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SEO

Why NAP Consistency Is Crucial for Local SEO Success

Why NAP Consistency Is Crucial for Local SEO Success

May 7, 2025 by Advertising

Local SEO can be a game-changer for small businesses, if it’s done right. But there’s one detail that often gets overlooked and could be quietly hurting your rankings: NAP consistency. If your Name, Address, and Phone Number (NAP) aren’t exactly the same everywhere your business appears online, you might be sending mixed signals to Google …

Read moreWhy NAP Consistency Is Crucial for Local SEO Success
What Google’s AI-Powered Search Means for Your SEO Approach

What Google’s AI-Powered Search Means for Your SEO Approach

November 5, 2024 by Advertising

In a world where digital marketing trends change at lightning speed, Google has introduced a new game-changer: AI-powered search. With the recent launch of its AI-enhanced Search Generative Experience (SGE), Google is not only refining how users interact with search engines but also transforming the way businesses approach SEO. If you’re wondering what this means …

Read moreWhat Google’s AI-Powered Search Means for Your SEO Approach

Your Comprehensive On-Page and Off-Page Optimization Checklist

March 6, 2024 by Advertising

Mastering the art of SEO involves a harmonious blend of on-page and off-page optimization strategies. These two pillars, when executed effectively, work well to enhance your website’s visibility, attract organic traffic, and elevate your online presence. In this comprehensive guide, we’ll delve into the significance of both on-page and off-page SEO, providing actionable insights and …

Read moreYour Comprehensive On-Page and Off-Page Optimization Checklist
Google... (aka the Electronic Yellow Pages)

Google… (aka the Electronic Yellow Pages)

August 12, 2021 by Advertising

The Yellow Pages were once the fat book of solutions to many people’s problems. Whether it was a locksmith, a contractor, a seamstress, or a dog sitter you needed – The Yellow Pages were the primary business directory you depended on for finding help when you needed it, but not anymore. Nowadays, you’ll probably only …

Read moreGoogle… (aka the Electronic Yellow Pages)
Top 7 SEO Tips for Local Business

Top 7 SEO Tips for Local Business

April 19, 2021 by Advertising

Have you heard of SEO (Search Engine Optimization), and know that it can be beneficial for your business, but just don’t know where to start? Here is a checklist of our top 7 SEO tips to show you what areas you should focus on, what needs to be optimized, and what you need to do …

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Google Trends as a Powerful Digital Marketing Tool

Google Trends as a Powerful Digital Marketing Tool

September 1, 2020 by Advertising

Your digital marketing is only as effective as your efforts to find the right target audience who’s interested in what you have to say. While there are many marketing tools available to do just that, figuring out which ones can bring you the most value and return on investment is crucial. Today, let’s take a …

Read moreGoogle Trends as a Powerful Digital Marketing Tool
5 Must-Have WordPress Plugins That Enhance Website Functionality

5 Must-Have WordPress Plugins That Enhance Website Functionality

July 21, 2020 by Advertising

Building a website without SEO is like building a road without direction. It could be costing you more than you imagine. Your website is the home base for all your marketing efforts. That’s why your page loading time should be up to speed and design clean and user friendly and all content fully optimized for search. …

Read more5 Must-Have WordPress Plugins That Enhance Website Functionality
Search Engine Optimization Tips

Search Engine Optimization Tips for a Small Business [Video]

June 5, 2019 by Advertising

There is no denying that SEO (Search Engine Optimization) is one of the most cost-effective methods of advertising. Why? Because it not only allows your small business to target a certain market niche, but it also gives you greater control over the advertising budget. Let’s be honest, word of mouth advertising can only take your business …

Read moreSearch Engine Optimization Tips for a Small Business [Video]
3 Things You Should Know About Implementing SEO Into Your Digital Strategy

3 Things You Should Know About Implementing SEO Into Your Digital Strategy

January 18, 2018 by Advertising

If you own a business and know the importance of digital marketing, you probably already heard of SEO. It is a common expectation these days that Search Engine Optimization (SEO), if implemented right, will undoubtedly drive sales to your business. Well, as digital marketers dealing with SEO tactics in daily basis, we’re here to tell …

Read more3 Things You Should Know About Implementing SEO Into Your Digital Strategy
4 Tips for Getting Your Videos Ranked on YouTube 

4 Tips for Getting Your Videos Ranked on YouTube 

January 4, 2018 by Advertising

Every video content creator or marketer at some point dreams of one thing – to get videos ranked on YouTube. But did you know 60% of YouTube views come from Google searches? Since Google is the world’s largest search engine plus it owns YouTube, successfully getting your videos ranked on Google will ultimately get it …

Read more4 Tips for Getting Your Videos Ranked on YouTube 
SEMPO_Cities

AIS Hosting 2017 SEMPO Cities Delaware Valley: The Future of Digital Marketing

October 24, 2017 by Advertising

Looking to expand your knowledge on the latest SEO practices, Internet marketing and video? Advertising Is Simple is proud to announce that next Wednesday, November 1st, we will be hosting an exciting event with SEMPO, bringing you the latest updates on all things digital marketing. What is SEMPO? SEMPO is a global non-profit organization serving …

Read moreAIS Hosting 2017 SEMPO Cities Delaware Valley: The Future of Digital Marketing
10 Tips to Run an Inbound Marketing Campaign

10 Tips to Run an Inbound Marketing Campaign for Your Delaware Business

May 2, 2017 by Advertising

In the business world, there are many different sub fields discussed about the promotion and advertising of your given business. One of the most important concepts to gain revenue and overall sales on your business is how you integrate marketing strategies daily. Without a plan to market and sell your business to customers, you will …

Read more10 Tips to Run an Inbound Marketing Campaign for Your Delaware Business

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