Advertising Is Simple Delaware

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Make Your Business Stand Out with Google Guarantee & Upgraded GMB Profile

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Make Your Business Stand Out with Google Guarantee & Upgraded GMB Profile

Back in April 2019, Google tested a subscription-based service for a monthly fee known as Google Guarantee. Such certification means your Google My Business profile gets an upgrade, which is supposed to make it easier for customers to choose your company over others when they’re conducting an online search.

Google-Guaranteed-GMB upgrade

The Google Guaranteed badge is available for businesses that pass a Google screening and qualification process through Google Local Services.

If your business is backed by Google Guarantee, and your customers (who found you through Google) aren’t satisfied with work quality, Google may refund the amount paid for the service. The upper limit of lifetime coverage for claims in the United States is $2,000.

Your business can be a part of Google Guarantee if you meet these eligibility requirements including a background check. The cost of the program is $50 per month or $600 per year.

What does Google Guarantee cover?

This new Google badge covers claims up to the amount on the job invoice up to the lifetime cap for coverage. Services, however, must be booked through Google Local Services. The Google Guarantee doesn’t cover add-on or future projects, damages to property, dissatisfaction with price or provider responsiveness, or cancellations.

 

Whether Google Guarantee becomes successful and available to all business is still to be determined, but it’s definitely something to look out for when updating your Google My Business profile in the future. The competitive advantage may be worth this upgrade!

 

Advertising is Simple is in the business of making advertising simple and we begin by creating you a great website to show off your brand. We make sure that your site has all the necessary features so that you can create a lasting impression and take pride in your web presence. To view our website portfolio, click here. 

  

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

Does Your Business Need to Invest in Competitive Analysis? Here’s the answer.

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competitive analysis

Imagine this. It’s a new year and you are a small business owner. You are committed to taking your business to the next level and trying new marketing tools to achieve your goals. However, you are unsure of how much you should be spending. Should you run the risk of spending too little, causing yourself to be overpowered by your competitors with larger marketing budgets? Or what about the risk of overspending and a possibility of losing your leads to those who are quicker than you? This is where competitive analysis comes to play. 

There is no exact science to what your business should be spending on marketing/ advertising, but through a thorough competitive analysis, you’ll have a good starting point. 

COMPETITIVE ANALYSIS 

You may be wondering what exactly is a competitive analysis? In short, it is a report that is a compilation of what your competitors are doing online. Such research outlines their strengths and weaknesses, but most importantly, the opportunities and potential your business has to be successful in the digital realm. 

If you’re still wondering whether your business needs to invest in a competitive analysis in 2019, here’s another good reason. Unless your competitors employ a dark web wizard who is able to hide all of their online actions (which I guarantee they do not), they are leaving a small digital footprint from which we are able to draw and interpret data from. We are also able to compile estimated search volume and bid prices for specific keywords on major search engines. Not to mention, generate an intelligent estimate as to what your competitors are spending on a monthly basis for certain keywords. 

Are you wondering how this helps you? 

Well, with this data we are able to guide your marketing investment decision based upon what available marketing dollars you have. More simply put, we consider your available budget and suggest the route that is most beneficial for your business. This saves your business from failures such as getting caught in the middle of an unwinnable pay-per-click war with a competitor with a substantially larger marketing budget than you.   

Ready to invest in your future? 

Advertising Is Simple is proud to offer a competitive analysis from now until 1/31/18 at half the cost! For $495, we will put forth our proven and tested practices towards giving your business the competitive edge it needs to take the next step in 2019.   

Advertising Is Simple | 302.407.0431| info@AdvertisingIsSimple.com   

5 Steps to Gaining the Competitive Edge

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If you’re new to digital marketing, there are a number of steps you can take to determine the right path to a successful digital marketing plan for your business. Research what the competition is doing and how it is working for them.

Do you know who your online competitors are? It’s easy to determine. Search for keywords relative to your industry and identify your top competitors by seeing who shows up in the top ranking organically and on ads at the top and right hand side of the page.

See how your top competitors are using their website and other content on social media channels to reach, engage and convert their customers. Once you figure out what is working for them, come up with a digital marketing plan that will set you apart from the competition by clearly highlighting what it is that you do better than anyone else in the industry.

Once you implement your marketing strategies, be sure to measure and adjust accordingly. What works one month, may be a total flop the next. Don’t be afraid to experiment and do some A/B testing. The more you learn about your target customers and what engages them, the better you’ll be able to serve their interests.

Check out these 5 Steps to Gaining a Competitive Edge:

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace, get in touch …

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

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14 Ashley Place
Wilmington, DE 19804
Phone: (302)407-0431

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