Marketing Blog Offering Advertising Tips in Delaware

This Invention Will Protect Your Privacy and Block Electronic Devices from Listening to Your Conversations

February 25, 2020 by Advertising

In the age where we can get information in an instant, sometimes it works against us. Have you ever found yourself talking in private about something you may want or need only to be bombarded by ads trying to sell you that specific product right after? Yup, the Internet and electronic devices are listening!

Don’t want Alexa or Siri to hear what you’re talking about? Thankfully, there’s a solution. This “Bracelet of Silence” will protect your privacy and actively block electronic devices from picking up on your conversations. Simply switch it on and the array of 24 ultrasonic transducers will jam microphones in ALL directions.

According to Yanko Design, the ultrasonic transducers emit a frequency that can’t be detected by human ears, so you can scramble electronic devices around you but still have a normal conversation knowing fully well that your phone or watch isn’t privy to what you’re talking about.

Such invention may sound extravagant now, but we believe it has a chance of becoming our new normal. The NY Times called it an anti-smartwatch, both in its cyberpunk aesthetic and in its purpose of defeating technology. And we agree. If the price of privacy means investing and wearing a funny looking tech bracelet, count us in.

Let’s be honest, nobody likes eavesdropping. Even if you don’t own one of the Home Recording or Smart Speakers products that are supposed to make your life easier, you most likely own a phone. How does it make you feel knowing there’s a high chance you’re being listened to at all times? We would love to hear your opinions!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

How to Identify Your Ideal Customer Using a Buyer Persona

February 11, 2020 by Advertising

While digital marketing is a multi-faceted job, one of the most important responsibilities for us digital marketers is to know who we’re talking to. Without defining that perfect buyer persona in the beginning, it’s rather challenging to turn leads into loyal customers later on…

That being said, you can’t execute a successful digital marketing campaign without knowing your target market. Want to know how to identify your ideal customer? Here’s what you need to know first.

What Is a Buyer Persona?

According to Alan Cooper (a pioneer software developer), a buyer persona is a semi-fictional representation of your ideal customer based on market research, customer demographics and behavior, real data about your existing customers, and your understanding of their motivations and challenges.

Whether you’re in the midst of developing a product or getting ready to launch a marketing campaign, we strongly recommend considering your buyer persona before you dive into this next step. There’s nothing worse you can do for your business than sending out the wrong messaging that doesn’t resonate with the people you want to do business with. However, if developed correctly, buyer personas will point you into the direction of customers who will bring you the most revenue on a long-term basis.

Identifying Your Ideal Customer Using a Buyer Persona

Great tools to start with are Google Analytics and Facebook Audience Insights. Those existing demographics can point you in the right way of who your buyer personas might be. Pay attention to the characteristics such as gender, age, visitor location and their interests.

Another way to identify your ideal customer is to review your existing customer base. Can you identify the contacts that decided to do business with you in the past? This is important to keep in mind because you don’t want customers who are just interested in seeing your content. You want those who are making purchasing decisions!

Part of the process of creating a strong buyer persona is to understand your unique selling points. How does your ideal customer engage in your sales process? What can you do to help them solve their problems? What about your content? Is there a call to action? Those are all questions you should be asking yourself before nailing down your ideal customer.

Need help?

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

What to Do Before Implementing Your New Digital Marketing Strategy in 2020

January 14, 2020 by Advertising

New year, new digital marketing strategy! Now that we’re halfway through the first month of 2020, it’s time to talk about your business. Analyzing your business is the first step to understanding your plan of action.

Are you wondering where to start? Here’s what you need to take into consideration before you figure out the best digital marketing strategy for your business.

What to Do Before Implementing New Digital Marketing Strategy in 2020

Digital Audit – There’s always room for improvement and your business online presence is no exception. When was the last time you updated your website? How about your online directories? Taking care of your online properties strengthens your SEO, which results in generating more leads for your business!
SEO Audit – This is when you determine which keywords bring you the most traffic or which web pages attract relevant traffic to your site. Tools like SEMrush work great to figure this out on a page by page level. Once you figure out the list of your best keywords, make sure to go over your meta titles, descriptions, headings and content for each webpage to see where you can improve.
Content Audit – Think of your content as a marketing opportunity to reach your potential clients. What you put out there has a great power to take your clients from the awareness to the decision stage. Does your current content provide value, relevancy and include a call to action?
Social Audit – What social media channels are you currently using? What type of engagement is your business getting? How about your followers and online reviews? Once you figure out which platforms are generating the most interactions, you will know what social media channels are worth your money and time.
Insights Audit – Monitoring your website each month is crucial to know how your digital marketing efforts are supporting your business objectives. Free tools like Google Analytics are easy to use and the data they provide can help you make informed business decisions in the future.

As you can see, the first step to creating a comprehensive and successful digital marketing strategy in 2020 is looking at a big picture. Once you audit all of the mentioned avenues, you will have a better understanding how you can improve your strategy so your business can thrive!

Need help? Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com

Time to Get Your 2020 Digital Marketing Strategy in Order

December 10, 2019 by Advertising

As we get closer to welcoming a new year, now is a perfect opportunity to start working on your 2020 digital marketing strategy. We know how hard it is for small to mid-sized companies to compete with larger competitors in the industry. This is why getting you marketing strategy in order before the new year comes is crucial to staying ahead of the game.

If you don’t know where to start, we put together a list of essential digital marketing strategies that are sure to grow your brand in 2020:

Time to Get Your 2020 Digital Marketing Strategy in Order

SEO audit – There is no denying that SEO (Search Engine Optimization) is one of the most cost-effective methods of marketing. It not only allows you to target a certain market niche, but it also gives you greater control over your advertising budget. If your website and online listings are not optimized for search yet, it’s time to change that. Interested in receiving a free no-obligation SEO Report on your website? Click here!
Content Calendar – From blog articles to video content and social media posts, the best thing you can do to have success with content creation is to plan ahead. Take the time to put together a content calendar for your business so you can execute all of your ideas efficiently in the future!
SSL Certificate – There’s nothing more important to your brand than being authentic and making your customers feel well taken care of. That is why security of their private information should be your top priority when managing your online business. By implementing the SSL Certificate on your website, you establish an online entity’s credentials for doing business on the Web. Such action promotes trust, protection, confidentiality and also, better ranking of your business in Google search.
Mobile-friendly Website – What is your mobile strategy? Providing a mobile-friendly experience is not only a good marketing move, it is expected. Google even implemented mobile-friendly algorithm that provides businesses that have optimized their website for mobile usage higher rankings when users search on mobile devices.
Video Content – Video has been getting a boost in search from all voice queries, so don’t neglect it in 2020. Producing video content is a great way to liven up your marketing strategy!

Ready to take 2020 by storm?

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in internet, television, and radio advertising, and are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com

A Recipe for a Successful Content Marketing Plan

November 19, 2019 by Advertising

Spending more money on advertising doesn’t necessarily make for winning more customers. However, a well-designed content marketing plan can level the playing field. Here’s how.

Content Marketing

Getting all employees on board for a cohesive action plan can make a small business’ marketing efforts successful. A unified front on all aspects of a marketing campaign can help to better brand and make your business an authority in its industry.

Before you dive into creating content, take the time to identify your ideal customers and find out what they need help with so you can work on topics that will interest and capture their attention. Focusing in on their concerns and problems and offering solutions will make you stand out as an authority and help develop a trusting relationship with your customers.

Why should customers buy from us instead of our competitors?

If you haven’t taken the time to answer this question, then you haven’t identified what makes your company stand out from its’ competition. Maybe you provide a better personal service or a better made product. Whatever it is that makes you stand out, it should be a focus point of your content.

Creating fresh and engaging content that is then optimized by social media posts and emails is very effective in getting visitors to your website. As a business, you need to keep adding fresh relevant content to your website and social media platforms to educate and engage your audience about your product or service. The more content you post, the more of an authority you will become in your industry. So yes, a popular saying among marketers – Content is King – is still relevant!

Finally, content marketing is a slow and steady process. It most likely won’t lead to a sudden spike in sales. Creating a consistent and quality content marketing plan will give your business a better chance of becoming a known authority in your industry, which ultimately will lead to a gradual increase in sales.

A Recipe for a Successful Content Marketing Plan

If you would like help with your content marketing plan, get in touch with Advertising is Simple of Delaware. We help small to mid-sized businesses with all their digital marketing needs.

Call 302-407-0431

This Invention Will Protect Your Privacy and Block Electronic Devices from Listening to Your Conversations

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com