Digital Marketing trends constantly change and evolve every year. Since it is the end of 2022 and almost the start of 2023, we thought we would go over the most popular trends used in digital marketing over this year and the digital marketing trends you should expect to see in 2023. Check out this video that summarizes the trends listed below!
1. Influencer Marketing
Influencer marketing uses an influencer’s image and platform to promote and advertise a brand’s product or services. Influencers can be individuals or groups that have a huge fan following. Some reasons why influencer marketing has gained momentum over this year for the business industry is because it Persuades an audience and increases trust. Influencers have a very loyal fanbase, meaning they can sway the audiences easily. Many brands look for influencer marketing to attract a more diverse audience to their products. They use social media applications to promote products or services. Many brands look for influencer marketing to increase brand awareness and explode their social media presence.
2. Prioritizing Mobile-Friendly Content
Smartphones and tablets are used for everything in today’s digital world! In fact, they are increasingly used more often than desktops to browse the web. It is extremely important that you implement a mobile-first marketing strategy. Mobile-friendly websites and content are vital to continue increasing your rank in search engines throughout 2022 and into 2023. Websites should be optimized to automatically adjust for a smartphone screen making sure smartphone users can easily access all of the content on your website.
3. Artificial Intelligence
Artificial intelligence is the process of developing smart computer systems that can perform similar functions to the human brain. Companies use AI to gauge the needs and demands of their customers. It can be used to find out patterns in customer buying behavior, monitor and offer a solution to generate a marketing strategy. AI applications like machine learning and deep learning can be used for various customer and marketing-related activities These activities may include content creation, ad monitoring, promoting products, interacting with customers, and more. As a digital marketing trend, AI is great for companies looking to level up their advertising game.
1. Chatbots on Websites
Chatbots have become more helpful for marketers and another source of investment. These chatbots can help small businesses and those not operating all day hours to answer questions and concerns while engaging with customers who might need assistance outside of working hours.
2. Rise of Visual Content
When we think about digital marketing, visual content is one of the key contributors to that. In 2023 there will be a rise in this type of content within the next year because of just how well it works when it comes to reaching your target audience. The increasing popularity of social media platforms like Tik-Tok and Snapchat, people are consuming more visual content than ever. This will result in businesses creating more engaging and visually appealing content that will capture their target audiences’ attention.
3. Focus more on Customer Experience
Many businesses pay a lot of attention to customer experience which plays a big role in the number of customers who return, refer other people and much more. With the rise of new technologies, customers are starting to expect more from brands in terms of the overall experience they have with them. Businesses will start to focus more on creating seamless and successful customer experiences across all platforms, from their website to their social media channels and beyond.
Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.