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Search Engine Optimization

Search Engine Optimization Tips

Search Engine Optimization Tips for a Small Business [Video]

June 5, 2019 by Advertising

There is no denying that SEO (Search Engine Optimization) is one of the most cost-effective methods of advertising. Why? Because it not only allows your small business to target a certain market niche, but it also gives you greater control over the advertising budget. Let’s be honest, word of mouth advertising can only take your business …

Read moreSearch Engine Optimization Tips for a Small Business [Video]
search engine optimization tips

5 Steps to Kickstart Search Engine Optimization for Your Local Business

May 30, 2019 by Advertising

There are many Search Engine Optimization tactics and at times it has frustrated even digital marketing professionals to determine which one of them work and which don’t. One thing is clear, though. Google is rewarding those websites that are optimized across the board for all types of devices including mobile and desktop.   What local businesses …

Read more5 Steps to Kickstart Search Engine Optimization for Your Local Business
5 Ways to Master Voice Search Optimization in 2019

5 Ways to Master Voice Search Optimization in 2019

January 29, 2019 by Advertising

Voice search has been making strides in the recent years and we’re not surprised. After all, it is a more convenient way for customers to find what they’re looking for online. Not to mention, it’s way quicker to ask your phone for an answer than it is to type it out. The more important question …

Read more5 Ways to Master Voice Search Optimization in 2019
competitive analysis

Does Your Business Need to Invest in Competitive Analysis? Here’s the answer.

January 15, 2019 by Advertising

Imagine this. It’s a new year and you are a small business owner. You are committed to taking your business to the next level and trying new marketing tools to achieve your goals. However, you are unsure of how much you should be spending. Should you run the risk of spending too little, causing yourself to be overpowered by your competitors with …

Read moreDoes Your Business Need to Invest in Competitive Analysis? Here’s the answer.
legal compliance and user trust

Is Your Website on Par with Legal Compliance and User Trust?

September 11, 2018 by Denise Bernstein

So far, 2018 has been a big year for enforcing legal compliance (GDPR) and user trust (HTTPS), which are both critical elements to running your business online these days. The important question to ask now is: When was the last time you updated your website?  If lately you’ve been noticing less traffic and conversions, it’s …

Read moreIs Your Website on Par with Legal Compliance and User Trust?
http website

Is Your HTTP Website Losing Traffic? Here’s why. 

July 17, 2018 by Advertising

In the past years, security in the digital space has become a prominent concern among online creators and consumers. More recently, we’ve seen new GDPR compliance requirements as well as many Google Chrome updates issuing security warnings to those who manage an http website collecting some sort of customer data. If you’re one of the web owners who …

Read moreIs Your HTTP Website Losing Traffic? Here’s why. 
5 Google Analytics Tools to Measure Your Marketing Efforts

5 Google Analytics Tools to Measure Your Marketing Efforts

May 31, 2018 by Advertising

Tracking conversion is one of the most important tasks we have as digital marketers. Thankfully, there are many free services like Google Analytics tools that we can use to quickly and efficiently measure any inbound marketing efforts. Moreover, we can also see if the website that we’re monitoring is actually helping the business or doing the opposite.  Are …

Read more5 Google Analytics Tools to Measure Your Marketing Efforts
good website design

5 Reasons Why a Good Website Design is Important for Business Growth 

April 3, 2018 by Advertising

Did you know investing in a good website design early on is one of the smartest things a business can do? Why? Because there’s no better way to quickly inform your customers who you are, what you do and how you do it better than your competition.   Research shows that a user/ potential customer can form an opinion about …

Read more5 Reasons Why a Good Website Design is Important for Business Growth 
Pinterest for Business Advertising Is Simple

Best Practices when Using Pinterest For Business

March 13, 2018 by Advertising

If you’re an online creator, we hope you already recognize the big potential and opportunities that Pinterest for Business can bring to your brand. Using this platform as part of your social media strategy is a huge advantage! Why? Because besides the obvious – traffic and website clicks, Pinterest is also a great platform to upsell your products!   Want to know how to get …

Read moreBest Practices when Using Pinterest For Business
SEMPO_Cities

AIS Hosting 2017 SEMPO Cities Delaware Valley: The Future of Digital Marketing

October 24, 2017 by Advertising

Looking to expand your knowledge on the latest SEO practices, Internet marketing and video? Advertising Is Simple is proud to announce that next Wednesday, November 1st, we will be hosting an exciting event with SEMPO, bringing you the latest updates on all things digital marketing. What is SEMPO? SEMPO is a global non-profit organization serving …

Read moreAIS Hosting 2017 SEMPO Cities Delaware Valley: The Future of Digital Marketing
SSL Certificate details

Benefits of Purchasing a SSL Certificate and Upgrading to HTTPS

October 17, 2017 by Advertising

This is a very important post for any business, organization or individual with a website. Starting now (October 2017), most sites will display a “Not Secure” warning in Google Chrome browser (and eventually others) if they have not upgraded from “http” to “https”. In order to avoid your customers seeing the warning security messages on …

Read moreBenefits of Purchasing a SSL Certificate and Upgrading to HTTPS
Important Information About Security Warnings in Google Chrome

What You Need To Know About Security Warnings in Google Chrome

September 26, 2017 by Advertising

Are you in charge of your own standalone IC Site or client sites that have forms on web pages that are HTTP (not HTTPS)? If so, you might have received an email from Google Search Console recently reminding you that starting October 17, 2017, these pages will be showing security warnings  in Google Chrome. Do you manage websites that are …

Read moreWhat You Need To Know About Security Warnings in Google Chrome
How to improve engagement with video marketing

How to Improve Engagement with Video Marketing

September 5, 2017 by Advertising

Are you looking for powerful marketing tools to instantly (and successfully) connect with your customers? Online video is now very accessible and hugely popular! It is repeatedly proving itself as an effective way to improve customer engagement, increase brand awareness and attract search engine traffic. So what are you waiting for? Consider investing in a …

Read moreHow to Improve Engagement with Video Marketing
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