Social Media Marketing | Advertising Is Simple Delaware

The Digital World in 2022 and What to Expect in 2023

December 6, 2022 by Advertising

Digital Marketing trends constantly change and evolve every year. Since it is the end of 2022 and almost the start of 2023, we thought we would go over the most popular trends used in digital marketing over this year and the digital marketing trends you should expect to see in 2023. Check out this video that summarizes the trends listed below!

3 Digital Marketing Trends in 2022

1. Influencer Marketing

Influencer marketing uses an influencer’s image and platform to promote and advertise a brand’s product or services. Influencers can be individuals or groups that have a huge fan following. Some reasons why influencer marketing has gained momentum over this year for the business industry is because it Persuades an audience and increases trust. Influencers have a very loyal fanbase, meaning they can sway the audiences easily. Many brands look for influencer marketing to attract a more diverse audience to their products. They use social media applications to promote products or services. Many brands look for influencer marketing to increase brand awareness and explode their social media presence.

2. Prioritizing Mobile-Friendly Content

Smartphones and tablets are used for everything in today’s digital world! In fact, they are increasingly used more often than desktops to browse the web. It is extremely important that you implement a mobile-first marketing strategy. Mobile-friendly websites and content are vital to continue increasing your rank in search engines throughout 2022 and into 2023. Websites should be optimized to automatically adjust for a smartphone screen making sure smartphone users can easily access all of the content on your website.

3. Artificial Intelligence

Artificial intelligence is the process of developing smart computer systems that can perform similar functions to the human brain. Companies use AI to gauge the needs and demands of their customers. It can be used to find out patterns in customer buying behavior, monitor and offer a solution to generate a marketing strategy. AI applications like machine learning and deep learning can be used for various customer and marketing-related activities These activities may include content creation, ad monitoring, promoting products, interacting with customers, and more. As a digital marketing trend, AI is great for companies looking to level up their advertising game.

3 Digital Marketing Trends Predicted in 2023

1. Chatbots on Websites

Chatbots have become more helpful for marketers and another source of investment. These chatbots can help small businesses and those not operating all day hours to answer questions and concerns while engaging with customers who might need assistance outside of working hours.

2. Rise of Visual Content

When we think about digital marketing, visual content is one of the key contributors to that. In 2023 there will be a rise in this type of content within the next year because of just how well it works when it comes to reaching your target audience. The increasing popularity of social media platforms like Tik-Tok and Snapchat, people are consuming more visual content than ever. This will result in businesses creating more engaging and visually appealing content that will capture their target audiences’ attention.

3. Focus more on Customer Experience

Many businesses pay a lot of attention to customer experience which plays a big role in the number of customers who return, refer other people and much more. With the rise of new technologies, customers are starting to expect more from brands in terms of the overall experience they have with them. Businesses will start to focus more on creating seamless and successful customer experiences across all platforms, from their website to their social media channels and beyond.

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.

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Check Out How Social Media Marketing Has Evolved

October 26, 2022 by Advertising

Social Media marketing has evolved so much over the years and continues to grow. In today’s corporate world, most businesses have a branded social media profile across all major channels. Whether you want to raise awareness of your business’s brand or attract talent to apply for opportunities, social media is one of the best ways to start conversations and be transparent with your audience. Let’s take a look at how this all began. In this article we will go over the past, present, and future of social media marketing.

Past

When social media first started, many marketers regarded social media marketing as a fad that would most likely fade away with time. However, the growth of Facebook and Twitter pushed more businesses to develop social media marketing strategies.

In the early days of the internet, the first documented social media platform Bulletin Board Messaging, along with emails and chat rooms were the only ways to be socially connected with your peers. As the internet became more developed, social network platforms emerged including Six Degrees, which was launched in 1997. In the U.S. Six Degrees is widely believed to be the first social network website where people could upload profile pictures, connect with other people outside their groups, and make new friends. However, the lack of people using the internet at the time meant networks were limited. This leads us into the present social media platform.

Present

Today, social media marketing is one of the most important ways for businesses to connect with their target audiences and potential consumers. Social media is growing rapidly in terms of its reach and impact. It is said that 75% of internet users use social media to research products (DataReportal, 2022). Many consumers are also utilizing social media networks to look for reviews and recommendations. This has cut the consumer journey in half by making it much easier for people to discover new products and services. However, many move from awareness and consideration to purchase something quicker. A Deloitte report found that a third of social media users are more likely to make a purchase on the same day as using social media, and consumers who are influenced by social media are four times more likely to spend more on purchases.

Future

The future of social media marketing is very exciting to think about. With cutting edge technologies such as Artificial Intelligence and Virtual Reality, social media users are about to get more immersed in the social experience than ever before

Virtual reality is changing many trends, and social media marketing is no different. It has opened up a new source for marketing, and in the coming years, we will see businesses making changes to their social media content strategy to account for VR.

Artificial Intelligence will impact the future of social media marketing in many ways. One of these ways is in content creation. In an article written by Ron Stefanski, states “AI tools offer data-driven insights and feedback to content creators” By utilizing AI in the future it will help to make the content creation process much easier and more effective. This will be the case because it will provide data-driven feedback while creating content, as well as assisting in content profiling, topic inspiration, content accuracy, and much more.

Conclusion

History has shown that social media and marketing evolves at a fast pace, that’s an ever-changing landscape. With internet and mobile phone usage improving even further around the globe, the industry’s growth will not slow down anytime soon. Technology has tremendously changed how we communicate with one another. And will keep changing but it is important that you utilize it right when it comes to talking about your business and your products and services.

At Advertising Is Simple, we work with social media platforms creating content every day and are constantly keeping our eye out for consumer trends that will benefit our clients’ brand. If you’re interested to learn more, don’t hesitate to get in touch with our team today.

Reference List

https://www.engati.com/blog/8-ways-ai-will-change-the-future-of-marketing

https://datareportal.com/reports/digital-2022-july-global-statshot

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

YouTube Shorts Are Your Business’s Next Social Opportunity

September 9, 2021 by Advertising

Young female blogger and vlogger and online influencer live streaming a cooking show on social media using a smartphone

YouTube Shorts are the newest way for you to market and create content for your business. This social media platform is already connected to YouTube, so it’s that much easier for existing businesses to integrate Shorts into their social media marketing strategy if they are already YouTube users. Here’s why YouTube Shorts are the newest social opportunity for your business.

What are YouTube Shorts?

YouTube Shorts are YouTube’s effort towards short-form video. Similar to platforms like TikTok, short-form video has gained popularity in recent years due to it’s lightweight and catchy nature. Users also prefer this type of experience since it provides instant satisfaction and doesn’t require as much commitment when compared to longer video content. Shorts videos are 60 seconds or less, vertical (mobile 9:16 ratio), and show up in the designated YouTube Shorts app or on the “Short Shelf” within the existing YouTube app.

In the Shorts environment, YouTube shows an endless loop of videos to you that YouTube thinks you would like. YouTube bases this loop on your interests, searches, and watch history. The appeal of this short-form video loop is its “stickiness”. Each 60-second clip is immediate gratification after the next, which keeps users swiping.

How to Create Shorts

You can create a YouTube Short by uploading a video, filming the video within the App, or sampling available content from other YouTube creators, then using the Shorts editor to add music, text, and more. Keep in mind, if you sample content or music from another creator and that creator deletes that video, any Shorts that sampled the deleted video will automatically be set to “unlisted” and scheduled for deletion in 30 days.

You can add Shorts as another content hub on your existing YouTube page or create an entirely new YouTube dedicated to Shorts. The ladder is what is recommended if you believe adding Shorts will disrupt your current audience. For example, if your existing audience enjoys the way your content is already set up on YouTube, they may be turned off by Shorts, and that is when you would want to create a new YouTube page for your Shorts. On the other hand, keeping your Shorts connected to your existing YouTube page creates a home base for all of your content for watchers to enjoy.

YouTube Shorts for Businesses

Businesses have already begun using Shorts in creative ways to market them and their businesses, and it’s time for you to start now! The earlier you start adding content to Shorts, the more likely you are to show up on someone’s loop. This is because YouTube is doing everything they can to promote the new short-form video platform, and will reward creators who are attempting to share their content through it.

Another great thing about Shorts is that users don’t actually search for you to find you. YouTube puts your content right in front of people they think would like it, which adds viewers to your page organically and increases your potential for leads and new customers. Once they see your Short, they have the option to subscribe.

Shorts Best Practices

With Shorts, you only have 60 seconds (sometimes less) to grab the attention of your audience. The great thing about Shorts is that users can decide within a few seconds if they want to keep watching, but this is vital for creators to keep in mind. To combat this, creators must make the first few seconds of their Short captivating and keep the rest of the content shared in the video snappy. To add, Shorts loop if the user doesn’t swipe next, so when creating Shorts, pace the video accordingly and optimize it for replayability.

Another best practice is to keep your content relevant. Make sure to keep up with trends on the App. Whether it’s a popular song, moment, event, or practice, keeping up with the times is extremely important on a platform like this. Lastly, make sure your videos are rewarding. This could mean that your Short provides a solution, teaches the user something new, or simply entertains them.

All in all, the Shorts you create for your business on YouTube need to execute a promise to be successful. Viewers need to be shown a reason to keep watching within the first few seconds of a video, and then by the end of the video, they need to feel that reason was fulfilled. Start using YouTube Shorts for your business today to stay socially relevant and attract more leads to your business. Need some help with YouTube Optimization and setting up Shorts? Call Us Now! (302) 407-0431

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Why Should You Outsource Digital Marketing Services?

If you need help, get in touch with Advertising Is Simple. We have quality solutions and products that can help improve your brand’s SEO and make a notable increase in your number of leads.

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in-depth analytics to get you the highest rate of return on your advertising dollars.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Top 7 SEO Tips for Local Business

April 19, 2021 by Advertising

Have you heard of SEO (Search Engine Optimization), and know that it can be beneficial for your business, but just don’t know where to start? Here is a checklist of our top 7 SEO tips to show you what areas you should focus on, what needs to be optimized, and what you need to do to fix any problems you may encounter to best position yourself for local search traffic and business.

1. Start with a comprehensive audit

When you create a complete snapshot of your current SEO efforts, along with an understanding of your competition, you’re able to curate a plan that is going to be more effective and sustainable. We recommend that you conduct regular SEO audits and maintain an organized worksheet to record and track your progress.

2. Optimize your Website & Landing Page

When it comes to organic and local search, having a properly optimized site is more important than ever before. Organic signals are now tied into the local algorithm and having a properly optimized website will help you outrank your competition.

3. Correct Basic Location Information

Correct all discrepancies and inconsistencies in your business Name, Address, Phone number (NAP) and other related information. Also, ask questions about previous business names or previous experience with SEO or SEO penalties.

4. Seek Reviews & Reputation Management

Reviews have a direct impact on local search rankings. They can make or break a local business regardless of how well their keywords can rank. So, you’ll want to spend some time acquiring them in a manner consistent with the directory or service, such as Google, Facebook, or Yelp. For any directory, we strongly discourage paying for reviews.

5. Analyze and Maintain “Google My Business” Page

Find the proper Google My Business (GMB) URL and record it in your Local SEO Audit Spreadsheet. Follow Google’s guidelines to assure your business NAP, category, and subcategories, and other items are represented properly on your Google My Business listing.

6. Create Organic Link Building & Avoid Penalties

You need to keep the site out of a penalty short term and long term. You need to identify any potential problems and prepare yourself to make effective business decisions. Google penalties can be brutal, and recovery is not a walk in the park.

7. Analyze your Social Profiles

Review your profiles – Facebook, Google My Business, Foursquare, Twitter, Linkedin, Youtube, Instagram, etc.- and verify they have consistent branding, NAP consistency, high-quality photos, a business description, positive reviews, effective geo-targeting, and other elements in accordance with the guidelines of the platform. It’s very important that you post regularly to these platforms for them to be useful in your SEO efforts.

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in-depth analytics to get you the highest rate of return on your advertising dollars.

We believe local SEO plays a big part in the digital marketing arena and we have no doubts it will remain for many marketing light years to come! If you have any questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace while managing your online presence, get in touch!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

What is Clubhouse? Answering Most Asked Questions About the App

February 23, 2021 by Advertising

Adjusting to the day-to-day social media trends can be a major game-changer for small to medium sized businesses. Especially when it comes to competing with their larger rivals. This is why we’re here to tell you about the new social media sensation… Have you heard of Clubhouse?

What Is Clubhouse?

This invite-only app is described as an “Drop-In Audio Chat” and it’s a mix of podcasting, talk radio and social media. Just like with podcasts, there are many topics to choose from and since you join the conversation in audio only, there’s less intimidation to join an ongoing conversation. The talk radio element allows audience engagement and it eliminates the fear of missing out as you can join specific talks at your own convenience.

Rooms on different topics are made up of moderators, speakers and listeners. Listeners can alert the host (the person who created the room) or other moderators (people who have been appointed moderators by the host) if they want to contribute to the discussion. Moderators can then accept or deny the request to speak. If accepted, the listener then becomes a speaker for the remainder of the session.

How do I get started with Clubhouse?

Currently, Clubhouse is available on IOS only and you will need an invite to get in. To start, you can download the app, register your username, and request an invite. Chances are some of your contacts are already on the app and they can send you one of their invites. Once you’re in, set up your profile with contact info, select topics you’re interested in and connect with people!

If you don’t want to miss any good conversations focused on your favorite topics in the future, make sure to turn on “Allow Notifications” in your settings.

Should I Be on It?

Although the app is fairly new, it is already valued at a billon dollars and considered a Unicorn startup next to Airbnb or Uber. While that is completely up to you, we believe joining Clubhouse and connecting with like-minded people is a new form of networking. This could be especially beneficial during a global pandemic.

Business is Getting Social — Are You?

Advertising is Simple has the tools to take your business social to the next level so that you can be where the conversations are taking place. If you have any questions or would like to find out more about how we can help you compete in the Social Marketplace, get in touch!

Call 302-407-0431

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