Advertising Is Simple Delaware

A Full-Service Advertising Agency in Delaware | Digital Marketing | Seo

Call 302-407-0431

Review Us on Google
 
Visit Our WSI Partner Site
 

Delaware and Phase 2 of Economic Reopening

by

Delaware and Phase 2 of Economic Reopening

As of June 15th, state of Delaware officially entered the Phase 2 of the economic reopening. As the gradual recovery from COVID-19 continues, it doesn’t mean that our job stops right there. While our local businesses can operate now at greater capacity, child care centers can reopen and summer camps can resume, we are still required to wear face coverings in public and should adhere to all responsible social distancing guidelines. 

Delaware healthy community phase 2

That being said, you’re probably wondering now what can you expect from the Phase 2 of the economic reopening in Delaware? We did our research and we have the answers! 

 

The following is general guidance that applies to all businesses in Delaware and Phase 2 of the Economic Reopening: 

 

Phase 2 Delaware business guidelines

Industry Guidance: 

 

Restaurants, most retail establishments and houses of worship can now operate at 60 percent of their fire code occupancy limits. Gyms and personal care services, such as hair salons, barbers and tattoo parlors, are still limited to 30 percent of their fire code occupancy limits and reservations are still required. 

Child care facilities they can reopen for all Delaware families, although under certain group-size limits and other restrictions. 

Museums, galleries, libraries, historical attractions and arts education institutions may reopen but must follow social distancing guidelines. 

Summer camps, summer schools and private instruction also may resume, although group and classroom sizes must be limited and face coverings must be worn. 

 

CLICK HERE to see more details on industry-specific guidance.

 

Here at Advertising Is Simple, we continue to be of resource and helpful advice for any and all small business owners who are currently struggling with the effects of COVID-19. If you have any questions regarding how we can help you with all of your marketing needs, please don’t hesitate to contact us. We’re all in this together! 

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

 

Here’s What to Expect from Phase 1 and 2 of Reopening Delaware

by

Here's What to Expect from Phase 1 of Reopening Delaware

As we enter the Phase 1 and 2, the state of Delaware gradually reopens and adjusts to the new ”normal”, we’re sure you have plenty of questions about what to expect when you’re out interacting with the local businesses.

We’ve done our research and wanted to share with you the following state guidance that applies to all businesses during the Phase 1 and 2 of reopening Delaware. Please remember that during this phase, strict social distancing must be observed. Great care must still be paid to limit the spread of the virus in order to prevent outbreaks because infection rates, while slowing, remain high. We hope you join us in respecting the following guidelines:

 

General Guidance for Businesses for Phase 1 and 2 of Reopening Delaware:

 

  • Employers should close COMMON AREAS where personnel are likely to congregate and interact, or enforce strict social distancing protocols.
  • Employees and customers have a responsibility to self-quarantine if they have a reason to expect that they may be ill or may have come into contact with COVID-19. Employees who are symptomatic must not physically return to work until cleared by DPH or their medical provider.
  • Employers are encouraged to continue to have staff work from home whenever possible. Employees who have been working from home throughout this crisis should continue working from home unless there is a substantial change to business operations in Phase 1 (e.g. a business was closed, but now it’s open).
  • All surfaces touched by customers, including doors, restrooms, and point of sale infrastructure must be disinfected using an EPA-approved disinfectant every 15 minutes to 2 hours.
  • All employees required to go to work should perform a daily health check as prescribed by the Delaware Division of Public Health.
  • All employees should wash hands regularly with soap and water throughout the work day, and in particular after any time they come into contact with a customer. Hand sanitizer should be used to supplement hand washing throughout the day. Employees must also social distance from each other while working. This can be accomplished through spacing or moving workstations, staggering shifts or other means.
  • Businesses must make hand sanitizer or handwashing stations readily available for all employees and customers.
  • Downtime should be given between shifts and after closing for thorough cleanings of an establishment at a minimum after each day.
  • Employers should post signs on how to stop the spread of COVID-19, hand hygiene, and properly wear a cloth face covering.
Delaware Reopening

Here at Advertising Is Simple, we continue to be of resource and helpful advice for any and all small business owners who are currently struggling with the effects of COVID-19. If you have any questions regarding how we can help you with all of your marketing needs, please don’t hesitate to contact us. We’re all in this together.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Phase 1 of Delaware’s Economic Reopening & Recovery

by

Phase 1 of Delaware's Economic Reopening & Recovery

According to the statement released by Governor Carney, the state of Delaware is expected to start Phase 1 of economic reopening and recovery on June 1st. That is, of course, if Delawareans continue to practice social distancing and containment of COVID-19 proves to be effective.

While the details of the reopening won’t be released until next week, the general framework of what we can expect can be found here.

Phase 1 of Delaware’s Economic Reopening & Recovery

phase 1 Delaware economic reopening recovery

Over the next couple weeks, we will build on the interim steps we took today, allowing certain small businesses to safely operate curbside, or by appointment only. We have heard the voices of small business owners loud and clear, and expect to move forward with a rolling reopening of Delaware’s economy. We will not hesitate to allow additional businesses to open before June 1, if we can do so safely.

In addition, Governor Carney announced a statewide expansion of the COVID-19 testing program in partnership with Delaware’s hospital systems, community health care centers, primary care physicians, and long-term care facilities.

Governor Carney also shared that the State of Delaware will lift restrictions on Delaware beaches and community pools at 5:00 p.m. on Friday, May 22, subject to strict social distancing requirements and other restrictions. Ice cream shops and trucks will reopen with restrictions effective 5:00 p.m. this Friday, May 15. Read more here.

The bottom line is, without healthy communities, we can’t expect a healthy economy. That is why it’s up to all of us to practice all safety precautions and regulations announced by Delaware and the surrounding states.

Delawareans can’t let up. Even once we move into Phase 1 of reopening, we still need to maintain social distancing to avoid a dangerous rebound in COVID-19 cases. Wash your hands. Don’t go out in public unnecessarily. Don’t gather in large groups. If we continue follow public health guidelines, we have a real shot of getting Delaware moving again starting June 1.

Here at Advertising Is Simple, we continue to be of resource and helpful advice for any and all small business owners who are currently struggling with the effects of COVID-19. If you have any questions regarding how we can help you with all of your marketing needs, please don’t hesitate to contact us. We’re all in this together.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Here’s Why Traditional Advertising Is So Important Amid the National Lockdown

by

Why Traditional Advertising Is So Important Amid the National Lockdown

Timing is an important factor when considering how to market your business. While COVID-19 and the national lockdown forced a lot of small businesses to close down, we can’t help but think how the traditional advertising is still a force to be reckoned with. Here’s why. 

Radio Advertising 

If you’re looking to reach a local audience at a more affordable cost, nothing beats radio advertising. It connects with the right people at the right time. It is easy to build a strong presence on the radio because people actually listen to radio ads and they don’t do the channel surfing the same way TV viewers do during program breaks. 

According to the Nielsen’s 2019 Audio Today Report, which was recently made available, 272 million Americans listen to traditional radio every week, an increase of 7 million or about 2.5 percent, from 2016’s figures. 

It’s been proven that radio provides a friendly environment for advertisers and the consumers respond positively to ads they hear on the radio. Believe it or not, Radio continues to be the number one mass reach medium, topping both TV and internet.  

Businesses with a local target market really have no need to advertise on the national level. They should consider taking their radio advertising to regional and local stations. 

Local radio stations tend to be an important way for the surrounding community to stay informed on events and news. Businesses can more easily connect to the community and their target customers by advertising on these stations. Most local radio station listeners are loyal and engage with their favorite station by calling in for contests, making comments or music requests. That means that if you advertise regularly, you’ll be better able to brand your business and create brand awareness. 

Here’s an example of a radio ad we converted into a video promoting some of our local businesses: 

TV Advertising 

For decades now, TV advertising has been a very effective way to reach and engage with potential customers. Not to mention, local cable ads are very affordable. With the use of both audio and visual effects, TV ads create a mixture of motion and emotion. TV creates a more powerful impact than either of the two by themselves. That’s why television commercials can transmit more information to the viewer. 

But that’s not it. When done right, video advertising enables you to display your product, demonstrate its use and the advantages of buying it. It can also help businesses connect emotionally with potential customers, which is so important in today’s climate. 

Here’s an example of a local TV ad for one of our clients:

Multi-Screen Advertising 

Did you know that the average US adult spends 78 thousand hours of the life watching TV? Knowing that statistic, it’s hard not to think that businesses should still be investing their marketing budgets in TV advertising. There’s a great opportunity out there to reach target audiences by being where the intended audience is hanging out. Not to mention that when you combine Television and Digital Advertising, you’re more likely to increase your ads impact.  

Internet advertising will not replace traditional media, it will compliment them. – Jeff I. Richards 

This type of advertising allows for more specifically targeting geographic and demographic areas, meaning you’re spending your advertising dollars on reaching your most likely customers. 

 

Ready to invest in Traditional Advertising? 

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in traditional advertising as well as digital marketing with a strong focus on Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management.

  

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

 

How to Generate Demand for Your Products or Services 

by

How to Generate Demand for Your Products or Services

Successful marketing is all about three things: the right message, your target audience and good timing. When those essential elements meet, you are in a better position to generate demand for your products and services. 

Since there are many digital marketing strategies you can tap into these days, it’s crucial to know your buyer persona first. Why? Because that way you can instantly determine which channel might be the most beneficial to promote your business along with the products and services you offer. 

Targeting 

What you already know about your potential prospects will determine how you can effectively target them. Knowing your prospects’ intent is a key to turning them into paying customers. One way to achieve this is through Pay-Per-Click (PPC). 

Pay-Per-Click 

PPC ads are a great way to determine someone’s intent, because they appear on Google search results whenever someone types the keyword or phrase you linked in your ad campaign. This type of digital marketing is excellent for getting your products and services in front of those who are already looking for it.  

Another benefit of using PPC ads is the fact you can target ads by location once you specify your campaign to one region. However, the main benefit of targeting your potential audience with PPC is working with a fixed budget and an ability to cost-control your ad campaign according to the demand. 

Geolocation & Geotargeting 

This tactic is not only great for reaching potential customers in the location that you service, but it’s also effective because it’s based on user’s behavior data and preferences. 

Content Marketing 

The best way to attract people with the right intent is to create content that answers the questions they’re asking. You can do so by writing articles highlighting not only relevant information potential customers wants to know, but also your products and services. 

The idea of investing time in content marketing is to educate your potential customers so they can process the information they need to later make a confident purchasing decision. 

 

Need Help with Generating Demand for Your Business? 

 

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.   

  

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

 

 

Advertising Is Simple Logo
14 Ashley Place
Wilmington, DE 19804
Phone: (302)407-0431

Want to Grow Your Business?

Get a Quote
 
Advertising Is Simple BBB Business Review

Newsletter Signup

Visit Us On TwitterVisit Us On FacebookVisit Us On YoutubeVisit Us On LinkedinCheck Our Feed