Denise Bernstein

How to Get Client Testimonials to Up Your Marketing Game

September 27, 2018 by Denise Bernstein

One of the most powerful and cost-effective marketing tools for your business are client testimonials. Why? Because they deliver value from the people that know your services or products best.

If you’re wondering how to ask your clients to provide feedback about your work, we have great ideas that bring quick results. Check them out below!

8 Ways to Get Client Testimonials

Ask Immediately – Timing is everything! You should reach out right after completing a project for your client. If they’re happy with your service, they will surely want to share feedback with you right away.
Create a Review Sheet – Create your own document to solicit review on your Google My Business, Facebook and Yelp business listing to encourage your clients to leave reviews. Have the links go directly to your reviews page.
Make it Easy – It’s important to provide simple ways for your clients to leave a testimonial. Whether it’s linking a specific page you want your reviews on in the initial email request or bringing a camera to the meeting for a video testimonial, make sure it’s all clear to follow!
Ask the Right Questions – This is especially important if you’re asking your clients to provide a video testimonial. Having a set of questions to answer by your clients will help you get the information you need fast and efficiently. Not to mention, it will be much easier for your clients to provide specific feedback!
Offer Different Ways to Provide Testimonials – If your clients are not comfortable with providing a review in front of a camera, ask them for a written testimonial. Also, determine whether you need more feedback left on your Business Facebook Page, Google Listing or any other local directory. Make sure your clients know how to leave a review on each platform!
Look Out for Testimonials – Sometimes you don’t even have to ask for reviews. If you received a complimentary email from your clients or they left a great comment about your work/ products on social media, ask them if you can share it on your website. Just remember to put all screenshots in a separate folder to keep it organized before sharing.
Create a Testimonials Page – Encourage your clients to provide a video testimonial so you can share it on your website. It will help your business with ranking higher in search, which equals to capturing more leads in the future.
Use an Automated Service – There are certain platforms that will do the work for you. Just set up an account and customize your review request to start gathering those reviews. Customer Lobby is a great place to start.

See examples of our client testimonials below:

https://www.youtube.com/watch?v=KKf1XegdbGw

https://youtu.be/KKf1XegdbGw

Related article: 10 Steps to a Stellar Online Reputation

What’s your most effective way for getting client testimonials?

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Is Your Website on Par with Legal Compliance and User Trust?

September 11, 2018 by Denise Bernstein

So far, 2018 has been a big year for enforcing legal compliance (GDPR) and user trust (HTTPS), which are both critical elements to running your business online these days. The important question to ask now is: When was the last time you updated your website?

If lately you’ve been noticing less traffic and conversions, it’s time to make changes. Without these important updates to your website’s functionality, you’re doing your own business a disservice. Here’s what you need to take care of immediately.

GDPR (legal compliance)

The sooner you get your business GDPR compliant the better. According to this regulation approved by the EU Parliament, any company in the world that stores or processes data of people who live in the European Union needs to be in compliance with GDPR by May 25th 2018. Otherwise, you might face hefty fines – up to $24million (20m Euros) or 4% of annual global turnover, whichever is higher.

Now, how to get your business compliant with GDPR? First, assign someone on your team responsible for reading the provisions of the GDPR to fully understand the requirements and specific circumstances your business might be involved with. Then make sure all your employees are aware of the new laws.

Bottom line is, you need to immediately update your Privacy Policy and have it visibly displayed and easily accessible on your website. See our example here.

Next, you need to inform your online visitors of the cookies available on your website and give them a choice to opt in or out.

It should look similar to this:

User Trust and Data Security

Data security has been the top concern in 2018, and it all comes down to establishing and maintaining user trust. Google Chrome announced a lot of changes to their online functionalities, especially regarding old http websites. The question is: Have you implemented the SSL Certificate on your website yet?

What is SSL Certificate?

According to Go Daddy, a certificate serves as an electronic “passport” that establishes an online entity’s credentials when doing business on the Web. When an Internet user attempts to send confidential information to a Web server, the user’s browser accesses the server’s digital certificate and establishes a secure connection.

(what you see when you enter old http websites)

In other words, if being authentic and making your customers feel well taken care of is your top priority, this update is crucial to running your business online. Trust, confidentiality, protection and better search (SEO) are some of the major benefits of upgrading your old http website to https.

Need assistance with implementing all necessary changes to your website? Contact Advertising Is Simple today!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

How to Choose the Right Facebook Templates for Your Business

August 30, 2018 by Denise Bernstein

Managing a Facebook business page can be intimidating, but thankfully there are certain features that can guide you through this process. We’re talking about Facebook Templates! Choosing the right one for your business can be detrimental to capturing leads, so make sure you give it some thought before you start setting up your business page.

If you’re a Facebook Business Page admin or manager, you probably received one of these messages from Facebook recently:

The primary benefit of updating your current template to the one that suits your business the most, is the fact your customer will have a better understanding of what you have to offer as soon as they land on your page.

If right now you’re not sure what Facebook templates are best for your business, here’s a breakdown of each option.

Facebook Templates

Standard Template

Good for all Page types, with buttons and tabs to help showcase what’s important to you.

Services Template

Designed to help people find your services and get in touch. Recommended for most businesses.

Business Template

Designed to help you manage your business, including ways to post jobs and special offers.

Shopping Template

Designed to showcase products and make it easy for people to shop online.

Video Page Template

Designed to showcase video content on your page.

Politicians Template

Designed to help politicians reach their supporters and communicate their message.

Restaurants & Cafes Template

Designed to highlight photos and important info about your menu, hours and location.

Venues Template

Designed so you can highlight useful info like your venue’s hours, location and upcoming events.

Nonprofit Template

Designed to highlight your cause and encourage people to fundraise and donate to your nonprofit.

Movies Template

Designed to highlight show times for your audience.

Want to help people connect with your business faster and more easily?

If you haven’t updated your Facebook templates before August 23rd, 2018, don’t wait any longer with making any necessary changes. The process is easier than you might think! Once applied, you will not only enhance the user’s experience but also make sure your business mission is loud and clear.

Need help? Contact our social media experts at Advertising Is Simple!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Website Makeover Tips That Will Increase Lead Generation

September 20, 2016 by Denise Bernstein

Things happen quickly in the digital world and it should come as no surprise that website design has been rapidly changing over the last few years. With google implementing their mobile-friendly algorithm that ranks those websites that are mobile optimized higher in mobile search results, as well as the explosion of consumer penchant for graphic content such a videos and visually appealing content, it has become necessary for a constant monitoring and adjustments to a company’s digital strategy.

A well-maintained website generates more leads and helps to grow business. If your website is more than a few years old, it is safe to say that you are in need of a website makeover. While redesigning your website should focus on the visual elements, form and function need to work well together. Make sure to incorporate SEO (search engine optimization) from the beginning. Building a beautiful website does you no good if no one can find it!

Chuck Bankoff, Director of Web Services for Kreative Webworks, recently authored a very helpful article on Digital Marketing Trends Titled: “5 Website Makeover Tips to Get More Leads”.

5 quick website makeovers that can help kick-start

your website makeover:

1. Add Customer Testimonials
2. Use a Responsive Design
3. Test Multiple Landing Pages
4. Include an Explainer Video
5. Provide Calls to Action on Every Page

Click Here to Read the full article.

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Social Marketplace and manage your reputation, get in touch …

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

The 30 Greatest Lead Generation Tips, Tricks & Ideas

February 23, 2016 by Denise Bernstein

The 30 Greatest Lead Generation Tips, Tricks & Ideas

Check out these proven – yet often overlooked – lead generation strategies

Generating leads is a marketer’s single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective.

That’s why we’ve compiled the 30 greatest lead generation lessons in this brand new guide, so you can start reeling in those leads.

Download these 30 tips to learn:

What makes the best lead-generating content
What drives killer landing page performance
How to create offers that are impossible to ignore
Secret website optimization tips with A/B testing
…and more!

Thanks to our partners, Famous WSI Results for sharing this guide to generating more quality leads for your sales team.

Call 302-407-0431

How to Get Client Testimonials to Up Your Marketing Game

8 Ways to Get Client Testimonials

See examples of our client testimonials below:

Related article: 10 Steps to a Stellar Online Reputation

What’s your most effective way for getting client testimonials?

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Website Makeover Tips That Will Increase Lead Generation

5 quick website makeovers that can help kick-start

your website makeover:

Click Here to Read the full article.

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

The 30 Greatest Lead Generation Tips, Tricks & Ideas

The 30 Greatest Lead Generation Tips, Tricks & Ideas

Fill Out The Form Below and Get your free copy now >>

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