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8 Social Media Marketing Trends that Are Worth Adapting in 2021

January 14, 2021 by Paulina Cruz

8 Social Media Marketing Trends that Are Worth Adapting in 2021

Social media is always evolving and shifting. Your challenge as a business owner is to adapt to these changes, so your brand messaging continues to resonate and drive meaningful results.  

In order to make the most of social media marketing, first you need to understand which emerging (or already existing trends) are worth adapting this year.  

While there’s no one-size-fits-all approach to having success across social media, it’s still worth implementing techniques that lead to building stronger relationships with your customers, while improving their impact on your bottom line. 

 

8 Social Media Marketing Trends that Are Worth Adapting in 2021 

 

1. Integrate Social Media Across Your Departments

If you want your brand to solve problems for people, then social media is going to tell you exactly what problems people have. By integrating social media across your departments, it ensures that important messages reach the most relevant people in the company. This will help you to build a business your customers and audience will care about. 

2. Embrace Short- and Long-Form Video 

 Video usually works best for companies when it conveys a personalized message to their target audience with an educational, entertaining, or value-based perspective.  

The ability to produce a video and then adapt it into different versions to promote your messaging across social media channels is one of the most effective ways to earn more viewership. Lengthier video isn’t necessarily better, but certain subjects, especially those with complexity, are more accurately communicated in depth. And after you’ve created longer video resources, think about the ways it can be broken down into shorter videos for sharing elsewhere later.

Embrace Short- and Long-Form Video

3. Invest in Dynamic Ads  

Dynamic social ads feature products personalized to a person based on their shopping behaviors and other data points. They’re often more successful because they’re aligned to each specific shopper’s preferences by showing each individual items and messaging catered to them. Each is an opportunity to upsell and cross-sell customers, as well as reaching potential customers for the very first time.
 

4. Provide Social Shopping Opportunities 

The ability to make a purchase directly from social media is becoming more widely available. If you limit the number of steps a person has to go through to make a purchase, you can increase conversions because the process is simpler and created to match the network’s design.  

Begin by identifying what social shopping options are available (check out Facebook Shops, Instagram Shopping or Pinterest Shop), and understand the associated costs. Once you’ve set up an integration, it’s important to promote that you’re using the feature so your followers know it’s an option. 

Provide Social Shopping Opportunities in 2021

5. Use Stories to Engage with Your Audience  

Businesses that use stories successfully are able to send a highly effective series of messages that are relatively affordable to create, and easy for audiences to view. Plus, they present an opportunity to showcase the people behind their brand, as well as a less produced, more authentic perspective of an organization.  

Before you dive into stories, remember to begin where you’re already active, showcase both produced and impromptu content, and use the unique story features to your advantage.  

 6. Use YouTube to Build Deeper Connections 

YouTube visitors spend over 11 minutes per day on average on the platform, since it’s the second most preferred platform for TV viewers 18 to 34 years old. Plus, YouTube is accessible for brands of all sizes as survey respondents shared that choosing a video based on their interest is more important than video’s production value. 

Start by determining who exactly your audience is, and identify what their interests, challenges, and passions are. The goal here isn’t to convert customers with every video, but instead to build a positive association with your organization that lasts for the long term.  

Youtube in 2021

7. Create Series to Build Audience 

Consider using social media to help your company build an audience for your series that lives on your own properties as well. To make a lasting impression with your social media, commit to a series to regularly reach your audience on an important theme they’ll associate with your organization for the future. 

 8. Feature Your Employees 

People connect most with other people. Therefore, featuring the people behind your brand will help humanize your organization and form deeper connections with customers. Showcasing employees prominently on social media is important as it’s one of the best ways to build trust with consumers and familiarity with the purpose behind your organization.  

Advertising Is Simple team

If you have any questions or would like to find out more about how Advertising Is Simple can help with social media marketing, get in touch!  

  

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

Filed Under: Advertising Delaware, digital marketing, Internet Marketing Delaware, marketing Delaware, marketing plan, Mobile Marketing, online marketing, Small Business Tips, Social Media, Social Media Marketing, Video Marketing Delaware Tagged With: 2021 social media marketing, digital marketing in 2021, digital marketing strategy, digital marketing tips, social media marketing, social media marketing tips, Social Media Marketing Trends, social media tips, video marketing tips

How to Run a Successful Facebook Contest

July 26, 2018 by Paulina Cruz

How-to-Run-a-Successful-Facebook-Contest

Being the most popular social media platform out there, Facebook is a great marketing tool these days for any business out there who’s looking to either convert or build awareness around the brand.  

If your ultimate goal is to grow your business through new clients and sales, it’s time to consider running a Facebook contest. Here’s everything you need to know about setting up and running one: 

 

Determine Your Goal 

  • Lead Generation – If your goal is to collect more email addresses for your newsletter or email promotion blast, a Facebook contest is a great tool for that.  
  • Getting new customers – Offer a new discount or promotion to those who sign up for your contest.  
  • Growing your account – Ask your entrants to like your business Facebook page when participating in the giveaway. 
  • Promoting an exclusive offer or a sale – Offer a product or service that’s already on sale as a giveaway prize to get people interested in what your business has to offer. 

 

Choose a Giveaway Prize: 

Offer a relevant prize to all your potential customers, in other words – entice them to enter your Facebook contest. The goal is to give away something that people will be willing to take action for. Furthermore, your prize should be relevant to your target audience, so make sure to allocate an appropriate amount towards a prize (product or free service). 

 

Select an Entry method: 

Don’t ask for too much from your participants, so they don’t get discouraged or confused. Be clear and direct about how to enter your giveaway. We recommend sharing up to 3 rules of entry: 

  • Like a business’s Facebook page 
  • Comment 
  • Tag a friend 
  • Fill out a form on a landing page – great option for collecting emails 
  • Offer an additional entry for those who share your post on their page 

 

Include These Giveaway Post Must Haves: 

  • Design an appealing post – Decide what’s the best way to grab people’s attention keeping your target audience in mind. Next, make sure that you include important information (prize, deadline, your logo, etc.) in the image as well as the giveaway caption. Try to be as specific yet concise as possible. 
  • Include what’s the giveaway prize 
  • Share the rules for entry 
  • Determine who can participate and what are the entry deadlines 
  • Include how and when you’ll select a winner 

 

Important  

Check Facebook Contest Rules to make sure that your promotion doesn’t violate any platform rules, such as ‘Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.’ 

 

Promote Your Facebook Contest: 

  • Pin the Post – Make sure your giveaway post is pinned to the top of your page for the duration of the contest and when you announce the winner. 
  • Facebook Ad and Boosting – Put some money into running an ad or boosting your giveaway post on Facebook to reach more people and to target the right audience. 
  • Social Media – If your business is active on other social media platforms (Twitter, Instagram or Snapchat), let your followers know about your Facebook contest as well. There’s a good chance they will be willing to enter on Facebook if they’re already active users on those platforms. 
  • Blog – Write a blog post detailing the contest and the prize or include a blurb about the opportunity at the end of an article you’re currently promoting. 
  • Custom Giveaway Hashtag – If you’re promoting your Facebook contest on Twitter or Instagram, create a custom hashtag to grab more attention and to monitor the giveaway entries. 
  • Email blast – Send out an email blast to your current subscribers to give them a chance to participate. After all, they are your most loyal followers and they will most likely be more inclined to spread the word about your giveaway. 

 

Once you select a winner, don’t forget to announce it to the public and thank everyone else for participating!  

Last but not least, make sure you measure your results so you can run more successful giveaways in the future. 

 

Need help setting up and running a Facebook Contest? We can help! 

 

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now.  

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com  

 

 

Filed Under: How to Sell Online, Lead Generation, Social Media, Social Media Marketing Tagged With: Facebook Advertising, Facebook Contest, Facebook Giveaway, Facebook tips, lead generation, social media marketing, social media marketing tips

Recent Facebook API changes You Need to Know About

April 26, 2018 by Paulina Cruz

Recent Facebook API changes You Need to Know About

Social media never stays the way it is for too long. In fact, as soon as we get used to some apps, features and functionalities, API changes once again. For those of you who don’t know, API is an application program interface, which in other words means a set of routines, protocols, and tools for building software applications.  

Speaking of changes, just this past February we shared an article on the new Facebook algorithm and what we should expect from those updates. Today, we’d like to discuss yet another announcement made by Facebook on April 4, 2018. 

Interested to know what Facebook API changes have been announced recently and how they may affect your social media marketing? Please keep reading! 

 

Recent Facebook API changes You Need to Know About 

 

  1. Enhanced security and safety measures – At the base of the API changes lies the fact Facebook wants to limit third party applications access to your Facebook and Instagram account. To protect your personal information and content usage, a lot of those apps (e.g. Hootsuite, Buffer) need to adjust their functionalities to the new policy. 
  2. Third Party Apps cannot use the Instagram API Platform to crawl or store users’ media without their express consent. In other words, Instagram users own their media and that right needs to be respected. So far, a lot of affiliate platform functionalities that used like-based shopping (e.g. LikeToKnow.It) have been greatly affected by this update.  
  3. Facebook Login – if you don’t log in to your app in 90 days, the app will be blocked and you won’t be able to access your personal data until you re-authorize it. 

 

For more information on API changes, please check out this article on Facebook for Developers and Facebook Business. 

 

FACEBOOK’s COMMITMENT TO YOU: 

“Innovation demands iteration; it requires constant change. And, while change is never easy, we believe the immediate platform updates we are announcing today will build stronger connections for people, developers and businesses in the future, while maintaining their privacy and security on Facebook.” source 

 

Are you a social media marketer? What are your thoughts on these recent Facebook API changes?

Let us know in the comments how these updates affected your work. 

 

 

Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.   

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com  

 

 

 

 

 

Filed Under: Advertising Delaware, Content Marketing, digital advertising, digital marketing, Facebook for Business, Internet Marketing Delaware, marketing Delaware, online marketing, Social Media, Social Media Marketing, Social Selling Tagged With: Facebook Algorithm, Facebook changes, facebook for business, Facebook tips, New Facebook Algorithm, social media marketing, social media marketing tips

Best Practices when Using Pinterest For Business

March 13, 2018 by Paulina Cruz

Pinterest for Business Advertising Is Simple
If you’re an online creator, we hope you already recognize the big potential and opportunities that Pinterest for Business can bring to your brand. Using this platform as part of your social media strategy is a huge advantage! Why? Because besides the obvious – traffic and website clicks, Pinterest is also a great platform to upsell your products!  

Want to know how to get your products or services in front of the right eyes? Keep reading for 6 best practices on using Pinterest for business. 

 

6 Tips for Using Pinterest For Business 

 

  1. Set up a Business Account. This is where the magic happens! Once you convert your regular account to a business one, you will get the access to all the analytics you’ll need. 
  2. Include a call to action in your bio. Any time you get the opportunity to share an opt-in or a link to a special deal you’re currently running, take it!  
  3. Use Boards to target your audience. If you didn’t know that before, it’s time to cleanup your boards a bit. Your Pinterest page should resemble exactly what your business can do for the people that end up pinning your content. 
  4. Design shareable pins. It’s always worth taking a bit of time designing pins that are shareable! What does that mean? Good design elements (not too crowded), catchy titles and most importantly – a vertical shape – the longer the better. 
  5. Utilize appropriate keywords and hashtags. You should know that Pinterest is a search engine and should be treated as such. Take time looking up what phrases in your niche people search for to determine which ones will work best for your business. 
  6. Keep an eye on your analytics page. Once again, this is where you’ll find out what your dream audience looks like, what content they pin the most and what areas you should focus on! 

 

There you go! 6 easy yet oh so rewarding steps for taking your Pinterest for Business to the next level. If you need help managing your business account, don’t hesitate to contact Advertising Is Simple. 

 

 FOLLOW US ON PINTEREST for more digital marketing tips!

 

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.   

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com    

 

Advertising Is Simple full service advertising agency in Delaware

Filed Under: Advertising Delaware, Branding your business, competitive edge, Content Marketing, digital marketing, How to Sell Online, Internet Marketing Delaware, marketing Delaware, marketing plan, Mobile Marketing, online marketing, Search Engine Optimization, Social Media, Social Media Marketing Tagged With: Advertising Is Simple, digital marketing tips, how to use Pinterest, marketing tips, Pinterest, Pinterest for Business, Pinterest tips, social media marketing, social media marketing tips

New Facebook Algorithm: What to Expect?

February 13, 2018 by Paulina Cruz

It’s a fact. Social media is in constant flux. As marketers in this industry, our job every day is to stay on top of changes, which more often than not in result define and dictate finding new, effective ways of digital marketing. 

Speaking of changes, if you’re one of the over 2.13 billion monthly active Facebook users, you probably already heard of the big announcement Mark Zuckerberg made last month regarding new Facebook Algorithm. If somehow you missed it, below is the full copy of the statement responding to the major News Feed update. 

 New Facebook AlgorithmFacebook Algorithm changes

The question you’re probably asking now is how does the Facebook Algorithm actually work? Here’s the best way to explain it:

what-is-Facebook-Algorithm

Screenshot from the Social Media Marketing World keynote session. Watch the full presentation here.

Well, if you remember the times when everything you posted on the platform was shown to your audience chronologically, we hope you know that’s a thing of the past. These days, Facebook News Feed is NOT based on time anymore. Instead, it’s all about the CONTENT you share. But not just any content… 

Part of the new Facebook Algorithm strategy is to spark meaningful conversations among people, aka your audience/ page followers. In order to do so, Facebook now wants you to only post content that’s relevant and valuable. What it essentially means is that businesses need to rethink their digital marketing strategies and don’t solely focus on promoting a product or service they want to sell. What they should do is forget the numbers and shift their focus onto meaningful community involvement instead. 

If you’re just trying to get a grasp of all the new Facebook Algorithm changes, we recommend watching this great Social Media Marketing World keynote session. During his presentation, Michael Stelzner, founder of Social Media Examiner and host of the Social Media Marketing podcast (also worth checking out), reveals in further detail how marketers should respond to the latest Facebook news and shares the hottest trends in social media based on brand new research from over 5,700 marketers. 

WATCH: https://www.socialmediaexaminer.com/smmworld/sample/ 

Social-Media-Marketing-World

 

Some important takeaways from the Social Media Marketing World keynote session: 

 

  1. Post a mix of good content – don’t link just to your own website. 
  2. Post content that’s relevant and sparks meaningful conversations. 
  3. Educate, entertain and inspire but don’t spam. Less is more. 
  4. Shift focus on Community Development not numbers. 
  5. Invest in Paid Advertising. 
  6. Utilize “See First” feature. 
  7. Use Live Video consistently. 

  

If you’re a business or a digital marketer who uses Facebook as part of your marketing strategy, we would love to hear your thoughts on this Facebook algorithm news! 

 

Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.  

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com  

Advertising Is Simple full service advertising agency in Delaware

Filed Under: Advertising Delaware, Branding your business, competitive edge, Content Marketing, digital advertising, digital marketing, Facebook for Business, Internet Marketing Delaware, marketing Delaware, marketing plan, Mobile Marketing, online marketing, Social Media, Social Media Marketing Tagged With: Facebook Algorithm, Facebook changes, Facebook News Feed, marketing tips, New Facebook Algorithm, social media marketing

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