Did you know 70% of marketing professionals report that video converts better than any other medium? That is if you got the YouTube optimization part done right! Long gone are days when you could just upload a video to YouTube and see the numbers go up without any extra effort…
Today there are keywords and hashtags to worry about, closed captions and video covers to edit and even more of engagement to oversee. However, once optimized – that’s when the magic happens!
Ready to learn how to claim your space in the YouTube sphere? Here’s your guide to YouTube optimization:
Beginner’s Guide to YouTube Optimization
- Keyword Relevancy – In simple words, your video has to be about what the viewers want to see. Use only one keyword per title – any more may dilute your chances of getting found and ranked by Google. If you want to add more keywords, add relevant hashtags in the description box below your video! See the example below:
- Building Authority – If you’re generating enough videos in a specific field, you become a go to source of knowledge in that matter. How to establish yourself as authority? Try waking up early and making 5+ videos in your related field. Then release one video each week one the same day and at the same time to generate traffic and followers.
- Creating Engagement – Google likes to see engagement with your video within the first hour of publishing your content. This mean receiving views, likes, dislikes, comments and shares all count toward your engagement rates. Even a bad comment can sometimes increase your engagement more than a good comment! This is due to the amount of additional comments that tend to follow either agreeing with a bad review or defending your recently published content.
- Uploading – The way you upload your video to YouTube is also important to your video getting ranked. You want your primary keyword, which is your video’s title, listed at the top of the description. Beneath it, include your website’s full URL, making it as easy as possible for viewers to get to your website. Then create a description, 200-400 words stating what your video is about. Following your description is a great place to add a call to action. You then want to list your name, your company’s name, website, and social media links. Don’t forgot about relevant hashtags too since now they show up right above your video title!
- Optimizing – After you wrote your description filled with relevant keywords and links, it’s time to add closed captions! Doing so, will help you stand out from competition and ensure all of the viewers can watch your video with or without the sound on!
Are you investing in video as part of your digital marketing strategy? If not, you are missing a great opportunity to engage your target audience, expand your brand and boost sales!
If you would like help with ranking your videos on YouTube, get in touch!
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Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.
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