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Here’s Why Your Company Needs a Google My Business Page

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Google My Business Page

One of the greatest things about marketing these days is that you can start promoting your business using free tools. You surely already know of the power of Google, but have you reaped the benefits of using Google My Business yet? 

If you’re looking to bring more exposure to your local business, one way to do this is by claiming your Google My Business (GMB) page for your company. That’s the first step to local optimization. Here’s what else you can do. 

Google My Business 

Having a Google My Business page allows you to manage your brand’s online presence across Google’s powerful search engine. Posting through GMB let’s you publish your events, products, services and special deals directly to Google Search and Maps. By creating new posts each week, you can place your timely text, video, or photo content in front of customers when they find your business listing on Google. What’s a better way to build brand awareness? 

Google My Business page listing

Besides using your Google My Business listing to bring more exposure to your brand, you also get the access to Google’s Insights.  

Google My Business insights

Did you know businesses with recent photos typically receive more clicks to their websites? Or the fact that posting more photos to your page will help you stay ahead of a competition and rank higher? 

GMB insights

Google’s insights let you find out where customers view your business on Google, the most common actions that people take on your listing and whether they used directions to find your business on the map. It’s basically a free guide that ensures your business is set up for success! 

As you can see, Google offers a variety of ways to optimize and make the most of your Google My Business profile. If your business needs help managing the online presence, contact Advertising Is Simple today! We are your local Delaware digital marketing experts! 

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

Search Engine Optimization Tips for a Small Business [Video]

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Search Engine Optimization Tips

There is no denying that SEO (Search Engine Optimization) is one of the most cost-effective methods of advertising. Why? Because it not only allows your small business to target a certain market niche, but it also gives you greater control over the advertising budget.

Let’s be honest, word of mouth advertising can only take your business so far. If you’re serious about marketing your business in order to grow, check out our Search Engine Optimization tips.

 

Search Engine Optimization Tips for a Small Business

Still need help with Search Engine Optimization?

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of Search Engine Optimization, that’s why we call it ‘Adaptive SEO’. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in depth analytics to get you the highest rate of return on your advertising dollars.

If you have any questions or would like to find out more about how Advertising Is Simple can help you rank your business higher in the search engines, get in touch. 

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

5 Steps to Kickstart Search Engine Optimization for Your Local Business

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search engine optimization tips

There are many Search Engine Optimization tactics and at times it has frustrated even digital marketing professionals to determine which one of them work and which don’t. One thing is clear, though. Google is rewarding those websites that are optimized across the board for all types of devices including mobile and desktop.  

What local businesses need to realize is that an effective digital marketing strategy is a lot of various tools, of which the main ingredient is SEO that need to be implemented in a cohesive manner to achieve marketing harmony.  

Does your business website indicate a positive user experience at the moment? If you’re not sure, here are 5 SEO essentials that are sure to kickstart higher search rankings for your local business. 

 

5 Steps to Kickstart Search Engine Optimization for Your Local Business
 

  • Updating your local directories and verifying your site on online listings such as Google My Business, Yelp, and Manta. 
  • Having a secure website that loads quickly and is easy to navigate both on a desktop and mobile devices. 
  • Implementing meta data for each page and including ALT tags for each image. 
  • Establishing a sitemap to identify the type of website page. 
  • Consistently sharing well–written and original content that is valuable to readers. 

The bottom line is, you can get great results for your Delaware Business if you start using these 5 steps right away to attract more search traffic to your website!  

 

Need help with Search Engine Optimization? 

If you have any questions or would like to find out more about how Advertising Is Simple can help you rank your business higher in the search engines, get in touch. 

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

5 Ways to Master Voice Search Optimization in 2019

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5 Ways to Master Voice Search Optimization in 2019

Voice search has been making strides in the recent years and we’re not surprised. After all, it is a more convenient way for customers to find what they’re looking for online. Not to mention, it’s way quicker to ask your phone for an answer than it is to type it out. The more important question now is: have you incorporated voice search optimization into your SEO strategy yet? 

If the answer is no, don’t wait any longer. According to ComScore, by 2020 50% of all queries are expected to be voice searches. More interestingly, 30% of searches will take place without a screen.  

As a business owner or marketer, you probably wonder now what are the best ways to master voice search optimization this year? We have the answer. 

5 Ways to Master Voice Search Optimization in 2019 

  1. Focus on Question Phrases – Surely, voice queries contain conversational words and are longer but that doesn’t mean you need to use long-tail keywords in your content. Instead, think how your audience speaks about your business, products, and services to come up with the best keyword strategy. 
  2. Answer the Public – Not sure what questions people are asking regarding your industry? Answer the Public is a great resource to use when working on your copy. Just make sure you’re including the question and the answer in your blog posts or company listings. 
  3. Claim your Google My Business Listing – If you’re trying to target local customers, you need to make sure they can find you first. For example, when someone uses voice search to find an “ad agency in Delaware”, hopefully your business will come up thanks to the keyword strategy you have in place. However, if a potential customer wants to find ”ad agency near me”, this is where your claimed Google My Business listing can help. Make sure your business is up to date with correct address, contact info, open hours and website link to get the most out of local SEO benefits. 
  4. Be Mobile-Friendly – Let’s be honest, attention spans are only getting shorter these days. Time to make sure your website is up to speed! Being mobile-friendly also includes easy navigation and clear web design. To check how your website is performing on mobile devices, you can use Google’s Mobile-Friendly Test Tool. 
  5. Focus on Featured Snippets – You know those highlighted points on top of your search page? This is where you should aim to appear! This so-called “position zero” is a prime real estate for voice search. While there’s no definite answer on how to get there, you can certainly help it with your conversational tone and relevance of copy. This is why it’s so important to know what people are looking for! Remember to utilize Answer the Public platform when creating your content or working on your Google listing bio. 
voice search tips

Need help with voice search optimization?  

Contact Advertising Is Simple! Our mission is to increase our clientele’s brand online exposure through the use of proven SEO techniques and unparalleled customer service in order to create a greater ROI. 

We are particularly vested in search engine optimization, mobile website design, and original content management in order to help our clientele claim their share of the marketplace. 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

Does Your Business Need to Invest in Competitive Analysis? Here’s the answer.

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competitive analysis

Imagine this. It’s a new year and you are a small business owner. You are committed to taking your business to the next level and trying new marketing tools to achieve your goals. However, you are unsure of how much you should be spending. Should you run the risk of spending too little, causing yourself to be overpowered by your competitors with larger marketing budgets? Or what about the risk of overspending and a possibility of losing your leads to those who are quicker than you? This is where competitive analysis comes to play. 

There is no exact science to what your business should be spending on marketing/ advertising, but through a thorough competitive analysis, you’ll have a good starting point. 

COMPETITIVE ANALYSIS 

You may be wondering what exactly is a competitive analysis? In short, it is a report that is a compilation of what your competitors are doing online. Such research outlines their strengths and weaknesses, but most importantly, the opportunities and potential your business has to be successful in the digital realm. 

If you’re still wondering whether your business needs to invest in a competitive analysis in 2019, here’s another good reason. Unless your competitors employ a dark web wizard who is able to hide all of their online actions (which I guarantee they do not), they are leaving a small digital footprint from which we are able to draw and interpret data from. We are also able to compile estimated search volume and bid prices for specific keywords on major search engines. Not to mention, generate an intelligent estimate as to what your competitors are spending on a monthly basis for certain keywords. 

Are you wondering how this helps you? 

Well, with this data we are able to guide your marketing investment decision based upon what available marketing dollars you have. More simply put, we consider your available budget and suggest the route that is most beneficial for your business. This saves your business from failures such as getting caught in the middle of an unwinnable pay-per-click war with a competitor with a substantially larger marketing budget than you.   

Ready to invest in your future? 

Advertising Is Simple is proud to offer a competitive analysis from now until 1/31/18 at half the cost! For $495, we will put forth our proven and tested practices towards giving your business the competitive edge it needs to take the next step in 2019.   

Advertising Is Simple | 302.407.0431| info@AdvertisingIsSimple.com   

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