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5 Ways you can use Video to Engage with Your Audience

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If you’re still wondering if video is worth the hassle, let’s just say it is definitely worth it!

Video is demanded from many consumers. Learning and educational content alone drives over a billion views a day on YouTube. Consumers or potential customers will only buy your product when they understand what it does and how it will help them. It is not surprising that video content is such a good tool for this since the visual element helps businesses clearly explain how things work.

Video Content

There are many things to consider when creating video content. You first want to make sure that it is engaging and tells a story. People are drawn to a good story. The better you are at telling a story with your video content, the better your video will be received. The video should also have an emotional aspect to it.  Even if it’s just your voice over a screen recording, this provides valuable context that cannot be gained from text alone. Having an educational purpose for your videos will grab many people’s attention. In today’s world, organizations must put an emphasis on providing educational videos to employees. Lastly you want to make sure your video content is empathetic. The more authentic you are with your audience the more likely they are to see you as a trusted guide.

Different Ways To Use Video

There are many different ways that you can use video. Marketers have plenty of options when it comes to how they use video content. This means it’s easy to find a method that fits in with your company’s marketing goals. YouTube is a great place to start when creating videos and is also the most obvious one to use. However, there are more options than just that. Let’s take a look at a few of other options:

  1. Live Streaming has been growing tremendously over the past couple of years. It allows you to engage with your audience in real time, which can in turn boost your social profile and increase sales. You have access to live video across social media platforms like TikTok, Facebook, and Instagram.
  2. Most social media platforms like Snapchat, Facebook and Instagram, allow you to post stories that disappear after a certain amount of time. These are great because they can be super quick to create and they speak directly to your audience.
  3. Your website is a great place to have videos. In fact, according to Forrester Research, only 20% of visitors to your website will read a document, but 80% will watch a video. The videos can be included with your blogs, along with highlighting your services/products your company offers.  It is important to have video that describes your services to attract new or existing customers.
  4. Webinars are a great way to use video to interact directly with your potential customers. They can be used to answer specific questions customers may have about your product, or to teach the audience something about your industry, thereby establishing yourself as an authority.
  5. Email marketing is one of the strongest drivers of sales conversions because you’re marketing to warm leads. By using your video content in your email marketing, you can provide more value to convince your customers to say yes and give you a chance.

Reference List

https://comprehensivemedia.com/wp-content/uploads/Comprehensive_Media_20_Ways_To_Save_eBook02.pdf

Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.

Check Out How Social Media Marketing Has Evolved

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Social Media marketing has evolved so much over the years and continues to grow. In today’s corporate world, most businesses have a branded social media profile across all major channels. Whether you want to raise awareness of your business’s brand or attract talent to apply for opportunities, social media is one of the best ways to start conversations and be transparent with your audience. Let’s take a look at how this all began. In this article we will go over the past, present, and future of social media marketing.  

Past

When social media first started, many marketers regarded social media marketing as a fad that would most likely fade away with time. However, the growth of Facebook and Twitter pushed more businesses to develop social media marketing strategies.

In the early days of the internet, the first documented social media platform Bulletin Board Messaging, along with emails and chat rooms were the only ways to be socially connected with your peers. As the internet became more developed, social network platforms emerged including Six Degrees, which was launched in 1997. In the U.S. Six Degrees is widely believed to be the first social network website where people could upload profile pictures, connect with other people outside their groups, and make new friends. However, the lack of people using the internet at the time meant networks were limited. This leads us into the present social media platform.

Present

Today, social media marketing is one of the most important ways for businesses to connect with their target audiences and potential consumers. Social media is growing rapidly in terms of its reach and impact. It is said  that  75% of internet users use social media to research products (DataReportal, 2022). Many consumers are also utilizing social media networks to look for reviews and recommendations. This has cut the consumer journey in half by making it much easier for people to discover new products and services. However, many move from awareness and consideration to purchase something quicker. A Deloitte report found that a third of social media users are more likely to make a purchase on the same day as using social media, and consumers who are influenced by social media are four times more likely to spend more on purchases.

Future

The future of social media marketing is very exciting to think about. With cutting edge technologies such as Artificial Intelligence and Virtual Reality, social media users are about to get more immersed in the social experience than ever before

Virtual reality is changing many trends, and social media marketing is no different. It has opened up a new source for marketing, and in the coming years, we will see businesses making changes to their social media content strategy to account for VR.

Artificial Intelligence will impact the future of social media marketing in many ways. One of these ways is in content creation. In an article written by Ron Stefanski, states “AI tools offer data-driven insights and feedback to content creators” By utilizing AI in the future it will help to make the content creation process much easier and more effective. This will be the case because it will provide data-driven feedback while creating content, as well as assisting in content profiling, topic inspiration, content accuracy, and much more.

Conclusion

History has shown that social media and marketing evolves at a fast pace, that’s an ever-changing landscape. With internet and mobile phone usage improving even further around the globe, the industry’s growth will not slow down anytime soon. Technology has tremendously changed how we communicate with one another. And will keep changing but it is important that you utilize it right when it comes to talking about your business and your products and services. 

At Advertising Is Simple, we work with social media platforms creating content every day and are constantly keeping our eye out for consumer trends that will benefit our clients’ brand. If you’re interested to learn more, don’t hesitate to get in touch with our team today.

Reference List

https://www.engati.com/blog/8-ways-ai-will-change-the-future-of-marketing

https://datareportal.com/reports/digital-2022-july-global-statshot

Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

5 Types of Content Every Business Needs and Why!

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Today’s customers are hungry for information and we are the ones to give it to them. How many times do you ask someone a question and if they don’t know the answer they “Google It”? I think in my case it is at least 8 out of 10. Then why not give the customer what they want. Think about the shows you watch. Does your spouse, sibling, parent or colleague watch the same things? Probably not. Well the same is probably true about your customer. They like to get their content in different ways. That is why every business needs to create different types of content to reach a variety of people.

5 Types of Content Every Business Needs

  1. Video is and has been one of the most powerful tools for reaching customers. The best way to capitalize on video content is to integrate it with your other marketing efforts. When done strategically, videos can be used to help increase engagement with your blog posts. They can also be used in social media and email newsletters. Video has something none of the other types of content has. It creates a huge impact through sight, sound motion and emotions.
  2. Podcasts are another form of content. With podcasts you are usually reaching that person on the go. Whether they are driving in the car, working on a project or baking a pie, (yum) these people are very interested in the topic(s) the podcaster is discussing. Many podcast are for entertainment purposes, but it is also a great way to teach someone a new skill or educate them on a specific topic. In 2022 over 17 million people listen to podcasts. The audience is still growing and is a great way to connect to a captive audience.
  3. Social Media is an important form of content in an unobtrusive way.  As a marketer, you need to understand how your consumers or audience absorb your content. It’s been proven that posting and sharing videos on social media is the way to go. Transparent and interactive content is key! Social media is social for a reason! People do not want to be sold on Facebook, Instagram, Tik Tok, etc… They want to be entertained. Posting your content should be fun. You can sprinkle in a few educational post and deals, but for the most part, just keep the platform as a way to entertain! We know it takes time to develop and post social media, so why not use a social media poster to schedule and plan your posts. Using a social media planner can increase your traffic by 192%.
  4. Infographics are a great way of getting out content that may be boring. This is a great way of sharing a lot of boring stats or steps on how to do something. Think about the last time you bought something that needed to be assembled. Did it come with directions? Were they all written or did they have diagrams of how to assemble the product. This is the same thing; people can follow the step by step directions or absorb stats in a much easier way with infographics.
  5. Finally, we get to the old tried and true blog. One thing is certain. Being consistent when blogging is very important. If someone comes to your blog or website and sees the last blog is from 2019, they feel as though that business is not up on the latest and greatest ideas or care about their business. I know all of us are very busy, but it is important to educate prospect and show you are an authoritative figure in your industry. This can be accomplished by posting regular, informative information on your business or in your industry.

In summary, it may be hard to do all of these types of content at once and run a business in the process, but if you pick 2 or 3 of them and are consistent with them you will keep your customers informed and may even get some new ones.

Needless to say, if you are not using some of these in your content strategy, you are missing a great opportunity to engage your target audience, expand your brand and boost sales.

If you would like help with choosing the correct content to post get in touch!

Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Five Reasons Why Every Business Should Optimize For Voice Search

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People are using voice search technology daily, whether in the car, at work, or at home. They have become an essential part of daily life, even automating homes. According to Comscore, 48% of the United States internet users own at least one smart speaker device. This is up 11% from the year before, just showing how prominent voice search is becoming.

Voice search is essentially searching the internet through speech rather than through text. Searching via an Amazon Alexa, Siri, Cortana, Google Home, Smart TVs and streaming services are all examples of voice search assistants.

Voice assistant users account for 3.1 billion voice searches each month. With more people using voice search every day, it is important that your business is optimized for it.

Missing out on those voice searches means missing out on a lot of business. From an Ad Age article, “the ability to act on a ‘call to action’ without opening up yet another tab or picking up your phone while leaning back can be extremely powerful.”

Here are 5 reasons why you should optimize your business for voice searches.

1. Boost Traffic and Generate Leads

With over three billion voice searches done each month, voice searches can generate a lot of traffic.

If a customer cannot find your site because your site is not optimized for voice search, they will find the competitor instead. Optimizing for voice searches helps your business to stand out among competitors.

2. Build Loyalty Among Customers

Voice technology is not only getting better at understanding what the consumer is saying, but also their end game. It becomes seamless. Voice search makes an easy experience for the consumer, making their lives easier, in turn increasing loyalty and boosting sales.

Using voice search technology, you can also create the responses that your customer will hear when asking a question. Having quick and easy answers to a list of FAQs will make your customers more likely to choose you.

3. Creates A Mobile Friendly Option

Consumers today are constantly on their phones. Even in the car and at the workplace consumers use voice searches to make purchases.

A more mobile friendly option for your customers boosts your traffic and leads, and mobile users are three times more likely to use voice search. Voice search is a perfect mobile friendly option that ensures consumers can find your brand, however they are searching for it.

4. Places A Larger Emphasis on Local SEO

If you are a local small business, voice search is perfect for you. 58% of consumers use voice search to find local businesses, with searches like “best restaurants near me”. Voice search prioritizes local listings.

46% of voice searches each day are for local businesses. Making sure your Google Business Profile and other information are accurate can really boost your traffic, especially if you are looking for local traffic.

5. Voice Search Is Here to Stay

Voice search is not going anywhere. It has been steadily on the rise and is integrating into consumer lives. Optimizing your business for voice search sets the foundation and makes it easier in the long run to stay up to date on voice search trends and make minor changes.

Embrace voice search and make your web presence optimized for it by getting listed on all virtual assistant directories, such as Alexa, Siri, Cortana, Google Assistant and more. If you need help submitting your business to these services, contact us.

Why Every Business Needs a Website Audit

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photo of hourglass with text "site audit"

There are many reasons a business should get a periodic audit of their website, but the main purpose is to give a complete view of the health and wellbeing of your website. Just as all of us should go in for a yearly medical exam, your website should have its annual exam too. This will let you know the health of the website and show you any problems or issues that have arisen since the last time your website had been tested.

There are a few different audits you can do your website, but the types of audits we are going to focus on is the technical, SEO and social media.

The technical website audit is the basic and essential one to make sure the website is working properly. A technical website audit would test for a few key points which would let you know if anything was mechanically wrong with the website. These would be things like broken links, load time, mobile friendliness, indexing, txt errors, https status and crawling. This would be the basic things needed for the website to work properly.

The Search Engine Optimization audit can let you know how your website more visible to users. One thing that really will help with examining this would be to install Google Analytics on your website. Google Analytics will allow you to see many key performance indicators such as site traffic, new visitors to the website, time spent on site, pages visited, devices used and much more.

You can set up goals and conversions in the analytics to assess how your KPI’s are doing.  Things you should be looking for on your SEO audit are making sure your meta data is correct, detecting any duplicate content, looking at internal links, keywords chosen and headings optimized.

wooden blocks that say SEO Audit

Finally, you may want to looks at your social media channels and make sure they are optimized. Organic social media is the electronic version of word of mouth advertising. Make sure you have your social media icons on your website. You should claim all your social media channels whether you are using them right now or not.

When surveying a social media audit some of the key factors you would want to look at are how many fans you have, the consistency of posting, engagement with fans and interactions with customers and prospects. Also, a major factor in elevating your electronic word of mouth is getting reviews. People would much rather see what others are saying about you opposed to you tooting your own horn.

In summary, there are many more audits you could do, such as competitor analysis, conversion, content analysis and user experience. These are all great audits to examine as well, but the technical, SEO and social audits to lay the foundation for a good web presence.

If you have and questions or would like to find out more about how Advertising Is Simple can help you with a website audit, get in touch! We are running a 40% off sizzling summer special. Now till Labor Day we will run a technical, SEO and social media audit for only $299. Click on the graphic to fill out our form for the deal! Just use our contact info below.

Sizzling summer deal! 40% of website audit until labor day! now $299! Improve visibility in search engines, know what elements are broken, become more competitive

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

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