Looking to find more customers for your service-area business? Google is making it easier now for businesses that service a particular area to get discovered by consumers searching for services like theirs online in Google Maps and Search.
Does your business serve customers within a specific service area? If the answer is yes, you should go ahead and update your Google My Business listing asap. Listing your service area helps let customers know where you’ll go to visit or deliver to them.
Here’s who should be using the Google My Business Service Area feature:
- A business that visits or delivers to customers, but doesn’t serve customers at its business address (e.g. a cleaning service).
- A business that serves customers at its business address, but also visits or delivers to customers (e.g. a restaurant that also delivers food).
How it works?
You can set your service area based on a specific city, postal code, or other areas that you serve. However, it’s important to note that you can no longer set your service area as a distance (mile radius) around your business. If you previously did so, you won’t be able to edit it now. Instead, you’ll need to specify your service area by city, postal code, or other areas.
In other words, if you set up your service area as a radius from your business, Google My Business won’t recognize that any longer and will populate your business area as states instead of cities. This change is especially important to note if your business is located in the Tri-State area where states are so close to each other that it might tell your potential customers that you do business in parts of the state you don’t really service.
Keep in mind the following when updating your Google My Business Listing:
- If you don’t serve customers at your business address, leave the address field blank and only enter your service area.
- If you serve customers at your business address but also have a service area, enter both your address and service area.
Related Post: Here’s Why Your Company Needs a Google My Business Page
Need help managing your Google My Business listing? Contact Advertising Is Simple today! We are your local Delaware digital marketing experts!
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