Advertising Is Simple Delaware

A Full-Service Advertising Agency in Delaware | Digital Marketing | Seo

Call 302-407-0431

Review Us on Google
 
Visit Our WSI Partner Site
 
  • Home
  • Marketing
    • Digital Marketing
      • Pay Per Click
      • Content Marketing
      • Reputation Management
      • Listing Management
    • SEO
    • Email Marketing
    • Mobile Marketing
    • Social Marketing
  • Advertising
    • Video
    • Television Advertising
    • Radio Advertising
  • Website Design for Delaware Business
    • Graphic Design
  • Contact Us
    • About Us
      • Meet the Team
      • Community Involvement
      • Employment
      • Review Us
      • Testimonials

The Rise of AI in the Workplace: Current Trends and Tools

March 14, 2023 by Advertising

The function and popularity of Artificial Intelligence are increasing by the day. Artificial Intelligence is the ability of a system or a program to think and learn from experience. AI applications have significantly evolved over the past few years and have found their applications in almost every business sector.

AI in the workplace has been increasing in recent years. More and more companies adopting artificial intelligence technologies to improve efficiency, productivity, and profitability. Some current trends in AI in the workplace include:

1. Chatbots and virtual assistants

These AI-powered tools can assist employees with tasks like scheduling, answering common questions, and even performing basic data entry.

2. Predictive analytics

By analyzing large amounts of data, AI can help companies make more informed decisions about everything from marketing strategies to hiring practices.

3. Cybersecurity

AI is being used to improve cybersecurity in the workplace by detecting and responding to threats in real-time, as well as predicting and preventing future threats.

4. Machine Learning (ML)

ML algorithms can learn from data and make predictions or recommendations based on that learning, making it useful for tasks like fraud detection and product recommendations.

AI tools to use at work

There are many Artificial Intelligence tools that you can use at work that will help simplify tasks.  Here are a few tools that may be useful to try out:

ChatGPT: I’m sure most people are familiar with ChatGPT, which is OpenAI’s newly introduced chatbot that is taking the internet by storm. This AI tool is a LLM (Large Language Model) that can give you answers to any question asked in a well-curated text. The tool has a good understanding of how humans ask questions and knows how to translate data into answers. 

The tool can be used to compose emails, help with coding, explain concepts and much more. Thus, saving a lot of time.

Grammarly: This is an online writing tool that checks for grammar, spelling, and punctuation errors. It provides a number of features to improve the quality of a written work such as plagiarism checker, vocabulary enhancement suggestions, word choice suggestions, etc. This tool has many benefits to users in saving time on editing and improving their writing skills. 

Copy AI: This AI tool offers a variety of features, including article and blog post generation, ad copywriting, email marketing copywriting, product description writing, and more. Users can input a topic or a brief description of what they want to write about, and the platform will generate multiple versions of the content, allowing users to choose the one they like the best. It’s important to note that while Copy AI can save time and help generate ideas and assists to human creativity and critical thinking. It’s best used as a tool to aid in the writing process rather than a replacement for human writers.

Conclusion

The implications of AI in the workplace are very vast as well as varied. On the one hand, AI can improve productivity and efficiency, allowing employees to focus on higher-level tasks that require creativity and critical thinking. Overall, it is clear that AI will continue to play an increasingly important role in the workplace in the years to come. Companies will need to balance the benefits of AI with its potential drawbacks.

AIS stays up to date on current digital AI trends. Please contact our professional team at Advertising is Simple today for more information on AI.

Related Articles:

How Do AI Apps Fit Into Your Digital Strategy and SEO?

Filed Under: Advertising Delaware, AI Apps, AI Trends, digital marketing Tagged With: AI Tools, AI Trends, Artificial Intelligence

The Digital World in 2022 and What to Expect in 2023

December 6, 2022 by Advertising

Digital Marketing trends constantly change and evolve every year. Since it is the end of 2022 and almost the start of 2023, we thought we would go over the most popular trends used in digital marketing over this year and the digital marketing trends you should expect to see in 2023. Check out this video that summarizes the trends listed below! 

3 Digital Marketing Trends in 2022

1. Influencer Marketing

Influencer marketing uses an influencer’s image and platform to promote and advertise a brand’s product or services. Influencers can be individuals or groups that have a huge fan following. Some reasons why influencer marketing has gained momentum over this year for the business industry is because it Persuades an audience and increases trust. Influencers have a very loyal fanbase, meaning they can sway the audiences easily. Many brands look for influencer marketing to attract a more diverse audience to their products. They use social media applications to promote products or services. Many brands look for influencer marketing to increase brand awareness and explode their social media presence.

2. Prioritizing Mobile-Friendly Content

Smartphones and tablets are used for everything in today’s digital world! In fact, they are increasingly used more often than desktops to browse the web. It is extremely important that you implement a mobile-first marketing strategy. Mobile-friendly websites and content are vital to continue increasing your rank in search engines throughout 2022 and into 2023. Websites should be optimized to automatically adjust for a smartphone screen making sure smartphone users can easily access all of the content on your website.

3. Artificial Intelligence

Artificial intelligence is the process of developing smart computer systems that can perform similar functions to the human brain. Companies use AI to gauge the needs and demands of their customers. It can be used to find out patterns in customer buying behavior, monitor and offer a solution to generate a marketing strategy. AI applications like machine learning and deep learning can be used for various customer and marketing-related activities These activities may include content creation, ad monitoring, promoting products, interacting with customers, and more. As a digital marketing trend, AI is great for companies looking to level up their advertising game.

3 Digital Marketing Trends Predicted in 2023

1. Chatbots on Websites

Chatbots have become more helpful for marketers and another source of investment. These chatbots can help small businesses and those not operating all day hours to answer questions and concerns while engaging with customers who might need assistance outside of working hours.

2. Rise of Visual Content

When we think about digital marketing, visual content is one of the key contributors to that. In 2023 there will be a rise in this type of content within the next year because of just how well it works when it comes to reaching your target audience. The increasing popularity of social media platforms like Tik-Tok and Snapchat, people are consuming more visual content than ever. This will result in businesses creating more engaging and visually appealing content that will capture their target audiences’ attention.

3. Focus more on Customer Experience 

Many businesses pay a lot of attention to customer experience which plays a big role in the number of customers who return, refer other people and much more. With the rise of new technologies, customers are starting to expect more from brands in terms of the overall experience they have with them. Businesses will start to focus more on creating seamless and successful customer experiences across all platforms, from their website to their social media channels and beyond.

Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.

Related Articles

5 Types of Content Every Business Needs and Why! (advertisingissimple.com)

Check Out How Social Media Marketing Has Evolved (advertisingissimple.com)

5 Ways you can use Video to Engage with Your Audience (advertisingissimple.com)

Filed Under: Advertising Delaware, Content Marketing, digital marketing, Mobile Marketing, Mobile Optimization, online marketing, Social Media Marketing Tagged With: digital marketing

Why Every Business Needs a Website Audit

June 27, 2022 by Advertising

photo of hourglass with text "site audit"

There are many reasons a business should get a periodic audit of their website, but the main purpose is to give a complete view of the health and wellbeing of your website. Just as all of us should go in for a yearly medical exam, your website should have its annual exam too. This will let you know the health of the website and show you any problems or issues that have arisen since the last time your website had been tested.

There are a few different audits you can do your website, but the types of audits we are going to focus on is the technical, SEO and social media.

The technical website audit is the basic and essential one to make sure the website is working properly. A technical website audit would test for a few key points which would let you know if anything was mechanically wrong with the website. These would be things like broken links, load time, mobile friendliness, indexing, txt errors, https status and crawling. This would be the basic things needed for the website to work properly.

The Search Engine Optimization audit can let you know how your website more visible to users. One thing that really will help with examining this would be to install Google Analytics on your website. Google Analytics will allow you to see many key performance indicators such as site traffic, new visitors to the website, time spent on site, pages visited, devices used and much more.

You can set up goals and conversions in the analytics to assess how your KPI’s are doing.  Things you should be looking for on your SEO audit are making sure your meta data is correct, detecting any duplicate content, looking at internal links, keywords chosen and headings optimized.

wooden blocks that say SEO Audit

Finally, you may want to looks at your social media channels and make sure they are optimized. Organic social media is the electronic version of word of mouth advertising. Make sure you have your social media icons on your website. You should claim all your social media channels whether you are using them right now or not.

When surveying a social media audit some of the key factors you would want to look at are how many fans you have, the consistency of posting, engagement with fans and interactions with customers and prospects. Also, a major factor in elevating your electronic word of mouth is getting reviews. People would much rather see what others are saying about you opposed to you tooting your own horn.

In summary, there are many more audits you could do, such as competitor analysis, conversion, content analysis and user experience. These are all great audits to examine as well, but the technical, SEO and social audits to lay the foundation for a good web presence.

If you have and questions or would like to find out more about how Advertising Is Simple can help you with a website audit, get in touch! We are running a 40% off sizzling summer special. Now till Labor Day we will run a technical, SEO and social media audit for only $299. Click on the graphic to fill out our form for the deal! Just use our contact info below.

Sizzling summer deal! 40% of website audit until labor day! now $299! Improve visibility in search engines, know what elements are broken, become more competitive

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

Filed Under: Advertising Delaware, Analytics, Content Marketing, digital advertising, digital marketing, Internet Marketing Delaware, landing page, landing page optimization, landing pages, Mobile Optimization, Mobile Website Design Delaware, SEO, website accessibility, website design Tagged With: Advertising Is Simple, digital marketing, digital marketing tips, marketing tips, website audit, website health

AIS is Thankful for Our Great Customer Reviews

December 7, 2021 by Advertising

Read Some of the Nice Things Our Customers are Saying About Us:

We Appreciate Your Business!

Thank you for a truly spectacular year. Best wishes to you and yours for a magical holiday season. We look forward to seeing you in the new year!

Advertising is Simple in Delaware offers small to mid-sized businesses in the Tri-State area educational marketing tips that can help them grow their business through tried and true, as well as the most current marketing techniques. If you need help with your marketing plan, get in touch — 302-407-0431

Advertising-Is-Simple

Filed Under: Advertising Delaware, Brand loyalty, digital marketing, Reputation Management Tagged With: AIS Reputation, customer reviews

Manage Your Directory Listings Before They Manage You

October 19, 2021 by Advertising

Search Engine Optimization Tips

Using directory websites to effectively develop a 5-star digital reputation is one of the most important things you can do to digitally market your business. Getting your house in order (your website, your social media accounts and online business directories) is a good place to start. Having a consistent and diverse reputation management plan will keep your business and brand on topic and on the positive side of your audience.  

However, ending there is not going to help you create the lead generation that will help you to grow your online presence. The key to marketing success is constantly updating, adapting, measuring, analyzing and tweaking your strategy to better optimize your results, and this includes your online directories. 

Let’s discuss business directories and how they play a huge part in getting your business a strong online presence. 

Business Directories

If you want your company to rise in rankings on search engine results pages, take the time to claim your business directories as soon as possible (Like yesterday, soon). Think of it as yellow pages in a phone book. You want potential customers to know everything about your business in the most accessible way to get more leads. That’s why online directories are so important for your business, because they are the online phonebook. 

Things like your company address, phone number, email address and website link should be consistent and updated regularly so any potential customer or client can find your business right away. Some popular websites to list your company information include Google My Business, Manta, Yellow Pages, Yelp, Facebook, Bing Places and Better Business Bureau. 

Taking the time to claim your local business listings comes with many more benefits for your company. Besides helping your customers find you, you are also able to reach more people who are looking for specific services. How’s that for a FREE advertising opportunity? Yes, you read it right FREE, business directories are one of the most cost-effective marketing tools ever. 

Needless to say, being properly listed in directories and using adaptive search engine optimization can be a game changer when trying to grow your business.  Your business needs to be found! 

Putting in the Work

Claiming, creating, updating, and monitoring your business listings can be a time-consuming task. At Advertising Is Simple, we offer directory listing services for you to take advantage of. We ensure your business listings are correct, up-to-date, spread across all channels, and optimized for maximum SEO to market your business to the right audience, making it incredibly easier for your clients to find you!

LIMITED SPECIAL OFFER ON DIRCTORY LISTINGS – DON’T MISS OUT!

AIS-Directory-Coupon
GET OFFER NOW!

RELATED ARTICLES:

Top 7 SEO Tips for Local Business

How Local SEO Efforts Can Benefit Your Business

Google Trends as a Powerful Digital Marketing Tool

If you need help, get in touch with Advertising Is Simple. We have quality solutions and products that can help improve your brand’s SEO and make a notable increase in your number of leads.

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in-depth analytics to get you the highest rate of return on your advertising dollars.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Filed Under: Adaptive SEO, Advertising Delaware, digital advertising, digital marketing, Internet Marketing Delaware, marketing Delaware, online marketing, online reputation management, Reputation Management, Search Engine Optimization, SEO, Small Business Tips Tagged With: advertising Delaware, marketing tips

  • 1
  • 2
  • 3
  • …
  • 19
  • Next Page »

Advertising Is Simple Logo
14 Ashley Place
Wilmington, DE 19804
Phone: (302)407-0431

Follow Us:

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Want to Grow Your Business?

Get a Quote
 
Advertising Is Simple BBB Business Review
  • Home
  • Services
  • Testimonials
  • About Us
  • Blog
  • Contact Us
  • Privacy Statement

© 2023 · Advertising Is Simple of Delaware