Local SEO can be a game-changer for small businesses, if it’s done right. But there’s one detail that often gets overlooked and could be quietly hurting your rankings: NAP consistency. If your Name, Address, and Phone Number (NAP) aren’t exactly the same everywhere your business appears online, you might be sending mixed signals to Google and your customers.
What Is NAP Consistency?
NAP stands for:
- Name of your business
- Address of your physical location
- Phone Number customers can use to reach you
Google uses these details to confirm that your business is legitimate and trustworthy. If your information differs slightly across platforms, like using “Street” on your website but “St.” on Yelp, it can confuse search engines and make your business appear less credible.
Why NAP Inconsistencies Hurt Your Local SEO
Here’s what happens when your NAP is inconsistent across online directories, social platforms, and local listings:
- You may drop from Google’s local map pack
- You’ll likely see fewer impressions from local searches
- Customers may call the wrong number or drive to an old location
- You risk appearing unreliable or unprofessional
Even small changes, like adding a suite number or misspelling your business name, can reduce your visibility in local search results.
How to Fix Your NAP
Getting your NAP in line doesn’t have to be complicated. Here’s where to start:
- Audit Your Listings
Check your business information on Google, Yelp, Facebook, Bing, and other directories. - Match Every Detail: Make sure your business name, address, and phone number are written exactly the same way—everywhere. Use the version from your website as the “master copy.”
- Use a NAP Management Tool or Hire Help: Tools like Yext, BrightLocal, or our Local SEO services can streamline this process for you.
At Advertising Is Simple, our Local SEO Setup Package includes a full NAP audit, corrections across major directories, and optimization of your Google Business Profile.
This May only, get 20% off Directory Listings Service and we’re waiving the usual $299 setup fee, too! We’ll set you up on over 50 national and local directories to boost your visibility fast! Whether you’re a retail shop, restaurant, contractor, or local service provider, now’s the perfect time to get your listings in order and boost your visibility.
NAP consistency might seem small, but it makes a big difference. Get ahead of your competitors by fixing it now and let us help you make it easy. Contact us to get started and claim your May discount
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