendously in popularity over the years. There seems to be a podcast for just about every interest you could have whether it be true crime, pop culture, health and wellness, work life balance and so much more. For some people, podcasts have completely replaced listening to music in the car, while others have never listened to a single episode….. yet. If you’re looking to learn or be entertained, podcasts are a great way to do that. A great example of this would be that you can’t read a book while walking or driving to work, but you can easily listen to a podcast. These podcasts  can help you boost your marketing knowledge and keep you up to date on the latest trends. 

Learn more about these 5 marketing podcasts that will help sharpen your skills, broaden your industry knowledge, and gain expert advice from the top marketers in the field.

1. Marketing Over Coffee

Marketing Over Coffee is a marketing podcast that covers both classic and new marketing. The hosts, John J. Wall and Christopher S. Penn, record the show every week and publish the show on Thursday mornings. You can download the shows and listen to them whenever you want and whenever is convenient for you. Each show is about 20 minutes long and is filled with the kinds of marketing tips and tricks that you can only get from casual conversation outside of the office. They cover topics like staying up to date with social networks, email marketing, multivariate testing, copywriting and even “old school” offline marketing campaigns.

2. Unthinkable

Unthinkable with Jay Acunzo talks about inspiring and immersive stories of creators trusting themselves. In these podcast stories, he talks about best practices and why they’re not always the best route to success.Most of the themes touch broadly on content marketing, however the podcast covers unconventional thinking in business more generally. It’s a great way to steer away from hollow advice and to put on your thinking cap when it comes to strategic business growth and content creation. Unthinkable is available on Spotify, Apple, Google, and more!

3. Social Media Marketing Podcast with Michael Stelzner

The Social Media Marketing Podcast hosted by Michael Stelzner is one of the top marketing podcasts out there right now! It is a weekly show that is 45 minutes long. With millions of downloads each year, this show has been helping marketers for more than eight years.

Every week, the host interviews leading marketing experts across multiple industries and specialties. Throughout his episodes you will discover how successful marketers employ social media, learn new strategies and tactics, and gain actionable tips to improve your own social media marketing.

You can find this podcast on Apple, Google, Spotify, YouTube, Amazon, and RSS.

4. Online Marketing Made Easy

Amy Porterfield is the host of Online Marketing Made Easy and her podcast is a great resource for digital marketing.

The podcast brings you expert interviews, mini execution plans, and intimate behind-the-scenes secrets from her biggest launches. All of this is super actionable, and the podcast is an enjoyable listen and keeps you engaged as well. 

You can subscribe on Apple or listen to the podcast on Spotify!

5. Experts on the Wire

Dan Shure is the host of Experts on the Wire. Experts on the Wire is an SEO-heavy podcast, but it still touches on many important content creation, conversion optimization, and strategy topics. He talks on many original ideas and gets top tier guests in the field of digital marketing. They cover a wide range of backgrounds as well. Some are in-house SEOs at big enterprises, and some are freelancers or agency owners who help clients build their content and SEO programs.

You can find this podcast on ITunes and Google Play.

Conclusion

Podcasts are continuing to grow and give insightful information to marketers and those wanting to learn more about current trends! These are just a handful of marketing podcasts that may help you understand more about the industry.

Helpful Tips to Make Your Website More Accessible

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Accessibility Button on Computer Keyboard

Website accessibility is an important aspect of website design. Accessible sites present users with information through a variety of sensory channels, such as visual, auditory, speech, cognitive, neurological and physical.

AudioEye helps businesses of all sizes deliver accessible experiences to users, regardless of ability. If you’re getting ready to launch your website or have an online presence already, prioritizing accessibility is key to your business’ success. 

For people with disabilities, shopping and searching online can be tough. “In 2021, AudioEye analyzed more than 3,500 websites across 22 industries.” To make sure everyone is familiar with AudioEye and how important it is to be on a website, below are 3 tips on how you can make your website accessible with AudioEye. 

1. Paint a clear picture of all images on your site

You want to keep in mind that people who visit your site may be visually impaired. “Globally, about 2.2 billion people have some type of visual impairment.” Here are some ways to help with designing accessibility websites especially ones that people can shop on for people with visual impairments:

  • Alt text: is a written description of an image that screen readers can read out loud — or convert to Braille — for people with visual impairments, sensory processing disorders, or learning disorders. You want to be descriptive in your alt text so it conveys key details and defining traits of the images. 
  • Have Clear Headings: If your headers aren’t descriptive, it can be hard for a screen reader user to skim your page and decide if they want to read more.

2. Design for Sound Off

If you have videos on your website to highlight your products or share customer testimonials, it’s crucial to do it in a way that doesn’t exclude anyone. Adding captions and audio descriptions will help everyone enjoy your videos. To create more accessible videos 

  • Synchronize captions: Make sure your captions and subtitles appear on screen as close as possible to when they are said in the video.
  • Double check captions: Human eyes and ears can help catch any mistakes that an automated captioning tool may make.

Conclusion

The best way to ensure your website is accessible to people of all abilities is to incorporate accessibility features into the planning and ongoing site maintenance. If you’re unsure where your e-commerce store stands on the spectrum of website accessibility, AudioEye is a great tool to use.

Reference List

https://www.audioeye.com/post/ecommerce-website-accessibility/

The Digital World in 2022 and What to Expect in 2023

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Digital Marketing trends constantly change and evolve every year. Since it is the end of 2022 and almost the start of 2023, we thought we would go over the most popular trends used in digital marketing over this year and the digital marketing trends you should expect to see in 2023. Check out this video that summarizes the trends listed below! 

3 Digital Marketing Trends in 2022

1. Influencer Marketing

Influencer marketing uses an influencer’s image and platform to promote and advertise a brand’s product or services. Influencers can be individuals or groups that have a huge fan following. Some reasons why influencer marketing has gained momentum over this year for the business industry is because it Persuades an audience and increases trust. Influencers have a very loyal fanbase, meaning they can sway the audiences easily. Many brands look for influencer marketing to attract a more diverse audience to their products. They use social media applications to promote products or services. Many brands look for influencer marketing to increase brand awareness and explode their social media presence.

2. Prioritizing Mobile-Friendly Content

Smartphones and tablets are used for everything in today’s digital world! In fact, they are increasingly used more often than desktops to browse the web. It is extremely important that you implement a mobile-first marketing strategy. Mobile-friendly websites and content are vital to continue increasing your rank in search engines throughout 2022 and into 2023. Websites should be optimized to automatically adjust for a smartphone screen making sure smartphone users can easily access all of the content on your website.

3. Artificial Intelligence

Artificial intelligence is the process of developing smart computer systems that can perform similar functions to the human brain. Companies use AI to gauge the needs and demands of their customers. It can be used to find out patterns in customer buying behavior, monitor and offer a solution to generate a marketing strategy. AI applications like machine learning and deep learning can be used for various customer and marketing-related activities These activities may include content creation, ad monitoring, promoting products, interacting with customers, and more. As a digital marketing trend, AI is great for companies looking to level up their advertising game.

3 Digital Marketing Trends Predicted in 2023

1. Chatbots on Websites

Chatbots have become more helpful for marketers and another source of investment. These chatbots can help small businesses and those not operating all day hours to answer questions and concerns while engaging with customers who might need assistance outside of working hours.

2. Rise of Visual Content

When we think about digital marketing, visual content is one of the key contributors to that. In 2023 there will be a rise in this type of content within the next year because of just how well it works when it comes to reaching your target audience. The increasing popularity of social media platforms like Tik-Tok and Snapchat, people are consuming more visual content than ever. This will result in businesses creating more engaging and visually appealing content that will capture their target audiences’ attention.

3. Focus more on Customer Experience 

Many businesses pay a lot of attention to customer experience which plays a big role in the number of customers who return, refer other people and much more. With the rise of new technologies, customers are starting to expect more from brands in terms of the overall experience they have with them. Businesses will start to focus more on creating seamless and successful customer experiences across all platforms, from their website to their social media channels and beyond.

Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.

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5 Ways you can use Video to Engage with Your Audience

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If you’re still wondering if video is worth the hassle, let’s just say it is definitely worth it!

Video is demanded from many consumers. Learning and educational content alone drives over a billion views a day on YouTube. Consumers or potential customers will only buy your product when they understand what it does and how it will help them. It is not surprising that video content is such a good tool for this since the visual element helps businesses clearly explain how things work.

Video Content

There are many things to consider when creating video content. You first want to make sure that it is engaging and tells a story. People are drawn to a good story. The better you are at telling a story with your video content, the better your video will be received. The video should also have an emotional aspect to it.  Even if it’s just your voice over a screen recording, this provides valuable context that cannot be gained from text alone. Having an educational purpose for your videos will grab many people’s attention. In today’s world, organizations must put an emphasis on providing educational videos to employees. Lastly you want to make sure your video content is empathetic. The more authentic you are with your audience the more likely they are to see you as a trusted guide.

Different Ways To Use Video

There are many different ways that you can use video. Marketers have plenty of options when it comes to how they use video content. This means it’s easy to find a method that fits in with your company’s marketing goals. YouTube is a great place to start when creating videos and is also the most obvious one to use. However, there are more options than just that. Let’s take a look at a few of other options:

  1. Live Streaming has been growing tremendously over the past couple of years. It allows you to engage with your audience in real time, which can in turn boost your social profile and increase sales. You have access to live video across social media platforms like TikTok, Facebook, and Instagram.
  2. Most social media platforms like Snapchat, Facebook and Instagram, allow you to post stories that disappear after a certain amount of time. These are great because they can be super quick to create and they speak directly to your audience.
  3. Your website is a great place to have videos. In fact, according to Forrester Research, only 20% of visitors to your website will read a document, but 80% will watch a video. The videos can be included with your blogs, along with highlighting your services/products your company offers.  It is important to have video that describes your services to attract new or existing customers.
  4. Webinars are a great way to use video to interact directly with your potential customers. They can be used to answer specific questions customers may have about your product, or to teach the audience something about your industry, thereby establishing yourself as an authority.
  5. Email marketing is one of the strongest drivers of sales conversions because you’re marketing to warm leads. By using your video content in your email marketing, you can provide more value to convince your customers to say yes and give you a chance.

Reference List

https://comprehensivemedia.com/wp-content/uploads/Comprehensive_Media_20_Ways_To_Save_eBook02.pdf

Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.

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