It’s a fact. Social media is in constant flux. As marketers in this industry, our job every day is to stay on top of changes, which more often than not in result define and dictate finding new, effective ways of digital marketing.
Speaking of changes, if you’re one of the over 2.13 billion monthly active Facebook users, you probably already heard of the big announcement Mark Zuckerberg made last month regarding new Facebook Algorithm. If somehow you missed it, below is the full copy of the statement responding to the major News Feed update.
The question you’re probably asking now is how does the Facebook Algorithm actually work? Here’s the best way to explain it:
Well, if you remember the times when everything you posted on the platform was shown to your audience chronologically, we hope you know that’s a thing of the past. These days, Facebook News Feed is NOT based on time anymore. Instead, it’s all about the CONTENT you share. But not just any content…
Part of the new Facebook Algorithm strategy is to spark meaningful conversations among people, aka your audience/ page followers. In order to do so, Facebook now wants you to only post content that’s relevant and valuable. What it essentially means is that businesses need to rethink their digital marketing strategies and don’t solely focus on promoting a product or service they want to sell. What they should do is forget the numbers and shift their focus onto meaningful community involvement instead.
If you’re just trying to get a grasp of all the new Facebook Algorithm changes, we recommend watching this great Social Media Marketing World keynote session. During his presentation, Michael Stelzner, founder of Social Media Examiner and host of the Social Media Marketing podcast (also worth checking out), reveals in further detail how marketers should respond to the latest Facebook news and shares the hottest trends in social media based on brand new research from over 5,700 marketers.
Some important takeaways from the Social Media Marketing World keynote session:
- Post a mix of good content – don’t link just to your own website.
- Post content that’s relevant and sparks meaningful conversations.
- Educate, entertain and inspire but don’t spam. Less is more.
- Shift focus on Community Development not numbers.
- Invest in Paid Advertising.
- Utilize “See First” feature.
- Use Live Video consistently.
If you’re a business or a digital marketer who uses Facebook as part of your marketing strategy, we would love to hear your thoughts on this Facebook algorithm news!
Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.