When business owners think about social media, platforms like Facebook, Instagram, Tik Tok and Twitter come to mind. What they don’t understand is how a LinkedIn presence is one of the most powerful social network for any business. LinkedIn is where the business owner can not only showcase their company, but promote their brand and make connections with their colleagues and target clients.
Why a LinkedIn Presence is Important
LinkedIn is where you will find over 722 million users who are in the market to connect to others like them. One way to build your businesses brand on LinkedIn is to set up a business page. You can let potential partners and clients know what your business is about and who it can help. When setting up your business page, make sure you are being consistent with all your other properties. Make sure you ensure your brand consistency. Your logo, business description, mission statement and target customer should be the main information on your page. You can link your website to your page, have a map of your location, promote your specialties and more.
Once you created your company page, you should focus the info towards your target client. An example of this is if you are going after business owners, you should write information on how you have helped fellow business owners with their problems and how your company can solve these problems. Many companies do not target specific personas and other industries because they feel their customers are everyone. It is good to target the businesses you would like to work for.
Once you have your target audience in mind, you should post information and article that addresses their concerns. You can not only do this with images and text, you can also use rich content to reach them. This would consist of videos, podcasts, white papers and more. Show your knowledge in your field. I always think when posting something of Google E-A-T acronym of expertise, authority and trustworthiness. You can do this by posting original content or mixing it up with curated content of information that is relevant at the time.
Another way with ensuing a good business LinkedIn presence is by joining groups in your industry or in the industries you are targeting. Get involved in the groups discussions and contribute to the conversation. I am sure you will learn a lot by joining groups as there are many knowledgeable people willing to share their expertise and experiences. Build relationships within these groups and you never know when they will need your service or more importantly refer you to another person who does.
The finally, when all is said and done invite your friends and colleagues to follow your page It may take a while to build up a following, but nothing that is worth anything doesn’t
We have been in the industry for over a decade and have gone through multiple changes in SEO. What works today, may not work a few months down the road. If you would like help setting up your LinkedIn company page, please reach out to us.