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Mobile Optimization

The Importance of Mobile Optimization

The Importance of Mobile Optimization

July 10, 2024 by Advertising

Why Mobile Optimization Matters 1. Increased Mobile Traffic: With the exponential growth of mobile internet usage, more users are accessing websites through their mobile devices than ever before. According to recent statistics, mobile devices account for over 60% of global website traffic. Failing to optimize your site for mobile users means potentially losing out on …

Read moreThe Importance of Mobile Optimization
Mastering Email Marketing Best Practices for Success

Mastering Email Marketing: Best Practices for Success 

April 4, 2024 by Advertising

1. Segmentation and Personalization One size does not fit all when it comes to email marketing. Gone are the days of blasting out generic messages to your entire subscriber list. Instead, leverage the power of segmentation to divide your audience into smaller, more targeted groups based on factors such as demographics, behavior, and purchase history. …

Read moreMastering Email Marketing: Best Practices for Success 

Your Comprehensive On-Page and Off-Page Optimization Checklist

March 6, 2024 by Advertising

Mastering the art of SEO involves a harmonious blend of on-page and off-page optimization strategies. These two pillars, when executed effectively, work well to enhance your website’s visibility, attract organic traffic, and elevate your online presence. In this comprehensive guide, we’ll delve into the significance of both on-page and off-page SEO, providing actionable insights and …

Read moreYour Comprehensive On-Page and Off-Page Optimization Checklist
marketing-automation

The Digital World in 2022 and What to Expect in 2023

December 6, 2022 by Advertising

Digital Marketing trends constantly change and evolve every year. Since it is the end of 2022 and almost the start of 2023, we thought we would go over the most popular trends used in digital marketing over this year and the digital marketing trends you should expect to see in 2023. Check out this video …

Read moreThe Digital World in 2022 and What to Expect in 2023

Why Every Business Needs a Website Audit

June 27, 2022 by Advertising

There are many reasons a business should get a periodic audit of their website, but the main purpose is to give a complete view of the health and wellbeing of your website. Just as all of us should go in for a yearly medical exam, your website should have its annual exam too. This will let you know the health of the website and show you any problems or issues that have arisen since the last time your website had been tested. There are a few different audits you can do your website, but the types of audits we are going to focus on is the technical, SEO and social media.

Read moreWhy Every Business Needs a Website Audit

YouTube Shorts Are Your Business’s Next Social Opportunity

September 9, 2021 by Advertising

YouTube Shorts are the newest way for you to market and create content for your business. This social media platform is already connected to YouTube, so it’s that much easier for existing businesses to integrate Shorts into their social media marketing strategy if they are already YouTube users. Here’s why YouTube Shorts are the newest …

Read moreYouTube Shorts Are Your Business’s Next Social Opportunity
Make Your Business Stand Out with Google Guarantee & Upgraded GMB Profile

Make Your Business Stand Out with Google Guarantee & Upgraded GMB Profile

August 4, 2020 by Advertising

Back in April 2019, Google tested a subscription-based service for a monthly fee known as Google Guarantee. Such certification means your Google My Business profile gets an upgrade, which is supposed to make it easier for customers to choose your company over others when they’re conducting an online search. The Google Guaranteed badge is available …

Read moreMake Your Business Stand Out with Google Guarantee & Upgraded GMB Profile
Things You Can Do for Your Business Without Leaving Your House

What You Can Do to Help Your Business Without Leaving Your House

March 26, 2020 by Advertising

In just a few short weeks, social distancing and flattening the curve appeared in our daily vocabulary and Covid-19 forced us to adjust to a new normal. While those surely unprecedented times seem to bring a lot of unknowns across the board, there are certain things you can do now to help your business and …

Read moreWhat You Can Do to Help Your Business Without Leaving Your House
online business directories

Here’s How Claiming Online Business Directories Can Help Your Company 

October 16, 2019 by Advertising

Using online properties to effectively develop a stellar digital reputation is a marathon, not a sprint. Getting your house in order (your website, your social media accounts and online business directories) is a good place to start. Having a consistent and diverse reputation management plan will keep your business and brand on topic and on the positive …

Read moreHere’s How Claiming Online Business Directories Can Help Your Company 
5 LinkedIn Business Tips to Claim Your Share of the Marketplace 

5 LinkedIn Business Tips to Claim Your Share of the Marketplace 

August 20, 2019 by Advertising

Over the years, LinkedIn has become a resourceful platform not only for individuals looking for work but also for businesses trying to market their brand. Since this specific medium has always been rooted in networking, its marketing potential turns out to be so valuable these days.  Is your company actively present on LinkedIn?  There are …

Read more5 LinkedIn Business Tips to Claim Your Share of the Marketplace 
Search Engine Optimization Tips

Search Engine Optimization Tips for a Small Business [Video]

June 5, 2019 by Advertising

There is no denying that SEO (Search Engine Optimization) is one of the most cost-effective methods of advertising. Why? Because it not only allows your small business to target a certain market niche, but it also gives you greater control over the advertising budget. Let’s be honest, word of mouth advertising can only take your business …

Read moreSearch Engine Optimization Tips for a Small Business [Video]
How to Improve Your Digital Marketing Strategy to Reach New Customers

How to Improve Your Digital Marketing Strategy to Reach New Customers

April 22, 2019 by Advertising

Did you know that every day Google notes about 40,000 search queries per second? According to another statistic, active shoppers do at least one search a day. This means customers these days are curious and research driven. The questions you should be asking yourself now is whether your business digital marketing strategy helps you reach …

Read moreHow to Improve Your Digital Marketing Strategy to Reach New Customers
email marketing best practices

Best Practices for Email Marketing Success

March 25, 2019 by Advertising

Do you ever feel like your email marketing efforts don’t lead to much success? Is the low open rate or no one downloading your content a regular occurrence for your sales campaigns?  We’ve all been there. Email marketing often may feel like shooting in the dark, but what if we told you it doesn’t have …

Read moreBest Practices for Email Marketing Success
5 Ways to Master Voice Search Optimization in 2019

5 Ways to Master Voice Search Optimization in 2019

January 29, 2019 by Advertising

Voice search has been making strides in the recent years and we’re not surprised. After all, it is a more convenient way for customers to find what they’re looking for online. Not to mention, it’s way quicker to ask your phone for an answer than it is to type it out. The more important question …

Read more5 Ways to Master Voice Search Optimization in 2019
http website

Is Your HTTP Website Losing Traffic? Here’s why. 

July 17, 2018 by Advertising

In the past years, security in the digital space has become a prominent concern among online creators and consumers. More recently, we’ve seen new GDPR compliance requirements as well as many Google Chrome updates issuing security warnings to those who manage an http website collecting some sort of customer data. If you’re one of the web owners who …

Read moreIs Your HTTP Website Losing Traffic? Here’s why. 
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