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Everything You Need to Know About Pinterest Advertising 

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Pinterest Advertising

If you own a business, you probably already understand how an established online presence can benefit your brand. Social media is not only a free tool for marketers and business owners that can be utilized to bring more brand awareness, but it can also be a vital element of any advertising efforts. 

Do you want to bring in more leads and get your products or services in front of the right eyes? Consider investing in Pinterest Advertising! Here’s how. 

 

Everything You Need to Know About Pinterest Advertising 

 

  1. Pinterest for Business – Before you do anything, make sure to switch your account to a business one so you can access specific features like analytics and the Ads Manager. 
  2. Goal setting – What do you want people to do after they see your ad? Choosing your goal should be based on what’s most important to your business for this each campaign. 
  3. Targeting – Take time narrowing down your ideal target. You should strive to reach the people on Pinterest who are most likely to show an active interest in your ads. Your targeting options can be determined by certain keywords, interests, demographics or placements. You can also use individual targets or combine multiple approaches. 
  4. Budgeting – You can select a lifetime option if you want us to use your budget evenly in a chosen timeline. Pinterest will automatically adjust budgets based on how much there is left to deliver. If you select a daily approach, you will only use a specific amount you want to spend each day. 
  5. Pin Success – You should promote Pins that are already doing well to reach even more people. Visit your Analytics board to see what’s performing well. Remember to ONLY promote content you own, and make sure every Pin links to a website. 

 

There you go! Use these 5 easy steps and take your Pinterest Advertising strategy to another level! If you need help managing your business account, don’t hesitate to contact Advertising Is Simple.    

 FOLLOW US ON PINTEREST for more digital marketing tips! 

  

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.    

  

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com     

 

 

Here’s Why Your Company Needs a Google My Business Page

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Google My Business Page

One of the greatest things about marketing these days is that you can start promoting your business using free tools. You surely already know of the power of Google, but have you reaped the benefits of using Google My Business yet? 

If you’re looking to bring more exposure to your local business, one way to do this is by claiming your Google My Business (GMB) page for your company. That’s the first step to local optimization. Here’s what else you can do. 

Google My Business 

Having a Google My Business page allows you to manage your brand’s online presence across Google’s powerful search engine. Posting through GMB let’s you publish your events, products, services and special deals directly to Google Search and Maps. By creating new posts each week, you can place your timely text, video, or photo content in front of customers when they find your business listing on Google. What’s a better way to build brand awareness? 

Google My Business page listing

Besides using your Google My Business listing to bring more exposure to your brand, you also get the access to Google’s Insights.  

Google My Business insights

Did you know businesses with recent photos typically receive more clicks to their websites? Or the fact that posting more photos to your page will help you stay ahead of a competition and rank higher? 

GMB insights

Google’s insights let you find out where customers view your business on Google, the most common actions that people take on your listing and whether they used directions to find your business on the map. It’s basically a free guide that ensures your business is set up for success! 

As you can see, Google offers a variety of ways to optimize and make the most of your Google My Business profile. If your business needs help managing the online presence, contact Advertising Is Simple today! We are your local Delaware digital marketing experts! 

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

Use These Tips Now to Take Your Content Marketing Strategy to the Next Level [Video]

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content marketing plan

Content Marketing is often an overlooked part of a bigger marketing plan, and it’s a big mistake to make.  Why? Because content marketing gives small businesses a chance to become publishers of valuable information while competing with larger competitors. In other words, if you’re producing great, interesting content, you’re already ahead of the game.

Don’t know where to start? Use these 5 tips now to take your content marketing plan to the next level:

Content Marketing Tips

Want to know more? Make sure to read this post.

If you have any questions or would like to find out more about how Advertising Is Simple can help you with creating or executing your content marketing plan, get in touch.
 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

We’re Hiring! Digital Marketing Assistant Needed in Delaware

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Digital Marketing Assistant

Do you have a passion for digital media and advertising? Apply now for a Digital Marketing Assistant position at Advertising Is Simple in Wilmington, Delaware!

Who We’re Looking For

The candidate must have a passion for media and advertising while ideally having knowledge of Search Engine Optimization and Pay per Click Marketing. The candidate also must have solid analytic skills and demonstrate proficiency in use of Windows, MS Office and its components (Word, Excel, PowerPoint, Outlook). You will be retrieving data from WebScan, Google Analytics and comScore, creating reports, summarizing trends, and creating presentations. Proven analytical and strategic planning skills preferred.

Digital Marketing Assistant Responsibilities

  • Provide data from a variety of syndicated research and keyword sources.
  • Update sales research materials and create reports relevant to client and internal initiatives.
  • Assist with production of PowerPoint slides for pre- and post sales presentations and provide strategic guidance in Search Engine Optimization recommendations.
  • Develop sales presentations and materials that address customer needs and highlight the benefits of buying our products or services – focusing on Digital Marketing plans
  • Help develop customized research slides for client presentations as well as research pieces for AIS sales teams.
  • Maintain current and accurate files for all research-based information.
  • Communicate with other Digital Marketing Specialists within AIS and WSI to share best practices and materials.
  • Keep abreast of media and market trends and assist staff in answering research-related questions.
  • Constantly improve knowledge of research, advertising, marketing and sales including attending appropriate seminars and conferences.
  • Perform other related duties as assigned.

 

Think you’re the right candidate?

Click here to apply!

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5 Tips for Successful Content Marketing Strategy  

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5 Tips for Successful Content Marketing Strategy 

Content marketing gives small businesses a chance to become publishers of valuable information and allows them a better success rate when competing with larger competitors.  While any business can publish and curate content, many brands have a hard time developing the mindset to create a consistent flow of new, interesting information. 

Content Marketing Mix 

According to the experts, a best-in-class content marketing mix should consist of: 

  • 65% original content (created by your business)
  • 25% curated content
  • 10% syndicated content

Sharing a marketing mix of different sources of high value content can help with leveraging your resources more efficiently, while better engaging your target audience. 

Want to know more? Here’s 5 tips for creating a successful content marketing strategy. 

 

5 Tips for Successful Content Marketing Strategy 

 

1. Identify Your Ideal Customers – This is a key in order to create an effective roadmap for your content marketing strategy. Where do your customers hang out in real life and online? What forums and websites do they visit? What challenges do they face and what kind of content can you create that will help them overcome these challenges? Buyers are already overwhelmed by the amount of content that businesses generate, so it is imperative to focus on quality instead of quantity.
 

2. Repurpose Content – Don’t waste your marketing budgets on recreating content that already exists. Convert existing content into quality one that is well-thought-out in order to be well-received, hence leading to more conversions. There are undoubtedly presentations, proposals, brochures and action plans that can be adapted for content marketing purposes.
 

Content Marketing3. Perform Content Audit – Replace or remove outdated content from your website, brochures, presentations and action plans. Few businesses visit their own website on a regular basis and often fail to identify outdated information. A content audit will show you where you need to remove and replace old legacy content.
 

4. Share Quality Content – If you’re working with content that’s more than five years old, you might find that it contains good information but the tone, style and focus don’t hit the mark anymore. Improving and tweaking existing content can stretch your marketing budget and make your content more effective.
 

5. Use Content in New and Creative Ways – Transform case studies into downloadable infographics, turn internal company news into blog posts or short form video content, and post photos from your conferences and work functions to Pinterest and Facebook. Make your content strategy as far-reaching and effective as possible using innovative ways to turn it into multimedia, news items or any type of content that your target audience would want to consume. 

 

As you can see, curating content that is meaningful in an organized, valuable way can be a valuable part of any successful content marketing strategy. But what if most small businesses can’t spend too much time on creating quality content?  This is where you can outsource help! 

If you have any questions or would like to find out more about how Advertising Is Simple can help you with content marketing, get in touch.
 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

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Phone: (302)407-0431

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