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Here’s How Claiming Online Business Directories Can Help Your Company 

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online business directories

Using online properties to effectively develop a stellar digital reputation is a marathon, not a sprint. Getting your house in order (your website, your social media accounts and online business directories) is a good place to start. Having a consistent and diverse reputation management plan will keep your business and brand on topic and on the positive side of your audience.  

However, ending there is not going to help you create the lead generation that will help you to grow your online presence. The key to marketing success is constantly updating, adapting, measuring, analyzing and tweaking your strategy to better optimize your results. 

While SEO is in a constant state of flex, it is something you cannot afford to overlook. There is a lot of factors to consider well before you claim your share of the marketplace. First, let’s discuss business directories and how they play a big part of getting your business a great online presence. 

Business Directories

If you want your company to rise in rankings on search engine results pages, take the time to claim your business directories as soon as possible. Think of it as yellow pages in a phone book. You want potential customers to know everything about your business in the most accessible way to get more leads. That’s why online directories are so important for your business.  

Things like your company address, phone number, email address and website link should be consistent and updated regularly so any potential customer or client can find your business right away. Some popular websites to list your company information include Google My Business, Manta, Yellow Pages, Yelp, Facebook, Bing Places and Better Business Bureau. 

Taking the time to claim your local business listings comes with many more benefits for your company. Besides helping your customers find you, you are also able to reach more people who are looking for specific services. How’s that for a FREE advertising opportunity? Yes, you read it right FREE, business directories are one of the most cost-effective marketing tools ever. 

Needless to say, being properly listed in directories and using adaptive search engine optimization can be a game changer when trying to grow your business.  Your business needs to be found! 

At Advertising Is Simple, we simplify the complicated process of managing and verifying directory listings that are pertinent to your industry and location. We also optimize the directory listings with targeted keywords, optimized images and video. 

If you have and questions or would like to find out more about how AIS can help you compete in the digital marketplace and manage your online presence, get in touch! 

 

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com 

 

5 LinkedIn Business Tips to Claim Your Share of the Marketplace 

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5 LinkedIn Business Tips to Claim Your Share of the Marketplace 

Over the years, LinkedIn has become a resourceful platform not only for individuals looking for work but also for businesses trying to market their brand. Since this specific medium has always been rooted in networking, its marketing potential turns out to be so valuable these days. 

Is your company actively present on LinkedIn? 

There are many ways you can market your brand online. Here’s how you can use LinkedIn, the largest business networking platform in the world, to increase your share of the marketplace:
 

5 LinkedIn Business Tips to Claim Your Share of the Marketplace 

 

  1.  Complete and Optimize Your LinkedIn Profile – The first impressions are everything. Not to mention they affect your search ranking score. Do yourself a favor now and make sure your work experience is up to date so others can quickly find out about your company, products or services you have to offer. Don’t forget to add you company profile to the page as well! 
  2. Connect with Others – While you should link up with those you already know, LinkedIn is a networking platform so don’t shy away from accepting invites from new people! The more you expand your network, the more marketing opportunities you get! 
  3. Be Creative – There’s over 500 million active users on LinkedIn. Find a way to stand out! Write a compelling bio, share insightful articles, include videos from your business and don’t forget to include a call to action! 
  4. Pay It Forward – Recommending others can be the greatest thing that ever happened to your business. A good old ‘word of mouth’ is still a powerful way to provide testimonials while marketing your business at the same time! 
  5. Join Targeted Groups – LinkedIn groups are a great way to focus on your niche. Use them to connect with others, spread your message and brand your business! 

  

There you go! Use these 5 tips and take your LinkedIn profile to another level! If you need help managing your business account, don’t hesitate to contact Advertising Is Simple.     

 

 FIND US ON LINKEDIN for more digital marketing tips! 

 

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.     

   

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com    

 

Search Engine Optimization Tips for a Small Business [Video]

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Search Engine Optimization Tips

There is no denying that SEO (Search Engine Optimization) is one of the most cost-effective methods of advertising. Why? Because it not only allows your small business to target a certain market niche, but it also gives you greater control over the advertising budget.

Let’s be honest, word of mouth advertising can only take your business so far. If you’re serious about marketing your business in order to grow, check out our Search Engine Optimization tips.

 

Search Engine Optimization Tips for a Small Business

Still need help with Search Engine Optimization?

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of Search Engine Optimization, that’s why we call it ‘Adaptive SEO’. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in depth analytics to get you the highest rate of return on your advertising dollars.

If you have any questions or would like to find out more about how Advertising Is Simple can help you rank your business higher in the search engines, get in touch. 

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

How to Improve Your Digital Marketing Strategy to Reach New Customers

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How to Improve Your Digital Marketing Strategy to Reach New Customers

Did you know that every day Google notes about 40,000 search queries per second? According to another statistic, active shoppers do a least one search a day. This means customers these days are curious and research driven. The questions you should be asking yourself now is whether your business digital marketing strategy helps you reach those customers? 

If your answer is no, it’s time to work on your strategy. Lucky for you, Google offers a lot of insight into the changing patterns and customer shopping profiles. Here are some things to consider before you put a new digital marketing strategy in place.

How to Improve Your Digital Marketing Strategy to Reach New Customers 

  • Immediacy trumps loyalty – Your business has to be right there when potential customers are looking for something.  Research shows that searches “today, tonight, open now” are becoming more popular every day. 
  • Near me searches tripled since 2015. Is your business Google listing up to date? 
  • Nearly 9 in 10 smartphone users are not certain of the specific brand they want to buy from when they begin to look at information online. This is the chance for your business to stand out. Think of an interesting business creative to grab their attention. 

Related article: New Digital Marketing Trends To Watch in 2019

  • Customers are quick to judge a business online if they don’t have a good experience right away. Research shows you only have 3 seconds to make a good impression online! 
  • Customers these days are impatient and they want to access everything right away. If they can’t find your contact information with one click, you may be losing that sale. Make sure your website is mobile friendly and easy to navigate to avoid any confusion. 
  • Customers are more demanding, informed and aware. Therefore, you have to tailor your strategy to market each customer individually. 
  • Mobile strategy is a must – Google is recording more mobile than desktop searches every day. Did you know an average consumer looks at his/her phone about 70 times a day? Mobile phone changed how we interact with the world, so make sure you include a voice search and mobile-friendly website in your business digital marketing strategy. 
Digital Marketing Strategy voice search

Related article: 5 Ways to Master Voice Search Optimization in 2019 

Don’t choose a tactic before you have a good digital marketing strategy in place. If you want to set up your business for success online, make sure to consider each one of these Google insights and then act on them! 

Ready to start working on a Digital Marketing Strategy for your business? 

Contact Advertising Is Simple! Our mission is to increase our clientele’s brand awareness through the use of proven marketing techniques and unparalleled customer service in order to create a greater return on your investment.

We are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace. 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

Best Practices for Email Marketing Success

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email marketing best practices

Do you ever feel like your email marketing efforts don’t lead to much success? Is the low open rate or no one downloading your content a regular occurrence for your sales campaigns? 

We’ve all been there. Email marketing often may feel like shooting in the dark, but what if we told you it doesn’t have to be this way?  

InsideSales.com analyzed over 18 million email marketing campaigns and today we’re going to share with you their research. We will also share useful tools to help boost your email marketing efforts in the future. 

OPEN RATES 

If you ever wonder how to optimize your emails for the best open and click-through rates, there are many tools that can help you determine best practices. Here are a few features worth checking out: 

  • Send Time Optimization for Mailchimp Users – This tool uses data science to determine when your contacts are most likely to engage, and sends it then. Keep in mind that it’s a paid feature included with all Pay As You Go, Monthly, Pro, and High Volume Plans. 
  •  SendinBlue has developed a feature that allows you to account for different variables and optimize email efficiency while avoiding long hours of research and setup. You can sing up and send up to 300 emails/day for free! 
  • CoSchedule – The best way to schedule emails is with a marketing platform built to get your team organized. With Email Marketing, you can easily connect your preferred email platform (MailChimp, Campaign Monitor, Constant Contact, and ActiveCampaign) to CoSchedule with just a couple clicks. You can also use CoSchedule’s exclusive Email Subject Line Tester to optimize and perfect every subject line to drive more opens, more clicks, and more conversions. 
download rates

SUBJECT LINES 

To determine the best subject lines for your email campaign, we recommend looking at it from a customer perspective first. What emails do you most likely click on? A shorter title that sparks your interest and leaves you wanting more or a long run-on subject line that looks spammy and is too vague? 

email marketing subject line
email marketing download rates

ATTACHMENTS 

Emails with attachments seem to add more importance and urgency to your message. It’s worth keeping that in mind since research from InsideSales.com shows that those emails are 10% more likely to be opened. 

email marketing tips

Download the full research on Sales Email Secrets HERE. 

Email marketing doesn’t have to feel like a constant trial and error. With these helpful resources and best practices, we believe your next campaign will be a hit! 

5 Ways to Skyrocket Your Email Marketing 

If you have any questions or would like to find out more about how Advertising Is Simple can help you with email marketing, contact us today! 

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com 

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Wilmington, DE 19804
Phone: (302)407-0431

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