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digital marketing

Local SEO Strategies to Boost Summer Foot Traffic

Local SEO Strategies to Boost Summer Foot Traffic

June 10, 2025 by Advertising

As summer begins, it’s the perfect time for local businesses to strengthen their digital visibility and attract nearby customers. Whether you operate a retail shop, restaurant, or service-based business, optimizing your local SEO strategy can directly impact foot traffic and sales. Here are several proven tactics to implement this June. 1. Optimize Your Google Business …

Read moreLocal SEO Strategies to Boost Summer Foot Traffic
Spring Cleaning Your Marketing Strategy What to Keep, Cut, and Optimize

Spring Cleaning Your Marketing Strategy: What to Keep, Cut, and Optimize

March 4, 2025 by Advertising

As the flowers bloom and the days get longer, it’s the perfect time to refresh not only your home but also your marketing strategy. Just like clutter can accumulate in your living space, outdated tactics, inefficient processes, and underperforming campaigns can bog down your marketing efforts. Here’s how to give your marketing strategy a much-needed …

Read moreSpring Cleaning Your Marketing Strategy: What to Keep, Cut, and Optimize
The 12 Days of Marketing: Creative Campaign Ideas for the Holidays

The 12 Days of Marketing: Creative Campaign Ideas for the Holidays

December 10, 2024 by Advertising

The holiday season is a time of joy, celebration, and, for businesses, an opportunity to make a memorable impact. With competition at its peak, standing out requires creativity, authenticity, and a well-thought-out strategy. To help you shine this holiday season, we’ve put together 12 creative marketing campaign ideas—one for each day of the season—that will …

Read moreThe 12 Days of Marketing: Creative Campaign Ideas for the Holidays
What Google’s AI-Powered Search Means for Your SEO Approach

What Google’s AI-Powered Search Means for Your SEO Approach

November 5, 2024 by Advertising

In a world where digital marketing trends change at lightning speed, Google has introduced a new game-changer: AI-powered search. With the recent launch of its AI-enhanced Search Generative Experience (SGE), Google is not only refining how users interact with search engines but also transforming the way businesses approach SEO. If you’re wondering what this means …

Read moreWhat Google’s AI-Powered Search Means for Your SEO Approach
Why Your Business Needs AI Strategy, Planning, and Discussions (1)

Why Your Business Needs AI: Strategy, Planning, and Discussions

September 5, 2024 by Advertising

Artificial Intelligence (AI) has moved from being a buzzword to a transformative force across industries. From optimizing operations to enhancing customer interactions, AI’s influence is reshaping the way businesses function. If you haven’t yet embraced AI, you might be missing out on significant opportunities to improve efficiency, drive growth, and outpace the competition. Let’s delve …

Read moreWhy Your Business Needs AI: Strategy, Planning, and Discussions
The Importance of Mobile Optimization

The Importance of Mobile Optimization

July 10, 2024 by Advertising

Why Mobile Optimization Matters 1. Increased Mobile Traffic: With the exponential growth of mobile internet usage, more users are accessing websites through their mobile devices than ever before. According to recent statistics, mobile devices account for over 60% of global website traffic. Failing to optimize your site for mobile users means potentially losing out on …

Read moreThe Importance of Mobile Optimization

AI for Real-Time Marketing: Responding to Trends Instantly

June 10, 2024 by Advertising

Staying ahead of trends and reacting to events in real-time is crucial for brands looking to maintain a competitive edge. Real-time marketing (RTM) involves creating and deploying marketing strategies based on current events, trends, or customer interactions as they happen. With the advent of artificial intelligence (AI), real-time marketing has reached new heights, allowing brands …

Read moreAI for Real-Time Marketing: Responding to Trends Instantly
6 essential email marketing campaigns you should send

6 Essential Email Marketing Campaigns You Should Send

September 11, 2023 by Advertising

Email remains a steadfast and powerful tool for engaging with your audience on a personal level. While crafting compelling subject lines and aesthetically pleasing designs are essential, the true magic of email marketing lies in its ability to deliver targeted content that resonates with subscribers. To maximize your email marketing strategy, consider these six types …

Read more6 Essential Email Marketing Campaigns You Should Send

The Future of Analytics is GA4

May 17, 2023 by Advertising

Google Analytics 4 was released in October 2020. Since its launch Google announced that starting July 1st, 2023 it will no longer process data using the standard Universal Analytics properties. Instead, data will now flow through GA4. With this shift in analytics properties, a significant change will surely be felt when collecting data. Throughout this …

Read moreThe Future of Analytics is GA4
Hand of businessman interaction with artificial intelligence

The Rise of AI in the Workplace: Current Trends and Tools

March 14, 2023 by Advertising

The function and popularity of Artificial Intelligence are increasing by the day. Artificial Intelligence is the ability of a system or a program to think and learn from experience. AI applications have significantly evolved over the past few years and have found their applications in almost every business sector. AI in the workplace has been increasing in …

Read moreThe Rise of AI in the Workplace: Current Trends and Tools
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The Digital World in 2022 and What to Expect in 2023

December 6, 2022 by Advertising

Digital Marketing trends constantly change and evolve every year. Since it is the end of 2022 and almost the start of 2023, we thought we would go over the most popular trends used in digital marketing over this year and the digital marketing trends you should expect to see in 2023. Check out this video …

Read moreThe Digital World in 2022 and What to Expect in 2023

Why Every Business Needs a Website Audit

June 27, 2022 by Advertising

There are many reasons a business should get a periodic audit of their website, but the main purpose is to give a complete view of the health and wellbeing of your website. Just as all of us should go in for a yearly medical exam, your website should have its annual exam too. This will let you know the health of the website and show you any problems or issues that have arisen since the last time your website had been tested. There are a few different audits you can do your website, but the types of audits we are going to focus on is the technical, SEO and social media.

Read moreWhy Every Business Needs a Website Audit
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AIS is Thankful for Our Great Customer Reviews

December 7, 2021 by Advertising

Read Some of the Nice Things Our Customers are Saying About Us: We Appreciate Your Business! Thank you for a truly spectacular year. Best wishes to you and yours for a magical holiday season. We look forward to seeing you in the new year! Advertising is Simple in Delaware offers small to mid-sized businesses in …

Read moreAIS is Thankful for Our Great Customer Reviews

Manage Your Directory Listings Before They Manage You

October 19, 2021 by Advertising

Using directory websites to effectively develop a 5-star digital reputation is one of the most important things you can do to digitally market your business. Getting your house in order (your website, your social media accounts and online business directories) is a good place to start. Having a consistent and diverse reputation management plan will …

Read moreManage Your Directory Listings Before They Manage You

YouTube Shorts Are Your Business’s Next Social Opportunity

September 9, 2021 by Advertising

YouTube Shorts are the newest way for you to market and create content for your business. This social media platform is already connected to YouTube, so it’s that much easier for existing businesses to integrate Shorts into their social media marketing strategy if they are already YouTube users. Here’s why YouTube Shorts are the newest …

Read moreYouTube Shorts Are Your Business’s Next Social Opportunity
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