Advertising Delaware

6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

November 6, 2019 by Advertising

With Thanksgiving only a few weeks away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Best way to do this is to connect with your customers on an emotional level and tap into the spirit of giving back before your competitors.

If your goal is to increase conversion this busy holiday shopping season, Advertising Is Simple has you covered. Here are 6 holiday marketing strategies that will maximize your advertising efforts.

6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

Offer Special Deals – Reward your best customers for their loyalty throughout the year by giving exclusive discounts or personal gifts based on their purchase history. Also, don’t forget to take advantage of the highest selling days of the season. Offer special promotions for Black Friday, Small Business Saturday and Cyber Monday.
Create Dedicated Holiday Landing Pages – Send customers to a special page from your social media and emails campaigns. Be sure to have several different designs and do some split testing to determine the highest converting pages.
Implement a Social Media Campaign – Use holiday specific images, videos, hashtags and special offers to attract customers willing to spend. This is the time when they are starting to search for deals! Encouraging social media interaction will also get people in the holiday spirit of shopping.
Focus on an Email Campaign – Use email more often to get customers excited about upcoming deals. Make sure to triple your marketing efforts on Black Friday and Cyber Monday. Offer a contest, game or countdown to get more engagement. Don’t forget to add a popup subscribe form to your website and welcome new email subscribers with a discount code as well.
Give Back to the Community – Show support to the community by sponsoring a food drive or collecting clothing and toys for needy families. Many of your customers are looking for ways to make the season more meaningful by sharing with those less fortunate.
Create a Holiday Video – Get your team together for a fun and inviting holiday video. There’s nothing more personal than sending good wishes to your customers and showing your fun personality at the same time!

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com

Here’s How Claiming Online Business Directories Can Help Your Company

October 16, 2019 by Advertising

Using online properties to effectively develop a stellar digital reputation is a marathon, not a sprint. Getting your house in order (your website, your social media accounts and online business directories) is a good place to start. Having a consistent and diverse reputation management plan will keep your business and brand on topic and on the positive side of your audience.

However, ending there is not going to help you create the lead generation that will help you to grow your online presence. The key to marketing success is constantly updating, adapting, measuring, analyzing and tweaking your strategy to better optimize your results.

While SEO is in a constant state of flex, it is something you cannot afford to overlook. There is a lot of factors to consider well before you claim your share of the marketplace. First, let’s discuss business directories and how they play a big part of getting your business a great online presence.

Business Directories

If you want your company to rise in rankings on search engine results pages, take the time to claim your business directories as soon as possible. Think of it as yellow pages in a phone book. You want potential customers to know everything about your business in the most accessible way to get more leads. That’s why online directories are so important for your business.

Things like your company address, phone number, email address and website link should be consistent and updated regularly so any potential customer or client can find your business right away. Some popular websites to list your company information include Google My Business, Manta, Yellow Pages, Yelp, Facebook, Bing Places and Better Business Bureau.

Taking the time to claim your local business listings comes with many more benefits for your company. Besides helping your customers find you, you are also able to reach more people who are looking for specific services. How’s that for a FREE advertising opportunity? Yes, you read it right FREE, business directories are one of the most cost-effective marketing tools ever.

Needless to say, being properly listed in directories and using adaptive search engine optimization can be a game changer when trying to grow your business. Your business needs to be found!

At Advertising Is Simple, we simplify the complicated process of managing and verifying directory listings that are pertinent to your industry and location. We also optimize the directory listings with targeted keywords, optimized images and video.

If you have and questions or would like to find out more about how AIS can help you compete in the digital marketplace and manage your online presence, get in touch!

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

Everything You Need to Know About Pinterest Advertising

August 7, 2019 by Advertising

If you own a business, you probably already understand how an established online presence can benefit your brand. Social media is not only a free tool for marketers and business owners that can be utilized to bring more brand awareness, but it can also be a vital element of any advertising efforts.

Do you want to bring in more leads and get your products or services in front of the right eyes? Consider investing in Pinterest Advertising! Here’s how.

Everything You Need to Know About Pinterest Advertising

Pinterest for Business – Before you do anything, make sure to switch your account to a business one so you can access specific features like analytics and the Ads Manager.
Goal setting – What do you want people to do after they see your ad? Choosing your goal should be based on what’s most important to your business for this each campaign.
Targeting – Take time narrowing down your ideal target. You should strive to reach the people on Pinterest who are most likely to show an active interest in your ads. Your targeting options can be determined by certain keywords, interests, demographics or placements. You can also use individual targets or combine multiple approaches.
Budgeting – You can select a lifetime option if you want us to use your budget evenly in a chosen timeline. Pinterest will automatically adjust budgets based on how much there is left to deliver. If you select a daily approach, you will only use a specific amount you want to spend each day.
Pin Success – You should promote Pins that are already doing well to reach even more people. Visit your Analytics board to see what’s performing well. Remember to ONLY promote content you own, and make sure every Pin links to a website.

There you go! Use these 5 easy steps and take your Pinterest Advertising strategy to another level! If you need help managing your business account, don’t hesitate to contact Advertising Is Simple.

FOLLOW US ON PINTEREST for more digital marketing tips!

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

We’re Hiring! Digital Marketing Assistant Needed in Delaware

June 24, 2019 by Advertising

Do you have a passion for digital media and advertising? Apply now for a Digital Marketing Assistant position at Advertising Is Simple in Wilmington, Delaware!

Who We’re Looking For

The candidate must have a passion for media and advertising while ideally having knowledge of Search Engine Optimization and Pay per Click Marketing. The candidate also must have solid analytic skills and demonstrate proficiency in use of Windows, MS Office and its components (Word, Excel, PowerPoint, Outlook). You will be retrieving data from WebScan, Google Analytics and comScore, creating reports, summarizing trends, and creating presentations. Proven analytical and strategic planning skills preferred.

Digital Marketing Assistant Responsibilities

Provide data from a variety of syndicated research and keyword sources.
Update sales research materials and create reports relevant to client and internal initiatives.
Assist with production of PowerPoint slides for pre- and post sales presentations and provide strategic guidance in Search Engine Optimization recommendations.
Develop sales presentations and materials that address customer needs and highlight the benefits of buying our products or services – focusing on Digital Marketing plans
Help develop customized research slides for client presentations as well as research pieces for AIS sales teams.
Maintain current and accurate files for all research-based information.
Communicate with other Digital Marketing Specialists within AIS and WSI to share best practices and materials.
Keep abreast of media and market trends and assist staff in answering research-related questions.
Constantly improve knowledge of research, advertising, marketing and sales including attending appropriate seminars and conferences.
Perform other related duties as assigned.

Think you’re the right candidate?

Click here to apply!

These 3 Email Marketing Tools Will Help You Achieve Your Goals!

April 15, 2019 by Advertising

These Email Marketing Tools Will Help You Achieve Your Goals

Email marketing is an excellent digital marketing tool to reach your ideal customer – regardless of the device they use.

If you ever wonder how to optimize your emails for the best open and click-through rates, there are many tools that can help you determine best practices. Here are a few features worth checking out:

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