Advertising Delaware | Advertising Is Simple Delaware

Why Every Business Needs a Website Audit

June 27, 2022 by Advertising

There are many reasons a business should get a periodic audit of their website, but the main purpose is to give a complete view of the health and wellbeing of your website. Just as all of us should go in for a yearly medical exam, your website should have its annual exam too. This will let you know the health of the website and show you any problems or issues that have arisen since the last time your website had been tested. There are a few different audits you can do your website, but the types of audits we are going to focus on is the technical, SEO and social media.

Tips to Ensure a Great LinkedIn Presence

February 24, 2022 by Advertising

When business owners think about social media, platforms like Facebook, Instagram, Tik Tok and Twitter come to mind. What they don’t understand is how a LinkedIn presence is one of the most powerful social network for any business. LinkedIn is where the business owner can not only showcase their company, but promote their brand and …

Our Take on Google’s Rebranding to Google Business Profile to ‘Keep Things Simple’ in 2022

January 26, 2022 by Advertising

Google Business Profile will be New Name for Google My Business Google is rebranding their Google My Business listing to Google Business Profile. What this means to business owners and customers alike is that it is much easier to make some basic changes to your information when people are searching for your business. Claiming Your …

AIS is Thankful for Our Great Customer Reviews

December 7, 2021 by Advertising

Read Some of the Nice Things Our Customers are Saying About Us: We Appreciate Your Business! Thank you for a truly spectacular year. Best wishes to you and yours for a magical holiday season. We look forward to seeing you in the new year! Advertising is Simple in Delaware offers small to mid-sized businesses in …

Manage Your Directory Listings Before They Manage You

October 19, 2021 by Advertising

Using directory websites to effectively develop a 5-star digital reputation is one of the most important things you can do to digitally market your business. Getting your house in order (your website, your social media accounts and online business directories) is a good place to start. Having a consistent and diverse reputation management plan will …

YouTube Shorts Are Your Business’s Next Social Opportunity

September 9, 2021 by Advertising

YouTube Shorts are the newest way for you to market and create content for your business. This social media platform is already connected to YouTube, so it’s that much easier for existing businesses to integrate Shorts into their social media marketing strategy if they are already YouTube users. Here’s why YouTube Shorts are the newest …

Google… (aka the Electronic Yellow Pages)

August 12, 2021 by Advertising

The Yellow Pages were once the fat book of solutions to many people’s problems. Whether it was a locksmith, a contractor, a seamstress, or a dog sitter you needed – The Yellow Pages were the primary business directory you depended on for finding help when you needed it, but not anymore. Nowadays, you’ll probably only …

How Website Accessibility Can Label Your Brand as Inclusive

July 13, 2021 by Denise Bernstein

How Website Accessibility Can Label Your Brand as Inclusive

Cybercriminals Target All Businesses – Large or Small

June 14, 2021 by Denise Bernstein

There are many business that are ensconced in a faulty reasoning that smaller companies or organizations are immune to cybercriminals. One reason cybercriminals are so prevalent and successful is that many of their targets feel like they are too small with really nothing to steal, so it will never happen to them. They fail to …

Why Make Video Content Part of Your Marketing Strategy?

May 10, 2021 by Denise Bernstein

Many marketers are waking up to the revelation that video content is a way more effective way to get the message across. Simply put, video content is what your audience wants and expects. Spend time observing commuters on a train or in coffee shops. Most will be sporting ear buds, avidly fixated on some video …

Top 7 SEO Tips for Local Business

April 19, 2021 by Advertising

Have you heard of SEO (Search Engine Optimization), and know that it can be beneficial for your business, but just don’t know where to start? Here is a checklist of our top 7 SEO tips to show you what areas you should focus on, what needs to be optimized, and what you need to do …

8 Social Media Marketing Trends that Are Worth Adapting in 2021

January 14, 2021 by Advertising

Social media is always evolving and shifting. Your challenge as a business owner is to adapt to these changes, so your brand messaging continues to resonate and drive meaningful results. In order to make the most of social media marketing, first you need to understand which emerging (or already existing trends) are worth adapting this …

25 Days of Email Marketing Tips for the Holidays

November 24, 2020 by Advertising

With the holiday season upon us, now is the time to up your email marketing strategy in order to increase your conversion rates and make your marketing efforts successful. Not planning on using email in your Holiday Marketing strategy? You might want to reconsider as email marketing was the #1 driver of online sales on …

5 Design Elements Your Business Website Can’t Do Without [Video]

September 15, 2020 by Advertising

Your business website is your most valuable online resource. A well-designed website with quality content is a must these days as it’s a necessary base to any digital marketing plan. Since it is your most valuable asset, it’s essential to create a well rounded marketing strategy that points any traffic back to your main domain, whether …

Google Trends as a Powerful Digital Marketing Tool

September 1, 2020 by Advertising

Your digital marketing is only as effective as your efforts to find the right target audience who’s interested in what you have to say. While there are many marketing tools available to do just that, figuring out which ones can bring you the most value and return on investment is crucial. Today, let’s take a …