One of the greatest things about marketing these days is that you can start promoting your business using free tools. You surely already know of the power of Google, but have you reaped the benefits of using Google My Business yet?
If you’re looking to bring more exposure to your local business, one way to do this is by claiming your Google My Business (GMB) page for your company. That’s the first step to local optimization. Here’s what else you can do.
Google My Business
Having a Google My Business page allows you to manage your brand’s online presence across Google’s powerful search engine. Posting through GMB lets you publish your events, products, services and special deals directly to Google Search and Maps. By creating new posts each week, you can place your timely text, video, or photo content in front of customers when they find your business listing on Google. What’s a better way to build brand awareness?
Besides using your Google My Business listing to bring more exposure to your brand, you also get the access to Google’s Insights.
Did you know businesses with recent photos typically receive more clicks to their websites? Or the fact that posting more photos to your page will help you stay ahead of a competition and rank higher?
Google’s insights let you find out where customers view your business on Google, the most common actions that people take on your listing and whether they used directions to find your business on the map. It’s basically a free guide that ensures your business is set up for success!
As you can see, Google offers a variety of ways to optimize and make the most of your Google My Business profile. If your business needs help managing the online presence, contact Advertising Is Simple today! We are your local Delaware digital marketing experts!