Google Business Profile will be New Name for Google My Business
Google is rebranding their Google My Business listing to Google Business Profile. What this means to business owners and customers alike is that it is much easier to make some basic changes to your information when people are searching for your business.
Claiming Your Business Profile on Search and Maps
Instead of having to login to your Google My Business profile to change hours, update photos, edit info and posts and reply to reviews you can do it all from Google Search or Google Maps.
Keep in mind you need to be signed into a Google account that manages that info. Be wary though, customers may make changes too, so keep an eye on your info and make sure it is accurate. Much like Wikipedia, it is more of a community profile, not just what the business want to portray.
Google Renames Google My Business to Google Business Profile for SMBs
Some of the features in Google Business Profile include inserting your products or services. For example, if your business is retail and sell different doohickeys and widgets. You can upload pictures of the product, name it, enter its category, give descriptions and list a range in price.
Our thought here is that Google wants you to stay on Google to find everything you want in one place. According to Matt Madrigal, VP/GM of Merchant Shopping at Google “Google will show more results that include links to retailers, blogs and review videos from YouTube”
If you’re a business is like ours and you provide a service, Google Business Profile allows you to insert the services you offer so customers can find them when searching on Google.
This is great for companies like pest control, roofers, hvac contractors, waste removal services, etc… It is also beneficial for CPA’s, financial planners, IT professional, attorneys and more.
Both products and services help customers find you and is key to the foundation of local search engine optimization.
Just as Google My Business allowed you to create daily or weekly posts to keep your customers informed, Google Business Profile allows the same.
Google Business Profile Weekly Posts
By adding in weekly posts you can inform customers of product changes, services, deals, new products or services you are offering. This is a great way to keep customers informed and up to date on all that your business does.
So Google Business Profile is just in the beginning of making their changes. From what it looks like there are more changes to come. We will keep you up to date on the changes as we see them.
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