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5 Ways to Master Voice Search Optimization in 2019

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5 Ways to Master Voice Search Optimization in 2019

Voice search has been making strides in the recent years and we’re not surprised. After all, it is a more convenient way for customers to find what they’re looking for online. Not to mention, it’s way quicker to ask your phone for an answer than it is to type it out. The more important question now is: have you incorporated voice search optimization into your SEO strategy yet? 

If the answer is no, don’t wait any longer. According to ComScore, by 2020 50% of all queries are expected to be voice searches. More interestingly, 30% of searches will take place without a screen.  

As a business owner or marketer, you probably wonder now what are the best ways to master voice search optimization this year? We have the answer. 

5 Ways to Master Voice Search Optimization in 2019 

  1. Focus on Question Phrases – Surely, voice queries contain conversational words and are longer but that doesn’t mean you need to use long-tail keywords in your content. Instead, think how your audience speaks about your business, products, and services to come up with the best keyword strategy. 
  2. Answer the Public – Not sure what questions people are asking regarding your industry? Answer the Public is a great resource to use when working on your copy. Just make sure you’re including the question and the answer in your blog posts or company listings. 
  3. Claim your Google My Business Listing – If you’re trying to target local customers, you need to make sure they can find you first. For example, when someone uses voice search to find an “ad agency in Delaware”, hopefully your business will come up thanks to the keyword strategy you have in place. However, if a potential customer wants to find ”ad agency near me”, this is where your claimed Google My Business listing can help. Make sure your business is up to date with correct address, contact info, open hours and website link to get the most out of local SEO benefits. 
  4. Be Mobile-Friendly – Let’s be honest, attention spans are only getting shorter these days. Time to make sure your website is up to speed! Being mobile-friendly also includes easy navigation and clear web design. To check how your website is performing on mobile devices, you can use Google’s Mobile-Friendly Test Tool. 
  5. Focus on Featured Snippets – You know those highlighted points on top of your search page? This is where you should aim to appear! This so-called “position zero” is a prime real estate for voice search. While there’s no definite answer on how to get there, you can certainly help it with your conversational tone and relevance of copy. This is why it’s so important to know what people are looking for! Remember to utilize Answer the Public platform when creating your content or working on your Google listing bio. 
voice search tips

Need help with voice search optimization?  

Contact Advertising Is Simple! Our mission is to increase our clientele’s brand online exposure through the use of proven SEO techniques and unparalleled customer service in order to create a greater ROI. 

We are particularly vested in search engine optimization, mobile website design, and original content management in order to help our clientele claim their share of the marketplace. 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

Does Your Business Need to Invest in Competitive Analysis? Here’s the answer.

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competitive analysis

Imagine this. It’s a new year and you are a small business owner. You are committed to taking your business to the next level and trying new marketing tools to achieve your goals. However, you are unsure of how much you should be spending. Should you run the risk of spending too little, causing yourself to be overpowered by your competitors with larger marketing budgets? Or what about the risk of overspending and a possibility of losing your leads to those who are quicker than you? This is where competitive analysis comes to play. 

There is no exact science to what your business should be spending on marketing/ advertising, but through a thorough competitive analysis, you’ll have a good starting point. 

COMPETITIVE ANALYSIS 

You may be wondering what exactly is a competitive analysis? In short, it is a report that is a compilation of what your competitors are doing online. Such research outlines their strengths and weaknesses, but most importantly, the opportunities and potential your business has to be successful in the digital realm. 

If you’re still wondering whether your business needs to invest in a competitive analysis in 2019, here’s another good reason. Unless your competitors employ a dark web wizard who is able to hide all of their online actions (which I guarantee they do not), they are leaving a small digital footprint from which we are able to draw and interpret data from. We are also able to compile estimated search volume and bid prices for specific keywords on major search engines. Not to mention, generate an intelligent estimate as to what your competitors are spending on a monthly basis for certain keywords. 

Are you wondering how this helps you? 

Well, with this data we are able to guide your marketing investment decision based upon what available marketing dollars you have. More simply put, we consider your available budget and suggest the route that is most beneficial for your business. This saves your business from failures such as getting caught in the middle of an unwinnable pay-per-click war with a competitor with a substantially larger marketing budget than you.   

Ready to invest in your future? 

Advertising Is Simple is proud to offer a competitive analysis from now until 1/31/18 at half the cost! For $495, we will put forth our proven and tested practices towards giving your business the competitive edge it needs to take the next step in 2019.   

Advertising Is Simple | 302.407.0431| info@AdvertisingIsSimple.com   

Why Should You Outsource Digital Marketing Services?

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outsource digital marketing

We live in a fast-paced world, when nearly every piece of information needs to be delivered right away. These days we rely on technology so much that being constantly connected to social media became a bit of a job. Not to mention, there’s a sense of responsibility to be present online whether you know digital marketing or not!

So how are small business owners who deal with daunting day to day operations of running a business supposed to manage it all? Well, they don’t have to. That’s when you outsource digital marketing services!

You see, a digital marketing team you hire will not only stay abreast of all new digital marketing tactics, but they will also know how to help your business adapt to the changes. Trust us, nothing ever stays the same in the digital world! Just in the last year, Google Chrome made a number of changes to their security requirements, Facebook announced a new “community commitment” and Instagram updated their algorithm every few months. Is your business able to keep up with all the updates without the expert knowledge of how to navigate this digital space?

digital marketing services Delaware

WSI experts said it best: When it comes down to it, working with an agency is better than going it alone – even if you’re a solopreneur – because there is so much to learn about the digital world. We say it all the time, but it’s tough to keep up with digital marketing trends, even for marketers and agencies. And we live this stuff, every single day!

When you work with an agency, not only do you solve the “time is money” problem and escape the sell-do loop, you also gain access to the knowledge of people and resources who can take you – and your business – to the next level. Gaining knowledge is power, and it’s also so much better than struggling by yourself.

Makes sense? Next time you worry about the numbers and not enough leads, do yourself a favor and think about outsourcing digital marketing experts! They will assess your online presence from every possible angle and come up with a solution and marketing strategy that’s catered to your needs! They will also make advertising for your industry simple and straightforward.

 

Ready to outsource digital marketing?

Contact Advertising Is Simple! Our mission is to increase our clientele’s brand awareness through the use of proven marketing techniques and unparalleled customer service in order to create a greater return on your investment.

We specialize in internet, television, and radio advertising, and are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

 

How to Get Client Testimonials to Up Your Marketing Game

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How to Get Client Testimonials to Up Your Marketing Game

One of the most powerful and cost-effective marketing tools for your business are client testimonials. Why? Because they deliver value from the people that know your services or products best.

If you’re wondering how to ask your clients to provide feedback about your work, we have great ideas that bring quick results. Check them out below!

 

8 Ways to Get Client Testimonials

  1. Ask Immediately – Timing is everything! You should reach out right after completing a project for your client. If they’re happy with your service, they will surely want to share feedback with you right away.
  2. Create a Review Sheet – Create your own document to solicit review on your Google My Business, Facebook and Yelp business listing to encourage your clients to leave reviews. Have the links go directly to your reviews page.
  3. Make it Easy – It’s important to provide simple ways for your clients to leave a testimonial. Whether it’s linking a specific page you want your reviews on in the initial email request or bringing a camera to the meeting for a video testimonial, make sure it’s all clear to follow!
  4. Ask the Right Questions – This is especially important if you’re asking your clients to provide a video testimonial. Having a set of questions to answer by your clients will help you get the information you need fast and efficiently. Not to mention, it will be much easier for your clients to provide specific feedback!
  5. Offer Different Ways to Provide Testimonials – If your clients are not comfortable with providing a review in front of a camera, ask them for a written testimonial. Also, determine whether you need more feedback left on your Business Facebook Page, Google Listing or any other local directory. Make sure your clients know how to leave a review on each platform!
  6. Look Out for Testimonials – Sometimes you don’t even have to ask for reviews. If you received a complimentary email from your clients or they left a great comment about your work/ products on social media, ask them if you can share it on your website. Just remember to put all screenshots in a separate folder to keep it organized before sharing.
  7. Create a Testimonials Page – Encourage your clients to provide a video testimonial so you can share it on your website. It will help your business with ranking higher in search, which equals to capturing more leads in the future.
  8. Use an Automated Service – There are certain platforms that will do the work for you. Just set up an account and customize your review request to start gathering those reviews. Customer Lobby is a great place to start.

 

See examples of our client testimonials below:

https://www.youtube.com/watch?v=KKf1XegdbGw

https://youtu.be/KKf1XegdbGw

 

Related article: 10 Steps to a Stellar Online Reputation

 

What’s your most effective way for getting client testimonials?

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now.

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

 

Is Your Website on Par with Legal Compliance and User Trust?

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legal compliance and user trust

So far, 2018 has been a big year for enforcing legal compliance (GDPR) and user trust (HTTPS), which are both critical elements to running your business online these days. The important question to ask now is: When was the last time you updated your website? 

If lately you’ve been noticing less traffic and conversions, it’s time to make changes. Without these important updates to your website’s functionality, you’re doing your own business a disservice. Here’s what you need to take care of immediately. 

 

GDPR (legal compliance) 

The sooner you get your business GDPR compliant the better.  According to this regulation approved by the EU Parliament, any company in the world that stores or processes data of people who live in the European Union needs to be in compliance with GDPR by May 25th 2018. Otherwise, you might face hefty fines – up to $24million (20m Euros) or 4% of annual global turnover, whichever is higher.  

Now, how to get your business compliant with GDPR? First, assign someone on your team responsible for reading the provisions of the GDPR to fully understand the requirements and specific circumstances your business might be involved with. Then make sure all your employees are aware of the new laws.   

Bottom line is, you need to immediately update your Privacy Policy and have it visibly displayed and easily accessible on your website. See our example here.  

Next, you need to inform your online visitors of the cookies available on your website and give them a choice to opt in or out. 

It should look similar to this: 

user trust cookies 

User Trust and Data Security  

Data security has been the top concern in 2018, and it all comes down to establishing and maintaining user trust. Google Chrome announced a lot of changes to their online functionalities, especially regarding old http websites. The question is: Have you implemented the SSL Certificate on your website yet? 

What is SSL Certificate? 

According to Go Daddy, a certificate serves as an electronic “passport” that establishes an online entity’s credentials when doing business on the Web. When an Internet user attempts to send confidential information to a Web server, the user’s browser accesses the server’s digital certificate and establishes a secure connection. 

 Benefits-of-Upgrading-to-HTTPS

(what you see when you enter old http websites) 

 

In other words, if being authentic and making your customers feel well taken care of is your top priority, this update is crucial to running your business online. Trust, confidentiality, protection and better search (SEO) are some of the major benefits of upgrading your old http website to https.  

 

Need assistance with implementing all necessary changes to your website? Contact Advertising Is Simple today! 

 

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now. 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

Full-service Advertising Agency in Delaware

14 Ashley Place
Wilmington, DE 19804
Phone: (302)407-0431

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