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The Digital World in 2022 and What to Expect in 2023

December 6, 2022 by Advertising

Digital Marketing trends constantly change and evolve every year. Since it is the end of 2022 and almost the start of 2023, we thought we would go over the most popular trends used in digital marketing over this year and the digital marketing trends you should expect to see in 2023. Check out this video that summarizes the trends listed below!

3 Digital Marketing Trends in 2022

1. Influencer Marketing

Influencer marketing uses an influencer’s image and platform to promote and advertise a brand’s product or services. Influencers can be individuals or groups that have a huge fan following. Some reasons why influencer marketing has gained momentum over this year for the business industry is because it Persuades an audience and increases trust. Influencers have a very loyal fanbase, meaning they can sway the audiences easily. Many brands look for influencer marketing to attract a more diverse audience to their products. They use social media applications to promote products or services. Many brands look for influencer marketing to increase brand awareness and explode their social media presence.

2. Prioritizing Mobile-Friendly Content

Smartphones and tablets are used for everything in today’s digital world! In fact, they are increasingly used more often than desktops to browse the web. It is extremely important that you implement a mobile-first marketing strategy. Mobile-friendly websites and content are vital to continue increasing your rank in search engines throughout 2022 and into 2023. Websites should be optimized to automatically adjust for a smartphone screen making sure smartphone users can easily access all of the content on your website.

3. Artificial Intelligence

Artificial intelligence is the process of developing smart computer systems that can perform similar functions to the human brain. Companies use AI to gauge the needs and demands of their customers. It can be used to find out patterns in customer buying behavior, monitor and offer a solution to generate a marketing strategy. AI applications like machine learning and deep learning can be used for various customer and marketing-related activities These activities may include content creation, ad monitoring, promoting products, interacting with customers, and more. As a digital marketing trend, AI is great for companies looking to level up their advertising game.

3 Digital Marketing Trends Predicted in 2023

1. Chatbots on Websites

Chatbots have become more helpful for marketers and another source of investment. These chatbots can help small businesses and those not operating all day hours to answer questions and concerns while engaging with customers who might need assistance outside of working hours.

2. Rise of Visual Content

When we think about digital marketing, visual content is one of the key contributors to that. In 2023 there will be a rise in this type of content within the next year because of just how well it works when it comes to reaching your target audience. The increasing popularity of social media platforms like Tik-Tok and Snapchat, people are consuming more visual content than ever. This will result in businesses creating more engaging and visually appealing content that will capture their target audiences’ attention.

3. Focus more on Customer Experience

Many businesses pay a lot of attention to customer experience which plays a big role in the number of customers who return, refer other people and much more. With the rise of new technologies, customers are starting to expect more from brands in terms of the overall experience they have with them. Businesses will start to focus more on creating seamless and successful customer experiences across all platforms, from their website to their social media channels and beyond.

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.

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5 Types of Content Every Business Needs and Why!

September 20, 2022 by Advertising

Today’s customers are hungry for information and we are the ones to give it to them. How many times do you ask someone a question and if they don’t know the answer they “Google It”? I think in my case it is at least 8 out of 10. Then why not give the customer what they want. Think about the shows you watch. Does your spouse, sibling, parent or colleague watch the same things? Probably not. Well the same is probably true about your customer. They like to get their content in different ways. That is why every business needs to create different types of content to reach a variety of people.

5 Types of Content Every Business Needs

Video is and has been one of the most powerful tools for reaching customers. The best way to capitalize on video content is to integrate it with your other marketing efforts. When done strategically, videos can be used to help increase engagement with your blog posts. They can also be used in social media and email newsletters. Video has something none of the other types of content has. It creates a huge impact through sight, sound motion and emotions.
Podcasts are another form of content. With podcasts you are usually reaching that person on the go. Whether they are driving in the car, working on a project or baking a pie, (yum) these people are very interested in the topic(s) the podcaster is discussing. Many podcast are for entertainment purposes, but it is also a great way to teach someone a new skill or educate them on a specific topic. In 2022 over 17 million people listen to podcasts. The audience is still growing and is a great way to connect to a captive audience.
Social Media is an important form of content in an unobtrusive way. As a marketer, you need to understand how your consumers or audience absorb your content. It’s been proven that posting and sharing videos on social media is the way to go. Transparent and interactive content is key! Social media is social for a reason! People do not want to be sold on Facebook, Instagram, Tik Tok, etc… They want to be entertained. Posting your content should be fun. You can sprinkle in a few educational post and deals, but for the most part, just keep the platform as a way to entertain! We know it takes time to develop and post social media, so why not use a social media poster to schedule and plan your posts. Using a social media planner can increase your traffic by 192%.
Infographics are a great way of getting out content that may be boring. This is a great way of sharing a lot of boring stats or steps on how to do something. Think about the last time you bought something that needed to be assembled. Did it come with directions? Were they all written or did they have diagrams of how to assemble the product. This is the same thing; people can follow the step by step directions or absorb stats in a much easier way with infographics.
Finally, we get to the old tried and true blog. One thing is certain. Being consistent when blogging is very important. If someone comes to your blog or website and sees the last blog is from 2019, they feel as though that business is not up on the latest and greatest ideas or care about their business. I know all of us are very busy, but it is important to educate prospect and show you are an authoritative figure in your industry. This can be accomplished by posting regular, informative information on your business or in your industry.

In summary, it may be hard to do all of these types of content at once and run a business in the process, but if you pick 2 or 3 of them and are consistent with them you will keep your customers informed and may even get some new ones.

Needless to say, if you are not using some of these in your content strategy, you are missing a great opportunity to engage your target audience, expand your brand and boost sales.

If you would like help with choosing the correct content to post get in touch!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Manage Your Directory Listings Before They Manage You

October 19, 2021 by Advertising

Using directory websites to effectively develop a 5-star digital reputation is one of the most important things you can do to digitally market your business. Getting your house in order (your website, your social media accounts and online business directories) is a good place to start. Having a consistent and diverse reputation management plan will keep your business and brand on topic and on the positive side of your audience.

However, ending there is not going to help you create the lead generation that will help you to grow your online presence. The key to marketing success is constantly updating, adapting, measuring, analyzing and tweaking your strategy to better optimize your results, and this includes your online directories.

Let’s discuss business directories and how they play a huge part in getting your business a strong online presence.

Business Directories

If you want your company to rise in rankings on search engine results pages, take the time to claim your business directories as soon as possible (Like yesterday, soon). Think of it as yellow pages in a phone book. You want potential customers to know everything about your business in the most accessible way to get more leads. That’s why online directories are so important for your business, because they are the online phonebook.

Things like your company address, phone number, email address and website link should be consistent and updated regularly so any potential customer or client can find your business right away. Some popular websites to list your company information include Google My Business, Manta, Yellow Pages, Yelp, Facebook, Bing Places and Better Business Bureau.

Taking the time to claim your local business listings comes with many more benefits for your company. Besides helping your customers find you, you are also able to reach more people who are looking for specific services. How’s that for a FREE advertising opportunity? Yes, you read it right FREE, business directories are one of the most cost-effective marketing tools ever.

Needless to say, being properly listed in directories and using adaptive search engine optimization can be a game changer when trying to grow your business. Your business needs to be found!

Putting in the Work

Claiming, creating, updating, and monitoring your business listings can be a time-consuming task. At Advertising Is Simple, we offer directory listing services for you to take advantage of. We ensure your business listings are correct, up-to-date, spread across all channels, and optimized for maximum SEO to market your business to the right audience, making it incredibly easier for your clients to find you!

LIMITED SPECIAL OFFER ON DIRCTORY LISTINGS – DON’T MISS OUT!

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If you need help, get in touch with Advertising Is Simple. We have quality solutions and products that can help improve your brand’s SEO and make a notable increase in your number of leads.

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in-depth analytics to get you the highest rate of return on your advertising dollars.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

YouTube Shorts Are Your Business’s Next Social Opportunity

September 9, 2021 by Advertising

Young female blogger and vlogger and online influencer live streaming a cooking show on social media using a smartphone

YouTube Shorts are the newest way for you to market and create content for your business. This social media platform is already connected to YouTube, so it’s that much easier for existing businesses to integrate Shorts into their social media marketing strategy if they are already YouTube users. Here’s why YouTube Shorts are the newest social opportunity for your business.

What are YouTube Shorts?

YouTube Shorts are YouTube’s effort towards short-form video. Similar to platforms like TikTok, short-form video has gained popularity in recent years due to it’s lightweight and catchy nature. Users also prefer this type of experience since it provides instant satisfaction and doesn’t require as much commitment when compared to longer video content. Shorts videos are 60 seconds or less, vertical (mobile 9:16 ratio), and show up in the designated YouTube Shorts app or on the “Short Shelf” within the existing YouTube app.

In the Shorts environment, YouTube shows an endless loop of videos to you that YouTube thinks you would like. YouTube bases this loop on your interests, searches, and watch history. The appeal of this short-form video loop is its “stickiness”. Each 60-second clip is immediate gratification after the next, which keeps users swiping.

How to Create Shorts

You can create a YouTube Short by uploading a video, filming the video within the App, or sampling available content from other YouTube creators, then using the Shorts editor to add music, text, and more. Keep in mind, if you sample content or music from another creator and that creator deletes that video, any Shorts that sampled the deleted video will automatically be set to “unlisted” and scheduled for deletion in 30 days.

You can add Shorts as another content hub on your existing YouTube page or create an entirely new YouTube dedicated to Shorts. The ladder is what is recommended if you believe adding Shorts will disrupt your current audience. For example, if your existing audience enjoys the way your content is already set up on YouTube, they may be turned off by Shorts, and that is when you would want to create a new YouTube page for your Shorts. On the other hand, keeping your Shorts connected to your existing YouTube page creates a home base for all of your content for watchers to enjoy.

YouTube Shorts for Businesses

Businesses have already begun using Shorts in creative ways to market them and their businesses, and it’s time for you to start now! The earlier you start adding content to Shorts, the more likely you are to show up on someone’s loop. This is because YouTube is doing everything they can to promote the new short-form video platform, and will reward creators who are attempting to share their content through it.

Another great thing about Shorts is that users don’t actually search for you to find you. YouTube puts your content right in front of people they think would like it, which adds viewers to your page organically and increases your potential for leads and new customers. Once they see your Short, they have the option to subscribe.

Shorts Best Practices

With Shorts, you only have 60 seconds (sometimes less) to grab the attention of your audience. The great thing about Shorts is that users can decide within a few seconds if they want to keep watching, but this is vital for creators to keep in mind. To combat this, creators must make the first few seconds of their Short captivating and keep the rest of the content shared in the video snappy. To add, Shorts loop if the user doesn’t swipe next, so when creating Shorts, pace the video accordingly and optimize it for replayability.

Another best practice is to keep your content relevant. Make sure to keep up with trends on the App. Whether it’s a popular song, moment, event, or practice, keeping up with the times is extremely important on a platform like this. Lastly, make sure your videos are rewarding. This could mean that your Short provides a solution, teaches the user something new, or simply entertains them.

All in all, the Shorts you create for your business on YouTube need to execute a promise to be successful. Viewers need to be shown a reason to keep watching within the first few seconds of a video, and then by the end of the video, they need to feel that reason was fulfilled. Start using YouTube Shorts for your business today to stay socially relevant and attract more leads to your business. Need some help with YouTube Optimization and setting up Shorts? Call Us Now! (302) 407-0431

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If you need help, get in touch with Advertising Is Simple. We have quality solutions and products that can help improve your brand’s SEO and make a notable increase in your number of leads.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Google… (aka the Electronic Yellow Pages)

August 12, 2021 by Advertising

The Yellow Pages were once the fat book of solutions to many people’s problems. Whether it was a locksmith, a contractor, a seamstress, or a dog sitter you needed – The Yellow Pages were the primary business directory you depended on for finding help when you needed it, but not anymore.

Nowadays, you’ll probably only find one being used as a spider smasher or a makeshift “squatty potty”. Ask a millennial what the phonebook is and they’ll say, “You mean my contacts list?” Why is that, you ask? Because… Google, that’s why.

The search engine arrived and solidified its place as the most popular means of finding information through the Internet. Google had essentially swept the legs out from Yellow Pages, making all of this information (that would normally come out once a year) available with a single search and click.

One In The Same

Google and The Yellow Pages accomplish the same task, they help you find a business or service. The Yellow Pages made businesses pay to be featured in their directory, and that made all of the difference.

So, why wouldn’t you invest time and resources into the search engine that is now responsible for getting you to your customers in today’s day and age? The facts speak for themselves – 86% of people rely on the Internet to find a local business and 46% of Google searches are for just that – local businesses.

The difficult part can be having your business show up first on a Google search – which is what matters most. Legend has it – if someone has it out for you, they bury your business on the second page of Google, because who actually ever scrolls past the first?! You would think that if someone searched your business’s name, that you would automatically be the first to pop up. Surprising to most, this is not the case at all.

Pay Per Click

In order to show up first on Google, businesses need to invest in what’s called Pay Per Click, also known as PPC. Pay Per Click is the quickest and easiest way to show up at the top of a Google search. With PPC campaigns, businesses display ads that show up on a Google search using keywords related to their business and advertisers pay a fee anytime their ad is clicked. Costs per click usually range between $1-$200 dollars.

By marketing this way, you are “buying” website visits rather than relying solely on organic traffic. Coming up organically on Google can take major time and effort, so PPC ads can be a great head start to creating a solid organic presence and gaining leads. Google Ads is the most popular and effective PPC system used today, and if you are not using it for your business, are you sure your business even exists?

Search Engine Optimization

Google has an algorithm called Pigeon that is aimed at producing better search results for local businesses that have a strong organic presence, but in order to obtain that organic presence, you need to constantly be working on and monitoring your SEO.

SEO is now a very popular buzzword in terms of marketing and technology, but it’s as simple as this: Great SEO makes it easier to find your business through a Google search. Even if your business is not local, failing to invest in SEO is a big no-no and could be potentially costing you lots of business. Check out this article that shares 7 SEO tips for local businesses to try.

To Conclude

With the start of the Internet & the age of information, the tides of the business-world waters have drastically changed, and if you aren’t keeping up to speed, your business may get swept away and lost in the current. Your business may not be one that involves technology, but regardless of what you do, Pay Per Click, SEO, & Google are essential parts of the marketing machine that you need to be utilizing today.

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Manage Your Directory Listings Before They Manage You

Business Directories

Putting in the Work

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