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Why Every Business Needs a Website Audit

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photo of hourglass with text "site audit"

There are many reasons a business should get a periodic audit of their website, but the main purpose is to give a complete view of the health and wellbeing of your website. Just as all of us should go in for a yearly medical exam, your website should have its annual exam too. This will let you know the health of the website and show you any problems or issues that have arisen since the last time your website had been tested.

There are a few different audits you can do your website, but the types of audits we are going to focus on is the technical, SEO and social media.

The technical website audit is the basic and essential one to make sure the website is working properly. A technical website audit would test for a few key points which would let you know if anything was mechanically wrong with the website. These would be things like broken links, load time, mobile friendliness, indexing, txt errors, https status and crawling. This would be the basic things needed for the website to work properly.

The Search Engine Optimization audit can let you know how your website more visible to users. One thing that really will help with examining this would be to install Google Analytics on your website. Google Analytics will allow you to see many key performance indicators such as site traffic, new visitors to the website, time spent on site, pages visited, devices used and much more.

You can set up goals and conversions in the analytics to assess how your KPI’s are doing.  Things you should be looking for on your SEO audit are making sure your meta data is correct, detecting any duplicate content, looking at internal links, keywords chosen and headings optimized.

wooden blocks that say SEO Audit

Finally, you may want to looks at your social media channels and make sure they are optimized. Organic social media is the electronic version of word of mouth advertising. Make sure you have your social media icons on your website. You should claim all your social media channels whether you are using them right now or not.

When surveying a social media audit some of the key factors you would want to look at are how many fans you have, the consistency of posting, engagement with fans and interactions with customers and prospects. Also, a major factor in elevating your electronic word of mouth is getting reviews. People would much rather see what others are saying about you opposed to you tooting your own horn.

In summary, there are many more audits you could do, such as competitor analysis, conversion, content analysis and user experience. These are all great audits to examine as well, but the technical, SEO and social audits to lay the foundation for a good web presence.

If you have and questions or would like to find out more about how Advertising Is Simple can help you with a website audit, get in touch! We are running a 40% off sizzling summer special. Now till Labor Day we will run a technical, SEO and social media audit for only $299. Click on the graphic to fill out our form for the deal! Just use our contact info below.

Sizzling summer deal! 40% of website audit until labor day! now $299! Improve visibility in search engines, know what elements are broken, become more competitive

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

Tips to Ensure a Great LinkedIn Presence

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When business owners think about social media, platforms like Facebook, Instagram, Tik Tok and Twitter come to mind. What they don’t understand is how a LinkedIn presence is one of the most powerful social network for any business. LinkedIn is where the business owner can not only showcase their company, but promote their brand and make connections with their colleagues and target clients.

Why a LinkedIn Presence is Important

LinkedIn is where you will find over 722 million users who are in the market to connect to others like them. One way to build your businesses brand on LinkedIn is to set up a business page. You can let potential partners and clients know what your business is about and who it can help. When setting up your business page, make sure you are being consistent with all your other properties. Make sure you ensure your brand consistency. Your logo, business description, mission statement and target customer should be the main information on your page. You can link your website to your page, have a map of your location, promote your specialties and more.

Once you created your company page, you should focus the info towards your target client. An example of this is if you are going after business owners, you should write information on how you have helped fellow business owners with their problems and how your company can solve these problems. Many companies do not target specific personas and other industries because they feel their customers are everyone. It is good to target the businesses you would like to work for.

LinkedIn2

Once you have your target audience in mind, you should post information and article that addresses their concerns. You can not only do this with images and text, you can also use rich content to reach them. This would consist of videos, podcasts, white papers and more. Show your knowledge in your field. I always think when posting something of Google E-A-T acronym of expertise, authority and trustworthiness. You can do this by posting original content or mixing it up with curated content of information that is relevant at the time.

LinkedIn 3

Another way with ensuing a good business LinkedIn presence is by joining groups in your industry or in the industries you are targeting.  Get involved in the groups discussions and contribute to the conversation. I am sure you will learn a lot by joining groups as there are many knowledgeable people willing to share their expertise and experiences. Build relationships within these groups and you never know when they will need your service or more importantly refer you to another person who does.

The finally, when all is said and done invite your friends and colleagues to follow your page It may take a while to build up a following, but nothing that is worth anything doesn’t

We have been in the industry for over a decade and have gone through multiple changes in SEO. What works today, may not work a few months down the road. If you would like help setting up your LinkedIn company page, please reach out to us.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Our Take on Google’s Rebranding to Google Business Profile to ‘Keep Things Simple’ in 2022

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Google Business Profile will be New Name for Google My Business

Google is rebranding their Google My Business listing to Google Business Profile. What this means to business owners and customers alike is that it is much easier to make some basic changes to your information when people are searching for your business.

Claiming Your Business Profile on Search and Maps

Instead of having to login to your Google My Business profile to change hours, update photos, edit info and posts and reply to reviews you can do it all from Google Search or Google Maps.

Keep in mind you need to be signed into a Google account that manages that info. Be wary though, customers may make changes too, so keep an eye on your info and make sure it is accurate. Much like Wikipedia, it is more of a community profile, not just what the business want to portray.

Google Renames Google My Business to Google Business Profile for SMBs

Some of the features in Google Business Profile include inserting your products or services. For example, if your business is retail and sell different doohickeys and widgets. You can upload pictures of the product, name it, enter its category, give descriptions and list a range in price.

Our thought here is that Google wants you to stay on Google to find everything you want in one place. According to Matt Madrigal, VP/GM of Merchant Shopping at Google “Google will show more results that include links to retailers, blogs and review videos from YouTube”

HES Sign Google Business Profile

If you’re a business is like ours and you provide a service, Google Business Profile allows you to insert the services you offer so customers can find them when searching on Google.

This is great for companies like pest control, roofers, hvac contractors, waste removal services, etc… It is also beneficial for CPA’s, financial planners, IT professional, attorneys and more.

Both products and services help customers find you and is key to the foundation of local search engine optimization. 

Just as Google My Business allowed you to create daily or weekly posts to keep your customers informed, Google Business Profile allows the same.

Google Business Profile Weekly Posts

By adding in weekly posts you can inform customers of product changes, services, deals, new products or services you are offering. This is a great way to keep customers informed and up to date on all that your business does.

suburban on Google Business Profile

So Google Business Profile is just in the beginning of making their changes. From what it looks like there are more changes to come. We will keep you up to date on the changes as we see them.

RELATED ARTICLES:

Top 7 SEO Tips for Local Business

How Local SEO Efforts Can Benefit Your Business

Google Trends as a Powerful Digital Marketing Tool

If you need help, get in touch with Advertising Is Simple. We have quality solutions and products that can help improve your brand’s SEO and make a notable increase in your number of leads.

Check out more great digital marketing in our blog at Advertising is Simple. Because we all know how simple it really is!

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results.

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Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

AIS is Thankful for Our Great Customer Reviews

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Read Some of the Nice Things Our Customers are Saying About Us:

We Appreciate Your Business!

Thank you for a truly spectacular year. Best wishes to you and yours for a magical holiday season. We look forward to seeing you in the new year!

Advertising is Simple in Delaware offers small to mid-sized businesses in the Tri-State area educational marketing tips that can help them grow their business through tried and true, as well as the most current marketing techniques. If you need help with your marketing plan, get in touch — 302-407-0431

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Manage Your Directory Listings Before They Manage You

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Search Engine Optimization Tips

Using directory websites to effectively develop a 5-star digital reputation is one of the most important things you can do to digitally market your business. Getting your house in order (your website, your social media accounts and online business directories) is a good place to start. Having a consistent and diverse reputation management plan will keep your business and brand on topic and on the positive side of your audience.  

However, ending there is not going to help you create the lead generation that will help you to grow your online presence. The key to marketing success is constantly updating, adapting, measuring, analyzing and tweaking your strategy to better optimize your results, and this includes your online directories. 

Let’s discuss business directories and how they play a huge part in getting your business a strong online presence. 

Business Directories

If you want your company to rise in rankings on search engine results pages, take the time to claim your business directories as soon as possible (Like yesterday, soon). Think of it as yellow pages in a phone book. You want potential customers to know everything about your business in the most accessible way to get more leads. That’s why online directories are so important for your business, because they are the online phonebook. 

Things like your company address, phone number, email address and website link should be consistent and updated regularly so any potential customer or client can find your business right away. Some popular websites to list your company information include Google My Business, Manta, Yellow Pages, Yelp, Facebook, Bing Places and Better Business Bureau. 

Taking the time to claim your local business listings comes with many more benefits for your company. Besides helping your customers find you, you are also able to reach more people who are looking for specific services. How’s that for a FREE advertising opportunity? Yes, you read it right FREE, business directories are one of the most cost-effective marketing tools ever. 

Needless to say, being properly listed in directories and using adaptive search engine optimization can be a game changer when trying to grow your business.  Your business needs to be found! 

Putting in the Work

Claiming, creating, updating, and monitoring your business listings can be a time-consuming task. At Advertising Is Simple, we offer directory listing services for you to take advantage of. We ensure your business listings are correct, up-to-date, spread across all channels, and optimized for maximum SEO to market your business to the right audience, making it incredibly easier for your clients to find you!

LIMITED SPECIAL OFFER ON DIRCTORY LISTINGS – DON’T MISS OUT!

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GET OFFER NOW!

RELATED ARTICLES:

Top 7 SEO Tips for Local Business

How Local SEO Efforts Can Benefit Your Business

Google Trends as a Powerful Digital Marketing Tool

If you need help, get in touch with Advertising Is Simple. We have quality solutions and products that can help improve your brand’s SEO and make a notable increase in your number of leads.

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in-depth analytics to get you the highest rate of return on your advertising dollars.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

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