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Advertising Delaware

Full Service Advertising Agency serving Delaware, Pennsylvania, New Jersey and Maryland. Offering advertising on television, radio and internet.

The Future of Analytics is GA4

May 17, 2023 by Advertising

Google Analytics 4 was released in October 2020. Since its launch Google announced that starting July 1st, 2023 it will no longer process data using the standard Universal Analytics properties. Instead, data will now flow through GA4. With this shift in analytics properties, a significant change will surely be felt when collecting data. Throughout this …

Read moreThe Future of Analytics is GA4

How to Use YouTube to Promote Your Business

April 11, 2023 by Advertising

YouTube is a powerful platform that can be used to reach a large audience with your business message. If you are wondering what kind of videos should you create to promote your business, here are some YouTube video ideas for businesses: Behind-the-scenes videos These give your audience a glimpse into how your business operates. This …

Read moreHow to Use YouTube to Promote Your Business
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The Rise of AI in the Workplace: Current Trends and Tools

March 14, 2023 by Advertising

The function and popularity of Artificial Intelligence are increasing by the day. Artificial Intelligence is the ability of a system or a program to think and learn from experience. AI applications have significantly evolved over the past few years and have found their applications in almost every business sector. AI in the workplace has been increasing in …

Read moreThe Rise of AI in the Workplace: Current Trends and Tools
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Helpful Tips to Make Your Website More Accessible

January 17, 2023 by Advertising

Website accessibility is an important aspect of website design. Accessible sites present users with information through a variety of sensory channels, such as visual, auditory, speech, cognitive, neurological and physical. AudioEye helps businesses of all sizes deliver accessible experiences to users, regardless of ability. If you’re getting ready to launch your website or have an …

Read moreHelpful Tips to Make Your Website More Accessible
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The Digital World in 2022 and What to Expect in 2023

December 6, 2022 by Advertising

Digital Marketing trends constantly change and evolve every year. Since it is the end of 2022 and almost the start of 2023, we thought we would go over the most popular trends used in digital marketing over this year and the digital marketing trends you should expect to see in 2023. Check out this video …

Read moreThe Digital World in 2022 and What to Expect in 2023
VIDEO MARKETING

5 Ways you can use Video to Engage with Your Audience

November 8, 2022 by Advertising

If you’re still wondering if video is worth the hassle, let’s just say it is definitely worth it! Video is demanded from many consumers. Learning and educational content alone drives over a billion views a day on YouTube. Consumers or potential customers will only buy your product when they understand what it does and how …

Read more5 Ways you can use Video to Engage with Your Audience

Check Out How Social Media Marketing Has Evolved

October 26, 2022 by Advertising

Social Media marketing has evolved so much over the years and continues to grow. In today’s corporate world, most businesses have a branded social media profile across all major channels. Whether you want to raise awareness of your business’s brand or attract talent to apply for opportunities, social media is one of the best ways …

Read moreCheck Out How Social Media Marketing Has Evolved

5 Types of Content Every Business Needs and Why!

September 20, 2022 by Advertising

Today’s customers are hungry for information and we are the ones to give it to them. How many times do you ask someone a question and if they don’t know the answer they “Google It”? I think in my case it is at least 8 out of 10. Then why not give the customer what …

Read more5 Types of Content Every Business Needs and Why!

Five Reasons Why Every Business Should Optimize For Voice Search

July 19, 2022 by Advertising

People are using voice search technology daily, whether in the car, at work, or at home. They have become an essential part of daily life, even automating homes. According to Comscore, 48% of the United States internet users own at least one smart speaker device. This is up 11% from the year before, just showing …

Read moreFive Reasons Why Every Business Should Optimize For Voice Search

Why Every Business Needs a Website Audit

June 27, 2022 by Advertising

There are many reasons a business should get a periodic audit of their website, but the main purpose is to give a complete view of the health and wellbeing of your website. Just as all of us should go in for a yearly medical exam, your website should have its annual exam too. This will let you know the health of the website and show you any problems or issues that have arisen since the last time your website had been tested. There are a few different audits you can do your website, but the types of audits we are going to focus on is the technical, SEO and social media.

Read moreWhy Every Business Needs a Website Audit
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Tips to Ensure a Great LinkedIn Presence

February 24, 2022 by Advertising

When business owners think about social media, platforms like Facebook, Instagram, Tik Tok and Twitter come to mind. What they don’t understand is how a LinkedIn presence is one of the most powerful social network for any business. LinkedIn is where the business owner can not only showcase their company, but promote their brand and …

Read moreTips to Ensure a Great LinkedIn Presence

Our Take on Google’s Rebranding to Google Business Profile to ‘Keep Things Simple’ in 2022

January 26, 2022 by Advertising

Google Business Profile will be New Name for Google My Business Google is rebranding their Google My Business listing to Google Business Profile. What this means to business owners and customers alike is that it is much easier to make some basic changes to your information when people are searching for your business. Claiming Your …

Read moreOur Take on Google’s Rebranding to Google Business Profile to ‘Keep Things Simple’ in 2022
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AIS is Thankful for Our Great Customer Reviews

December 7, 2021 by Advertising

Read Some of the Nice Things Our Customers are Saying About Us: We Appreciate Your Business! Thank you for a truly spectacular year. Best wishes to you and yours for a magical holiday season. We look forward to seeing you in the new year! Advertising is Simple in Delaware offers small to mid-sized businesses in …

Read moreAIS is Thankful for Our Great Customer Reviews

Manage Your Directory Listings Before They Manage You

October 19, 2021 by Advertising

Using directory websites to effectively develop a 5-star digital reputation is one of the most important things you can do to digitally market your business. Getting your house in order (your website, your social media accounts and online business directories) is a good place to start. Having a consistent and diverse reputation management plan will …

Read moreManage Your Directory Listings Before They Manage You

YouTube Shorts Are Your Business’s Next Social Opportunity

September 9, 2021 by Advertising

YouTube Shorts are the newest way for you to market and create content for your business. This social media platform is already connected to YouTube, so it’s that much easier for existing businesses to integrate Shorts into their social media marketing strategy if they are already YouTube users. Here’s why YouTube Shorts are the newest …

Read moreYouTube Shorts Are Your Business’s Next Social Opportunity
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