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Google Trends as a Powerful Digital Marketing Tool

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Google Trends as a Powerful Digital Marketing Tool

Your digital marketing is only as effective as your efforts to find the right target audience who’s interested in what you have to say. While there are many marketing tools available to do just that, figuring out which ones can bring you the most value and return on investment is crucial. Today, let’s take a closer look at a free Google data explorer called Google Trends.

Google Trends

With Google Trends, you can not only explore what the world is searching in real time, but you can also use your findings to later target specific keywords in your marketing efforts. Such database is priceless nowadays if you take into the consideration the fact Google handles over 3.5 billion searches per day across the globe.

Having access to such a vast database (for free) can be a very powerful digital marketing tool. Knowing what’s the most popular search term is relevant to marketers finding the map to a pot of gold. While they’re not exactly digging for gold yet, at least they have a very good idea on where to start.

How to Use Google Trends

You can use Google Trends to see search interest in a topic or search term over time, where it’s being most-searched and what else people search for in connection with it. You can also compare trends against each other and look at data regionally vs all other searches. In addition, a new Google Trends update allows now filtering the trends in a real or non-real time, meaning you can access data going back as far as 2004.

Google Trends explained

Google Trends can be especially useful if your marketing focuses on content storytelling. Seeing trends in what people are searching for and how they’re responding to different moments can easily explain the magnitude of each event over time.

For more industry tips and updates on different Google tools and features, click here.


Need Help with Your Digital Marketing Efforts?

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in digital marketing with a strong focus on adaptive search engine optimization, website design, video marketing, pay-per-click campaigns, and original content management.

  

AdvertisingIsSimple | 302.407.0431|

 info@AdvertisingIsSimple.com

5 Must Have Website Design Elements that Enhance User Experience

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5 Must Have Website Design Elements that Enhance User Experience

Things happen quickly in the digital world and it should come as no surprise that website design has been rapidly changing over the last few years. With Google favoring mobile-friendly websites as well as the explosion of consumer need for graphic content such as videos, it has become necessary for a constant monitoring and adjustments to a company’s digital strategy. 

Not to mention, a well-maintained website generates more leads and helps to grow your business. If your site is more than a few years old, it is safe to say that you are in need of a website makeover.  

To demonstrate the must have website design elements that will enhance the user experience, we will use one of the recent website makeovers we did for our client, Frank’s Wine.

 

5 Must Have Website Design Elements:

 

1. Use a Responsive Design – Your website design should respond to the visitor’s behavior and be displayed properly on different devices or screen sizes. This is achieved by designing flexible grids and layouts and well as including images and CSS media queries. 
 
2. Mobile-Friendly Functionality – It is important to have a clean and efficient design that fits a small phone or tablet screen that is easy to navigate. Making contact and taking action are important features to take into consideration when planning out a mobile website. Many smartphone users are making spur of the minute decisions, such as where to eat or purchase an item by searching for reviews, price comparisons and product specifications from their mobile device.

Franks Wine mobile friendly website

3. Multiple Optimized Landing Pages – While redesigning your website should focus on the visual elements, form and function need to work well together. Make sure to incorporate SEO  on each landing page you create. Building a beautiful website does you no good if no one can find it!

landing pages

4. Include Social Media Links – Showcasing every way you can communicate, connect and engage with your potential customer is crucial in today’s marketing climate. That is why you need to make sure that you include your social media links on the website in the clear way, should your visitors choose to connect with you through different platforms. 

social media

5. Provide Calls to Action on Every Page – Whether you provide services or sell products, in order to encourage your website visitors to take action you need to include CTA buttons on each page. See the example below:

 

Related: 5 Reasons Why a Good Website Design is Important for Business Growth 

Advertising your business is a big part of growing your business. But if you don’t have all your ducks in a row, you could be wasting your advertising dollars. To be a success, you need a website that works for you and allows your customers to get what they are looking for. 
 

If you have any questions or would like to find out more about how Advertising Is Simple can help you design a website, get in touch! 

AdvertisingIsSimple | 302.407.0431| 

info@AdvertisingIsSimple.com 

Make Your Business Stand Out with Google Guarantee & Upgraded GMB Profile

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Make Your Business Stand Out with Google Guarantee & Upgraded GMB Profile

Back in April 2019, Google tested a subscription-based service for a monthly fee known as Google Guarantee. Such certification means your Google My Business profile gets an upgrade, which is supposed to make it easier for customers to choose your company over others when they’re conducting an online search.

Google-Guaranteed-GMB upgrade

The Google Guaranteed badge is available for businesses that pass a Google screening and qualification process through Google Local Services.

If your business is backed by Google Guarantee, and your customers (who found you through Google) aren’t satisfied with work quality, Google may refund the amount paid for the service. The upper limit of lifetime coverage for claims in the United States is $2,000.

Your business can be a part of Google Guarantee if you meet these eligibility requirements including a background check. The cost of the program is $50 per month or $600 per year.

What does Google Guarantee cover?

This new Google badge covers claims up to the amount on the job invoice up to the lifetime cap for coverage. Services, however, must be booked through Google Local Services. The Google Guarantee doesn’t cover add-on or future projects, damages to property, dissatisfaction with price or provider responsiveness, or cancellations.

 

Whether Google Guarantee becomes successful and available to all business is still to be determined, but it’s definitely something to look out for when updating your Google My Business profile in the future. The competitive advantage may be worth this upgrade!

 

Advertising is Simple is in the business of making advertising simple and we begin by creating you a great website to show off your brand. We make sure that your site has all the necessary features so that you can create a lasting impression and take pride in your web presence. To view our website portfolio, click here. 

  

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

5 Must-Have WordPress Plugins That Enhance Website Functionality

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5 Must-Have WordPress Plugins That Enhance Website Functionality

Building a website without SEO is like building a road without direction. It could be costing you more than you imagine. Your website is the home base for all your marketing efforts. That’s why your page loading time should be up to speed and design clean and user friendly and all content fully optimized for search. One way to achieve it? By installing some WordPress Plugins that enhance the performance of your website.  

According to this research, a visitor can form an opinion about your online presence in about .05 seconds once the page loads. That means what they see online can either make or break your business! If a well-designed website is not one of your most utilized tools at the moment, we’re here to tell you it’s time to use these must-have WordPress Plugins.  

  

5 Must-Have WordPress Plugins That Enhance Website Functionality  

 

  1. Yoast SEO– This WordPress plugin is one of the most popular ones as it helps you with your search engine optimization. Since we all know how important it is to feature optimized content on your website, it’s worth considering this plugin for its readability and SEO analysis.  
  2. Google XML Sitemaps– Once you install and activate this plugin on your website, a sitemap will be generated automatically. This way it’s easier for search engines to index your blog. The plugin does everything for you, updating your sitemap after each new piece of content that you publish. 
  3. W3 Total Cache– As Neil Patel once mentioned, many people overlook just how important it is to provide a lightning quick experience with each website visit. Even Google has made it clear that site speed is an important ranking factor. Thankfully with this plugin, you can improve site speed, as well as the overall user experience. 
  4. Jetpack – We cannot stress enough how important it is to invest in your website’s security! This plugin provides just that, plus it offers performance and site management. Jetpack is your site’s security detail, guarding you against brute-force attacks and unauthorized logins.
  5. Akismet Anti-Spam– Quite possibly the best way in the world to protect your blog from spam. Akismet checks your comments and contact form submissions against our global database of spam to prevent your site from publishing malicious content.

  

Read more: 5 Reasons Why a Good Website Design is Important for Business Growth  

  

As they say, your website is a window to your business, so make sure it’s fully optimized and set up for success! If you still don’t know where to start, we can help! 

 

Advertising is Simple is in the business of making advertising simple and we begin by creating you a great website to show off your brand. We make sure that your site has all the necessary features so that you can create a lasting impression and take pride in your web presence. To view our website portfolio, click here. 

  

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

 

What to Do Before Implementing Your New Digital Marketing Strategy in 2020

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Digital Marketing Strategy in 2020

New year, new digital marketing strategy! Now that we’re halfway through the first month of 2020, it’s time to talk about your business. Analyzing your business is the first step to understanding your plan of action. 

Are you wondering where to start? Here’s what you need to take into consideration before you figure out the best digital marketing strategy for your business. 

 

What to Do Before Implementing New Digital Marketing Strategy in 2020 

 

  1. Digital Audit – There’s always room for improvement and your business online presence is no exception. When was the last time you updated your website? How about your online directories? Taking care of your online properties strengthens your SEO, which results in generating more leads for your business!
  2. SEO Audit – This is when you determine which keywords bring you the most traffic or which web pages attract relevant traffic to your site. Tools like SEMrush work great to figure this out on a page by page level. Once you figure out the list of your best keywords, make sure to go over your meta titles, descriptions, headings and content for each webpage to see where you can improve.
  3. Content Audit – Think of your content as a marketing opportunity to reach your potential clients. What you put out there has a great power to take your clients from the awareness to the decision stage. Does your current content provide value, relevancy and include a call to action?
  4. Social Audit – What social media channels are you currently using? What type of engagement is your business getting? How about your followers and online reviews? Once you figure out which platforms are generating the most interactions, you will know what social media channels are worth your money and time.
  5. Insights Audit – Monitoring your website each month is crucial to know how your digital marketing efforts are supporting your business objectives. Free tools like Google Analytics are easy to use and the data they provide can help you make informed business decisions in the future. 

 

 

As you can see, the first step to creating a comprehensive and successful digital marketing strategy in 2020 is looking at a big picture. Once you audit all of the mentioned avenues, you will have a better understanding how you can improve your strategy so your business can thrive! 

Need help? Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.   

   

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com   

 

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