Back in April 2019, Google tested a subscription-based service for a monthly fee known as Google Guarantee. Such certification means your Google My Business profile gets an upgrade, which is supposed to make it easier for customers to choose your company over others when they’re conducting an online search.
The Google Guaranteed badge is available for businesses that pass a Google screening and qualification process through Google Local Services.
If your business is backed by Google Guarantee, and your customers (who found you through Google) aren’t satisfied with work quality, Google may refund the amount paid for the service. The upper limit of lifetime coverage for claims in the United States is $2,000.
Your business can be a part of Google Guarantee if you meet these eligibility requirements including a background check. The cost of the program is $50 per month or $600 per year.
What does Google Guarantee cover?
This new Google badge covers claims up to the amount on the job invoice up to the lifetime cap for coverage. Services, however, must be booked through Google Local Services. The Google Guarantee doesn’t cover add-on or future projects, damages to property, dissatisfaction with price or provider responsiveness, or cancellations.
Whether Google Guarantee becomes successful and available to all business is still to be determined, but it’s definitely something to look out for when updating your Google My Business profile in the future. The competitive advantage may be worth this upgrade!
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