Do you ever feel like your email marketing efforts don’t lead to much success? Is the low open rate or no one downloading your content a regular occurrence for your sales campaigns?
We’ve all been there. Email marketing often may feel like shooting in the dark, but what if we told you it doesn’t have to be this way?
InsideSales.com analyzed over 18 million email marketing campaigns and today we’re going to share with you their research. We will also share useful tools to help boost your email marketing efforts in the future.
OPEN RATES
If you ever wonder how to optimize your emails for the best open and click-through rates, there are many tools that can help you determine best practices. Here are a few features worth checking out:
- Send Time Optimization for Mailchimp Users – This tool uses data science to determine when your contacts are most likely to engage, and sends it then. Keep in mind that it’s a paid feature included with all Pay As You Go, Monthly, Pro, and High Volume Plans.
- SendinBlue has developed a feature that allows you to account for different variables and optimize email efficiency while avoiding long hours of research and setup. You can sing up and send up to 300 emails/day for free!
- CoSchedule – The best way to schedule emails is with a marketing platform built to get your team organized. With Email Marketing, you can easily connect your preferred email platform (MailChimp, Campaign Monitor, Constant Contact, and ActiveCampaign) to CoSchedule with just a couple clicks. You can also use CoSchedule’s exclusive Email Subject Line Tester to optimize and perfect every subject line to drive more opens, more clicks, and more conversions.
SUBJECT LINES
To determine the best subject lines for your email campaign, we recommend looking at it from a customer perspective first. What emails do you most likely click on? A shorter title that sparks your interest and leaves you wanting more or a long run-on subject line that looks spammy and is too vague?
ATTACHMENTS
Emails with attachments seem to add more importance and urgency to your message. It’s worth keeping that in mind since research from InsideSales.com shows that those emails are 10% more likely to be opened.
Download the full research on Sales Email Secrets HERE.
Email marketing doesn’t have to feel like a constant trial and error. With these helpful resources and best practices, we believe your next campaign will be a hit!
5 Ways to Skyrocket Your Email Marketing
If you have any questions or would like to find out more about how Advertising Is Simple can help you with email marketing, contact us today!
AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com
Kamran Malik is a Franchise Business Manager and a Digital Marketing Strategist at WSI. Kamran has mentored/advised 364 entrepreneurs across 60 cities, 18 countries and spanning 5 continents around the world. During his presentation, Kamran spoke about the past, present and future of Digital Marketing. Kamran touched on every aspect of Digital Marketing throughout his presentation, explaining what purpose each element of a company’s Digital Marketing Strategy serves to make it come together as a success. Kamran ended his presentation discussing what is to come in the future. TAKEAWAY: Technology continues to grow everyday around the world and the opportunities to come are infinite.
Beth Heller is one of Google’s Partner Enablement Managers in NYC. Before Google, Beth spent 10+ years in marketing – leading communications teams at PR agencies and serving as a media trainer for her clients. She also spent two years at a live video streaming start up where she ran the influencer marketing department’s operations and sales trainings. Beth’s presentation started with the word nomophobia – the fear of being without your mobile device. She focused on the importance of mobile marketing, as well as touching on information about Google AdWords. TAKEAWAY: “Be There, Be Useful and Be Quick.” In today’s world, consumers want information to be easily found, relevant and quick to access. It’s important to ensure that your online campaigns, website and such are all optimized and ready for your potential customers to utilize.
Michael Fanaro is the Co-Founder of Aardvark Video Works. He’s an experience owner with a demonstrated history of working in the broadcast media industry. Michael is skilled in Search Engine Optimization (SEO), Copy Writing, Video Production and Integrated Marketing. During Michael’s presentation, he focused on the importance of video in a company’s Digital Marketing Strategy. A video is easier to consume than reading an article or deciphering what a picture means. One third of all time people spend online is dedicated to watching video. Michael also spoke about what elements make a good video. TAKEAWAY: One of the most important elements in a video is making sure that potential customers get what the whole point of the video is about. Entertainment is great, but if no one remembers what the purpose of the actual video was, you’re missing your opportunity to spread your message. 
