• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
302-407-0431
  • Facebook
  • LinkedIn
  • YouTube
  • Twitter
AIS-LOGO-OUTLINED

Advertising Is Simple Delaware

A Full-Service Advertising Agency in Delaware | Digital Marketing | Seo

  • Marketing
    • Digital Marketing
      • Pay Per Click
      • Content Marketing
      • Reputation Management
      • Listing Management
    • SEO
    • Email Marketing
    • Mobile Marketing
    • Social Marketing
  • Advertising
    • Video
    • Television Advertising
    • Radio Advertising
  • Website Design
    • Why ADA Website Compliance Matters
    • Graphic Design
  • About Us
    • Meet the Team
    • Case Studies
    • Community Involvement
    • Employment
    • Review Us
    • Testimonials
  • Blog
  • AI Tutorials
  • Contact

Why Make Video Content Part of Your Marketing Strategy?

May 10, 2021 by Denise Bernstein

Many marketers are waking up to the revelation that video content is a way more effective way to get the message across.

Simply put, video content is what your audience wants and expects. Spend time observing commuters on a train or in coffee shops. Most will be sporting ear buds, avidly fixated on some video playing on their device. This should tell marketers all they need to know about reaching the masses.

Video content is presently one of the biggest trends across the nation and consumed at an amazingly rapid rate. Engaging video content is necessary to make digital marketing efforts a success. Many corporations are using video for content marketing in innovative ways to get their message to their target audience.

make video part of your content marketing strategy

Here are 7 Ways to Use Video Content in Order to Reach Your Audience:

1) Highlight the Main Points of Your Message Using Video

Consumers are reading less and watching more. Video is the most demanded form of accruing news, trends and product research. Too much written content makes it hard for an audience to digest. While a short video with the main points highlight makes for a nice ‘appetizer’ of sorts that enables viewers to decide which morsels they would like to explore more in the written content below.

2) Make a Lasting Impression

People are more likely to grasp visual content and remember it long after reading an article or blog. Video helps your audience absorb your message by visually seeing and hearing your story. Visual messaging is more likely to grab and hold onto your target markets attention.

3) Make Your Message More Entertaining & More Likely to be Shared

Video is more sharable and inspirational than written content or still images. Creating video that is both informative and entertaining can build brand awareness.

Publishing new and engaging content is every marketer’s goal. It turns out video is a big part of consumer’s decision making process, in fact over 90% claim that video makes their purchasing decisions easier.

4) Cultivate Your Brand

Developing a relationship with your audience is an important way of connecting to them on a personal level. Video helps to humanize your brand and to establish a lasting rapport with the consumer. Posting informative videos on Youtube, Vimeo, Linked In and Facebook helps a brand create a deep relationship with viewers.

5) Create Higher Conversion Rates

Because consumers are more enticed by visual effects, video on landing pages are eighty percent more likely to convert than texts or graphics. For one, they keep viewers on the page longer and make it more likely they will explore the rest of your website.

6) Solve Problems

Video content that helps viewers solve problems, such as technical issues, product assembly or how to use a product are in high demand. A consumer will have a positive view of a company that makes it easier to use, install, assemble and learn about their product’s features.

How to video, product descriptions, specs and highlights of the benefits of purchasing your product are all good ways to utilize videos.

7) Product Reviews and Testimonials

Many buyers thirst for other opinions or consumer experience with products before making that final decision. Creating videos of verified customers to back up your product or service can be helpful in nudging potential customers further down the marketing pipeline.

As if often the case, time moves on and there is little chance of going back to traditional advertising. Video is now mainstream and needed to capture attention in the cacophony of online marketing. Your content need to brand and captivate its audience. Video is the most likely way to achieve that.

Get creative and have fun with your marketing videos. Viewers will appreciate your efforts and reward you accordingly. It doesn’t matter what industry or professional service you offer, video marketing your content will greatly impact your conversion rates and marketing strategy.


Related Articles:

5 Reasons You Need to Start Creating Video Blogs

4 Tips for Getting Your Videos Ranked on YouTube

Beginner’s Guide to YouTube Optimization


Advertising Is Simple Logo

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in-depth analytics to get you the highest rate of return on your advertising dollars.


Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com
Category: Advertising Delaware, TV advertising, Video Marketing DelawareTag: Video Content for Marketing Your Brand

About Denise Bernstein

Previous Post:Top 7 SEO Tips for Local BusinessTop 7 SEO Tips for Local Business
Next Post:Cybercriminals Target All Businesses – Large or Small5 Tips on Protecting Your SMB from Cybercriminals

Check out our Offerings

SEO PACKAGES
PPC RATE CARD
WEB DESIGN
SOCIAL MEDIA PACKAGES
WEBSITE HOSTING
NEW-LOGO-BLUE

14 Ashley Place

Wilmington, DE 19804

Phone: 302.407.0431

VISIT OUR PARTNER
REVIEW US ON GOOGLE

MENU:

  • Internet Marketing
  • Advertising
  • Website Design
  • Sitemap

Find Us:

Follow us:

  • Facebook
  • YouTube
  • LinkedIn
  • Twitter

Privacy Statement

Accessibility Statement

AI Policy

Copyright © 2025 · All Rights Reserved · AdvertisingIsSimple