Advertising Delaware

5 Design Elements Your Business Website Can’t Do Without [Video]

September 15, 2020 by Paulina Cruz

Your business website is your most valuable online resource. A well-designed website with quality content is a must these days as it’s a necessary base to any digital marketing plan. Since it is your most valuable asset, it’s essential to create a well rounded marketing strategy that points any traffic back to your main domain, whether it’s on social media or in directory listings.

Look at it this way. Your website is typically the first and foremost digital marketing tool your business has. It is not only your way of informing your customers who you are and what you do, but also how you do it better than your competition. More and more customers are doing thorough online research on companies before they make a buying decision and they let website design impressions form their opinion about your brand. That is why your website needs to look professional.

When was the last time you updated your website? If your site is at least a few years old, here are 5 must have website design elements you need to invest time in now:

5 Design Elements Your Business Website Can’t Do Without

Google Trends as a Powerful Digital Marketing Tool

September 1, 2020 by Paulina Cruz

Your digital marketing is only as effective as your efforts to find the right target audience who’s interested in what you have to say. While there are many marketing tools available to do just that, figuring out which ones can bring you the most value and return on investment is crucial. Today, let’s take a closer look at a free Google data explorer called Google Trends.

Google Trends

With Google Trends, you can not only explore what the world is searching in real time, but you can also use your findings to later target specific keywords in your marketing efforts. Such database is priceless nowadays if you take into the consideration the fact Google handles over 3.5 billion searches per day across the globe.

Having access to such a vast database (for free) can be a very powerful digital marketing tool. Knowing what’s the most popular search term is relevant to marketers finding the map to a pot of gold. While they’re not exactly digging for gold yet, at least they have a very good idea on where to start.

How to Use Google Trends

You can use Google Trends to see search interest in a topic or search term over time, where it’s being most-searched and what else people search for in connection with it. You can also compare trends against each other and look at data regionally vs all other searches. In addition, a new Google Trends update allows now filtering the trends in a real or non-real time, meaning you can access data going back as far as 2004.

Google Trends can be especially useful if your marketing focuses on content storytelling. Seeing trends in what people are searching for and how they’re responding to different moments can easily explain the magnitude of each event over time.

For more industry tips and updates on different Google tools and features, click here.

Need Help with Your Digital Marketing Efforts?

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in digital marketing with a strong focus on adaptive search engine optimization, website design, video marketing, pay-per-click campaigns, and original content management.

AdvertisingIsSimple | 302.407.0431|

info@AdvertisingIsSimple.com

5 Must Have Website Design Elements that Enhance User Experience

August 18, 2020 by Paulina Cruz

Things happen quickly in the digital world and it should come as no surprise that website design has been rapidly changing over the last few years. With Google favoring mobile-friendly websites as well as the explosion of consumer need for graphic content such as videos, it has become necessary for a constant monitoring and adjustments to a company’s digital strategy.

Not to mention, a well-maintained website generates more leads and helps to grow your business. If your site is more than a few years old, it is safe to say that you are in need of a website makeover.

To demonstrate the must have website design elements that will enhance the user experience, we will use one of the recent website makeovers we did for our client, Frank’s Wine.

5 Must Have Website Design Elements:

1. Use a Responsive Design – Your website design should respond to the visitor’s behavior and be displayed properly on different devices or screen sizes. This is achieved by designing flexible grids and layouts and well as including images and CSS media queries.

2. Mobile-Friendly Functionality – It is important to have a clean and efficient design that fits a small phone or tablet screen that is easy to navigate. Making contact and taking action are important features to take into consideration when planning out a mobile website. Many smartphone users are making spur of the minute decisions, such as where to eat or purchase an item by searching for reviews, price comparisons and product specifications from their mobile device.

3. Multiple Optimized Landing Pages – While redesigning your website should focus on the visual elements, form and function need to work well together. Make sure to incorporate SEO on each landing page you create. Building a beautiful website does you no good if no one can find it!

4. Include Social Media Links – Showcasing every way you can communicate, connect and engage with your potential customer is crucial in today’s marketing climate. That is why you need to make sure that you include your social media links on the website in the clear way, should your visitors choose to connect with you through different platforms.

5. Provide Calls to Action on Every Page – Whether you provide services or sell products, in order to encourage your website visitors to take action you need to include CTA buttons on each page. See the example below:

Related: 5 Reasons Why a Good Website Design is Important for Business Growth

Advertising your business is a big part of growing your business. But if you don’t have all your ducks in a row, you could be wasting your advertising dollars. To be a success, you need a website that works for you and allows your customers to get what they are looking for.

If you have any questions or would like to find out more about how Advertising Is Simple can help you design a website, get in touch!

AdvertisingIsSimple | 302.407.0431|

info@AdvertisingIsSimple.com

Make Your Business Stand Out with Google Guarantee & Upgraded GMB Profile

August 4, 2020 by Paulina Cruz

Back in April 2019, Google tested a subscription-based service for a monthly fee known as Google Guarantee. Such certification means your Google My Business profile gets an upgrade, which is supposed to make it easier for customers to choose your company over others when they’re conducting an online search.

The Google Guaranteed badge is available for businesses that pass a Google screening and qualification process through Google Local Services.

If your business is backed by Google Guarantee, and your customers (who found you through Google) aren’t satisfied with work quality, Google may refund the amount paid for the service. The upper limit of lifetime coverage for claims in the United States is $2,000.

Your business can be a part of Google Guarantee if you meet these eligibility requirements including a background check. The cost of the program is $50 per month or $600 per year.

What does Google Guarantee cover?

This new Google badge covers claims up to the amount on the job invoice up to the lifetime cap for coverage. Services, however, must be booked through Google Local Services. The Google Guarantee doesn’t cover add-on or future projects, damages to property, dissatisfaction with price or provider responsiveness, or cancellations.

Whether Google Guarantee becomes successful and available to all business is still to be determined, but it’s definitely something to look out for when updating your Google My Business profile in the future. The competitive advantage may be worth this upgrade!

Advertising is Simple is in the business of making advertising simple and we begin by creating you a great website to show off your brand. We make sure that your site has all the necessary features so that you can create a lasting impression and take pride in your web presence. To view our website portfolio, click here.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Delaware and Phase 2 of Economic Reopening

June 16, 2020 by Paulina Cruz

As of June 15th, state of Delaware officially entered the Phase 2 of the economic reopening. As the gradual recovery from COVID-19 continues, it doesn’t mean that our job stops right there. While our local businesses can operate now at greater capacity, child care centers can reopen and summer camps can resume, we are still required to wear face coverings in public and should adhere to all responsible social distancing guidelines.

That being said, you’re probably wondering now what can you expect from the Phase 2 of the economic reopening in Delaware? We did our research and we have the answers!

The following is general guidance that applies to all businesses in Delaware and Phase 2 of the Economic Reopening:

Industry Guidance:

Restaurants, most retail establishments and houses of worship can now operate at 60 percent of their fire code occupancy limits. Gyms and personal care services, such as hair salons, barbers and tattoo parlors, are still limited to 30 percent of their fire code occupancy limits and reservations are still required.

Child care facilities they can reopen for all Delaware families, although under certain group-size limits and other restrictions.

Museums, galleries, libraries, historical attractions and arts education institutions may reopen but must follow social distancing guidelines.

Summer camps, summer schools and private instruction also may resume, although group and classroom sizes must be limited and face coverings must be worn.

CLICK HERE to see more details on industry-specific guidance.

Here at Advertising Is Simple, we continue to be of resource and helpful advice for any and all small business owners who are currently struggling with the effects of COVID-19. If you have any questions regarding how we can help you with all of your marketing needs, please don’t hesitate to contact us. We’re all in this together!

Call 302-407-0431

5 Design Elements Your Business Website Can’t Do Without [Video]

5 Design Elements Your Business Website Can’t Do Without

Read more here: 5 Must Have Website Design Elements that Enhance User Experience

AdvertisingIsSimple | 302.407.0431|

info@AdvertisingIsSimple.com