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Time to Get Your 2020 Digital Marketing Strategy in Order  

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2020 Digital Marketing Strategy

As we get closer to welcoming a new year, now is a perfect opportunity to start working on your 2020 digital marketing strategy. We know how hard it is for small to mid-sized companies to compete with larger competitors in the industry. This is why getting you marketing strategy in order before the new year comes is crucial to staying ahead of the game. 

If you don’t know where to start, we put together a list of essential digital marketing strategies that are sure to grow your brand in 2020: 

  

Time to Get Your 2020 Digital Marketing Strategy in Order 

  

  1. SEO audit – There is no denying that SEO (Search Engine Optimization) is one of the most cost-effective methods of marketing. It not only allows you to target a certain market niche, but it also gives you greater control over your advertising budget. If your website and online listings are not optimized for search yet, it’s time to change that. Interested in receiving a free no-obligation SEO Report on your website? Click here!
  2. Content Calendar – From blog articles to video content and social media posts, the best thing you can do to have success with content creation is to plan ahead. Take the time to put together a content calendar for your business so you can execute all of your ideas efficiently in the future!
  3. SSL Certificate – There’s nothing more important to your brand than being authentic and making your customers feel well taken care of. That is why security of their private information should be your top priority when managing your online business. By implementing the SSL Certificate on your website, you establish an online entity’s credentials for doing business on the Web. Such action promotes trust, protection, confidentiality and also, better ranking of your business in Google search.
  4. Mobile-friendly Website – What is your mobile strategy? Providing a mobile-friendly experience is not only a good marketing move, it is expected. Google even implemented mobile-friendly algorithm that provides businesses that have optimized their website for mobile usage higher rankings when users search on mobile devices.
  5. Video Content – Video has been getting a boost in search from all voice queries, so don’t neglect it in 2020. Producing video content is a great way to liven up your marketing strategy!
     

  

Ready to take 2020 by storm?    

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in internet, television, and radio advertising, and are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.  

  

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com   

 

 

A Recipe for a Successful Content Marketing Plan

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A Recipe for a Successful Content Marketing Plan

Spending more money on advertising doesn’t necessarily make for winning more customers. However, a well-designed content marketing plan can level the playing field. Here’s how.

Content Marketing

Getting all employees on board for a cohesive action plan can make a small business’ marketing efforts successful. A unified front on all aspects of a marketing campaign can help to better brand and make your business an authority in its industry.

Before you dive into creating content, take the time to identify your ideal customers  and find out what they need help with so you can work on topics that will interest and capture their attention. Focusing in on their concerns and problems and offering solutions will make you stand out as an authority and help develop a trusting relationship with your customers.

Why should customers buy from us instead of our competitors? 

If you haven’t taken the time to answer this question, then you haven’t identified what makes your company stand out from its’ competition. Maybe you provide a better personal service or a better made product. Whatever it is that makes you stand out, it should be a focus point of your content.

Creating fresh and engaging content that is then optimized by social media posts and emails is very effective in getting visitors to your website. As a business, you need to keep adding fresh relevant content to your website and social media platforms to educate and engage your audience about your product or service. The more content you post, the more of an authority you will become in your industry. So yes, a popular saying among marketers – Content is King – is still relevant!

Finally, content marketing is a slow and steady process. It most likely won’t lead to a sudden spike in sales. Creating a consistent and quality content marketing plan will give your business a better chance of becoming a known authority in your industry, which ultimately will lead to a gradual increase in sales.

 

A Recipe for a Successful Content Marketing Plan

 

If you would like help with your content marketing plan, get in touch with Advertising is Simple of Delaware. We help small to mid-sized businesses with all their digital marketing needs.

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

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6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

With Thanksgiving only a few weeks away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Best way to do this is to connect with your customers on an emotional level and tap into the spirit of giving back before your competitors.

If your goal is to increase conversion this busy holiday shopping season, Advertising Is Simple has you covered. Here are 6 holiday marketing strategies that will maximize your advertising efforts. 

 

6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

 

  1.  Offer Special Deals – Reward your best customers for their loyalty throughout the year by giving exclusive discounts or personal gifts based on their purchase history. Also, don’t forget to take advantage of the highest selling days of the season. Offer special promotions for Black Friday, Small Business Saturday and Cyber Monday. 
  2. Create Dedicated Holiday Landing Pages – Send customers to a special page from your social media and emails campaigns. Be sure to have several different designs and do some split testing to determine the highest converting pages. 
  3. Implement a Social Media Campaign – Use holiday specific images, videos, hashtags and special offers to attract customers willing to spend. This is the time when they are starting to search for deals! Encouraging social media interaction will also get people in the holiday spirit of shopping. 
  4. Focus on an Email Campaign – Use email more often to get customers excited about upcoming deals. Make sure to triple your marketing efforts on Black Friday and Cyber Monday. Offer a contest, game or countdown to get more engagement. Don’t forget to add a popup subscribe form to your website and welcome new email subscribers with a discount code as well. 
  5. Give Back to the Community – Show support to the community by sponsoring a food drive or collecting clothing and toys for needy families. Many of your customers are looking for ways to make the season more meaningful by sharing with those less fortunate. 
  6. Create a Holiday Video – Get your team together for a fun and inviting holiday video. There’s nothing more personal than sending good wishes to your customers and showing your fun personality at the same time!

 

Read more: 25 Days of Email Marketing Tips for the Holidays 

 

At Advertising Is Simple, we help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your email marketing plan, as well as all types of digital marketing strategies. If you’re looking to up your sales this holiday season, get in touch.

 

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com 

Here’s How Claiming Online Business Directories Can Help Your Company 

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online business directories

Using online properties to effectively develop a stellar digital reputation is a marathon, not a sprint. Getting your house in order (your website, your social media accounts and online business directories) is a good place to start. Having a consistent and diverse reputation management plan will keep your business and brand on topic and on the positive side of your audience.  

However, ending there is not going to help you create the lead generation that will help you to grow your online presence. The key to marketing success is constantly updating, adapting, measuring, analyzing and tweaking your strategy to better optimize your results. 

While SEO is in a constant state of flex, it is something you cannot afford to overlook. There is a lot of factors to consider well before you claim your share of the marketplace. First, let’s discuss business directories and how they play a big part of getting your business a great online presence. 

Business Directories

If you want your company to rise in rankings on search engine results pages, take the time to claim your business directories as soon as possible. Think of it as yellow pages in a phone book. You want potential customers to know everything about your business in the most accessible way to get more leads. That’s why online directories are so important for your business.  

Things like your company address, phone number, email address and website link should be consistent and updated regularly so any potential customer or client can find your business right away. Some popular websites to list your company information include Google My Business, Manta, Yellow Pages, Yelp, Facebook, Bing Places and Better Business Bureau. 

Taking the time to claim your local business listings comes with many more benefits for your company. Besides helping your customers find you, you are also able to reach more people who are looking for specific services. How’s that for a FREE advertising opportunity? Yes, you read it right FREE, business directories are one of the most cost-effective marketing tools ever. 

Needless to say, being properly listed in directories and using adaptive search engine optimization can be a game changer when trying to grow your business.  Your business needs to be found! 

At Advertising Is Simple, we simplify the complicated process of managing and verifying directory listings that are pertinent to your industry and location. We also optimize the directory listings with targeted keywords, optimized images and video. 

If you have and questions or would like to find out more about how AIS can help you compete in the digital marketplace and manage your online presence, get in touch! 

 

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com 

 

Beginner’s Guide to YouTube Optimization

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YouTube optimization guide

Did you know 70% of marketing professionals report that video converts better than any other medium? That is if you got the YouTube optimization part done right! Long gone are days when you could just upload a video to YouTube and see the numbers go up without any extra effort… 

Today there are keywords and hashtags to worry about, closed captions and video covers to edit and even more of engagement to oversee. However, once optimized – that’s when the magic happens! 

Ready to learn how to claim your space in the YouTube sphere?  Here’s your guide to YouTube optimization:

  

Beginner’s Guide to YouTube Optimization

  

  1. Keyword Relevancy – In simple words, your video has to be about what the viewers want to see. Use only one keyword per title – any more may dilute your chances of getting found and ranked by Google. If you want to add more keywords, add relevant hashtags in the description box below your video! See the example below:youtube video description
  2. Building Authority – If you’re generating enough videos in a specific field, you become a go to source of knowledge in that matter. How to establish yourself as authority? Try waking up early and making 5+ videos in your related field.  Then release one video each week one the same day and at the same time to generate traffic and followers.   
  3. Creating Engagement – Google likes to see engagement with your video within the first hour of publishing your content. This mean receiving views, likes, dislikes, comments and shares all count toward your engagement rates. Even a bad comment can sometimes increase your engagement more than a good comment! This is due to the amount of additional comments that tend to follow either agreeing with a bad review or defending your recently published content. 
  4. Uploading – The way you upload your video to YouTube is also important to your video getting ranked. You want your primary keyword, which is your video’s title, listed at the top of the description. Beneath it, include your website’s full URL, making it as easy as possible for viewers to get to your website. Then create a description, 200-400 words stating what your video is about. Following your description is a great place to add a call to action.  You then want to list your name, your company’s name, website, and social media links.  Don’t forgot about relevant hashtags too since now they show up right above your video title!ranking videos on Youtube
  5. Optimizing – After you wrote your description filled with relevant keywords and links, it’s time to add closed captions! Doing so, will help you stand out from competition and ensure all of the viewers can watch your video with or without the sound on! 

  

Are you investing in video as part of your digital marketing strategy? If not, you are missing a great opportunity to engage your target audience, expand your brand and boost sales! 

If you would like help with ranking your videos on YouTube, get in touch! 

 

Don’t forget to subscribe to our YouTube channel for more digital marketing tips! 

 

Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.  

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com  

 

 

Full-service Advertising Agency in Delaware

14 Ashley Place
Wilmington, DE 19804
Phone: (302)407-0431

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