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Anatomy of a Great Landing Page That Converts

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Anatomy of a Great Landing Page That Converts

There are many benefits of creating a dedicated landing page for your digital advertising campaign. One of the main reasons to create one is to avoid sending an ad campaign visitor to your website’s home page. It is just too ineffective, distracting and off-message. 

A well-designed landing page is much more likely to convert visitors into leads when there is one CTA (call-to-action) and less clutter. Luckily, a great landing page isn’t that hard to create. Here’s what you should focus on the next time you’re creating a dedicated landing page: 

Anatomy of a Landing Page That Converts:

 

1. Identify Customer Personas

Pin-pointing who is most likely to buy your product or service and targeting them with landing pages designed specifically to convert those personas can be a game changer for any advertising campaign.

2. Define A Goal

Each landing page should have its own specific goal – which could mean that you’ll need to create multiple landing pages for the same campaign based on the various outcomes you hope for. It can be either capturing email addresses, actually selling products or service, getting visitors to fill out a survey or even refer your business to a friend. Each of these actions is considered a specific goal which merits a unique landing page. 

3. Design For Conversion

Designing a landing page that removes anything that might distract the visitor from your CTA (call-to-action) with the main message as the headline of the page and relevant to the ad or email campaign that sent the visitor to the page. Using a video, or at least a graphic, gives a higher conversion rate. Be sure to keep the contact form short and sweet, gathering the bare minimal information you need. Finally, don’t forget about the thank you page! This makes it easy to track your conversions.

4. Measure

Some landing pages will perform better than others – depending on how well their conversion design convinces customers. But you won’t know that unless you do some A/B testing. Measuring is an extremely important part of the process. Measure and test multiple landing pages for the same goal against each other – and then use the one that gets the best results!

Read More: Level Up Your Landing Pages Using These Strategies

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Social Marketplace and manage your reputation, get in touch!

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

8 Social Media Marketing Trends that Are Worth Adapting in 2021

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8 Social Media Marketing Trends that Are Worth Adapting in 2021

Social media is always evolving and shifting. Your challenge as a business owner is to adapt to these changes, so your brand messaging continues to resonate and drive meaningful results.  

In order to make the most of social media marketing, first you need to understand which emerging (or already existing trends) are worth adapting this year.  

While there’s no one-size-fits-all approach to having success across social media, it’s still worth implementing techniques that lead to building stronger relationships with your customers, while improving their impact on your bottom line. 

 

8 Social Media Marketing Trends that Are Worth Adapting in 2021 

 

1. Integrate Social Media Across Your Departments

If you want your brand to solve problems for people, then social media is going to tell you exactly what problems people have. By integrating social media across your departments, it ensures that important messages reach the most relevant people in the company. This will help you to build a business your customers and audience will care about. 

2. Embrace Short- and Long-Form Video 

 Video usually works best for companies when it conveys a personalized message to their target audience with an educational, entertaining, or value-based perspective.  

The ability to produce a video and then adapt it into different versions to promote your messaging across social media channels is one of the most effective ways to earn more viewership. Lengthier video isn’t necessarily better, but certain subjects, especially those with complexity, are more accurately communicated in depth. And after you’ve created longer video resources, think about the ways it can be broken down into shorter videos for sharing elsewhere later.

Embrace Short- and Long-Form Video

3. Invest in Dynamic Ads  

Dynamic social ads feature products personalized to a person based on their shopping behaviors and other data points. They’re often more successful because they’re aligned to each specific shopper’s preferences by showing each individual items and messaging catered to them. Each is an opportunity to upsell and cross-sell customers, as well as reaching potential customers for the very first time.
 

4. Provide Social Shopping Opportunities 

The ability to make a purchase directly from social media is becoming more widely available. If you limit the number of steps a person has to go through to make a purchase, you can increase conversions because the process is simpler and created to match the network’s design.  

Begin by identifying what social shopping options are available (check out Facebook Shops, Instagram Shopping or Pinterest Shop), and understand the associated costs. Once you’ve set up an integration, it’s important to promote that you’re using the feature so your followers know it’s an option. 

Provide Social Shopping Opportunities in 2021

5. Use Stories to Engage with Your Audience  

Businesses that use stories successfully are able to send a highly effective series of messages that are relatively affordable to create, and easy for audiences to view. Plus, they present an opportunity to showcase the people behind their brand, as well as a less produced, more authentic perspective of an organization.  

Before you dive into stories, remember to begin where you’re already active, showcase both produced and impromptu content, and use the unique story features to your advantage.  

 6. Use YouTube to Build Deeper Connections 

YouTube visitors spend over 11 minutes per day on average on the platform, since it’s the second most preferred platform for TV viewers 18 to 34 years old. Plus, YouTube is accessible for brands of all sizes as survey respondents shared that choosing a video based on their interest is more important than video’s production value. 

Start by determining who exactly your audience is, and identify what their interests, challenges, and passions are. The goal here isn’t to convert customers with every video, but instead to build a positive association with your organization that lasts for the long term.  

Youtube in 2021

7. Create Series to Build Audience 

Consider using social media to help your company build an audience for your series that lives on your own properties as well. To make a lasting impression with your social media, commit to a series to regularly reach your audience on an important theme they’ll associate with your organization for the future. 

 8. Feature Your Employees 

People connect most with other people. Therefore, featuring the people behind your brand will help humanize your organization and form deeper connections with customers. Showcasing employees prominently on social media is important as it’s one of the best ways to build trust with consumers and familiarity with the purpose behind your organization.  

Advertising Is Simple team

If you have any questions or would like to find out more about how Advertising Is Simple can help with social media marketing, get in touch!  

  

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

5 Steps to Marketing Automation Success 

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5 Steps to Marketing Automation Success

Successfully delivering appropriate messages helps you lead customers step by step through their buying cycle. Marketing automation enables you to set up a workflow of highly personalized marketing messages designed to convert website visitors into leads and then your new leads into paying customers. 

In addition to increasing leads, marketing automation systems can help increase cross sales and upsells and improve customer care processes, turning your customers into active bands who will be ready to recommend you. 

Need help with turning visitors into leads and leads into new customers? Keep reading! 

 

5 Steps to Marketing Automation Success 

 

  1. Identify Your Audience- Before you can start creating your emails, autoresponders, workflow messages and landing pages you need to know your audience. Create buyer personas to help you to understand how to create content that address your customer’s specific needs and challenges.
  2. Sales and Marketing Alignment – Your marketing automation campaign should be aligned to your sales processes. Recording every point of engagement to an online CRM will provide detailed customer profiles for your sales team to successfully nurture leads through their buying cycle.
  3. Create Valuable, Helpful Content – Delivering the right message that appeals to your target audience will not only drive an engaging automation process, it will also qualify your leads from the start. So be creative, informative and focused.
  4. Multi-Channel Lead Nurturing – Effective marketing automation campaigns will feature a multi-channel approach with touch points including dynamic website content, email, social media, retargeting and interaction from your sales team.
  5. Test, Tweak, Repeat – The beauty of digital marketing is that it provides a constant flow of data to assist you in optimizing campaign results. A consistent program of monitoring and improving workflows will increase your overall advantage. 

 

If you have and questions or would like to find out more about how Advertising Is Simple can help with marketing automation, get in touch! 

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

25 Days of Email Marketing Tips for the Holidays

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25 Days of Email Marketing Tips for the Holidays

With the holiday season upon us, now is the time to up your email marketing strategy in order to increase your conversion rates and make your marketing efforts successful.

Not planning on using email in your Holiday Marketing strategy? You might want to reconsider as email marketing was the #1 driver of online sales on Black Friday last year. Fifty-Seven percent of email subscribers spend ten to sixty minutes browsing emails during the week. People are opening email marketing messages on mobile devices and often while they’re shopping.

According to eMarketer, “One of the main drivers is the fact that email is predominantly viewed on mobile. Mobile is getting better, and retailers are beginning to get that.”

Check out our list of 25 ways to make your email marketing efforts more effective.

25 Days of Email Marketing Tips for the Holidays:

  1. Provide Shipping and Order by Dates
  2. Send out Back in Stock notices
  3. Lighten Up – change email template to blue and silver
  4. Automate Holiday Email Campaign
  5. Highlight Best Sellers
  6. Welcome New Subscribers with a Discount Code
  7. Collect Sign ups to Email List on Facebook and Twitter
  8. Announce Upcoming Events
  9. Add Subject Line Emoji’s
  10. Personalize with Merge Tags
  11. Make Mobile-Friendly
  12. Ask Permission if Sending Emails More Frequently
  13. Reward Best Customers with Special Deals
  14. Auto-post to Facebook and Twitter
  15. Create a Great Subject Line
  16. Add a Popup Form to Website
  17. Analyze Reports & Adjust
  18. Do Split Testing
  19. Target by Age or Gender
  20. Segment Your List
  21. Share Holiday Tips
  22. Use Holiday Promotional Videos
  23. Run Tests for at least 4 Hours
  24. Keep it Fresh
  25. Encourage Social Media Interaction

At Advertising Is Simple, we help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your email marketing plan, as well as all types of digital marketing strategies. If you’re looking to up your sales this holiday season, get in touch.

Share with us on facebook what holiday marketing strategies works for your business.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Let’s Talk about Cultivating Customer Loyalty 

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Cultivating-Customer-Loyalty

In today’s increasingly over-crowded online marketplace, the key to cultivating customer loyalty is to consistently follow an effective digital marketing plan – something most companies still fail to do. 

Customer satisfaction should be front and center for every business. However, for a small business, it is crucial. Making customer service a top priority can make you more competitive against your larger counterpart. Let’s be honest, a company’s top asset is its customers. Happy and loyal customers not only support a business by continuing to do business with you, but also by referring you to friends and family. 

As a business owner, thinking of ways to rise above the competition should revolve around giving customers something they can’t get elsewhere. Want to learn more? Below are some actionable steps you can take now to ensure you’re cultivating customer loyalty in your business. 

Cultivating Customer Loyalty

Asking for Customer Feedback  

If you do this on a consistent basis, it will give you the power to improve the customer’s experience moving forward. A simple online form or social media poll is a great strategy for learning where you need to tweak your sales protocols and practices. 

The beauty of a small business is that you have a greater chance of making your customer service more personal and targeted. Customers can be very sensitive to whether you are genuine and sincere. Using their names and finding ways to compliment them will help to develop a trusting and loyal following. 

Identify and Anticipate Customer Needs 

Proactively listening to your customers and making an effort to get to know them as much as possible will help you fine-tune special deals geared towards their purchasing history. 

Be sure to assure them that you are aware of and ready to fix any problems that they may encounter. An apology can go a long way when something goes wrong. Make it easy for them to complain and impress them with your willingness to listen and diffuse the situation. 

Read More: How to Generate Demand for Your Products or Services 

Use Social Media as a Platform to Humanize Your Business 

Keep your customer aware of any new products, special sales or events. Do your best to engage with them and be prompt in responding to any comments (negative or positive) that they post regarding your business. 

Encourage Customers to Write Online Reviews  

Whether it’s on social media or online directories, you can capture reviews from your customers by making an easy-to-follow instruction pamphlet. The search engines love ranking those businesses who have a larger social footprint. Video testimonials is another valuable asset small business can use to illustrate how satisfied their customers are with their service and/or product. 

Read More: 6 Helpful Tips for Capturing Online Reviews 

 

Above all, say THANK YOU! Saying thank you after every transaction is one of the easiest ways to build a loyal following. Showing your customers that you appreciate their business makes them feel empowered and more likely to return! 

 

Advertising Is Simple helps small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace. 

  

AdvertisingIsSimple.com | 302.407.0431| info@AdvertisingIsSimple.com 

 

 

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Wilmington, DE 19804
Phone: (302)407-0431

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