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Google… (aka the Electronic Yellow Pages)

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Google... (aka the Electronic Yellow Pages)

The Yellow Pages were once the fat book of solutions to many people’s problems. Whether it was a locksmith, a contractor, a seamstress, or a dog sitter you needed – The Yellow Pages were the primary business directory you depended on for finding help when you needed it, but not anymore.

Nowadays, you’ll probably only find one being used as a spider smasher or a makeshift “squatty potty”. Ask a millennial what the phonebook is and they’ll say, “You mean my contacts list?” Why is that, you ask? Because… Google, that’s why.

The search engine arrived and solidified its place as the most popular means of finding information through the Internet. Google had essentially swept the legs out from Yellow Pages, making all of this information (that would normally come out once a year) available with a single search and click.

One In The Same

Google and The Yellow Pages accomplish the same task, they help you find a business or service. The Yellow Pages made businesses pay to be featured in their directory, and that made all of the difference.

So, why wouldn’t you invest time and resources into the search engine that is now responsible for getting you to your customers in today’s day and age? The facts speak for themselves – 86% of people rely on the Internet to find a local business and 46% of Google searches are for just that – local businesses.

The difficult part can be having your business show up first on a Google search – which is what matters most. Legend has it – if someone has it out for you, they bury your business on the second page of Google, because who actually ever scrolls past the first?! You would think that if someone searched your business’s name, that you would automatically be the first to pop up. Surprising to most, this is not the case at all.

Pay Per Click

In order to show up first on Google, businesses need to invest in what’s called Pay Per Click, also known as PPC. Pay Per Click is the quickest and easiest way to show up at the top of a Google search. With PPC campaigns, businesses display ads that show up on a Google search using keywords related to their business and advertisers pay a fee anytime their ad is clicked. Costs per click usually range between $1-$200 dollars.

By marketing this way, you are “buying” website visits rather than relying solely on organic traffic. Coming up organically on Google can take major time and effort, so PPC ads can be a great head start to creating a solid organic presence and gaining leads. Google Ads is the most popular and effective PPC system used today, and if you are not using it for your business, are you sure your business even exists?

Search Engine Optimization

Google has an algorithm called Pigeon that is aimed at producing better search results for local businesses that have a strong organic presence, but in order to obtain that organic presence, you need to constantly be working on and monitoring your SEO.

SEO is now a very popular buzzword in terms of marketing and technology, but it’s as simple as this: Great SEO makes it easier to find your business through a Google search. Even if your business is not local, failing to invest in SEO is a big no-no and could be potentially costing you lots of business. Check out this article that shares 7 SEO tips for local businesses to try.

To Conclude

With the start of the Internet & the age of information, the tides of the business-world waters have drastically changed, and if you aren’t keeping up to speed, your business may get swept away and lost in the current. Your business may not be one that involves technology, but regardless of what you do, Pay Per Click, SEO, & Google are essential parts of the marketing machine that you need to be utilizing today.

 

RELATED ARTICLES:

Top 7 SEO Tips for Local Business

How Local SEO Efforts Can Benefit Your Business

Google Trends as a Powerful Digital Marketing Tool

 

If you need help, get in touch with Advertising Is Simple. We have quality solutions and products that can help improve your brand’s SEO and make a notable increase in your number of leads.

Advertising Is Simple

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in-depth analytics to get you the highest rate of return on your advertising dollars.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

How Website Accessibility Can Label Your Brand as Inclusive

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Website Accessibility is a Hot Topic & One to Take Seriously

Website accessibility is an important aspect of website design. Accessible sites present users with information through a variety of sensory channels, such a visual, auditory, speech, cognitive, neurological and physical. These accessible designs improves the overall user experience and satisfaction.

This is true in a variety of situations and across all types of devices. Digital accessibility means a full range of users, including those with disabilities, can readily navigate, understand and interact with your website.

WATCH OR LISTEN WHY WEBSITE ACCESSIBILITY
IS ESSENTIAL FOR SOME, USEFUL FOR ALL
WHY WEBSITE ACCESSIBILITY IS ESSENTIAL

Twenty Six Percent of the US Adult Population has a Disability

Many of these disabilities include blindness, color blindness, epilepsy, dyslexia, deafness or the visually impaired. That means that those websites with low color contrasts, missing alt text on images, ambiguous descriptive links text or no keyboard accessibility will lock a significant percentage of individuals out of its website.

How Website Accessibility Can Label Your Brand as Inclusive
Website Accessibility is Important for Individuals, Businesses and Society as a Whole

The Web is a massive resource for all types of reasons — business, educational and personal. It is important that the Web is accessible to all types of people with diverse abilities. According to the UN CRPD (United Nations Convention on the Rights of Persons with Disabilities), access to the Web for all is a basic human right.

Accessibility is easily addressed through web technologies that remove all types of barriers. Whether through print, visual media or audio. Luckily, these solutions allow an unprecedented access to information and interaction for many struggling with disabilities.

Almost 60% of US Households with Internet Have Someone with a Disability under their Roof

Making a website accessible ensures that all visitors, including those with some form of disability, have a positive user experience. Oddly, this often translate into an overall improvement for all site visitors. Also, a website that takes accessibility seriously goes beyond a typical navigation experience. In addition, it goes well beyond the point-and-click interface to include keyboard-based control and voice-based control.

6.5 Million of US Population Have Intellectual Disabilities

According to W3C, web accessibility encompasses websites, tools and technologies. Hence, these all need designed and developed so that people with disabilities can use them. That means people should be able to perceive, understand, navigate, interact and contribute to the Web no matter their disability.

Fifteen Percent of the World’s Population has Some Form of Disability

Various forms of accessibility is important. Because there are a vast number of potential visitors to your site that will have a disability of some sort. While it is hard to tell what form of disability your visitors may have, addressing all forms can help with your site’s user interface. Likely keeping ‘ambulance chasing’ lawyer types at bay.

Lawsuits against Non-Compliant Websites are up 50% in the Last 2 Years

One major advantage of designing an accessible website is the reduced in legal exposure. Sadly, many businesses, large and small, have found themselves on the wrong side of ADA lawsuits. Interestingly, US courts are overwhelmingly ruling in favor of accessible websites.

Website Accessibility Improves SEO (Search Engine Optimization)

Not only does an accessible website improve usability and make its services or goods more readily available to millions more potential customers. Also, it improve SEO rankings. In addition, search engines reward websites with relevant content and a positive visitor experience. Consequentially, the better the user interface, the better a website ranking. Making website accessibility a win-win for all.

How to Improve Website Accessibility

Many accessible measures are easy to implement, such as ensuring your website has alt text for all images. Also, a high contrast of colors and easy to read graphics makes for a better experience. However, others are more complex and take technical knowledge to implement.

There are evaluation tools that can help to identify problem areas of a website. Yet, knowledgeable human evaluations and continued monitoring of a website is required to determine if a website is accessible and to keep it that way.

If you are looking to improve your website accessibility, have your website evaluated by a professional. In addition, take the suggested steps to mitigate the issues. Keep in mind, keeping compliant with accessibility and providing a better overall user experience takes continual effort.

If you need help, get in touch with Advertising Is Simple. We have some quality solutions and products that can help improve your brand’s inclusiveness and make your website accessible to all.

RELATED ARTICLES:

 Website Design Elements that Enhance User Experience

Good Website Design is Important for Business Growth

Plugins That Enhance Website Functionality

Advertising Is Simple

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in-depth analytics to get you the highest rate of return on your advertising dollars.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Cybercriminals Target All Businesses – Large or Small

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5 Tips on Protecting Your SMB from Cybercriminals

There are many business that are ensconced in a faulty reasoning that smaller companies or organizations are immune to cybercriminals.

One reason cybercriminals are so prevalent and successful is that many of their targets feel like they are too small with really nothing to steal, so it will never happen to them. They fail to take even the most basic safeguards to protect their data and thus become an easy mark.

The reality is that every individual and business has sensitive information that needs safeguarded. Whether you are a large global company or a small town mom and pop store, you are a potential cybercrime victim.

Once it’s Gone – There is no Way to Get it Back

The harsh reality of cybercrime is once your sensitive data is breached, it is gone. There’s nothing or no one to track and no way of getting it back.

Any business has an obligation to protect their online accounts, data and the personal information of their clients. Organizations that do not take cybersecurity seriously will not only lose sensitive data, they will lose their business too.

If you are a business owner and want to become proactive about cybercrime in order to avoid having your data stolen or held for ransom, here are a few ways to protect your business and your clients.

cybercriminals & cybersecurity victim

Cybersecurity Tips to Protect Your Business:

Password Security & Two-Factor Authentication

Create strong passwords and change them regularly. Also, have in place two-factor authentication that confirms a user’s identity by a combination of two factors, such as password and text message sent to their phone, fingerprint or voice verification. In addition, require all devices to have automatic lockout should it be lost or stolen.

Antivirus & Antispyware

Protect against spyware and viruses with up-to-date and the most effective antivirus and antispyware software.

Automatic ‘Off-Site’ Backups and Restore Capabilities

Have a regular automatic backup of ALL critical data consistently with capabilities of instant restore.

Secure Networks

Make sure your internet connections are secure by using a firewall and encryption. Also validate that your Wi-Fi network is secure and hidden via a ‘Service Set Identifier (SSID) and password protect access to router.

Monitor Systems

Best line of defense is to quickly identify any security issues as early as possible. This can only happen if your system is monitored to detect security breaches quickly in order shut down the compromised device(s) and mitigate further infiltration.

Employee Training

Educate employees about cyber threats and hold them accountable. Two-thirds of data breaches occur through human error such as weak passwords, leaving laptop or using unprotected wifi in a public area. One way to mitigate the danger of lax employees accidentally causing a data breach is to ensure that all employees be trained in data security.

Payment Security

Use best practices when handling credit cards and banking processes by using the most trusted and validated tools, as well as, anti-fraud procedures.

Limited Access

Establish data protocols that grant access levels to sensitive data, computers, devices and other network components that is appropriate according to an employee’s duties and responsibilities.

Question the Messenger

Your employees may receive an email from what appears to be a co-worker or even superior.  This email may have an odd request like asking for an invoice or to send the company’s credit card information to pay a vendor. Teach employees to be aware and alert with ALL emails.

Question Authority

Cybercriminals may attempt to target you by posing as an authoritative figure in the digital world, such as your bank or Google, requesting you to update password due to an alleged compromise.  Do not click that reset link. Go to your regular login link to verify its authenticity.

Do not let a cybercriminal into your digital properties to wreak havoc and destruction. Compromised data and security could be the end of your business. Be diligent, alert and proactive to keep your business safe and running

Establish the suggested safety protocols within the office and consult with an IT security company to help you avoid costly restore efforts. Comprehensive Data Security Strategies and Data Backup Protocols is a proactive way to avoid disastrous effects on your productivity and compromise of personal data.

Cybersecurity eBook 

If you want to protect your sensitive accounts and information – and the data of your clients and partners – this cybersecurity eBook can help you do that. 

Download the WSI eBook: 

5 Cybersecurity Threats Your Business Can’t Afford to Ignore!

Related Articles:

Are You a Potential Cybersecurity Victim?

5 Tips on Protecting Your SMB from Cybercriminals

Why Make Video Content Part of Your Marketing Strategy?

Advertising Is Simple Logo

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in-depth analytics to get you the highest rate of return on your advertising dollars.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Why Make Video Content Part of Your Marketing Strategy?

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Many marketers are waking up to the revelation that video content is a way more effective way to get the message across.

Simply put, video content is what your audience wants and expects. Spend time observing commuters on a train or in coffee shops. Most will be sporting ear buds, avidly fixated on some video playing on their device. This should tell marketers all they need to know about reaching the masses.

Video content is presently one of the biggest trends across the nation and consumed at an amazingly rapid rate. Engaging video content is necessary to make digital marketing efforts a success. Many corporations are using video for content marketing in innovative ways to get their message to their target audience.

make video part of your content marketing strategy

Here are 7 Ways to Use Video Content in Order to Reach Your Audience:

1) Highlight the Main Points of Your Message Using Video

Consumers are reading less and watching more. Video is the most demanded form of accruing news, trends and product research. Too much written content makes it hard for an audience to digest. While a short video with the main points highlight makes for a nice ‘appetizer’ of sorts that enables viewers to decide which morsels they would like to explore more in the written content below.

2) Make a Lasting Impression

People are more likely to grasp visual content and remember it long after reading an article or blog. Video helps your audience absorb your message by visually seeing and hearing your story. Visual messaging is more likely to grab and hold onto your target markets attention.

3) Make Your Message More Entertaining & More Likely to be Shared

Video is more sharable and inspirational than written content or still images. Creating video that is both informative and entertaining can build brand awareness.

Publishing new and engaging content is every marketer’s goal. It turns out video is a big part of consumer’s decision making process, in fact over 90% claim that video makes their purchasing decisions easier.

4) Cultivate Your Brand

Developing a relationship with your audience is an important way of connecting to them on a personal level. Video helps to humanize your brand and to establish a lasting rapport with the consumer. Posting informative videos on Youtube, Vimeo, Linked In and Facebook helps a brand create a deep relationship with viewers.

5) Create Higher Conversion Rates

Because consumers are more enticed by visual effects, video on landing pages are eighty percent more likely to convert than texts or graphics. For one, they keep viewers on the page longer and make it more likely they will explore the rest of your website.

6) Solve Problems

Video content that helps viewers solve problems, such as technical issues, product assembly or how to use a product are in high demand. A consumer will have a positive view of a company that makes it easier to use, install, assemble and learn about their product’s features.

How to video, product descriptions, specs and highlights of the benefits of purchasing your product are all good ways to utilize videos.

7) Product Reviews and Testimonials

Many buyers thirst for other opinions or consumer experience with products before making that final decision. Creating videos of verified customers to back up your product or service can be helpful in nudging potential customers further down the marketing pipeline.

As if often the case, time moves on and there is little chance of going back to traditional advertising. Video is now mainstream and needed to capture attention in the cacophony of online marketing. Your content need to brand and captivate its audience. Video is the most likely way to achieve that.

Get creative and have fun with your marketing videos. Viewers will appreciate your efforts and reward you accordingly. It doesn’t matter what industry or professional service you offer, video marketing your content will greatly impact your conversion rates and marketing strategy.

Related Articles:

5 Reasons You Need to Start Creating Video Blogs

4 Tips for Getting Your Videos Ranked on YouTube

Beginner’s Guide to YouTube Optimization

Advertising Is Simple Logo

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in-depth analytics to get you the highest rate of return on your advertising dollars.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Top 7 SEO Tips for Local Business

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Top 7 SEO Tips for Local Business

Have you heard of SEO (Search Engine Optimization), and know that it can be beneficial for your business, but just don’t know where to start? Here is a checklist of our top 7 SEO tips to show you what areas you should focus on, what needs to be optimized, and what you need to do to fix any problems you may encounter to best position yourself for local search traffic and business.

1. Start with a comprehensive audit

When you create a complete snapshot of your current SEO efforts, along with an understanding of your competition, you’re able to curate a plan that is going to be more effective and sustainable. We recommend that you conduct regular SEO audits and maintain an organized worksheet to record and track your progress.

2. Optimize your Website & Landing Page

When it comes to organic and local search, having a properly optimized site is more important than ever before. Organic signals are now tied into the local algorithm and having a properly optimized website will help you outrank your competition. 

3. Correct Basic Location Information

Correct all discrepancies and inconsistencies in your business Name, Address, Phone number (NAP) and other related information. Also, ask questions about previous business names or previous experience with SEO or SEO penalties.

4. Seek Reviews & Reputation Management

Reviews have a direct impact on local search rankings. They can make or break a local business regardless of how well their keywords can rank. So, you’ll want to spend some time acquiring them in a manner consistent with the directory or service, such as Google, Facebook, or Yelp.  For any directory, we strongly discourage paying for reviews.

Consumer Reviews and Reputation Management

5. Analyze and Maintain “Google My Business” Page

Find the proper Google My Business (GMB) URL and record it in your Local SEO Audit Spreadsheet. Follow Google’s guidelines to assure your business NAP, category, and subcategories, and other items are represented properly on your Google My Business listing.

6. Create Organic Link Building & Avoid Penalties

You need to keep the site out of a penalty short term and long term. You need to identify any potential problems and prepare yourself to make effective business decisions. Google penalties can be brutal, and recovery is not a walk in the park.

7. Analyze your Social Profiles

Review your profiles – Facebook, Google My Business, Foursquare, Twitter, Linkedin, Youtube, Instagram, etc.- and verify they have consistent branding, NAP consistency, high-quality photos, a business description, positive reviews, effective geo-targeting, and other elements in accordance with the guidelines of the platform. It’s very important that you post regularly to these platforms for them to be useful in your SEO efforts.

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in-depth analytics to get you the highest rate of return on your advertising dollars.

We believe local SEO plays a big part in the digital marketing arena and we have no doubts it will remain for many marketing light years to come! If you have any questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace while managing your online presence, get in touch!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

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