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How Dedicated Landing Page Can Increase Conversion Rates? We Have the Answer.

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Dedicated Landing Page get leads

Did you know creating a dedicated landing page for your advertising campaigns can lead to higher conversion rates? Website conversion centered on improving your current marketing materials and catering to your current clientele can really pay off. 

If you’re here to find the answer on how to turn site visitors into paying customers, you came to the right place.  Here’s how to create a dedicated landing page for a successful campaign. 

The Anatomy of a Landing Page That Converts 

  • Cater to a specific goal and audience – Since each marketing campaign is different, your dedicated landing page should be too.  
  • Have a single CTA – A clear call to action button can increase conversions by 62%! A well-designed landing page is much more likely to convert visitors into leads when there is one CTA (call-to-action) and less clutter. 
  • Keep it simple – Confusion does not equal conversion. Potential customers will more likely leave the landing page before finalizing the deal if the page seems confusing or complicated. 
  • Include video content – People are reading less and watching video more. By adding some short explainer videos to your landing pages, you stand to have a higher success rate. 
  • Run A/B Testing – Measuring is an extremely important part of the process. Measure and test multiple landing pages for the same goal against each other – and then use the one that gets the best results! 
     

Having the ability to focus visitor’s attention on the end goal and removing all distractions is every marketer’s dream. That’s why understanding the basic best landing page practices is so important! 

Need help with creating a dedicated landing page? Contact us! 

Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.  

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com  

Does Your Business Need to Invest in Competitive Analysis? Here’s the answer.

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competitive analysis

Imagine this. It’s a new year and you are a small business owner. You are committed to taking your business to the next level and trying new marketing tools to achieve your goals. However, you are unsure of how much you should be spending. Should you run the risk of spending too little, causing yourself to be overpowered by your competitors with larger marketing budgets? Or what about the risk of overspending and a possibility of losing your leads to those who are quicker than you? This is where competitive analysis comes to play. 

There is no exact science to what your business should be spending on marketing/ advertising, but through a thorough competitive analysis, you’ll have a good starting point. 

COMPETITIVE ANALYSIS 

You may be wondering what exactly is a competitive analysis? In short, it is a report that is a compilation of what your competitors are doing online. Such research outlines their strengths and weaknesses, but most importantly, the opportunities and potential your business has to be successful in the digital realm. 

If you’re still wondering whether your business needs to invest in a competitive analysis in 2019, here’s another good reason. Unless your competitors employ a dark web wizard who is able to hide all of their online actions (which I guarantee they do not), they are leaving a small digital footprint from which we are able to draw and interpret data from. We are also able to compile estimated search volume and bid prices for specific keywords on major search engines. Not to mention, generate an intelligent estimate as to what your competitors are spending on a monthly basis for certain keywords. 

Are you wondering how this helps you? 

Well, with this data we are able to guide your marketing investment decision based upon what available marketing dollars you have. More simply put, we consider your available budget and suggest the route that is most beneficial for your business. This saves your business from failures such as getting caught in the middle of an unwinnable pay-per-click war with a competitor with a substantially larger marketing budget than you.   

Ready to invest in your future? 

Advertising Is Simple is proud to offer a competitive analysis from now until 1/31/18 at half the cost! For $495, we will put forth our proven and tested practices towards giving your business the competitive edge it needs to take the next step in 2019.   

Advertising Is Simple | 302.407.0431| info@AdvertisingIsSimple.com   

How to Get Client Testimonials to Up Your Marketing Game

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How to Get Client Testimonials to Up Your Marketing Game

One of the most powerful and cost-effective marketing tools for your business are client testimonials. Why? Because they deliver value from the people that know your services or products best.

If you’re wondering how to ask your clients to provide feedback about your work, we have great ideas that bring quick results. Check them out below!

 

8 Ways to Get Client Testimonials

  1. Ask Immediately – Timing is everything! You should reach out right after completing a project for your client. If they’re happy with your service, they will surely want to share feedback with you right away.
  2. Create a Review Sheet – Create your own document to solicit review on your Google My Business, Facebook and Yelp business listing to encourage your clients to leave reviews. Have the links go directly to your reviews page.
  3. Make it Easy – It’s important to provide simple ways for your clients to leave a testimonial. Whether it’s linking a specific page you want your reviews on in the initial email request or bringing a camera to the meeting for a video testimonial, make sure it’s all clear to follow!
  4. Ask the Right Questions – This is especially important if you’re asking your clients to provide a video testimonial. Having a set of questions to answer by your clients will help you get the information you need fast and efficiently. Not to mention, it will be much easier for your clients to provide specific feedback!
  5. Offer Different Ways to Provide Testimonials – If your clients are not comfortable with providing a review in front of a camera, ask them for a written testimonial. Also, determine whether you need more feedback left on your Business Facebook Page, Google Listing or any other local directory. Make sure your clients know how to leave a review on each platform!
  6. Look Out for Testimonials – Sometimes you don’t even have to ask for reviews. If you received a complimentary email from your clients or they left a great comment about your work/ products on social media, ask them if you can share it on your website. Just remember to put all screenshots in a separate folder to keep it organized before sharing.
  7. Create a Testimonials Page – Encourage your clients to provide a video testimonial so you can share it on your website. It will help your business with ranking higher in search, which equals to capturing more leads in the future.
  8. Use an Automated Service – There are certain platforms that will do the work for you. Just set up an account and customize your review request to start gathering those reviews. Customer Lobby is a great place to start.

 

See examples of our client testimonials below:

https://www.youtube.com/watch?v=KKf1XegdbGw

https://youtu.be/KKf1XegdbGw

 

Related article: 10 Steps to a Stellar Online Reputation

 

What’s your most effective way for getting client testimonials?

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now.

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

 

Is Your Website on Par with Legal Compliance and User Trust?

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legal compliance and user trust

So far, 2018 has been a big year for enforcing legal compliance (GDPR) and user trust (HTTPS), which are both critical elements to running your business online these days. The important question to ask now is: When was the last time you updated your website? 

If lately you’ve been noticing less traffic and conversions, it’s time to make changes. Without these important updates to your website’s functionality, you’re doing your own business a disservice. Here’s what you need to take care of immediately. 

 

GDPR (legal compliance) 

The sooner you get your business GDPR compliant the better.  According to this regulation approved by the EU Parliament, any company in the world that stores or processes data of people who live in the European Union needs to be in compliance with GDPR by May 25th 2018. Otherwise, you might face hefty fines – up to $24million (20m Euros) or 4% of annual global turnover, whichever is higher.  

Now, how to get your business compliant with GDPR? First, assign someone on your team responsible for reading the provisions of the GDPR to fully understand the requirements and specific circumstances your business might be involved with. Then make sure all your employees are aware of the new laws.   

Bottom line is, you need to immediately update your Privacy Policy and have it visibly displayed and easily accessible on your website. See our example here.  

Next, you need to inform your online visitors of the cookies available on your website and give them a choice to opt in or out. 

It should look similar to this: 

user trust cookies 

User Trust and Data Security  

Data security has been the top concern in 2018, and it all comes down to establishing and maintaining user trust. Google Chrome announced a lot of changes to their online functionalities, especially regarding old http websites. The question is: Have you implemented the SSL Certificate on your website yet? 

What is SSL Certificate? 

According to Go Daddy, a certificate serves as an electronic “passport” that establishes an online entity’s credentials when doing business on the Web. When an Internet user attempts to send confidential information to a Web server, the user’s browser accesses the server’s digital certificate and establishes a secure connection. 

 Benefits-of-Upgrading-to-HTTPS

(what you see when you enter old http websites) 

 

In other words, if being authentic and making your customers feel well taken care of is your top priority, this update is crucial to running your business online. Trust, confidentiality, protection and better search (SEO) are some of the major benefits of upgrading your old http website to https.  

 

Need assistance with implementing all necessary changes to your website? Contact Advertising Is Simple today! 

 

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now. 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

6 Teachable Networking Skills to Use at Your Next Business Event 

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Networking may not be your favorite thing to do, but it sure does prove great results when done right! Such opportunity to make new connections whether just on a personal or business level should be treated as privilege, not a chore.  

If networking makes you feel uncomfortable, here are 6 attainable ways to make your next business event a success. 

 

6 Teachable Networking Skills

 

  1. Don’t just hang out with the people you already know. Yes, making connections with strangers may be out of your comfort zone but nothing good will ever happen for your business if you stay in your own bubble. To ease into networking at the business event, find someone who’s standing alone and make them feel special by starting a conversation. Typically, high-traffic areas such the bar or food table are great for networking.
  2. You’re not there to do business. Networking is a social and business gathering but you’re not there to just sell your products or services. Make sure to establish a relationship first so you can hopefully gain long-term clients in the future.
  3. Focus on 2-3 quality interactions. Listen when you join a conversation, then show you were listening by asking follow up questions. Make it about them, because it shows you care about making a meaningful interaction.
  4. Give more than take. You’re not there to just collect the business cards, so make sure you get to know people and leave a good lasting impression about you and your business. Ask questions and how you can help the people you’re talking to rather than making it all about yourself.
  5. Make notes on business cards. If you’re having trouble remembering people, write down important facts or things they mentioned on the business card they gave you. It will help you remember next time you see each other or when having a phone follow up.
  6. Set up at least one quality follow up meeting. Do it within the first 48 hours of meeting before they completely forget about you. 

 

Whether you follow our networking tips or not, make sure you don’t go to your next business event without a plan. Your goal should be to make meaningful interactions and earn an opportunity to meet again. Will the people you give your business cards to become your potential clients? You won’t know unless you try! 

 

If you’re a business owner in Delaware or Philadelphia area who needs more business coaching and networking tips, join Joe White at the monthly Goldmine Network Lunch in Wilmington, DE. There is no charge to attend and plenty to learn! 

 

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now.   

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com   

 

Full-service Advertising Agency in Delaware

14 Ashley Place
Wilmington, DE 19804
Phone: (302)407-0431

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