Social Media marketing has evolved so much over the years and continues to grow. In today’s corporate world, most businesses have a branded social media profile across all major channels. Whether you want to raise awareness of your business’s brand or attract talent to apply for opportunities, social media is one of the best ways to start conversations and be transparent with your audience. Let’s take a look at how this all began. In this article we will go over the past, present, and future of social media marketing.
Past
When social media first started, many marketers regarded social media marketing as a fad that would most likely fade away with time. However, the growth of Facebook and Twitter pushed more businesses to develop social media marketing strategies.
In the early days of the internet, the first documented social media platform Bulletin Board Messaging, along with emails and chat rooms were the only ways to be socially connected with your peers. As the internet became more developed, social network platforms emerged including Six Degrees, which was launched in 1997. In the U.S. Six Degrees is widely believed to be the first social network website where people could upload profile pictures, connect with other people outside their groups, and make new friends. However, the lack of people using the internet at the time meant networks were limited. This leads us into the present social media platform.
Present
Today, social media marketing is one of the most important ways for businesses to connect with their target audiences and potential consumers. Social media is growing rapidly in terms of its reach and impact. It is said that 75% of internet users use social media to research products (DataReportal, 2022). Many consumers are also utilizing social media networks to look for reviews and recommendations. This has cut the consumer journey in half by making it much easier for people to discover new products and services. However, many move from awareness and consideration to purchase something quicker. A Deloitte report found that a third of social media users are more likely to make a purchase on the same day as using social media, and consumers who are influenced by social media are four times more likely to spend more on purchases.
Future
The future of social media marketing is very exciting to think about. With cutting edge technologies such as Artificial Intelligence and Virtual Reality, social media users are about to get more immersed in the social experience than ever before
Virtual reality is changing many trends, and social media marketing is no different. It has opened up a new source for marketing, and in the coming years, we will see businesses making changes to their social media content strategy to account for VR.
Artificial Intelligence will impact the future of social media marketing in many ways. One of these ways is in content creation. In an article written by Ron Stefanski, states “AI tools offer data-driven insights and feedback to content creators” By utilizing AI in the future it will help to make the content creation process much easier and more effective. This will be the case because it will provide data-driven feedback while creating content, as well as assisting in content profiling, topic inspiration, content accuracy, and much more.
Conclusion
History has shown that social media and marketing evolves at a fast pace, that’s an ever-changing landscape. With internet and mobile phone usage improving even further around the globe, the industry’s growth will not slow down anytime soon. Technology has tremendously changed how we communicate with one another. And will keep changing but it is important that you utilize it right when it comes to talking about your business and your products and services.
At Advertising Is Simple, we work with social media platforms creating content every day and are constantly keeping our eye out for consumer trends that will benefit our clients’ brand. If you’re interested to learn more, don’t hesitate to get in touch with our team today.
Reference List
https://www.engati.com/blog/8-ways-ai-will-change-the-future-of-marketing
https://datareportal.com/reports/digital-2022-july-global-statshot
Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.
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