Customer Acquisition

Make Your Business Stand Out with Google Guarantee & Upgraded GMB Profile

August 4, 2020 by Paulina Cruz

Back in April 2019, Google tested a subscription-based service for a monthly fee known as Google Guarantee. Such certification means your Google My Business profile gets an upgrade, which is supposed to make it easier for customers to choose your company over others when they’re conducting an online search.

The Google Guaranteed badge is available for businesses that pass a Google screening and qualification process through Google Local Services.

If your business is backed by Google Guarantee, and your customers (who found you through Google) aren’t satisfied with work quality, Google may refund the amount paid for the service. The upper limit of lifetime coverage for claims in the United States is $2,000.

Your business can be a part of Google Guarantee if you meet these eligibility requirements including a background check. The cost of the program is $50 per month or $600 per year.

What does Google Guarantee cover?

This new Google badge covers claims up to the amount on the job invoice up to the lifetime cap for coverage. Services, however, must be booked through Google Local Services. The Google Guarantee doesn’t cover add-on or future projects, damages to property, dissatisfaction with price or provider responsiveness, or cancellations.

Whether Google Guarantee becomes successful and available to all business is still to be determined, but it’s definitely something to look out for when updating your Google My Business profile in the future. The competitive advantage may be worth this upgrade!

Advertising is Simple is in the business of making advertising simple and we begin by creating you a great website to show off your brand. We make sure that your site has all the necessary features so that you can create a lasting impression and take pride in your web presence. To view our website portfolio, click here.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

A Guide to Small Business Loans Available Through The Cares Act

April 8, 2020 by Paulina Cruz

If you’re a business owner who is currently trying to figure out how to survive amid the spread of COVID-19, we’re here for you. As you probably already know, the U.S. Government put together the Cares Act that is offering solutions and small business loans to help navigate these difficult times.

To help you better understand all options available out there, we put together this infographic that explains some small business loans that you might want to consider.

Here at Advertising Is Simple, we’ve been working nonstop to help our clients weather this storm and come out on the other end even stronger than before. As a small business, we understand the value of community support and we know that by coming together, we can overcome anything.

Got more questions about small business loans?

Here are some other helpful resources to check out:

FAQ: CARES Act Relief From Employer Payroll Taxes

Which Loan Program Is Right for My Business?

Small Business Development Center – Disaster Assistance

10 Commonly Asked Coronavirus Small Business Loan Questions

5 Things Small Business Owners Can Do

A Step-by-Step Guide on How to Apply for an SBA Economic Injury Disaster Loan

Emergency Small Business Loan Guide

[Printable] COVID-19 Customizable Flyer: Health First

[Printable] Delaware Emergency Order for Open Shops (Out-of-State Residents)

If you have more questions or would like to find out how Advertising Is Simple can help your business, contact us today!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Here’s Your Must-Have Digital Strategy Checklist

March 9, 2020 by Paulina Cruz

When discussing your digital marketing strategy, we can’t forget about all the other basic business elements that will contribute to your plan of action. Understanding your “why”, having a polished elevator pitch, defining your buyer persona and knowing your competitive advantage are crucial concepts to take into consideration before implementing your digital strategy.

According to The Digital Minds Book by WSI, building your plan of action requires answering important questions first. Here’s what should be on your digital strategy checklist:

Must-Have Digital Strategy Checklist

Building Your List and Your Database – This is where you’re going to nurture your prospect and customer base. Choose a platform that allows you to monitor every stage of your customer’s journey all the way to the sales pipeline.
Building Your Core Message – Think of this as a story your brand needs to tell the customers so they better understand your services or products. The more you focus on one main idea you’re trying to sell the better!
Defining Goals Within Your Strategy – Your marketing message should align with goals you’re trying to accomplish. Whether it’s generating more leads and sales, gaining authority and relevance in your industry or simply nurturing relationships and connections you already have, defining your goals will help you develop a more accurate brand messaging later on.
Defining the Channels – Each channel requires a different format so be selective when trying to find the right platform to carry your message. A question you should ask yourself here is: What are the digital channels that you will use to reach each buyer persona?
Measuring Results – This is the final strategy element that is best utilized when paired with marketing automation tools that provide analytics on a regular basis.

Need help?

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

How to Identify Your Ideal Customer Using a Buyer Persona

February 11, 2020 by Paulina Cruz

While digital marketing is a multi-faceted job, one of the most important responsibilities for us digital marketers is to know who we’re talking to. Without defining that perfect buyer persona in the beginning, it’s rather challenging to turn leads into loyal customers later on…

That being said, you can’t execute a successful digital marketing campaign without knowing your target market. Want to know how to identify your ideal customer? Here’s what you need to know first.

What Is a Buyer Persona?

According to Alan Cooper (a pioneer software developer), a buyer persona is a semi-fictional representation of your ideal customer based on market research, customer demographics and behavior, real data about your existing customers, and your understanding of their motivations and challenges.

Whether you’re in the midst of developing a product or getting ready to launch a marketing campaign, we strongly recommend considering your buyer persona before you dive into this next step. There’s nothing worse you can do for your business than sending out the wrong messaging that doesn’t resonate with the people you want to do business with. However, if developed correctly, buyer personas will point you into the direction of customers who will bring you the most revenue on a long-term basis.

Identifying Your Ideal Customer Using a Buyer Persona

Great tools to start with are Google Analytics and Facebook Audience Insights. Those existing demographics can point you in the right way of who your buyer personas might be. Pay attention to the characteristics such as gender, age, visitor location and their interests.

Another way to identify your ideal customer is to review your existing customer base. Can you identify the contacts that decided to do business with you in the past? This is important to keep in mind because you don’t want customers who are just interested in seeing your content. You want those who are making purchasing decisions!

Part of the process of creating a strong buyer persona is to understand your unique selling points. How does your ideal customer engage in your sales process? What can you do to help them solve their problems? What about your content? Is there a call to action? Those are all questions you should be asking yourself before nailing down your ideal customer.

Need help?

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Small Biz Owner’s Guide to Using Pinterest for Business

May 14, 2019 by Paulina Cruz

Digital marketing can sometimes be a bit overwhelming for a small business owner and we get it. With the pressure to be active on Facebook, Twitter, Instagram, YouTube, Snapchat and Pinterest, it’s really a full time job to maintain all your social media accounts… However, what if we told you your business doesn’t have to be present on all social media platforms? Choose to be on the ones that will benefit your business the most!

In today’s post we’re sharing 6 tips for using Pinterest for Business and why you should start working on it today!

Small Biz Owner’s Guide to Using Pinterest for Business

There you go! 6 easy yet rewarding steps for taking your Pinterest for Business to the next level. If you need help managing your business account, don’t hesitate to contact Advertising Is Simple.

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.

Call 302-407-0431