Paulina Cruz | Advertising Is Simple Delaware

Top 7 SEO Tips for Local Business

April 19, 2021 by Paulina Cruz

Have you heard of SEO (Search Engine Optimization), and know that it can be beneficial for your business, but just don’t know where to start? Here is a checklist of our top 7 SEO tips to show you what areas you should focus on, what needs to be optimized, and what you need to do to fix any problems you may encounter to best position yourself for local search traffic and business.

1. Start with a comprehensive audit

When you create a complete snapshot of your current SEO efforts, along with an understanding of your competition, you’re able to curate a plan that is going to be more effective and sustainable. We recommend that you conduct regular SEO audits and maintain an organized worksheet to record and track your progress.

2. Optimize your Website & Landing Page

When it comes to organic and local search, having a properly optimized site is more important than ever before. Organic signals are now tied into the local algorithm and having a properly optimized website will help you outrank your competition.

3. Correct Basic Location Information

Correct all discrepancies and inconsistencies in your business Name, Address, Phone number (NAP) and other related information. Also, ask questions about previous business names or previous experience with SEO or SEO penalties.

4. Seek Reviews & Reputation Management

Reviews have a direct impact on local search rankings. They can make or break a local business regardless of how well their keywords can rank. So, you’ll want to spend some time acquiring them in a manner consistent with the directory or service, such as Google, Facebook, or Yelp. For any directory, we strongly discourage paying for reviews.

5. Analyze and Maintain “Google My Business” Page

Find the proper Google My Business (GMB) URL and record it in your Local SEO Audit Spreadsheet. Follow Google’s guidelines to assure your business NAP, category, and subcategories, and other items are represented properly on your Google My Business listing.

6. Create Organic Link Building & Avoid Penalties

You need to keep the site out of a penalty short term and long term. You need to identify any potential problems and prepare yourself to make effective business decisions. Google penalties can be brutal, and recovery is not a walk in the park.

7. Analyze your Social Profiles

Review your profiles – Facebook, Google My Business, Foursquare, Twitter, Linkedin, Youtube, Instagram, etc.- and verify they have consistent branding, NAP consistency, high-quality photos, a business description, positive reviews, effective geo-targeting, and other elements in accordance with the guidelines of the platform. It’s very important that you post regularly to these platforms for them to be useful in your SEO efforts.

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in-depth analytics to get you the highest rate of return on your advertising dollars.

We believe local SEO plays a big part in the digital marketing arena and we have no doubts it will remain for many marketing light years to come! If you have any questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace while managing your online presence, get in touch!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Meet Our New Assistant Marketing Coordinator!

March 30, 2021 by Paulina Cruz

Advertising Is Simple is a full-service advertising agency that concentrates on serving small to medium sized businesses with their marketing challenges. We provide our clients with an up-to-date marketing strategy in an industry that changes on a daily basis.

The root of our success is based on our commitment and impeccable teamwork that allows us to provide our clients with effective and measurable marketing campaigns to grow their business.

That being said, we know we couldn’t do what we do without our amazing employees! Today, it’s our pleasure to introduce you to the most recent addition to our team…

Meet Sierra Foraker, our Assistant Marketing Coordinator!

Sierra was born and raised in Delaware and she graduated from Wilmington University with a Bachelor’s degree in Media Design. She joined our team in February of 2021.

Sierra is a graphic designer and digital marketer. From company logos, to graphics for your website or social media, she handles all of your graphic design needs. Another hat that she wears here at AIS is creating engaging content for your search results and social media platforms, which in turn increases traffic and engagement to your website.

She also works as our digital marketing assistant in order to keep your company highly optimized on search engines and track all of the analytics that you and your business care about. She is ambitious in her pursuit to learn more about SEO and digital marketing tools to make your business come out on top.

We couldn’t be happier to have Sierra a part of our team!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

How Local SEO Efforts Can Benefit Your Business

March 16, 2021 by Paulina Cruz

Keeping up with the ebbs and flows of search engine optimization is part of every marketer’s job. While local SEO has evolved a lot in the recent years, it is certainly one of the strongest assets a business can invest in.

What businesses need to realize is that an effective digital marketing strategy is a lot of various tools, of which the main ingredient should be SEO. To achieve marketing harmony, all elements need to be implemented in a cohesive manner. A good digital marketing company knows this and will offer Adaptive SEO packages that will perform much better in the whole than any other quick fix solution.

A good place to start is by getting your house in order (your website, your social media properties and local directory listings). Marketers use search engine optimization to provide informational and educational content that is typically supported by the use of social media, publishing blogs and creating video content. All of these strategies help boosting SEO efforts.

Local SEO

According to the Pew Research Center, 91% of adults use search engines to find information.
46% of the searches on Google are have local intent. In fact, they represent billions of high-value searches for local businesses and services.

It’s been proven that when people perform local intent searches, there’s typically a much higher intent to purchase. This leads to a higher conversion rate. When taking into consideration mobile users, the likelihood of that local search resulting in an in-store visit increases 35%.

The Takeaway

While many praise SEO for its ability to help businesses expand and scale, don’t forget to take care of business in your own backyard by running local campaigns.

We believe local SEO plays a big part in the digital marketing arena and we have no doubts it will remain for many marketing light years to come! If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace while managing your online presence, get in touch!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

What is Clubhouse? Answering Most Asked Questions About the App

February 23, 2021 by Paulina Cruz

Adjusting to the day-to-day social media trends can be a major game-changer for small to medium sized businesses. Especially when it comes to competing with their larger rivals. This is why we’re here to tell you about the new social media sensation… Have you heard of Clubhouse?

What Is Clubhouse?

This invite-only app is described as an “Drop-In Audio Chat” and it’s a mix of podcasting, talk radio and social media. Just like with podcasts, there are many topics to choose from and since you join the conversation in audio only, there’s less intimidation to join an ongoing conversation. The talk radio element allows audience engagement and it eliminates the fear of missing out as you can join specific talks at your own convenience.

Rooms on different topics are made up of moderators, speakers and listeners. Listeners can alert the host (the person who created the room) or other moderators (people who have been appointed moderators by the host) if they want to contribute to the discussion. Moderators can then accept or deny the request to speak. If accepted, the listener then becomes a speaker for the remainder of the session.

How do I get started with Clubhouse?

Currently, Clubhouse is available on IOS only and you will need an invite to get in. To start, you can download the app, register your username, and request an invite. Chances are some of your contacts are already on the app and they can send you one of their invites. Once you’re in, set up your profile with contact info, select topics you’re interested in and connect with people!

If you don’t want to miss any good conversations focused on your favorite topics in the future, make sure to turn on “Allow Notifications” in your settings.

Should I Be on It?

Although the app is fairly new, it is already valued at a billon dollars and considered a Unicorn startup next to Airbnb or Uber. While that is completely up to you, we believe joining Clubhouse and connecting with like-minded people is a new form of networking. This could be especially beneficial during a global pandemic.

Business is Getting Social — Are You?

Advertising is Simple has the tools to take your business social to the next level so that you can be where the conversations are taking place. If you have any questions or would like to find out more about how we can help you compete in the Social Marketplace, get in touch!

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

Anatomy of a Great Landing Page That Converts

February 2, 2021 by Paulina Cruz

There are many benefits of creating a dedicated landing page for your digital advertising campaign. One of the main reasons to create one is to avoid sending an ad campaign visitor to your website’s home page. It is just too ineffective, distracting and off-message.

A well-designed landing page is much more likely to convert visitors into leads when there is one CTA (call-to-action) and less clutter. Luckily, a great landing page isn’t that hard to create. Here’s what you should focus on the next time you’re creating a dedicated landing page:

Anatomy of a Landing Page That Converts:

1. Identify Customer Personas

Pin-pointing who is most likely to buy your product or service and targeting them with landing pages designed specifically to convert those personas can be a game changer for any advertising campaign.

2. Define A Goal

Each landing page should have its own specific goal – which could mean that you’ll need to create multiple landing pages for the same campaign based on the various outcomes you hope for. It can be either capturing email addresses, actually selling products or service, getting visitors to fill out a survey or even refer your business to a friend. Each of these actions is considered a specific goal which merits a unique landing page.

3. Design For Conversion

Designing a landing page that removes anything that might distract the visitor from your CTA (call-to-action) with the main message as the headline of the page and relevant to the ad or email campaign that sent the visitor to the page. Using a video, or at least a graphic, gives a higher conversion rate. Be sure to keep the contact form short and sweet, gathering the bare minimal information you need. Finally, don’t forget about the thank you page! This makes it easy to track your conversions.

4. Measure

Some landing pages will perform better than others – depending on how well their conversion design convinces customers. But you won’t know that unless you do some A/B testing. Measuring is an extremely important part of the process. Measure and test multiple landing pages for the same goal against each other – and then use the one that gets the best results!

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Social Marketplace and manage your reputation, get in touch!

Call 302-407-0431

Meet Our New Assistant Marketing Coordinator!

Meet Sierra Foraker, our Assistant Marketing Coordinator!

We couldn’t be happier to have Sierra a part of our team!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com