Advertising Is Simple Delaware

A Full-Service Advertising Agency in Delaware | Digital Marketing | Seo

Call 302-407-0431

Review Us on Google
Visit Our WSI Partner Site

What You Can Do to Help Your Business Without Leaving Your House

by

What You Can Do to Help Your Business Without Leaving Your House

In just a few short weeks, social distancing and flattening the curve appeared in our daily vocabulary and Covid-19 forced us to adjust to a new normal. While those surely unprecedented times seem to bring a lot of unknowns across the board, there are certain things you can do now to help your business and alleviate the heaviness of the current situation.

If your company is currently feeling the effects of the global pandemic, it’s time to rethink your digital marketing strategy. We believe that trying to save money by cutting back on your digital efforts is only a short-term solution that you will most likely regret in a long run…

Since most of us are working from home these days, it’s time to use this opportunity and dive in deeper into the digital world in an effort to improve your business. If you think you’re ready to claim your share of the marketplace and reach new customers, this post is for you!

 

Things You Can Do to Help Your Business

Without Leaving Your House

 

  • Hit Refresh on the Old Content – One way to boost your search engine ranking is by updating old content (blog posts or YouTube videos) with new information, hashtags, optimized photos and relevant backlinks.
  • Update Your Company’s Website – In order to reach more customers, now is a perfect time to boost your site’s organic reach and focus on SEO. You can start by going over each page and updating your page titles, headers and meta tags.
  • Leverage a Healthy Mix of Social Media – It’s time to connect with your audience! In times of so much uncertainty, we guarantee your potential clients will appreciate that extra customer service care and attention to details.
  • Research New Platforms to Reach More People – Whether it’s uploading Insta-stories, going live on Facebook or creating tutorials and informative videos for your audience, use this time to connect with people who are actively seeking new media to stay entertained and informed.
  • Invest Time in a Competitor Analysis – Pay attention to what your competitors are doing online. If you’re looking to benefit from a comparison analysis of your industry, this article is for you.
  • Get Client Testimonials – One of the most powerful and cost-effective marketing tools for your business are client testimonials. Why? Because they deliver value from the people that know your services or products best. If you’re wondering how to ask your clients to provide feedback about your work, check out this article.

Related: Ways to Improve Your Digital Marketing Strategy and Reach New Customers

If you have any questions or would like to find out how Advertising Is Simple can help your business claim its share of the marketplace, contact us today!

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

 

Here’s How Claiming Online Business Directories Can Help Your Company 

by

online business directories

Using online properties to effectively develop a stellar digital reputation is a marathon, not a sprint. Getting your house in order (your website, your social media accounts and online business directories) is a good place to start. Having a consistent and diverse reputation management plan will keep your business and brand on topic and on the positive side of your audience.  

However, ending there is not going to help you create the lead generation that will help you to grow your online presence. The key to marketing success is constantly updating, adapting, measuring, analyzing and tweaking your strategy to better optimize your results. 

While SEO is in a constant state of flex, it is something you cannot afford to overlook. There is a lot of factors to consider well before you claim your share of the marketplace. First, let’s discuss business directories and how they play a big part of getting your business a great online presence. 

Business Directories

If you want your company to rise in rankings on search engine results pages, take the time to claim your business directories as soon as possible. Think of it as yellow pages in a phone book. You want potential customers to know everything about your business in the most accessible way to get more leads. That’s why online directories are so important for your business.  

Things like your company address, phone number, email address and website link should be consistent and updated regularly so any potential customer or client can find your business right away. Some popular websites to list your company information include Google My Business, Manta, Yellow Pages, Yelp, Facebook, Bing Places and Better Business Bureau. 

Taking the time to claim your local business listings comes with many more benefits for your company. Besides helping your customers find you, you are also able to reach more people who are looking for specific services. How’s that for a FREE advertising opportunity? Yes, you read it right FREE, business directories are one of the most cost-effective marketing tools ever. 

Needless to say, being properly listed in directories and using adaptive search engine optimization can be a game changer when trying to grow your business.  Your business needs to be found! 

At Advertising Is Simple, we simplify the complicated process of managing and verifying directory listings that are pertinent to your industry and location. We also optimize the directory listings with targeted keywords, optimized images and video. 

If you have and questions or would like to find out more about how AIS can help you compete in the digital marketplace and manage your online presence, get in touch! 

 

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com 

 

5 LinkedIn Business Tips to Claim Your Share of the Marketplace 

by

5 LinkedIn Business Tips to Claim Your Share of the Marketplace 

Over the years, LinkedIn has become a resourceful platform not only for individuals looking for work but also for businesses trying to market their brand. Since this specific medium has always been rooted in networking, its marketing potential turns out to be so valuable these days. 

Is your company actively present on LinkedIn? 

There are many ways you can market your brand online. Here’s how you can use LinkedIn, the largest business networking platform in the world, to increase your share of the marketplace:
 

5 LinkedIn Business Tips to Claim Your Share of the Marketplace 

 

  1.  Complete and Optimize Your LinkedIn Profile – The first impressions are everything. Not to mention they affect your search ranking score. Do yourself a favor now and make sure your work experience is up to date so others can quickly find out about your company, products or services you have to offer. Don’t forget to add you company profile to the page as well! 
  2. Connect with Others – While you should link up with those you already know, LinkedIn is a networking platform so don’t shy away from accepting invites from new people! The more you expand your network, the more marketing opportunities you get! 
  3. Be Creative – There’s over 500 million active users on LinkedIn. Find a way to stand out! Write a compelling bio, share insightful articles, include videos from your business and don’t forget to include a call to action! 
  4. Pay It Forward – Recommending others can be the greatest thing that ever happened to your business. A good old ‘word of mouth’ is still a powerful way to provide testimonials while marketing your business at the same time! 
  5. Join Targeted Groups – LinkedIn groups are a great way to focus on your niche. Use them to connect with others, spread your message and brand your business! 

  

There you go! Use these 5 tips and take your LinkedIn profile to another level! If you need help managing your business account, don’t hesitate to contact Advertising Is Simple.     

 

 FIND US ON LINKEDIN for more digital marketing tips! 

 

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.     

   

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com    

 

Search Engine Optimization Tips for a Small Business [Video]

by

Search Engine Optimization Tips

There is no denying that SEO (Search Engine Optimization) is one of the most cost-effective methods of advertising. Why? Because it not only allows your small business to target a certain market niche, but it also gives you greater control over the advertising budget.

Let’s be honest, word of mouth advertising can only take your business so far. If you’re serious about marketing your business in order to grow, check out our Search Engine Optimization tips.

 

Search Engine Optimization Tips for a Small Business

Still need help with Search Engine Optimization?

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of Search Engine Optimization, that’s why we call it ‘Adaptive SEO’. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in depth analytics to get you the highest rate of return on your advertising dollars.

If you have any questions or would like to find out more about how Advertising Is Simple can help you rank your business higher in the search engines, get in touch. 

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

How to Improve Your Digital Marketing Strategy to Reach New Customers

by

How to Improve Your Digital Marketing Strategy to Reach New Customers

Did you know that every day Google notes about 40,000 search queries per second? According to another statistic, active shoppers do a least one search a day. This means customers these days are curious and research driven. The questions you should be asking yourself now is whether your business digital marketing strategy helps you reach those customers? 

If your answer is no, it’s time to work on your strategy. Lucky for you, Google offers a lot of insight into the changing patterns and customer shopping profiles. Here are some things to consider before you put a new digital marketing strategy in place.

How to Improve Your Digital Marketing Strategy to Reach New Customers 

  • Immediacy trumps loyalty – Your business has to be right there when potential customers are looking for something.  Research shows that searches “today, tonight, open now” are becoming more popular every day. 
  • Near me searches tripled since 2015. Is your business Google listing up to date? 
  • Nearly 9 in 10 smartphone users are not certain of the specific brand they want to buy from when they begin to look at information online. This is the chance for your business to stand out. Think of an interesting business creative to grab their attention. 

Related article: New Digital Marketing Trends To Watch in 2019

  • Customers are quick to judge a business online if they don’t have a good experience right away. Research shows you only have 3 seconds to make a good impression online! 
  • Customers these days are impatient and they want to access everything right away. If they can’t find your contact information with one click, you may be losing that sale. Make sure your website is mobile friendly and easy to navigate to avoid any confusion. 
  • Customers are more demanding, informed and aware. Therefore, you have to tailor your strategy to market each customer individually. 
  • Mobile strategy is a must – Google is recording more mobile than desktop searches every day. Did you know an average consumer looks at his/her phone about 70 times a day? Mobile phone changed how we interact with the world, so make sure you include a voice search and mobile-friendly website in your business digital marketing strategy. 
Digital Marketing Strategy voice search

Related article: 5 Ways to Master Voice Search Optimization in 2019 

Don’t choose a tactic before you have a good digital marketing strategy in place. If you want to set up your business for success online, make sure to consider each one of these Google insights and then act on them! 

Ready to start working on a Digital Marketing Strategy for your business? 

Contact Advertising Is Simple! Our mission is to increase our clientele’s brand awareness through the use of proven marketing techniques and unparalleled customer service in order to create a greater return on your investment.

We are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace. 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

Advertising Is Simple Logo
14 Ashley Place
Wilmington, DE 19804
Phone: (302)407-0431

Want to Grow Your Business?

Get a Quote
 
Advertising Is Simple BBB Business Review

Newsletter Signup

Visit Us On TwitterVisit Us On FacebookVisit Us On YoutubeVisit Us On LinkedinCheck Our Feed