• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
302-407-0431
  • Facebook
  • LinkedIn
  • YouTube
  • Twitter
AIS-LOGO-OUTLINED

Advertising Is Simple Delaware

A Full-Service Advertising Agency in Delaware | Digital Marketing | Seo

  • Marketing
    • Digital Marketing
      • Pay Per Click
      • Content Marketing
      • Reputation Management
      • Listing Management
    • SEO
    • Email Marketing
    • Mobile Marketing
    • Social Marketing
  • Advertising
    • Video
    • Television Advertising
    • Radio Advertising
  • Website Design
    • Graphic Design
  • About Us
    • Meet the Team
    • Community Involvement
    • Employment
    • Review Us
    • Testimonials
  • Blog
  • Contact

Why Every Business Needs a Website Audit

June 27, 2022 by Advertising

There are many reasons a business should get a periodic audit of their website, but the main purpose is to give a complete view of the health and wellbeing of your website. Just as all of us should go in for a yearly medical exam, your website should have its annual exam too. This will let you know the health of the website and show you any problems or issues that have arisen since the last time your website had been tested. There are a few different audits you can do your website, but the types of audits we are going to focus on is the technical, SEO and social media.

photo of hourglass with text "site audit"

There are many reasons a business should get a periodic audit of their website, but the main purpose is to give a complete view of the health and wellbeing of your website. Just as all of us should go in for a yearly medical exam, your website should have its annual exam too. This will let you know the health of the website and show you any problems or issues that have arisen since the last time your website had been tested.

There are a few different audits you can do your website, but the types of audits we are going to focus on is the technical, SEO and social media.

The technical website audit is the basic and essential one to make sure the website is working properly. A technical website audit would test for a few key points which would let you know if anything was mechanically wrong with the website. These would be things like broken links, load time, mobile friendliness, indexing, txt errors, https status and crawling. This would be the basic things needed for the website to work properly.

The Search Engine Optimization audit can let you know how your website more visible to users. One thing that really will help with examining this would be to install Google Analytics on your website. Google Analytics will allow you to see many key performance indicators such as site traffic, new visitors to the website, time spent on site, pages visited, devices used and much more.

You can set up goals and conversions in the analytics to assess how your KPI’s are doing.  Things you should be looking for on your SEO audit are making sure your meta data is correct, detecting any duplicate content, looking at internal links, keywords chosen and headings optimized.

wooden blocks that say SEO Audit

Finally, you may want to looks at your social media channels and make sure they are optimized. Organic social media is the electronic version of word of mouth advertising. Make sure you have your social media icons on your website. You should claim all your social media channels whether you are using them right now or not.

When surveying a social media audit some of the key factors you would want to look at are how many fans you have, the consistency of posting, engagement with fans and interactions with customers and prospects. Also, a major factor in elevating your electronic word of mouth is getting reviews. People would much rather see what others are saying about you opposed to you tooting your own horn.

In summary, there are many more audits you could do, such as competitor analysis, conversion, content analysis and user experience. These are all great audits to examine as well, but the technical, SEO and social audits to lay the foundation for a good web presence.

If you have and questions or would like to find out more about how Advertising Is Simple can help you with a website audit, get in touch! We are running a 40% off sizzling summer special. Now till Labor Day we will run a technical, SEO and social media audit for only $299. Click on the graphic to fill out our form for the deal! Just use our contact info below.

Sizzling summer deal! 40% of website audit until labor day! now $299! Improve visibility in search engines, know what elements are broken, become more competitive

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

Category: Advertising Delaware, Analytics, Content Marketing, digital advertising, digital marketing, Internet Marketing Delaware, landing page, landing page optimization, landing pages, Mobile Optimization, Mobile Website Design Delaware, SEO, website accessibility, website designTag: Advertising Is Simple, digital marketing, digital marketing tips, marketing tips, website audit, website health

About Advertising

Previous Post:LinkedIn2Tips to Ensure a Great LinkedIn Presence
Next Post:Five Reasons Why Every Business Should Optimize For Voice Search

Check out our Offerings

SEO PACKAGES
PPC RATE CARD
WEBSITE DESIGN
SOCIAL MEDIA PACKAGES
WEBSITE HOSTING PLUS
NEW-LOGO-BLUE

14 Ashley Place

Wilmington, DE 19804

Phone: 302.407.0431

REVIEW US ON GOOGLE

MENU:

  • Internet Marketing
  • Advertising
  • Website Design
  • Sitemap

Find Us:

Follow us:

  • Facebook
  • YouTube
  • LinkedIn
  • Twitter

Privacy Statement

Copyright © 2023 · All Rights Reserved · AdvertisingIsSimple