Advertising Is Simple Delaware
A Full-Service Advertising Agency in Delaware | Digital Marketing | Seo
When discussing your digital marketing strategy, we can’t forget about all the other basic business elements that will contribute to your plan of action. Understanding your “why”, having a polished elevator pitch, defining your buyer persona and knowing your competitive advantage are crucial concepts to take into consideration before implementing your digital strategy. According to …
In the age where we can get information in an instant, sometimes it works against us. Have you ever found yourself talking in private about something you may want or need only to be bombarded by ads trying to sell you that specific product right after? Yup, the Internet and electronic devices are listening! Don’t want …
While digital marketing is a multi-faceted job, one of the most important responsibilities for us digital marketers is to know who we’re talking to. Without defining that perfect buyer persona in the beginning, it’s rather challenging to turn leads into loyal customers later on… That being said, you can’t execute a successful digital marketing campaign …
New year, new digital marketing strategy! Now that we’re halfway through the first month of 2020, it’s time to talk about your business. Analyzing your business is the first step to understanding your plan of action. Are you wondering where to start? Here’s what you need to take into consideration before you figure out the …
Spending more money on advertising doesn’t necessarily make for winning more customers. However, a well-designed content marketing plan can level the playing field. Here’s how. Content Marketing Getting all employees on board for a cohesive action plan can make a small business’ marketing efforts successful. A unified front on all aspects of a marketing campaign can …
With Thanksgiving only a few weeks away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Best way to do this is to connect with your customers on an emotional level and tap into the spirit of giving back before your competitors. If your goal is to …
If you own a business, you probably already understand how an established online presence can benefit your brand. Social media is not only a free tool for marketers and business owners that can be utilized to bring more brand awareness, but it can also be a vital element of any advertising efforts. Do you want …
There is no denying that SEO (Search Engine Optimization) is one of the most cost-effective methods of advertising. Why? Because it not only allows your small business to target a certain market niche, but it also gives you greater control over the advertising budget. Let’s be honest, word of mouth advertising can only take your business …
Digital marketing can sometimes be a bit overwhelming for a small business owner and we get it. With the pressure to be active on Facebook, Twitter, Instagram, YouTube, Snapchat and Pinterest, it’s really a full time job to maintain all your social media accounts… However, what if we told you your business doesn’t have to be …
Did you know that every day Google notes about 40,000 search queries per second? According to another statistic, active shoppers do at least one search a day. This means customers these days are curious and research driven. The questions you should be asking yourself now is whether your business digital marketing strategy helps you reach …
Do you ever feel like your email marketing efforts don’t lead to much success? Is the low open rate or no one downloading your content a regular occurrence for your sales campaigns? We’ve all been there. Email marketing often may feel like shooting in the dark, but what if we told you it doesn’t have …
Do you know the status of your cybersecurity? How about that of your business? If you aren’t sure of the answers to these questions, you could be making a big mistake. One that may cost you sensitive information, or worse, the data of your clients. You’ve seen the news recently: hacks and data breaches have resulted in …
Today’s customers are hungry for information and we know it. In the past, blogging and short form content has been one of the best ways to deliver useful and digestible information to many online users all at once. It not only gave your business a competitive edge but it also just simply helped with marketing. Do …
Voice search has been making strides in the recent years and we’re not surprised. After all, it is a more convenient way for customers to find what they’re looking for online. Not to mention, it’s way quicker to ask your phone for an answer than it is to type it out. The more important question …
Can you believe it’s almost time to say goodbye to 2018? As we close in the fourth quarter, we can’t help but reflect on this year. There was surely a lot going on in the digital marketing world! From Google Chrome security updates, Facebook and Instagram algorithm changes to rise of new smart technology, we can’t wait to …
