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digital marketing

6 essential email marketing campaigns you should send

6 Essential Email Marketing Campaigns You Should Send

September 11, 2023 by Advertising

Email remains a steadfast and powerful tool for engaging with your audience on a personal level. While crafting compelling subject lines and aesthetically pleasing designs are essential, the true magic of email marketing lies in its ability to deliver targeted content that resonates with subscribers. To maximize your email marketing strategy, consider these six types …

Read more6 Essential Email Marketing Campaigns You Should Send

The Future of Analytics is GA4

May 17, 2023 by Advertising

Google Analytics 4 was released in October 2020. Since its launch Google announced that starting July 1st, 2023 it will no longer process data using the standard Universal Analytics properties. Instead, data will now flow through GA4. With this shift in analytics properties, a significant change will surely be felt when collecting data. Throughout this …

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Hand of businessman interaction with artificial intelligence

The Rise of AI in the Workplace: Current Trends and Tools

March 14, 2023 by Advertising

The function and popularity of Artificial Intelligence are increasing by the day. Artificial Intelligence is the ability of a system or a program to think and learn from experience. AI applications have significantly evolved over the past few years and have found their applications in almost every business sector. AI in the workplace has been increasing in …

Read moreThe Rise of AI in the Workplace: Current Trends and Tools
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The Digital World in 2022 and What to Expect in 2023

December 6, 2022 by Advertising

Digital Marketing trends constantly change and evolve every year. Since it is the end of 2022 and almost the start of 2023, we thought we would go over the most popular trends used in digital marketing over this year and the digital marketing trends you should expect to see in 2023. Check out this video …

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Why Every Business Needs a Website Audit

June 27, 2022 by Advertising

There are many reasons a business should get a periodic audit of their website, but the main purpose is to give a complete view of the health and wellbeing of your website. Just as all of us should go in for a yearly medical exam, your website should have its annual exam too. This will let you know the health of the website and show you any problems or issues that have arisen since the last time your website had been tested. There are a few different audits you can do your website, but the types of audits we are going to focus on is the technical, SEO and social media.

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AIS is Thankful for Our Great Customer Reviews

December 7, 2021 by Advertising

Read Some of the Nice Things Our Customers are Saying About Us: We Appreciate Your Business! Thank you for a truly spectacular year. Best wishes to you and yours for a magical holiday season. We look forward to seeing you in the new year! Advertising is Simple in Delaware offers small to mid-sized businesses in …

Read moreAIS is Thankful for Our Great Customer Reviews

Manage Your Directory Listings Before They Manage You

October 19, 2021 by Advertising

Using directory websites to effectively develop a 5-star digital reputation is one of the most important things you can do to digitally market your business. Getting your house in order (your website, your social media accounts and online business directories) is a good place to start. Having a consistent and diverse reputation management plan will …

Read moreManage Your Directory Listings Before They Manage You

YouTube Shorts Are Your Business’s Next Social Opportunity

September 9, 2021 by Advertising

YouTube Shorts are the newest way for you to market and create content for your business. This social media platform is already connected to YouTube, so it’s that much easier for existing businesses to integrate Shorts into their social media marketing strategy if they are already YouTube users. Here’s why YouTube Shorts are the newest …

Read moreYouTube Shorts Are Your Business’s Next Social Opportunity
Google... (aka the Electronic Yellow Pages)

Google… (aka the Electronic Yellow Pages)

August 12, 2021 by Advertising

The Yellow Pages were once the fat book of solutions to many people’s problems. Whether it was a locksmith, a contractor, a seamstress, or a dog sitter you needed – The Yellow Pages were the primary business directory you depended on for finding help when you needed it, but not anymore. Nowadays, you’ll probably only …

Read moreGoogle… (aka the Electronic Yellow Pages)
Top 7 SEO Tips for Local Business

Top 7 SEO Tips for Local Business

April 19, 2021 by Advertising

Have you heard of SEO (Search Engine Optimization), and know that it can be beneficial for your business, but just don’t know where to start? Here is a checklist of our top 7 SEO tips to show you what areas you should focus on, what needs to be optimized, and what you need to do …

Read moreTop 7 SEO Tips for Local Business
How Local SEO Efforts Can Benefit Your Business

How Local SEO Efforts Can Benefit Your Business

March 16, 2021 by Advertising

Keeping up with the ebbs and flows of search engine optimization is part of every marketer’s job. While local SEO has evolved a lot in the recent years, it is certainly one of the strongest assets a business can invest in. What businesses need to realize is that an effective digital marketing strategy is a …

Read moreHow Local SEO Efforts Can Benefit Your Business
Anatomy of a Great Landing Page That Converts

Anatomy of a Great Landing Page That Converts

February 2, 2021 by Advertising

There are many benefits of creating a dedicated landing page for your digital advertising campaign. One of the main reasons to create one is to avoid sending an ad campaign visitor to your website’s home page. It is just too ineffective, distracting and off-message.  A well-designed landing page is much more likely to convert visitors into leads …

Read moreAnatomy of a Great Landing Page That Converts
8 Social Media Marketing Trends that Are Worth Adapting in 2021

8 Social Media Marketing Trends that Are Worth Adapting in 2021

January 14, 2021 by Advertising

Social media is always evolving and shifting. Your challenge as a business owner is to adapt to these changes, so your brand messaging continues to resonate and drive meaningful results.   In order to make the most of social media marketing, first you need to understand which emerging (or already existing trends) are worth adapting this …

Read more8 Social Media Marketing Trends that Are Worth Adapting in 2021
Cultivating-Customer-Loyalty

Let’s Talk about Cultivating Customer Loyalty 

November 3, 2020 by Advertising

In today’s increasingly over-crowded online marketplace, the key to cultivating customer loyalty is to consistently follow an effective digital marketing plan – something most companies still fail to do.  Customer satisfaction should be front and center for every business. However, for a small business, it is crucial. Making customer service a top priority can make you …

Read moreLet’s Talk about Cultivating Customer Loyalty 
5 Design Elements Your Business Website Can't Do Without

5 Design Elements Your Business Website Can’t Do Without [Video]

September 15, 2020 by Advertising

Your business website is your most valuable online resource. A well-designed website with quality content is a must these days as it’s a necessary base to any digital marketing plan. Since it is your most valuable asset, it’s essential to create a well rounded marketing strategy that points any traffic back to your main domain, whether …

Read more5 Design Elements Your Business Website Can’t Do Without [Video]
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