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8 Social Media Marketing Trends that Are Worth Adapting in 2021

January 14, 2021 by Paulina Cruz

8 Social Media Marketing Trends that Are Worth Adapting in 2021

Social media is always evolving and shifting. Your challenge as a business owner is to adapt to these changes, so your brand messaging continues to resonate and drive meaningful results.  

In order to make the most of social media marketing, first you need to understand which emerging (or already existing trends) are worth adapting this year.  

While there’s no one-size-fits-all approach to having success across social media, it’s still worth implementing techniques that lead to building stronger relationships with your customers, while improving their impact on your bottom line. 

 

8 Social Media Marketing Trends that Are Worth Adapting in 2021 

 

1. Integrate Social Media Across Your Departments

If you want your brand to solve problems for people, then social media is going to tell you exactly what problems people have. By integrating social media across your departments, it ensures that important messages reach the most relevant people in the company. This will help you to build a business your customers and audience will care about. 

2. Embrace Short- and Long-Form Video 

 Video usually works best for companies when it conveys a personalized message to their target audience with an educational, entertaining, or value-based perspective.  

The ability to produce a video and then adapt it into different versions to promote your messaging across social media channels is one of the most effective ways to earn more viewership. Lengthier video isn’t necessarily better, but certain subjects, especially those with complexity, are more accurately communicated in depth. And after you’ve created longer video resources, think about the ways it can be broken down into shorter videos for sharing elsewhere later.

Embrace Short- and Long-Form Video

3. Invest in Dynamic Ads  

Dynamic social ads feature products personalized to a person based on their shopping behaviors and other data points. They’re often more successful because they’re aligned to each specific shopper’s preferences by showing each individual items and messaging catered to them. Each is an opportunity to upsell and cross-sell customers, as well as reaching potential customers for the very first time.
 

4. Provide Social Shopping Opportunities 

The ability to make a purchase directly from social media is becoming more widely available. If you limit the number of steps a person has to go through to make a purchase, you can increase conversions because the process is simpler and created to match the network’s design.  

Begin by identifying what social shopping options are available (check out Facebook Shops, Instagram Shopping or Pinterest Shop), and understand the associated costs. Once you’ve set up an integration, it’s important to promote that you’re using the feature so your followers know it’s an option. 

Provide Social Shopping Opportunities in 2021

5. Use Stories to Engage with Your Audience  

Businesses that use stories successfully are able to send a highly effective series of messages that are relatively affordable to create, and easy for audiences to view. Plus, they present an opportunity to showcase the people behind their brand, as well as a less produced, more authentic perspective of an organization.  

Before you dive into stories, remember to begin where you’re already active, showcase both produced and impromptu content, and use the unique story features to your advantage.  

 6. Use YouTube to Build Deeper Connections 

YouTube visitors spend over 11 minutes per day on average on the platform, since it’s the second most preferred platform for TV viewers 18 to 34 years old. Plus, YouTube is accessible for brands of all sizes as survey respondents shared that choosing a video based on their interest is more important than video’s production value. 

Start by determining who exactly your audience is, and identify what their interests, challenges, and passions are. The goal here isn’t to convert customers with every video, but instead to build a positive association with your organization that lasts for the long term.  

Youtube in 2021

7. Create Series to Build Audience 

Consider using social media to help your company build an audience for your series that lives on your own properties as well. To make a lasting impression with your social media, commit to a series to regularly reach your audience on an important theme they’ll associate with your organization for the future. 

 8. Feature Your Employees 

People connect most with other people. Therefore, featuring the people behind your brand will help humanize your organization and form deeper connections with customers. Showcasing employees prominently on social media is important as it’s one of the best ways to build trust with consumers and familiarity with the purpose behind your organization.  

Advertising Is Simple team

If you have any questions or would like to find out more about how Advertising Is Simple can help with social media marketing, get in touch!  

  

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

Filed Under: Advertising Delaware, digital marketing, Internet Marketing Delaware, marketing Delaware, marketing plan, Mobile Marketing, online marketing, Small Business Tips, Social Media, Social Media Marketing, Video Marketing Delaware Tagged With: 2021 social media marketing, digital marketing in 2021, digital marketing strategy, digital marketing tips, social media marketing, social media marketing tips, Social Media Marketing Trends, social media tips, video marketing tips

Benefits of CRM and Marketing Automation for Your Business

October 6, 2020 by Paulina Cruz

Benefits-of-CRM-and-Marketing-Automation-for-Your-Business

Managing databases and nurturing your leads are important components of running a successful business. If you want to save time and money, the best way to do it is to invest in a software that handles both CRM (Customer Relationship Management) and marketing automation.

Want to learn about all of the benefits of CRM and marketing automation? Keep reading!

Benefits of CRM

1. Improves Sales Performance – Collecting accurate data on your leads and customers will give your sales staff a better understanding of where each lead is in the sales process.

2. Improves Customer Satisfaction and Retention – Consumers tend to spend more money with a company of a positive customer experience. Make sure all of your customer data is stored in one place so all of your team members can access it to better serve your clients.

3. Increased Efficiency – Thanks to a CRM platform, you can automate many everyday tasks such as creating forms, tracking every domain and its renewal time, and generating reports.

4. Better Internal Communication – When all of your team members are on the same page while interacting with customer data in one system, employee satisfaction increases. It’s all about clear communication between your departments!

5. Stronger Data Security – Housing your data in one system (instead of your employee’s desktop) means greater security.

marketing-automation

Benefits of Marketing Automation

1. Time Savings – Marketing automation manages many of the repetitive, daily tasks that take up time from your marketing team.

2. Better Data – The right marketing automation platform will help your business with collecting and using data to make good business decisions. Not only will you be able to better understand your stored data, but you could also predict some customer behavior in the future.

3. Enables Segmentation and Personalization – With improved knowledge of your prospective customers, you can create targeted messages and automatically segment your data based on the profile, interests, and demographics.

4. Creates Brand Consistency – It’s important to create consistent, creative and well-branded messages to support strong branding in every touch point of the customer journey.

5. Increases Revenue and Average Deal Size – Improvement to your customer data leads to more targeted and effective marketing. In result, you can expect an increase in average customer lifetime value due to delivering a positive and consistent communication.

Trust us, one of the best decisions you will ever make as a business owner is by implementing a CRM and Marketing Automation system early on. If you want to learn more about lead management, we’re here to help!

Advertising Is Simple helps small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

 

AdvertisingIsSimple.com | 302.407.0431| info@AdvertisingIsSimple.com

Filed Under: CRM, Customer Acquisition, Internet Marketing Delaware, Lead Generation, marketing automation, marketing Delaware, marketing plan, Mobile Marketing, online marketing, Reputation Management, Small Business Tips, Social Prospecting, Social Relationships Tagged With: CRM, customer relationship management, lead generation, lead generation tips, marketing automation, small business tips, target customers

What You Can Do to Help Your Business Without Leaving Your House

March 26, 2020 by Paulina Cruz

What You Can Do to Help Your Business Without Leaving Your House

In just a few short weeks, social distancing and flattening the curve appeared in our daily vocabulary and Covid-19 forced us to adjust to a new normal. While those surely unprecedented times seem to bring a lot of unknowns across the board, there are certain things you can do now to help your business and alleviate the heaviness of the current situation.

If your company is currently feeling the effects of the global pandemic, it’s time to rethink your digital marketing strategy. We believe that trying to save money by cutting back on your digital efforts is only a short-term solution that you will most likely regret in a long run…

Since most of us are working from home these days, it’s time to use this opportunity and dive in deeper into the digital world in an effort to improve your business. If you think you’re ready to claim your share of the marketplace and reach new customers, this post is for you!

 

Things You Can Do to Help Your Business

Without Leaving Your House

 

  • Hit Refresh on the Old Content – One way to boost your search engine ranking is by updating old content (blog posts or YouTube videos) with new information, hashtags, optimized photos and relevant backlinks.
  • Update Your Company’s Website – In order to reach more customers, now is a perfect time to boost your site’s organic reach and focus on SEO. You can start by going over each page and updating your page titles, headers and meta tags.
  • Leverage a Healthy Mix of Social Media – It’s time to connect with your audience! In times of so much uncertainty, we guarantee your potential clients will appreciate that extra customer service care and attention to details.
  • Research New Platforms to Reach More People – Whether it’s uploading Insta-stories, going live on Facebook or creating tutorials and informative videos for your audience, use this time to connect with people who are actively seeking new media to stay entertained and informed.
  • Invest Time in a Competitor Analysis – Pay attention to what your competitors are doing online. If you’re looking to benefit from a comparison analysis of your industry, this article is for you.
  • Get Client Testimonials – One of the most powerful and cost-effective marketing tools for your business are client testimonials. Why? Because they deliver value from the people that know your services or products best. If you’re wondering how to ask your clients to provide feedback about your work, check out this article.

Related: Ways to Improve Your Digital Marketing Strategy and Reach New Customers


If you have any questions or would like to find out how Advertising Is Simple can help your business claim its share of the marketplace, contact us today!

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

 

Filed Under: Branding your business, competitive edge, Competitor Analysis, digital advertising, digital marketing, Lead Generation, marketing plan, Mobile Marketing, Mobile Optimization, online marketing Tagged With: 2020 digital marketing strategy, branding your business, digital marketing, digital marketing strategy, digital marketing tips, help your business, small business tips

This Invention Will Protect Your Privacy and Block Electronic Devices from Listening to Your Conversations

February 25, 2020 by Paulina Cruz

This Invention Will Protect Your Privacy and Block Electronic Devices from Listening to Your Conversations

In the age where we can get information in an instant, sometimes it works against us. Have you ever found yourself talking in private about something you may want or need only to be bombarded by ads trying to sell you that specific product right after? Yup, the Internet and electronic devices are listening! 

Don’t want Alexa or Siri to hear what you’re talking about? Thankfully, there’s a solution. This “Bracelet of Silence” will protect your privacy and actively block electronic devices from picking up on your conversations. Simply switch it on and the array of 24 ultrasonic transducers will jam microphones in ALL directions.  

According to Yanko Design, the ultrasonic transducers emit a frequency that can’t be detected by human ears, so you can scramble electronic devices around you but still have a normal conversation knowing fully well that your phone or watch isn’t privy to what you’re talking about. 

Such invention may sound extravagant now, but we believe it has a chance of becoming our new normal. The NY Times called it an anti-smartwatch, both in its cyberpunk aesthetic and in its purpose of defeating technology. And we agree. If the price of privacy means investing and wearing a funny looking tech bracelet, count us in. 

Let’s be honest, nobody likes eavesdropping. Even if you don’t own one of the Home Recording or Smart Speakers products that are supposed to make your life easier, you most likely own a phone. How does it make you feel knowing there’s a high chance you’re being listened to at all times? We would love to hear your opinions! 

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

Filed Under: digital advertising, digital marketing, Mobile Marketing, online marketing Tagged With: Alexa, electronic devices, Internet is listening, Siri, ultrasonic device

What to Do Before Implementing Your New Digital Marketing Strategy in 2020

January 14, 2020 by Paulina Cruz

Digital Marketing Strategy in 2020

New year, new digital marketing strategy! Now that we’re halfway through the first month of 2020, it’s time to talk about your business. Analyzing your business is the first step to understanding your plan of action. 

Are you wondering where to start? Here’s what you need to take into consideration before you figure out the best digital marketing strategy for your business. 

 

What to Do Before Implementing New Digital Marketing Strategy in 2020 

 

  1. Digital Audit – There’s always room for improvement and your business online presence is no exception. When was the last time you updated your website? How about your online directories? Taking care of your online properties strengthens your SEO, which results in generating more leads for your business!
  2. SEO Audit – This is when you determine which keywords bring you the most traffic or which web pages attract relevant traffic to your site. Tools like SEMrush work great to figure this out on a page by page level. Once you figure out the list of your best keywords, make sure to go over your meta titles, descriptions, headings and content for each webpage to see where you can improve.
  3. Content Audit – Think of your content as a marketing opportunity to reach your potential clients. What you put out there has a great power to take your clients from the awareness to the decision stage. Does your current content provide value, relevancy and include a call to action?
  4. Social Audit – What social media channels are you currently using? What type of engagement is your business getting? How about your followers and online reviews? Once you figure out which platforms are generating the most interactions, you will know what social media channels are worth your money and time.
  5. Insights Audit – Monitoring your website each month is crucial to know how your digital marketing efforts are supporting your business objectives. Free tools like Google Analytics are easy to use and the data they provide can help you make informed business decisions in the future. 

 

 

As you can see, the first step to creating a comprehensive and successful digital marketing strategy in 2020 is looking at a big picture. Once you audit all of the mentioned avenues, you will have a better understanding how you can improve your strategy so your business can thrive! 

Need help? Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.   

   

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com   

 

Filed Under: digital advertising, digital marketing, Internet Marketing Delaware, marketing Delaware, marketing plan, Mobile Marketing, online marketing, SEO Tagged With: 2020 digital marketing strategy, digital marketing, digital marketing Delaware, digital marketing strategy, digital marketing tips

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