Sierra Foraker | Advertising Is Simple Delaware

YouTube Shorts Are Your Business’s Next Social Opportunity

September 9, 2021 by Sierra Foraker Leave a Comment

YouTube Shorts are the newest way for you to market and create content for your business. This social media platform is already connected to YouTube, so it’s that much easier for existing businesses to integrate Shorts into their social media marketing strategy if they are already YouTube users. Here’s why YouTube Shorts are the newest social opportunity for your business.

What are YouTube Shorts?

YouTube Shorts are YouTube’s effort towards short-form video. Similar to platforms like TikTok, short-form video has gained popularity in recent years due to it’s lightweight and catchy nature. Users also prefer this type of experience since it provides instant satisfaction and doesn’t require as much commitment when compared to longer video content. Shorts videos are 60 seconds or less, vertical (mobile 9:16 ratio), and show up in the designated YouTube Shorts app or on the “Short Shelf” within the existing YouTube app.

In the Shorts environment, YouTube shows an endless loop of videos to you that YouTube thinks you would like. YouTube bases this loop on your interests, searches, and watch history. The appeal of this short-form video loop is its “stickiness”. Each 60-second clip is immediate gratification after the next, which keeps users swiping.

How to Create Shorts

You can create a YouTube Short by uploading a video, filming the video within the App, or sampling available content from other YouTube creators, then using the Shorts editor to add music, text, and more. Keep in mind, if you sample content or music from another creator and that creator deletes that video, any Shorts that sampled the deleted video will automatically be set to “unlisted” and scheduled for deletion in 30 days.

You can add Shorts as another content hub on your existing YouTube page or create an entirely new YouTube dedicated to Shorts. The ladder is what is recommended if you believe adding Shorts will disrupt your current audience. For example, if your existing audience enjoys the way your content is already set up on YouTube, they may be turned off by Shorts, and that is when you would want to create a new YouTube page for your Shorts. On the other hand, keeping your Shorts connected to your existing YouTube page creates a home base for all of your content for watchers to enjoy.

YouTube Shorts for Businesses

Businesses have already begun using Shorts in creative ways to market them and their businesses, and it’s time for you to start now! The earlier you start adding content to Shorts, the more likely you are to show up on someone’s loop. This is because YouTube is doing everything they can to promote the new short-form video platform, and will reward creators who are attempting to share their content through it.

Another great thing about Shorts is that users don’t actually search for you to find you. YouTube puts your content right in front of people they think would like it, which adds viewers to your page organically and increases your potential for leads and new customers. Once they see your Short, they have the option to subscribe.

Shorts Best Practices

With Shorts, you only have 60 seconds (sometimes less) to grab the attention of your audience. The great thing about Shorts is that users can decide within a few seconds if they want to keep watching, but this is vital for creators to keep in mind. To combat this, creators must make the first few seconds of their Short captivating and keep the rest of the content shared in the video snappy. To add, Shorts loop if the user doesn’t swipe next, so when creating Shorts, pace the video accordingly and optimize it for replayability.

Another best practice is to keep your content relevant. Make sure to keep up with trends on the App. Whether it’s a popular song, moment, event, or practice, keeping up with the times is extremely important on a platform like this. Lastly, make sure your videos are rewarding. This could mean that your Short provides a solution, teaches the user something new, or simply entertains them.

All in all, the Shorts you create for your business on YouTube need to execute a promise to be successful. Viewers need to be shown a reason to keep watching within the first few seconds of a video, and then by the end of the video, they need to feel that reason was fulfilled. Start using YouTube Shorts for your business today to stay socially relevant and attract more leads to your business. Need some help with YouTube Optimization and setting up Shorts? Call Us Now! (302) 407-0431

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Why Should You Outsource Digital Marketing Services?

If you need help, get in touch with Advertising Is Simple. We have quality solutions and products that can help improve your brand’s SEO and make a notable increase in your number of leads.

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in-depth analytics to get you the highest rate of return on your advertising dollars.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Google… (aka the Electronic Yellow Pages)

August 12, 2021 by Sierra Foraker

The Yellow Pages were once the fat book of solutions to many people’s problems. Whether it was a locksmith, a contractor, a seamstress, or a dog sitter you needed – The Yellow Pages were the primary business directory you depended on for finding help when you needed it, but not anymore.

Nowadays, you’ll probably only find one being used as a spider smasher or a makeshift “squatty potty”. Ask a millennial what the phonebook is and they’ll say, “You mean my contacts list?” Why is that, you ask? Because… Google, that’s why.

The search engine arrived and solidified its place as the most popular means of finding information through the Internet. Google had essentially swept the legs out from Yellow Pages, making all of this information (that would normally come out once a year) available with a single search and click.

One In The Same

Google and The Yellow Pages accomplish the same task, they help you find a business or service. The Yellow Pages made businesses pay to be featured in their directory, and that made all of the difference.

So, why wouldn’t you invest time and resources into the search engine that is now responsible for getting you to your customers in today’s day and age? The facts speak for themselves – 86% of people rely on the Internet to find a local business and 46% of Google searches are for just that – local businesses.

The difficult part can be having your business show up first on a Google search – which is what matters most. Legend has it – if someone has it out for you, they bury your business on the second page of Google, because who actually ever scrolls past the first?! You would think that if someone searched your business’s name, that you would automatically be the first to pop up. Surprising to most, this is not the case at all.

Pay Per Click

In order to show up first on Google, businesses need to invest in what’s called Pay Per Click, also known as PPC. Pay Per Click is the quickest and easiest way to show up at the top of a Google search. With PPC campaigns, businesses display ads that show up on a Google search using keywords related to their business and advertisers pay a fee anytime their ad is clicked. Costs per click usually range between $1-$200 dollars.

By marketing this way, you are “buying” website visits rather than relying solely on organic traffic. Coming up organically on Google can take major time and effort, so PPC ads can be a great head start to creating a solid organic presence and gaining leads. Google Ads is the most popular and effective PPC system used today, and if you are not using it for your business, are you sure your business even exists?

Search Engine Optimization

Google has an algorithm called Pigeon that is aimed at producing better search results for local businesses that have a strong organic presence, but in order to obtain that organic presence, you need to constantly be working on and monitoring your SEO.

SEO is now a very popular buzzword in terms of marketing and technology, but it’s as simple as this: Great SEO makes it easier to find your business through a Google search. Even if your business is not local, failing to invest in SEO is a big no-no and could be potentially costing you lots of business. Check out this article that shares 7 SEO tips for local businesses to try.

To Conclude

With the start of the Internet & the age of information, the tides of the business-world waters have drastically changed, and if you aren’t keeping up to speed, your business may get swept away and lost in the current. Your business may not be one that involves technology, but regardless of what you do, Pay Per Click, SEO, & Google are essential parts of the marketing machine that you need to be utilizing today.

Top 7 SEO Tips for Local Business

How Local SEO Efforts Can Benefit Your Business

Google Trends as a Powerful Digital Marketing Tool

If you need help, get in touch with Advertising Is Simple. We have quality solutions and products that can help improve your brand’s SEO and make a notable increase in your number of leads.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Top 7 SEO Tips for Local Business

April 19, 2021 by Sierra Foraker

Have you heard of SEO (Search Engine Optimization), and know that it can be beneficial for your business, but just don’t know where to start? Here is a checklist of our top 7 SEO tips to show you what areas you should focus on, what needs to be optimized, and what you need to do to fix any problems you may encounter to best position yourself for local search traffic and business.

1. Start with a comprehensive audit

When you create a complete snapshot of your current SEO efforts, along with an understanding of your competition, you’re able to curate a plan that is going to be more effective and sustainable. We recommend that you conduct regular SEO audits and maintain an organized worksheet to record and track your progress.

2. Optimize your Website & Landing Page

When it comes to organic and local search, having a properly optimized site is more important than ever before. Organic signals are now tied into the local algorithm and having a properly optimized website will help you outrank your competition.

3. Correct Basic Location Information

Correct all discrepancies and inconsistencies in your business Name, Address, Phone number (NAP) and other related information. Also, ask questions about previous business names or previous experience with SEO or SEO penalties.

4. Seek Reviews & Reputation Management

Reviews have a direct impact on local search rankings. They can make or break a local business regardless of how well their keywords can rank. So, you’ll want to spend some time acquiring them in a manner consistent with the directory or service, such as Google, Facebook, or Yelp. For any directory, we strongly discourage paying for reviews.

5. Analyze and Maintain “Google My Business” Page

Find the proper Google My Business (GMB) URL and record it in your Local SEO Audit Spreadsheet. Follow Google’s guidelines to assure your business NAP, category, and subcategories, and other items are represented properly on your Google My Business listing.

6. Create Organic Link Building & Avoid Penalties

You need to keep the site out of a penalty short term and long term. You need to identify any potential problems and prepare yourself to make effective business decisions. Google penalties can be brutal, and recovery is not a walk in the park.

7. Analyze your Social Profiles

Review your profiles – Facebook, Google My Business, Foursquare, Twitter, Linkedin, Youtube, Instagram, etc.- and verify they have consistent branding, NAP consistency, high-quality photos, a business description, positive reviews, effective geo-targeting, and other elements in accordance with the guidelines of the platform. It’s very important that you post regularly to these platforms for them to be useful in your SEO efforts.

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in-depth analytics to get you the highest rate of return on your advertising dollars.

We believe local SEO plays a big part in the digital marketing arena and we have no doubts it will remain for many marketing light years to come! If you have any questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace while managing your online presence, get in touch!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Meet Our New Assistant Marketing Coordinator!

March 30, 2021 by Sierra Foraker

Advertising Is Simple is a full-service advertising agency that concentrates on serving small to medium sized businesses with their marketing challenges. We provide our clients with an up-to-date marketing strategy in an industry that changes on a daily basis.

The root of our success is based on our commitment and impeccable teamwork that allows us to provide our clients with effective and measurable marketing campaigns to grow their business.

That being said, we know we couldn’t do what we do without our amazing employees! Today, it’s our pleasure to introduce you to the most recent addition to our team…

Meet Sierra Foraker, our Assistant Marketing Coordinator!

Sierra was born and raised in Delaware and she graduated from Wilmington University with a Bachelor’s degree in Media Design. She joined our team in February of 2021.

Sierra is a graphic designer and digital marketer. From company logos, to graphics for your website or social media, she handles all of your graphic design needs. Another hat that she wears here at AIS is creating engaging content for your search results and social media platforms, which in turn increases traffic and engagement to your website.

She also works as our digital marketing assistant in order to keep your company highly optimized on search engines and track all of the analytics that you and your business care about. She is ambitious in her pursuit to learn more about SEO and digital marketing tools to make your business come out on top.

We couldn’t be happier to have Sierra a part of our team!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

How Local SEO Efforts Can Benefit Your Business

March 16, 2021 by Sierra Foraker

Keeping up with the ebbs and flows of search engine optimization is part of every marketer’s job. While local SEO has evolved a lot in the recent years, it is certainly one of the strongest assets a business can invest in.

What businesses need to realize is that an effective digital marketing strategy is a lot of various tools, of which the main ingredient should be SEO. To achieve marketing harmony, all elements need to be implemented in a cohesive manner. A good digital marketing company knows this and will offer Adaptive SEO packages that will perform much better in the whole than any other quick fix solution.

A good place to start is by getting your house in order (your website, your social media properties and local directory listings). Marketers use search engine optimization to provide informational and educational content that is typically supported by the use of social media, publishing blogs and creating video content. All of these strategies help boosting SEO efforts.

Local SEO

According to the Pew Research Center, 91% of adults use search engines to find information.
46% of the searches on Google are have local intent. In fact, they represent billions of high-value searches for local businesses and services.

It’s been proven that when people perform local intent searches, there’s typically a much higher intent to purchase. This leads to a higher conversion rate. When taking into consideration mobile users, the likelihood of that local search resulting in an in-store visit increases 35%.

The Takeaway

While many praise SEO for its ability to help businesses expand and scale, don’t forget to take care of business in your own backyard by running local campaigns.

We believe local SEO plays a big part in the digital marketing arena and we have no doubts it will remain for many marketing light years to come! If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace while managing your online presence, get in touch!

Call 302-407-0431

Google… (aka the Electronic Yellow Pages)