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digital marketing

YouTube Shorts Are Your Business’s Next Social Opportunity

September 9, 2021 by Advertising

YouTube Shorts are the newest way for you to market and create content for your business. This social media platform is already connected to YouTube, so it’s that much easier for existing businesses to integrate Shorts into their social media marketing strategy if they are already YouTube users. Here’s why YouTube Shorts are the newest …

Read moreYouTube Shorts Are Your Business’s Next Social Opportunity
Google... (aka the Electronic Yellow Pages)

Google… (aka the Electronic Yellow Pages)

August 12, 2021 by Advertising

The Yellow Pages were once the fat book of solutions to many people’s problems. Whether it was a locksmith, a contractor, a seamstress, or a dog sitter you needed – The Yellow Pages were the primary business directory you depended on for finding help when you needed it, but not anymore. Nowadays, you’ll probably only …

Read moreGoogle… (aka the Electronic Yellow Pages)
Top 7 SEO Tips for Local Business

Top 7 SEO Tips for Local Business

April 19, 2021 by Advertising

Have you heard of SEO (Search Engine Optimization), and know that it can be beneficial for your business, but just don’t know where to start? Here is a checklist of our top 7 SEO tips to show you what areas you should focus on, what needs to be optimized, and what you need to do …

Read moreTop 7 SEO Tips for Local Business
How Local SEO Efforts Can Benefit Your Business

How Local SEO Efforts Can Benefit Your Business

March 16, 2021 by Advertising

Keeping up with the ebbs and flows of search engine optimization is part of every marketer’s job. While local SEO has evolved a lot in the recent years, it is certainly one of the strongest assets a business can invest in. What businesses need to realize is that an effective digital marketing strategy is a …

Read moreHow Local SEO Efforts Can Benefit Your Business
Anatomy of a Great Landing Page That Converts

Anatomy of a Great Landing Page That Converts

February 2, 2021 by Advertising

There are many benefits of creating a dedicated landing page for your digital advertising campaign. One of the main reasons to create one is to avoid sending an ad campaign visitor to your website’s home page. It is just too ineffective, distracting and off-message.  A well-designed landing page is much more likely to convert visitors into leads …

Read moreAnatomy of a Great Landing Page That Converts
8 Social Media Marketing Trends that Are Worth Adapting in 2021

8 Social Media Marketing Trends that Are Worth Adapting in 2021

January 14, 2021 by Advertising

Social media is always evolving and shifting. Your challenge as a business owner is to adapt to these changes, so your brand messaging continues to resonate and drive meaningful results.   In order to make the most of social media marketing, first you need to understand which emerging (or already existing trends) are worth adapting this …

Read more8 Social Media Marketing Trends that Are Worth Adapting in 2021
Cultivating-Customer-Loyalty

Let’s Talk about Cultivating Customer Loyalty 

November 3, 2020 by Advertising

In today’s increasingly over-crowded online marketplace, the key to cultivating customer loyalty is to consistently follow an effective digital marketing plan – something most companies still fail to do.  Customer satisfaction should be front and center for every business. However, for a small business, it is crucial. Making customer service a top priority can make you …

Read moreLet’s Talk about Cultivating Customer Loyalty 
5 Design Elements Your Business Website Can't Do Without

5 Design Elements Your Business Website Can’t Do Without [Video]

September 15, 2020 by Advertising

Your business website is your most valuable online resource. A well-designed website with quality content is a must these days as it’s a necessary base to any digital marketing plan. Since it is your most valuable asset, it’s essential to create a well rounded marketing strategy that points any traffic back to your main domain, whether …

Read more5 Design Elements Your Business Website Can’t Do Without [Video]
Google Trends as a Powerful Digital Marketing Tool

Google Trends as a Powerful Digital Marketing Tool

September 1, 2020 by Advertising

Your digital marketing is only as effective as your efforts to find the right target audience who’s interested in what you have to say. While there are many marketing tools available to do just that, figuring out which ones can bring you the most value and return on investment is crucial. Today, let’s take a …

Read moreGoogle Trends as a Powerful Digital Marketing Tool
Make Your Business Stand Out with Google Guarantee & Upgraded GMB Profile

Make Your Business Stand Out with Google Guarantee & Upgraded GMB Profile

August 4, 2020 by Advertising

Back in April 2019, Google tested a subscription-based service for a monthly fee known as Google Guarantee. Such certification means your Google My Business profile gets an upgrade, which is supposed to make it easier for customers to choose your company over others when they’re conducting an online search. The Google Guaranteed badge is available …

Read moreMake Your Business Stand Out with Google Guarantee & Upgraded GMB Profile
5 Must-Have WordPress Plugins That Enhance Website Functionality

5 Must-Have WordPress Plugins That Enhance Website Functionality

July 21, 2020 by Advertising

Building a website without SEO is like building a road without direction. It could be costing you more than you imagine. Your website is the home base for all your marketing efforts. That’s why your page loading time should be up to speed and design clean and user friendly and all content fully optimized for search. …

Read more5 Must-Have WordPress Plugins That Enhance Website Functionality
Here's What to Expect from Phase 1 of Reopening Delaware

Here’s What to Expect from Phase 1 and 2 of Reopening Delaware

June 1, 2020 by Advertising

As we enter the Phase 1 and 2, the state of Delaware gradually reopens and adjusts to the new ”normal”, we’re sure you have plenty of questions about what to expect when you’re out interacting with the local businesses. We’ve done our research and wanted to share with you the following state guidance that applies …

Read moreHere’s What to Expect from Phase 1 and 2 of Reopening Delaware
How to Generate Demand for Your Products or Services

How to Generate Demand for Your Products or Services 

April 14, 2020 by Advertising

Successful marketing is all about three things: the right message, your target audience and good timing. When those essential elements meet, you are in a better position to generate demand for your products and services.  Since there are many digital marketing strategies you can tap into these days, it’s crucial to know your buyer persona first. …

Read moreHow to Generate Demand for Your Products or Services 
A Guide to Small Business Loans Available Through The Cares Act

A Guide to Small Business Loans Available Through The Cares Act

April 8, 2020 by Advertising

If you’re a business owner who is currently trying to figure out how to survive amid the spread of COVID-19, we’re here for you. As you probably already know, the U.S. Government put together the Cares Act that is offering solutions and small business loans to help navigate these difficult times. To help you better …

Read moreA Guide to Small Business Loans Available Through The Cares Act
Things You Can Do for Your Business Without Leaving Your House

What You Can Do to Help Your Business Without Leaving Your House

March 26, 2020 by Advertising

In just a few short weeks, social distancing and flattening the curve appeared in our daily vocabulary and Covid-19 forced us to adjust to a new normal. While those surely unprecedented times seem to bring a lot of unknowns across the board, there are certain things you can do now to help your business and …

Read moreWhat You Can Do to Help Your Business Without Leaving Your House
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