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Our Take on Google’s Rebranding to Google Business Profile to ‘Keep Things Simple’ in 2022

January 26, 2022 by Advertising

Google Business Profile will be New Name for Google My Business

Google is rebranding their Google My Business listing to Google Business Profile. What this means to business owners and customers alike is that it is much easier to make some basic changes to your information when people are searching for your business.

Claiming Your Business Profile on Search and Maps

Instead of having to login to your Google My Business profile to change hours, update photos, edit info and posts and reply to reviews you can do it all from Google Search or Google Maps.

Keep in mind you need to be signed into a Google account that manages that info. Be wary though, customers may make changes too, so keep an eye on your info and make sure it is accurate. Much like Wikipedia, it is more of a community profile, not just what the business want to portray.

Google Renames Google My Business to Google Business Profile for SMBs

Some of the features in Google Business Profile include inserting your products or services. For example, if your business is retail and sell different doohickeys and widgets. You can upload pictures of the product, name it, enter its category, give descriptions and list a range in price.

Our thought here is that Google wants you to stay on Google to find everything you want in one place. According to Matt Madrigal, VP/GM of Merchant Shopping at Google “Google will show more results that include links to retailers, blogs and review videos from YouTube”

If you’re a business is like ours and you provide a service, Google Business Profile allows you to insert the services you offer so customers can find them when searching on Google.

This is great for companies like pest control, roofers, hvac contractors, waste removal services, etc… It is also beneficial for CPA’s, financial planners, IT professional, attorneys and more.

Both products and services help customers find you and is key to the foundation of local search engine optimization.

Just as Google My Business allowed you to create daily or weekly posts to keep your customers informed, Google Business Profile allows the same.

Google Business Profile Weekly Posts

By adding in weekly posts you can inform customers of product changes, services, deals, new products or services you are offering. This is a great way to keep customers informed and up to date on all that your business does.

So Google Business Profile is just in the beginning of making their changes. From what it looks like there are more changes to come. We will keep you up to date on the changes as we see them.

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If you need help, get in touch with Advertising Is Simple. We have quality solutions and products that can help improve your brand’s SEO and make a notable increase in your number of leads.

Check out more great digital marketing in our blog at Advertising is Simple. Because we all know how simple it really is!

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Make Your Business Stand Out with Google Guarantee & Upgraded GMB Profile

August 4, 2020 by Advertising

Back in April 2019, Google tested a subscription-based service for a monthly fee known as Google Guarantee. Such certification means your Google My Business profile gets an upgrade, which is supposed to make it easier for customers to choose your company over others when they’re conducting an online search.

The Google Guaranteed badge is available for businesses that pass a Google screening and qualification process through Google Local Services.

If your business is backed by Google Guarantee, and your customers (who found you through Google) aren’t satisfied with work quality, Google may refund the amount paid for the service. The upper limit of lifetime coverage for claims in the United States is $2,000.

Your business can be a part of Google Guarantee if you meet these eligibility requirements including a background check. The cost of the program is $50 per month or $600 per year.

What does Google Guarantee cover?

This new Google badge covers claims up to the amount on the job invoice up to the lifetime cap for coverage. Services, however, must be booked through Google Local Services. The Google Guarantee doesn’t cover add-on or future projects, damages to property, dissatisfaction with price or provider responsiveness, or cancellations.

Whether Google Guarantee becomes successful and available to all business is still to be determined, but it’s definitely something to look out for when updating your Google My Business profile in the future. The competitive advantage may be worth this upgrade!

Advertising is Simple is in the business of making advertising simple and we begin by creating you a great website to show off your brand. We make sure that your site has all the necessary features so that you can create a lasting impression and take pride in your web presence. To view our website portfolio, click here.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Here’s How Claiming Online Business Directories Can Help Your Company

October 16, 2019 by Advertising

Using online properties to effectively develop a stellar digital reputation is a marathon, not a sprint. Getting your house in order (your website, your social media accounts and online business directories) is a good place to start. Having a consistent and diverse reputation management plan will keep your business and brand on topic and on the positive side of your audience.

However, ending there is not going to help you create the lead generation that will help you to grow your online presence. The key to marketing success is constantly updating, adapting, measuring, analyzing and tweaking your strategy to better optimize your results.

While SEO is in a constant state of flex, it is something you cannot afford to overlook. There is a lot of factors to consider well before you claim your share of the marketplace. First, let’s discuss business directories and how they play a big part of getting your business a great online presence.

Business Directories

If you want your company to rise in rankings on search engine results pages, take the time to claim your business directories as soon as possible. Think of it as yellow pages in a phone book. You want potential customers to know everything about your business in the most accessible way to get more leads. That’s why online directories are so important for your business.

Things like your company address, phone number, email address and website link should be consistent and updated regularly so any potential customer or client can find your business right away. Some popular websites to list your company information include Google My Business, Manta, Yellow Pages, Yelp, Facebook, Bing Places and Better Business Bureau.

Taking the time to claim your local business listings comes with many more benefits for your company. Besides helping your customers find you, you are also able to reach more people who are looking for specific services. How’s that for a FREE advertising opportunity? Yes, you read it right FREE, business directories are one of the most cost-effective marketing tools ever.

Needless to say, being properly listed in directories and using adaptive search engine optimization can be a game changer when trying to grow your business. Your business needs to be found!

At Advertising Is Simple, we simplify the complicated process of managing and verifying directory listings that are pertinent to your industry and location. We also optimize the directory listings with targeted keywords, optimized images and video.

If you have and questions or would like to find out more about how AIS can help you compete in the digital marketplace and manage your online presence, get in touch!

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

What You Need to Know about Google My Business Service Area Feature

September 24, 2019 by Advertising

Looking to find more customers for your service-area business? Google is making it easier now for businesses that service a particular area to get discovered by consumers searching for services like theirs online in Google Maps and Search.

Does your business serve customers within a specific service area? If the answer is yes, you should go ahead and update your Google My Business listing asap. Listing your service area helps let customers know where you’ll go to visit or deliver to them.

Here’s who should be using the Google My Business Service Area feature:

A business that visits or delivers to customers, but doesn’t serve customers at its business address (e.g. a cleaning service).
A business that serves customers at its business address, but also visits or delivers to customers (e.g. a restaurant that also delivers food).

How it works?

You can set your service area based on a specific city, postal code, or other areas that you serve. However, it’s important to note that you can no longer set your service area as a distance (mile radius) around your business. If you previously did so, you won’t be able to edit it now. Instead, you’ll need to specify your service area by city, postal code, or other areas.

In other words, if you set up your service area as a radius from your business, Google My Business won’t recognize that any longer and will populate your business area as states instead of cities. This change is especially important to note if your business is located in the Tri-State area where states are so close to each other that it might tell your potential customers that you do business in parts of the state you don’t really service.

Keep in mind the following when updating your Google My Business Listing:

If you don’t serve customers at your business address, leave the address field blank and only enter your service area.
If you serve customers at your business address but also have a service area, enter both your address and service area.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Here’s Why Your Company Needs a Google My Business Page

July 22, 2019 by Advertising

One of the greatest things about marketing these days is that you can start promoting your business using free tools. You surely already know of the power of Google, but have you reaped the benefits of using Google My Business yet?

If you’re looking to bring more exposure to your local business, one way to do this is by claiming your Google My Business (GMB) page for your company. That’s the first step to local optimization. Here’s what else you can do.

Google My Business

Having a Google My Business page allows you to manage your brand’s online presence across Google’s powerful search engine. Posting through GMB lets you publish your events, products, services and special deals directly to Google Search and Maps. By creating new posts each week, you can place your timely text, video, or photo content in front of customers when they find your business listing on Google. What’s a better way to build brand awareness?

Besides using your Google My Business listing to bring more exposure to your brand, you also get the access to Google’s Insights.

Did you know businesses with recent photos typically receive more clicks to their websites? Or the fact that posting more photos to your page will help you stay ahead of a competition and rank higher?

Google’s insights let you find out where customers view your business on Google, the most common actions that people take on your listing and whether they used directions to find your business on the map. It’s basically a free guide that ensures your business is set up for success!

As you can see, Google offers a variety of ways to optimize and make the most of your Google My Business profile. If your business needs help managing the online presence, contact Advertising Is Simple today! We are your local Delaware digital marketing experts!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

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Our Take on Google’s Rebranding to Google Business Profile to ‘Keep Things Simple’ in 2022

Google Business Profile will be New Name for Google My Business

Claiming Your Business Profile on Search and Maps

Google Renames Google My Business to Google Business Profile for SMBs

Google Business Profile Weekly Posts

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Top 7 SEO Tips for Local Business

How Local SEO Efforts Can Benefit Your Business

Google Trends as a Powerful Digital Marketing Tool

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com