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Google Trends as a Powerful Digital Marketing Tool

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Google Trends as a Powerful Digital Marketing Tool

Your digital marketing is only as effective as your efforts to find the right target audience who’s interested in what you have to say. While there are many marketing tools available to do just that, figuring out which ones can bring you the most value and return on investment is crucial. Today, let’s take a closer look at a free Google data explorer called Google Trends.

Google Trends

With Google Trends, you can not only explore what the world is searching in real time, but you can also use your findings to later target specific keywords in your marketing efforts. Such database is priceless nowadays if you take into the consideration the fact Google handles over 3.5 billion searches per day across the globe.

Having access to such a vast database (for free) can be a very powerful digital marketing tool. Knowing what’s the most popular search term is relevant to marketers finding the map to a pot of gold. While they’re not exactly digging for gold yet, at least they have a very good idea on where to start.

How to Use Google Trends

You can use Google Trends to see search interest in a topic or search term over time, where it’s being most-searched and what else people search for in connection with it. You can also compare trends against each other and look at data regionally vs all other searches. In addition, a new Google Trends update allows now filtering the trends in a real or non-real time, meaning you can access data going back as far as 2004.

Google Trends explained

Google Trends can be especially useful if your marketing focuses on content storytelling. Seeing trends in what people are searching for and how they’re responding to different moments can easily explain the magnitude of each event over time.

For more industry tips and updates on different Google tools and features, click here.


Need Help with Your Digital Marketing Efforts?

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in digital marketing with a strong focus on adaptive search engine optimization, website design, video marketing, pay-per-click campaigns, and original content management.

  

AdvertisingIsSimple | 302.407.0431|

 info@AdvertisingIsSimple.com

Search Engine Optimization Tips for a Small Business [Video]

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Search Engine Optimization Tips

There is no denying that SEO (Search Engine Optimization) is one of the most cost-effective methods of advertising. Why? Because it not only allows your small business to target a certain market niche, but it also gives you greater control over the advertising budget.

Let’s be honest, word of mouth advertising can only take your business so far. If you’re serious about marketing your business in order to grow, check out our Search Engine Optimization tips.

 

Search Engine Optimization Tips for a Small Business

Still need help with Search Engine Optimization?

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of Search Engine Optimization, that’s why we call it ‘Adaptive SEO’. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in depth analytics to get you the highest rate of return on your advertising dollars.

If you have any questions or would like to find out more about how Advertising Is Simple can help you rank your business higher in the search engines, get in touch. 

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

5 Ways to Master Voice Search Optimization in 2019

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5 Ways to Master Voice Search Optimization in 2019

Voice search has been making strides in the recent years and we’re not surprised. After all, it is a more convenient way for customers to find what they’re looking for online. Not to mention, it’s way quicker to ask your phone for an answer than it is to type it out. The more important question now is: have you incorporated voice search optimization into your SEO strategy yet? 

If the answer is no, don’t wait any longer. According to ComScore, by 2020 50% of all queries are expected to be voice searches. More interestingly, 30% of searches will take place without a screen.  

As a business owner or marketer, you probably wonder now what are the best ways to master voice search optimization this year? We have the answer. 

5 Ways to Master Voice Search Optimization in 2019 

  1. Focus on Question Phrases – Surely, voice queries contain conversational words and are longer but that doesn’t mean you need to use long-tail keywords in your content. Instead, think how your audience speaks about your business, products, and services to come up with the best keyword strategy. 
  2. Answer the Public – Not sure what questions people are asking regarding your industry? Answer the Public is a great resource to use when working on your copy. Just make sure you’re including the question and the answer in your blog posts or company listings. 
  3. Claim your Google My Business Listing – If you’re trying to target local customers, you need to make sure they can find you first. For example, when someone uses voice search to find an “ad agency in Delaware”, hopefully your business will come up thanks to the keyword strategy you have in place. However, if a potential customer wants to find ”ad agency near me”, this is where your claimed Google My Business listing can help. Make sure your business is up to date with correct address, contact info, open hours and website link to get the most out of local SEO benefits. 
  4. Be Mobile-Friendly – Let’s be honest, attention spans are only getting shorter these days. Time to make sure your website is up to speed! Being mobile-friendly also includes easy navigation and clear web design. To check how your website is performing on mobile devices, you can use Google’s Mobile-Friendly Test Tool. 
  5. Focus on Featured Snippets – You know those highlighted points on top of your search page? This is where you should aim to appear! This so-called “position zero” is a prime real estate for voice search. While there’s no definite answer on how to get there, you can certainly help it with your conversational tone and relevance of copy. This is why it’s so important to know what people are looking for! Remember to utilize Answer the Public platform when creating your content or working on your Google listing bio. 
voice search tips

Need help with voice search optimization?  

Contact Advertising Is Simple! Our mission is to increase our clientele’s brand online exposure through the use of proven SEO techniques and unparalleled customer service in order to create a greater ROI. 

We are particularly vested in search engine optimization, mobile website design, and original content management in order to help our clientele claim their share of the marketplace. 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

5 Reasons Why a Good Website Design is Important for Business Growth 

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good website design

Did you know investing in a good website design early on is one of the smartest things a business can do? Why? Because there’s no better way to quickly inform your customers who you are, what you do and how you do it better than your competition.  

Research shows that a user/ potential customer can form an opinion about your online presence in about .05 seconds once the page loads. That means what they see online can either make or break your business! If a well-designed website is not you first and foremost marketing tool at the moment, we’re here to tell you it’s time to change that! Here’s 5 more reasons why a good website design is important for your business growth: 

 

5 Reasons Why a Good Website Design is Important for Business Growth 

 

  1.  Better Branding. In simple words, your website should act as an extension of your brand. To leave a lasting impression on your visitors, invest in a professional looking website with clear call-to-actions for potential customers. Also, keep in mind that if your web presence doesn’t transfer to a good experience on mobile devices, about 50% of your visitors will most likely think you don’t care about them. 
  2. Higher Google ranking. By creating a responsive and mobile-friendly website, you will have greater success in reaching more potential customers. Implementing SEO and creating quality content tells a search engine like Google that your website is relevant, therefore more people need to see it. Result? Higher rankings!
  3. Data-Driven Results. Use Google Analytics (for free) to learn how your users are interacting with your company’s website and then improve their experience accordingly. Trust us, your website will prove invaluable in providing data about your customers and their buying behaviors! 
  4. 24/7 Accessibility. With the help of a good website design, business owners are able to create a user-friendly and welcoming online environment where visitors can get useful information any time of the day. 
  5. Better Customer Service. One last thing to remember when it comes to a good website design is that it should be all about the user! That means easy navigation, clean layout, visible contact information, up to date links and of course, quality content. Your clientele will NOT be impressed with a dated and poor functioning website! Remember, first impression counts! 

 

As you can see, a good website design has the potential of becoming the most effective marketing and branding material your business can use.  

 

Are you ready to invest in a good website design? 

 

RELATED POST: 7 Steps to Making Your Website a Success

 

Advertising is Simple is in the business of making advertising simple and we begin by creating you a great website to show off your brand. We make sure that your site has all the necessary features so that you can create a lasting impression and take pride in your web presence. To view our website portfolio, click here.

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 
 

3 Things You Should Know About Implementing SEO Into Your Digital Strategy

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3 Things You Should Know About Implementing SEO Into Your Digital StrategyIf you own a business and know the importance of digital marketing, you probably already heard of SEO. It is a common expectation these days that Search Engine Optimization (SEO), if implemented right, will undoubtedly drive sales to your business.

Well, as digital marketers dealing with SEO tactics in daily basis, we’re here to tell you why that’s not always the case. Since SEO is one of the single most misunderstood elements of a maintaining a good website, in today’s post, we’d like to share a few fantastic industry insights from Sam Von Tobel, the author of 3 Common, Yet Unrealistic SEO Expectations article written for roundpeg.biz.

 

3 Things You Should Know About Implementing SEO

 

1. You will find much more success targeting less frequently used, niche keywords.

“Finding your way to the top of page one is a lofty goal that takes lots of time and effort. You give yourself a much better chance of rising through the ranks if you commit to generating relevant and high-quality content and have the patience to let your website grow.” Read more here.

2. If increasing sales is truly your goal, your focus shouldn’t be on SEO.

“With the misconception of SEO creating visibility also comes the assumption that visibility equals sales. More people are coming to your website, so that means they are going to buy from you, right? Wrong. Your landing pages not only need to be attractive, the content needs to be fresh and engaging and needs to drive action, whether it’s tempting them with more information with a click of a button, a free demo or providing them with something of value like a whitepaper or download. Read more here.

3. SEO is never “done.”

“SEO algorithms are pretty intricate and sometimes hard to get a grasp on. One thing that is certain, however, is that search engines definitely give preference to new, high-quality content. Constantly adding to your website, adding more content with the keyword or keywords you prioritize is the most consistent way to keep you ahead of the SEO game. That’s just one of the many reasons we emphasize the importance of blogging.” For more tips, go here.

As you can see, implementing SEO can be wonderful for your business – IF you have the right expectations. As a marketing agency in Delaware, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in depth analytics to get you the highest rate of return on your advertising dollars.

Need help with SEO? Contact us today!

 

Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

Advertising Is Simple full service advertising agency in Delaware

 

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