Google My Business listing

Here’s How Claiming Online Business Directories Can Help Your Company

October 16, 2019 by Advertising

Using online properties to effectively develop a stellar digital reputation is a marathon, not a sprint. Getting your house in order (your website, your social media accounts and online business directories) is a good place to start. Having a consistent and diverse reputation management plan will keep your business and brand on topic and on the positive side of your audience.

However, ending there is not going to help you create the lead generation that will help you to grow your online presence. The key to marketing success is constantly updating, adapting, measuring, analyzing and tweaking your strategy to better optimize your results.

While SEO is in a constant state of flex, it is something you cannot afford to overlook. There is a lot of factors to consider well before you claim your share of the marketplace. First, let’s discuss business directories and how they play a big part of getting your business a great online presence.

Business Directories

If you want your company to rise in rankings on search engine results pages, take the time to claim your business directories as soon as possible. Think of it as yellow pages in a phone book. You want potential customers to know everything about your business in the most accessible way to get more leads. That’s why online directories are so important for your business.

Things like your company address, phone number, email address and website link should be consistent and updated regularly so any potential customer or client can find your business right away. Some popular websites to list your company information include Google My Business, Manta, Yellow Pages, Yelp, Facebook, Bing Places and Better Business Bureau.

Taking the time to claim your local business listings comes with many more benefits for your company. Besides helping your customers find you, you are also able to reach more people who are looking for specific services. How’s that for a FREE advertising opportunity? Yes, you read it right FREE, business directories are one of the most cost-effective marketing tools ever.

Needless to say, being properly listed in directories and using adaptive search engine optimization can be a game changer when trying to grow your business. Your business needs to be found!

At Advertising Is Simple, we simplify the complicated process of managing and verifying directory listings that are pertinent to your industry and location. We also optimize the directory listings with targeted keywords, optimized images and video.

If you have and questions or would like to find out more about how AIS can help you compete in the digital marketplace and manage your online presence, get in touch!

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

What You Need to Know about Google My Business Service Area Feature

September 24, 2019 by Advertising

Looking to find more customers for your service-area business? Google is making it easier now for businesses that service a particular area to get discovered by consumers searching for services like theirs online in Google Maps and Search.

Does your business serve customers within a specific service area? If the answer is yes, you should go ahead and update your Google My Business listing asap. Listing your service area helps let customers know where you’ll go to visit or deliver to them.

Here’s who should be using the Google My Business Service Area feature:

A business that visits or delivers to customers, but doesn’t serve customers at its business address (e.g. a cleaning service).
A business that serves customers at its business address, but also visits or delivers to customers (e.g. a restaurant that also delivers food).

How it works?

You can set your service area based on a specific city, postal code, or other areas that you serve. However, it’s important to note that you can no longer set your service area as a distance (mile radius) around your business. If you previously did so, you won’t be able to edit it now. Instead, you’ll need to specify your service area by city, postal code, or other areas.

In other words, if you set up your service area as a radius from your business, Google My Business won’t recognize that any longer and will populate your business area as states instead of cities. This change is especially important to note if your business is located in the Tri-State area where states are so close to each other that it might tell your potential customers that you do business in parts of the state you don’t really service.

Keep in mind the following when updating your Google My Business Listing:

If you don’t serve customers at your business address, leave the address field blank and only enter your service area.
If you serve customers at your business address but also have a service area, enter both your address and service area.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Here’s Why Your Company Needs a Google My Business Page

July 22, 2019 by Advertising

One of the greatest things about marketing these days is that you can start promoting your business using free tools. You surely already know of the power of Google, but have you reaped the benefits of using Google My Business yet?

If you’re looking to bring more exposure to your local business, one way to do this is by claiming your Google My Business (GMB) page for your company. That’s the first step to local optimization. Here’s what else you can do.

Google My Business

Having a Google My Business page allows you to manage your brand’s online presence across Google’s powerful search engine. Posting through GMB let’s you publish your events, products, services and special deals directly to Google Search and Maps. By creating new posts each week, you can place your timely text, video, or photo content in front of customers when they find your business listing on Google. What’s a better way to build brand awareness?

Besides using your Google My Business listing to bring more exposure to your brand, you also get the access to Google’s Insights.

Did you know businesses with recent photos typically receive more clicks to their websites? Or the fact that posting more photos to your page will help you stay ahead of a competition and rank higher?

Google’s insights let you find out where customers view your business on Google, the most common actions that people take on your listing and whether they used directions to find your business on the map. It’s basically a free guide that ensures your business is set up for success!

As you can see, Google offers a variety of ways to optimize and make the most of your Google My Business profile. If your business needs help managing the online presence, contact Advertising Is Simple today! We are your local Delaware digital marketing experts!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

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