Can you believe it’s almost time to say goodbye to 2018? As we close in the fourth quarter, we can’t help but reflect on this part year. There was surely a lot going on in the digital marketing world! From Google Chrome security updates, Facebook and Instagram algorithm changes to rise of new smart technology, we can’t wait to see what new digital marketing trends 2019 brings!
Speaking of the new year, do you have your new marketing strategy in place? If you still haven’t thought of new digital marketing trends that 2019 might bring, here are our predictions:
2019 digital marketing trends to watch out for:
- Optimize Content for Voice Search – Now is the time to brainstorm new keyword strategies that will cater to all those customers who love using the latest smart technologies (Alexa, Siri) in their search queries.
- Diversify Your Content Strategy – In the past year, digital creators and marketers focused more on long-form content (+2,000 words) to rank higher in search. However, it’s been proven that blogs or articles don’t have to be long to be considered valuable. That’s why it’s good to focus on both short and long-form pieces in the new year, so you can cater to those with shorter attention spans as well.
- Consider Influencer Marketing – This form of marketing/ advertising will only continue to grow in the next year. Partnering with influencers and content creators to promote your products or build brand awareness is an excellent and effective way to organically reach more valuable customers.
- Produce More Video Content – Video is already getting a boost in search from all voice queries, so don’t neglect it in 2019. Producing video content is a great way to liven up your marketing strategy!
- Invest in Chatbots – According to Forbes, research “predicts that the chatbot industry will grow significantly as enterprises are enabled to substantially reduce operating costs”. Needless to say, consider investing in this kind of a 24/7 customer service representative to take your business to the next level in 2019.
For more on the future of marketing, please read this WSI article.
Can you see these digital marketing trends to grow in popularity in 2019? What are your predictions? We would love to hear your thoughts!
Do you want to take 2019 by storm?
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