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Best Practices for Email Marketing Success

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email marketing best practices

Do you ever feel like your email marketing efforts don’t lead to much success? Is the low open rate or no one downloading your content a regular occurrence for your sales campaigns? 

We’ve all been there. Email marketing often may feel like shooting in the dark, but what if we told you it doesn’t have to be this way?  

InsideSales.com analyzed over 18 million email marketing campaigns and today we’re going to share with you their research. We will also share useful tools to help boost your email marketing efforts in the future. 

OPEN RATES 

If you ever wonder how to optimize your emails for the best open and click-through rates, there are many tools that can help you determine best practices. Here are a few features worth checking out: 

  • Send Time Optimization for Mailchimp Users – This tool uses data science to determine when your contacts are most likely to engage, and sends it then. Keep in mind that it’s a paid feature included with all Pay As You Go, Monthly, Pro, and High Volume Plans. 
  •  SendinBlue has developed a feature that allows you to account for different variables and optimize email efficiency while avoiding long hours of research and setup. You can sing up and send up to 300 emails/day for free! 
  • CoSchedule – The best way to schedule emails is with a marketing platform built to get your team organized. With Email Marketing, you can easily connect your preferred email platform (MailChimp, Campaign Monitor, Constant Contact, and ActiveCampaign) to CoSchedule with just a couple clicks. You can also use CoSchedule’s exclusive Email Subject Line Tester to optimize and perfect every subject line to drive more opens, more clicks, and more conversions. 
download rates

SUBJECT LINES 

To determine the best subject lines for your email campaign, we recommend looking at it from a customer perspective first. What emails do you most likely click on? A shorter title that sparks your interest and leaves you wanting more or a long run-on subject line that looks spammy and is too vague? 

email marketing subject line
email marketing download rates

ATTACHMENTS 

Emails with attachments seem to add more importance and urgency to your message. It’s worth keeping that in mind since research from InsideSales.com shows that those emails are 10% more likely to be opened. 

email marketing tips

Download the full research on Sales Email Secrets HERE. 

Email marketing doesn’t have to feel like a constant trial and error. With these helpful resources and best practices, we believe your next campaign will be a hit! 

5 Ways to Skyrocket Your Email Marketing 

If you have any questions or would like to find out more about how Advertising Is Simple can help you with email marketing, contact us today! 

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com 

Are You a Potential Cybersecurity Victim?

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Do you know the status of your cybersecurity? How about that of your business? If you aren’t sure of the answers to these questions, you could be making a big mistake. One that may cost you sensitive information, or worse, the data of your clients. 
 
You’ve seen the news recently: hacks and data breaches have resulted in millions of pieces of information getting stolen by cybercriminals. And here’s the hard truth about the data that nobody wants to talk about: the victims are never going to get it back. 
 
Unfortunately, your fears aren’t unfounded. According to former FBI agent and friend of WSI, Scott Augenbaum, cybersecurity costs will reach 1 trillion dollars in five years – and it still won’t be nearly enough to stop cybercriminals!

There’s no denying it: navigating the digital world with caution and awareness is a necessity for businesses, both now and into the future. The only way to avoid becoming a cybercrime victim is by taking preventative measures.  

Cybersecurity eBook 

If you want to protect your sensitive accounts and information – and the data of your clients and partners – this cybersecurity eBook can help you do that. 

Download the WSI eBook: 

5 Cybersecurity Threats Your Business Can’t Afford to Ignore! 

The primary goal of the 5 Cybersecurity Threats Your Business Can’t Afford to Ignore eBook is to amplify the message that cybersecurity is important for every business that uses digital technology. In addition to learning about the 5 cybersecurity threats you can’t afford to ignore, resource also includes: 

  • A Cybersecurity Self-Check Test 
  • A Password Creation System 
  • Cybersecurity Do’s and Don’ts 
  • A Basic Cybersecurity To-Do Checklist 

We know the digital world can be a scary, confusing place sometimes, but it doesn’t have to be. With the tips, checklists and password creation system in the cybersecurity eBook, you and your business can once again feel safe using the power of the Internet and digital technology.  

Download your copy now

If you have and questions or would like to find out more about how Advertising Is Simple can help you avoid being a cybersecuriyt victim, get in touch. 

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com 

5 Reasons You Need to Start Creating Video Blogs

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Today’s customers are hungry for information and we know it. In the past, blogging and short form content has been one of the best ways to deliver useful and digestible information to many online users all at once. It not only gave your business a competitive edge but it also just simply helped with marketing. Do you know how to take it a step further these days? Consider sharing video blogs in your online articles. 

It’s a fact that online consumers prefer fast information and it’s best if they can get it in a form of a visual content over text. 70% of marketing professionals report that video converts better than any other medium. Internet users spend 88% more time on a website that has video than one that doesn’t. So why not include video blogs in your articles? Here’s a few more reasons. 

5 Reasons You Need to Start Creating Video Blogs 

  1. Video Marketing is a powerful tool for reaching customers. The best way to capitalize on video content is to integrate it with your other marketing efforts. When done strategically, videos can be used to help increase engagement with your blog posts. 
  2. Videos increase the time spent on your content. It’s important to note how your readers are interacting with your content. Is your bounce rate high? By sharing video blogs in your online articles and marketing campaigns, you may keep your customers online much longer. 
  3. Videos help break up the text in your blog posts. As a marketer, you need to understand how your consumers or audience absorb your content. It’s been proven that breaking up the text in bullet points or sharing photos and videos every few paragraphs enhance the online experience. Digestible and interactive content is key! 
  4. Videos attract Millennials. Videos are a major driving factor of Millennials’ consumer behavior, and much of their buying decisions result from watching video content.  
  5. Video Blogs can be used in Cross Promotion and/or be Repurposed. Once you create a video, always upload it to your YouTube account first. When it’s live, you can then share your website URL under the video, post the video on social media or use it in blog posts and email marketing campaigns. There are so many opportunities for cross promotion and repurposing! 

Here’s a few more articles explaining the power of video content in marketing: 

Think Your Business Doesn’t Need Videos? You’re Wrong 

Keys to Video Marketing and Why It Is Important to Your Business 

How to Improve Engagement with Video Marketing 

Needless to say, if you are not including video blogs in your content strategy, you are missing a great opportunity to engage your target audience, expand your brand and boost sales.  

If you would like help with creating video blogs, get in touch!  

Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.  

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

5 Ways to Master Voice Search Optimization in 2019

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5 Ways to Master Voice Search Optimization in 2019

Voice search has been making strides in the recent years and we’re not surprised. After all, it is a more convenient way for customers to find what they’re looking for online. Not to mention, it’s way quicker to ask your phone for an answer than it is to type it out. The more important question now is: have you incorporated voice search optimization into your SEO strategy yet? 

If the answer is no, don’t wait any longer. According to ComScore, by 2020 50% of all queries are expected to be voice searches. More interestingly, 30% of searches will take place without a screen.  

As a business owner or marketer, you probably wonder now what are the best ways to master voice search optimization this year? We have the answer. 

5 Ways to Master Voice Search Optimization in 2019 

  1. Focus on Question Phrases – Surely, voice queries contain conversational words and are longer but that doesn’t mean you need to use long-tail keywords in your content. Instead, think how your audience speaks about your business, products, and services to come up with the best keyword strategy. 
  2. Answer the Public – Not sure what questions people are asking regarding your industry? Answer the Public is a great resource to use when working on your copy. Just make sure you’re including the question and the answer in your blog posts or company listings. 
  3. Claim your Google My Business Listing – If you’re trying to target local customers, you need to make sure they can find you first. For example, when someone uses voice search to find an “ad agency in Delaware”, hopefully your business will come up thanks to the keyword strategy you have in place. However, if a potential customer wants to find ”ad agency near me”, this is where your claimed Google My Business listing can help. Make sure your business is up to date with correct address, contact info, open hours and website link to get the most out of local SEO benefits. 
  4. Be Mobile-Friendly – Let’s be honest, attention spans are only getting shorter these days. Time to make sure your website is up to speed! Being mobile-friendly also includes easy navigation and clear web design. To check how your website is performing on mobile devices, you can use Google’s Mobile-Friendly Test Tool. 
  5. Focus on Featured Snippets – You know those highlighted points on top of your search page? This is where you should aim to appear! This so-called “position zero” is a prime real estate for voice search. While there’s no definite answer on how to get there, you can certainly help it with your conversational tone and relevance of copy. This is why it’s so important to know what people are looking for! Remember to utilize Answer the Public platform when creating your content or working on your Google listing bio. 
voice search tips

Need help with voice search optimization?  

Contact Advertising Is Simple! Our mission is to increase our clientele’s brand online exposure through the use of proven SEO techniques and unparalleled customer service in order to create a greater ROI. 

We are particularly vested in search engine optimization, mobile website design, and original content management in order to help our clientele claim their share of the marketplace. 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

What New Digital Marketing Trends Should We Expect in 2019?

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2019 digital marketing trends

Can you believe it’s almost time to say goodbye to 2018? As we close in the fourth quarter, we can’t help but reflect on this part year. There was surely a lot going on in the digital marketing world! From Google Chrome security updates, Facebook and Instagram algorithm changes to rise of new smart technology, we can’t wait to see what new digital marketing trends 2019 brings! 

Speaking of the new year, do you have your new marketing strategy in place? If you still haven’t thought of new digital marketing trends that 2019 might bring, here are our predictions: 

 

2019 digital marketing trends to watch out for: 

 

  1.  Optimize Content for Voice Search – Now is the time to brainstorm new keyword strategies that will cater to all those customers who love using the latest smart technologies (Alexa, Siri) in their search queries.
     
  2. Diversify Your Content Strategy – In the past year, digital creators and marketers focused more on long-form content (+2,000 words) to rank higher in search. However, it’s been proven that blogs or articles don’t have to be long to be considered valuable. That’s why it’s good to focus on both short and long-form pieces in the new year, so you can cater to those with shorter attention spans as well.
  3. Consider Influencer Marketing – This form of marketing/ advertising will only continue to grow in the next year. Partnering with influencers and content creators to promote your products or build brand awareness is an excellent and effective way to organically reach more valuable customers.
  4. Produce More Video Content – Video is already getting a boost in search from all voice queries, so don’t neglect it in 2019. Producing video content is a great way to liven up your marketing strategy!
  5. Invest in Chatbots – According to Forbes, research “predicts that the chatbot industry will grow significantly as enterprises are enabled to substantially reduce operating costs”. Needless to say, consider investing in this kind of a 24/7 customer service representative to take your business to the next level in 2019.

 For more on the future of marketing, please read this WSI article. 

Can you see these digital marketing trends to grow in popularity in 2019? What are your predictions? We would love to hear your thoughts! 

 

Do you want to take 2019 by storm?  

Contact Advertising Is Simple! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in internet, television, and radio advertising, and are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace. 

 

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com  

 

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Wilmington, DE 19804
Phone: (302)407-0431

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