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Here’s How Claiming Online Business Directories Can Help Your Company 

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online business directories

Using online properties to effectively develop a stellar digital reputation is a marathon, not a sprint. Getting your house in order (your website, your social media accounts and online business directories) is a good place to start. Having a consistent and diverse reputation management plan will keep your business and brand on topic and on the positive side of your audience.  

However, ending there is not going to help you create the lead generation that will help you to grow your online presence. The key to marketing success is constantly updating, adapting, measuring, analyzing and tweaking your strategy to better optimize your results. 

While SEO is in a constant state of flex, it is something you cannot afford to overlook. There is a lot of factors to consider well before you claim your share of the marketplace. First, let’s discuss business directories and how they play a big part of getting your business a great online presence. 

Business Directories

If you want your company to rise in rankings on search engine results pages, take the time to claim your business directories as soon as possible. Think of it as yellow pages in a phone book. You want potential customers to know everything about your business in the most accessible way to get more leads. That’s why online directories are so important for your business.  

Things like your company address, phone number, email address and website link should be consistent and updated regularly so any potential customer or client can find your business right away. Some popular websites to list your company information include Google My Business, Manta, Yellow Pages, Yelp, Facebook, Bing Places and Better Business Bureau. 

Taking the time to claim your local business listings comes with many more benefits for your company. Besides helping your customers find you, you are also able to reach more people who are looking for specific services. How’s that for a FREE advertising opportunity? Yes, you read it right FREE, business directories are one of the most cost-effective marketing tools ever. 

Needless to say, being properly listed in directories and using adaptive search engine optimization can be a game changer when trying to grow your business.  Your business needs to be found! 

At Advertising Is Simple, we simplify the complicated process of managing and verifying directory listings that are pertinent to your industry and location. We also optimize the directory listings with targeted keywords, optimized images and video. 

If you have and questions or would like to find out more about how AIS can help you compete in the digital marketplace and manage your online presence, get in touch! 

 

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com 

 

What You Need to Know about Google My Business Service Area Feature 

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Google My Business Service Area feature

Looking to find more customers for your service-area business? Google is making it easier now for businesses that service a particular area to get discovered by consumers searching for services like theirs online in Google Maps and Search. 

Does your business serve customers within a specific service area? If the answer is yes, you should go ahead and update your Google My Business listing asap. Listing your service area helps let customers know where you’ll go to visit or deliver to them. 

Google My Business Service Area feature

 

Here’s who should be using the Google My Business Service Area feature: 

  • A business that visits or delivers to customers, but doesn’t serve customers at its business address (e.g. a cleaning service). 
  • A business that serves customers at its business address, but also visits or delivers to customers (e.g. a restaurant that also delivers food). 

How it works? 

You can set your service area based on a specific city, postal code, or other areas that you serve. However, it’s important to note that you can no longer set your service area as a distance (mile radius) around your business. If you previously did so, you won’t be able to edit it now. Instead, you’ll need to specify your service area by city, postal code, or other areas. 

In other words, if you set up your service area as a radius from your business, Google My Business won’t recognize that any longer and will populate your business area as states instead of cities.  This change is especially important to note if your business is located in the Tri-State area where states are so close to each other that it might tell your potential customers that you do business in parts of the state you don’t really service.

service area

 

Keep in mind the following when updating your Google My Business Listing: 

  • If you don’t serve customers at your business address, leave the address field blank and only enter your service area. 
  • If you serve customers at your business address but also have a service area, enter both your address and service area. 

 

Related Post: Here’s Why Your Company Needs a Google My Business Page 

 

Need help managing your Google My Business listing? Contact Advertising Is Simple today! We are your local Delaware digital marketing experts!  

  

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

5 LinkedIn Business Tips to Claim Your Share of the Marketplace 

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5 LinkedIn Business Tips to Claim Your Share of the Marketplace 

Over the years, LinkedIn has become a resourceful platform not only for individuals looking for work but also for businesses trying to market their brand. Since this specific medium has always been rooted in networking, its marketing potential turns out to be so valuable these days. 

Is your company actively present on LinkedIn? 

There are many ways you can market your brand online. Here’s how you can use LinkedIn, the largest business networking platform in the world, to increase your share of the marketplace:
 

5 LinkedIn Business Tips to Claim Your Share of the Marketplace 

 

  1.  Complete and Optimize Your LinkedIn Profile – The first impressions are everything. Not to mention they affect your search ranking score. Do yourself a favor now and make sure your work experience is up to date so others can quickly find out about your company, products or services you have to offer. Don’t forget to add you company profile to the page as well! 
  2. Connect with Others – While you should link up with those you already know, LinkedIn is a networking platform so don’t shy away from accepting invites from new people! The more you expand your network, the more marketing opportunities you get! 
  3. Be Creative – There’s over 500 million active users on LinkedIn. Find a way to stand out! Write a compelling bio, share insightful articles, include videos from your business and don’t forget to include a call to action! 
  4. Pay It Forward – Recommending others can be the greatest thing that ever happened to your business. A good old ‘word of mouth’ is still a powerful way to provide testimonials while marketing your business at the same time! 
  5. Join Targeted Groups – LinkedIn groups are a great way to focus on your niche. Use them to connect with others, spread your message and brand your business! 

  

There you go! Use these 5 tips and take your LinkedIn profile to another level! If you need help managing your business account, don’t hesitate to contact Advertising Is Simple.     

 

 FIND US ON LINKEDIN for more digital marketing tips! 

 

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.     

   

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com    

 

Here’s Why Your Company Needs a Google My Business Page

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Google My Business Page

One of the greatest things about marketing these days is that you can start promoting your business using free tools. You surely already know of the power of Google, but have you reaped the benefits of using Google My Business yet? 

If you’re looking to bring more exposure to your local business, one way to do this is by claiming your Google My Business (GMB) page for your company. That’s the first step to local optimization. Here’s what else you can do. 

Google My Business 

Having a Google My Business page allows you to manage your brand’s online presence across Google’s powerful search engine. Posting through GMB let’s you publish your events, products, services and special deals directly to Google Search and Maps. By creating new posts each week, you can place your timely text, video, or photo content in front of customers when they find your business listing on Google. What’s a better way to build brand awareness? 

Google My Business page listing

Besides using your Google My Business listing to bring more exposure to your brand, you also get the access to Google’s Insights.  

Google My Business insights

Did you know businesses with recent photos typically receive more clicks to their websites? Or the fact that posting more photos to your page will help you stay ahead of a competition and rank higher? 

GMB insights

Google’s insights let you find out where customers view your business on Google, the most common actions that people take on your listing and whether they used directions to find your business on the map. It’s basically a free guide that ensures your business is set up for success! 

As you can see, Google offers a variety of ways to optimize and make the most of your Google My Business profile. If your business needs help managing the online presence, contact Advertising Is Simple today! We are your local Delaware digital marketing experts! 

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

How to Improve Your Digital Marketing Strategy to Reach New Customers

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How to Improve Your Digital Marketing Strategy to Reach New Customers

Did you know that every day Google notes about 40,000 search queries per second? According to another statistic, active shoppers do a least one search a day. This means customers these days are curious and research driven. The questions you should be asking yourself now is whether your business digital marketing strategy helps you reach those customers? 

If your answer is no, it’s time to work on your strategy. Lucky for you, Google offers a lot of insight into the changing patterns and customer shopping profiles. Here are some things to consider before you put a new digital marketing strategy in place.

How to Improve Your Digital Marketing Strategy to Reach New Customers 

  • Immediacy trumps loyalty – Your business has to be right there when potential customers are looking for something.  Research shows that searches “today, tonight, open now” are becoming more popular every day. 
  • Near me searches tripled since 2015. Is your business Google listing up to date? 
  • Nearly 9 in 10 smartphone users are not certain of the specific brand they want to buy from when they begin to look at information online. This is the chance for your business to stand out. Think of an interesting business creative to grab their attention. 

Related article: New Digital Marketing Trends To Watch in 2019

  • Customers are quick to judge a business online if they don’t have a good experience right away. Research shows you only have 3 seconds to make a good impression online! 
  • Customers these days are impatient and they want to access everything right away. If they can’t find your contact information with one click, you may be losing that sale. Make sure your website is mobile friendly and easy to navigate to avoid any confusion. 
  • Customers are more demanding, informed and aware. Therefore, you have to tailor your strategy to market each customer individually. 
  • Mobile strategy is a must – Google is recording more mobile than desktop searches every day. Did you know an average consumer looks at his/her phone about 70 times a day? Mobile phone changed how we interact with the world, so make sure you include a voice search and mobile-friendly website in your business digital marketing strategy. 
Digital Marketing Strategy voice search

Related article: 5 Ways to Master Voice Search Optimization in 2019 

Don’t choose a tactic before you have a good digital marketing strategy in place. If you want to set up your business for success online, make sure to consider each one of these Google insights and then act on them! 

Ready to start working on a Digital Marketing Strategy for your business? 

Contact Advertising Is Simple! Our mission is to increase our clientele’s brand awareness through the use of proven marketing techniques and unparalleled customer service in order to create a greater return on your investment.

We are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace. 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

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Phone: (302)407-0431

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