SEO | Advertising Is Simple Delaware

Make Your Business Stand Out with Google Guarantee & Upgraded GMB Profile

August 4, 2020 by Advertising

Back in April 2019, Google tested a subscription-based service for a monthly fee known as Google Guarantee. Such certification means your Google My Business profile gets an upgrade, which is supposed to make it easier for customers to choose your company over others when they’re conducting an online search.

The Google Guaranteed badge is available for businesses that pass a Google screening and qualification process through Google Local Services.

If your business is backed by Google Guarantee, and your customers (who found you through Google) aren’t satisfied with work quality, Google may refund the amount paid for the service. The upper limit of lifetime coverage for claims in the United States is $2,000.

Your business can be a part of Google Guarantee if you meet these eligibility requirements including a background check. The cost of the program is $50 per month or $600 per year.

What does Google Guarantee cover?

This new Google badge covers claims up to the amount on the job invoice up to the lifetime cap for coverage. Services, however, must be booked through Google Local Services. The Google Guarantee doesn’t cover add-on or future projects, damages to property, dissatisfaction with price or provider responsiveness, or cancellations.

Whether Google Guarantee becomes successful and available to all business is still to be determined, but it’s definitely something to look out for when updating your Google My Business profile in the future. The competitive advantage may be worth this upgrade!

Advertising is Simple is in the business of making advertising simple and we begin by creating you a great website to show off your brand. We make sure that your site has all the necessary features so that you can create a lasting impression and take pride in your web presence. To view our website portfolio, click here.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

5 Must-Have WordPress Plugins That Enhance Website Functionality

July 21, 2020 by Advertising

Building a website without SEO is like building a road without direction. It could be costing you more than you imagine. Your website is the home base for all your marketing efforts. That’s why your page loading time should be up to speed and design clean and user friendly and all content fully optimized for search. One way to achieve it? By installing some WordPress Plugins that enhance the performance of your website.

According to this research, a visitor can form an opinion about your online presence in about .05 seconds once the page loads. That means what they see online can either make or break your business! If a well-designed website is not one of your most utilized tools at the moment, we’re here to tell you it’s time to use these must-have WordPress Plugins.

5 Must-Have WordPress Plugins That Enhance Website Functionality

Yoast SEO– This WordPress plugin is one of the most popular ones as it helps you with your search engine optimization. Since we all know how important it is to feature optimized content on your website, it’s worth considering this plugin for its readability and SEO analysis.
Google XML Sitemaps– Once you install and activate this plugin on your website, a sitemap will be generated automatically. This way it’s easier for search engines to index your blog. The plugin does everything for you, updating your sitemap after each new piece of content that you publish.
W3 Total Cache– As Neil Patel once mentioned, many people overlook just how important it is to provide a lightning quick experience with each website visit. Even Google has made it clear that site speed is an important ranking factor. Thankfully with this plugin, you can improve site speed, as well as the overall user experience.
Jetpack – We cannot stress enough how important it is to invest in your website’s security! This plugin provides just that, plus it offers performance and site management. Jetpack is your site’s security detail, guarding you against brute-force attacks and unauthorized logins.
Akismet Anti-Spam– Quite possibly the best way in the world to protect your blog from spam. Akismet checks your comments and contact form submissions against our global database of spam to prevent your site from publishing malicious content.

As they say, your website is a window to your business, so make sure it’s fully optimized and set up for success! If you still don’t know where to start, we can help!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

What to Do Before Implementing Your New Digital Marketing Strategy in 2020

January 14, 2020 by Advertising

New year, new digital marketing strategy! Now that we’re halfway through the first month of 2020, it’s time to talk about your business. Analyzing your business is the first step to understanding your plan of action.

Are you wondering where to start? Here’s what you need to take into consideration before you figure out the best digital marketing strategy for your business.

What to Do Before Implementing New Digital Marketing Strategy in 2020

Digital Audit – There’s always room for improvement and your business online presence is no exception. When was the last time you updated your website? How about your online directories? Taking care of your online properties strengthens your SEO, which results in generating more leads for your business!
SEO Audit – This is when you determine which keywords bring you the most traffic or which web pages attract relevant traffic to your site. Tools like SEMrush work great to figure this out on a page by page level. Once you figure out the list of your best keywords, make sure to go over your meta titles, descriptions, headings and content for each webpage to see where you can improve.
Content Audit – Think of your content as a marketing opportunity to reach your potential clients. What you put out there has a great power to take your clients from the awareness to the decision stage. Does your current content provide value, relevancy and include a call to action?
Social Audit – What social media channels are you currently using? What type of engagement is your business getting? How about your followers and online reviews? Once you figure out which platforms are generating the most interactions, you will know what social media channels are worth your money and time.
Insights Audit – Monitoring your website each month is crucial to know how your digital marketing efforts are supporting your business objectives. Free tools like Google Analytics are easy to use and the data they provide can help you make informed business decisions in the future.

As you can see, the first step to creating a comprehensive and successful digital marketing strategy in 2020 is looking at a big picture. Once you audit all of the mentioned avenues, you will have a better understanding how you can improve your strategy so your business can thrive!

Need help? Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com

Time to Get Your 2020 Digital Marketing Strategy in Order

December 10, 2019 by Advertising

As we get closer to welcoming a new year, now is a perfect opportunity to start working on your 2020 digital marketing strategy. We know how hard it is for small to mid-sized companies to compete with larger competitors in the industry. This is why getting you marketing strategy in order before the new year comes is crucial to staying ahead of the game.

If you don’t know where to start, we put together a list of essential digital marketing strategies that are sure to grow your brand in 2020:

Time to Get Your 2020 Digital Marketing Strategy in Order

SEO audit – There is no denying that SEO (Search Engine Optimization) is one of the most cost-effective methods of marketing. It not only allows you to target a certain market niche, but it also gives you greater control over your advertising budget. If your website and online listings are not optimized for search yet, it’s time to change that. Interested in receiving a free no-obligation SEO Report on your website? Click here!
Content Calendar – From blog articles to video content and social media posts, the best thing you can do to have success with content creation is to plan ahead. Take the time to put together a content calendar for your business so you can execute all of your ideas efficiently in the future!
SSL Certificate – There’s nothing more important to your brand than being authentic and making your customers feel well taken care of. That is why security of their private information should be your top priority when managing your online business. By implementing the SSL Certificate on your website, you establish an online entity’s credentials for doing business on the Web. Such action promotes trust, protection, confidentiality and also, better ranking of your business in Google search.
Mobile-friendly Website – What is your mobile strategy? Providing a mobile-friendly experience is not only a good marketing move, it is expected. Google even implemented mobile-friendly algorithm that provides businesses that have optimized their website for mobile usage higher rankings when users search on mobile devices.
Video Content – Video has been getting a boost in search from all voice queries, so don’t neglect it in 2020. Producing video content is a great way to liven up your marketing strategy!

Ready to take 2020 by storm?

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in internet, television, and radio advertising, and are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com

Here’s How Claiming Online Business Directories Can Help Your Company

October 16, 2019 by Advertising

Using online properties to effectively develop a stellar digital reputation is a marathon, not a sprint. Getting your house in order (your website, your social media accounts and online business directories) is a good place to start. Having a consistent and diverse reputation management plan will keep your business and brand on topic and on the positive side of your audience.

However, ending there is not going to help you create the lead generation that will help you to grow your online presence. The key to marketing success is constantly updating, adapting, measuring, analyzing and tweaking your strategy to better optimize your results.

While SEO is in a constant state of flex, it is something you cannot afford to overlook. There is a lot of factors to consider well before you claim your share of the marketplace. First, let’s discuss business directories and how they play a big part of getting your business a great online presence.

Business Directories

If you want your company to rise in rankings on search engine results pages, take the time to claim your business directories as soon as possible. Think of it as yellow pages in a phone book. You want potential customers to know everything about your business in the most accessible way to get more leads. That’s why online directories are so important for your business.

Things like your company address, phone number, email address and website link should be consistent and updated regularly so any potential customer or client can find your business right away. Some popular websites to list your company information include Google My Business, Manta, Yellow Pages, Yelp, Facebook, Bing Places and Better Business Bureau.

Taking the time to claim your local business listings comes with many more benefits for your company. Besides helping your customers find you, you are also able to reach more people who are looking for specific services. How’s that for a FREE advertising opportunity? Yes, you read it right FREE, business directories are one of the most cost-effective marketing tools ever.

Needless to say, being properly listed in directories and using adaptive search engine optimization can be a game changer when trying to grow your business. Your business needs to be found!

At Advertising Is Simple, we simplify the complicated process of managing and verifying directory listings that are pertinent to your industry and location. We also optimize the directory listings with targeted keywords, optimized images and video.

If you have and questions or would like to find out more about how AIS can help you compete in the digital marketplace and manage your online presence, get in touch!

Call 302-407-0431